MASTER 
NEGATIVE 

NO.  94-821 46 


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Author: 


Borsodi,  William 


Title: 


House  furnishings 
advertising 

Place: 

New  York 

Date: 

[1910] 


COLUMBIA  UNIVERSITY  LIBRARIES 
PRESERVATION  DIVISION 

BIBLIOGRAPHIC  MICROFORM  TARGET 


MASTER   NEGATIVE  * 


ORIGINAL  MATERIAL  AS  FILMED  -    EXISTING  BIBLIOGRAPHIC  RECORD 


1 


Borsodi,  WUliam,  erf. 

House  furnishings  advertising;  a  collection  of  selling 
phrases,  descriptions,  and  illustrated  advertisements,  as 
used  by  successful  advertisers,  to  facilitate  the  expres- 
sion of  ideas  and  assist  in  the  preparation  of  attractive 
advertising,  ed.  and  comp.  by  William  Borsodi.  New 
York,  The  Advertisers'  cyclopedia  company  [*^1910] 

1  p.  l,  i5j-128  p.    illus.    28'"'. 


1^'lvertisiug— riirniturc  trade.        i.  Title. 


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HOUSEFURNISHING 


ADVERTISING 

WILLIAM  BORSODI 


Columbia  Winibtviitp 

in  tije  Citp  o!  ^eto  gorfe 


LIBRARY 


School  of  Business 


HOW  TO 

ADVERTISE 

A  RETAIL 

STORE 

By  A.  E.  EDGAR 


This  book  is  written  by  a  merchant- 
advertising  man  who  sells  goods  from 
his  own  store  and  knows  how  to  sell 
them.  Mr.  Edgar  is  also  a  frequent 
contributor  to  Brains  and  other 
business  periodicals.  There  are  more 
than  600  illustrations  of  newspaper 
ads  photographically  reproduced  from 

the  originals.    There  are  20  pages  of  practical,  helpful  hints  on  how  to  lay  out 
advertising  copy,  also  more  than  250  selling  helps  and  schemes  to  attract  trade. 


Teaches 


How  to  lay  out  advertising  copy, 

How  much  space  to  use, 

How  to  design  an  attractive  space-saving  name-plate, 

What  a  headline  should  accomplish, 

How  to  get  and  use  proper  illustrations, 

How  to  write  your  advertising  introductory, 

flow  to  describe  an  article  so  as  to  make  sales, 

What  style  and  method  of  pricing  you  need. 

The  preparation  of  effective,  free  advertising. 

How  to  find  and  properly  use  selling  points. 

The  making  of  store  papers,  booklets,  leaflets,  folders,  advertising  letters, 
and  mailing  cards, 

The  organization  of  a  follow-up  system, 

The  uses  of  calendars,  blotters,  post-cards,  advertising  novelties,  package 
enclosures,  and  hand-bills, 

Proper  methods  of  window  advertising. 

Correct  outdoor  advertising. 

Spring,  fall  and  other  openings  advertising. 

Two  hundred  fifty  selling  helps,  guessing  ana  voting  contests,  drawings, 
•chemes  to  attract  boys  and  girls,  premium  schemes, 

The  sensible  advertising  of  special  sales  and  clearance  sales. 

The  uses  -^f  leaders  and  bargains. 

Many  novel  sales  plans, 

The  promotion  of  business  in  a  number  of  specific  retail  lines — this  de- 
partment alone  occupies  about  100  pages, 

Mail-order  advertising  and  general  advertising, 

Points  about  type,  borders,  ornaments,  and  cuts, 
.      Nearly  20  pages  of  practical  and  helpful  hints  on  how  to  lay  out  adver- 
tising  copy. 

How  to  read  proof  and  technical  terms. 

Showing  how  all  these  things  are   accomplished   by  the 
highly  paid  ad  managers  and  the  cross-roads  storekeepers 

More   than  500   Pages,  Handsomely  bound 
Sold  for  $3^0  per  copy,  postpaid 

BRAINS  PUBLISHING  CO. 


310  BROADWAY 


•  • 


•  • 


NEW  YORK 


HOUSE  FURNISHINGS 
ADVERTISING 


A  MONTHLY  trade  Magazine  Pub- 
lished at  Evansville,  Indiana,  one  of  the 
Icirgest  furniture  manufacturing  points  in  the 
United  States,  in  the  heart  of  the  Hardwood 
region.  This  magazine  reaches  the  Dealers 
and  Manufacturers  of  Furniture  in  the  Cen- 
tral, Southern  and  Western  States.  It  gives 
the  latest  news  each  month  in  regard  to 
new  styles  of  Furniture  and  discusses  all 
matters  of  interest  to  the  trade. 

Subscription  price  $  1.00  per  year. 

Advertising  rates   and  details   of   cir- 
culation given  on  application. 


THE  FURNITURE  INDUSTRY 

Room  204  Fnniihire  Building,     EVANSV1IXE,  IND. 


A  COLLECTION  OF  SELLING  PHRASES, 
DESCRIPTIONS,  AND  ILLUSTRATED 
ADVERTISEMENTS  AS  USED  BY 
SUCCESSFUL     ADVERTISERS 


TO  FACILITATE  THE  EXPRESSION 
OF  IDEAS  AND  ASSIST  IN 
THE  PREPARATION  OF 
ATTRACTIVE  ADVERTISING 

EDITED  AND  COMPILED   BY 

WILLIAM  BORSODI 


PUBLISHED  BY 

THE   ADVERTISERS'    CYCLOPEDIA   COMPANY 

NEW   YORK 


<  \ 


Copyright,  1910 
By  WILLIAM  BORSODI 


J> 


253  .  S 


INTRODUCTION 

ADVERTISING  is  the  corner-stone  upon  which  every 
^reat  business  in  this  modern  age  must  be  built. 
Every  up-to-date  merchant  recognizes  the  value  of 
advertising  as  a  business  factor — few  recognize  the  possibilities 
that  may  be  realized  by  its  proper  use.  More  than  a 
billion  dollars  is  expended  every  year  in  the  United  States 
alone  for  publicity,  and  yet  the  science — for  it  is  a  science — is 
** still  at  the  cock-crowing,"  as  Emerson  says  of  civilization, 
^o  business  is  so  small,  no  field  so  narrow,  but  that  it  may  be 
expanded  by  intelligent  advertising. 

In  every  city  may  be  seen  many  examples  of  what  adver- 
tising has  accomplished.  The  little  store  fifteen  years  ago 
located  in  some  out-of-the-way  street  has  become  the  large 
department  store  on  the  best  corner.  The  shopkeeper  who 
started  ten  years  ago  with  $100  and  one  clerk  now  has  two 
hundred  employes,  and  has  amassed  a  fortune.  Intelligent 
and  [)ersistent  newspaper  advertising  has  accomplished  these 
wonders. 

Thousands  of  brainy  men  are  being  paid  handsome  salaries 
to  devote  their  talents  to  the  study  of  this  great  question. 
Millions  of  dollars  have  been  expended  in  experimenting — 
in  determining  the  kind  of  advertising  that  brought  results — 
that  paid.  The  results  of  all  this  study  and  experimenting — 
the  methods  that  have  brought  money  in  your  line — are  com- 
piled in  this  book. 

Not  every  merchant  can  be  an  expert  advertiser,  but  all 
may  be  intelligent,  profitable  ad  writers.  IndividuaUty  in  ad- 
writing  is  valuable,  but  to  be  able  to  prepare  copy  that  brings 
business  is  more  valuable.  If  Mr.  Mason  of  Cairo  has  found 
that  a  certain  ad  in  his  newspaper  brings  him  business,  you 
may  be  practically  certain  that  the  same  ad— or  its  essential 
idea— adapted  to  your  line  will  bring  trade  to  you,  and  you  will 
find  his  ad  in  this  book.  You  don't  have  to  be  original  to  be  a 
successfiil  advertiser. 

Preparation  of  copy  for  the  advertisement  is  the  part  that 
calls  for  the  most  experience.  The  technical  knowledge  of 
how  to  properly  *'set  up"  the  ad  can  be  supphed  by  the 
printer,  though  it  is  better  if  you  know  something  of  it.  The 
small  ad  can  be  made  more  valuable  if  it  has  an  individuality— 


IxNTRODUCTION 


INTRODUCTION 


i! 


V 


i 


something  that  makes  it  unlike  its  neighbors.  Next  to  the 
wordmg,  this  is  the  most  important,  and  knowledge  of  the 
mechanical  part  of  advertising  makes  this  individuality  more 
readily  attained. 

Scattered  through  this  book  are  many  phrases  used  in 
other  hues  than  yours.  They  have  been  printed  here  because 
in  every  instance  there  is  some  thought  or  expression  that  you 
can  make  use  of  These  ads  will  show  you  that  the  best 
writers  mvanably  make  their  language  fit  the  article  thev  are 
talking  about— an  important  feature  in  ad-writing.  Plain 
merchandise  should  be  described  in  plain  language,  and  high- 
grade  and  high-priced  articles  require  high-grade  talk.  If  you 
are  seeking  the  patronage  of  farmers,  don't  use  terms  not 
familiar  to  the  farmer.  Study  the  descriptions  or  arguments 
used  by  others  ;  study  those  of  your  competitors  and  of  firms 
in  other  hues  of  business,  and  see  how  you  could  improve 
them.  ^ 

In  preparing  your  ads,  treat  your  subject  simply  but 
thoroughly.  Do  not  overcrowd  your  space— leave  something 
for  the  next  time.  While  prices  are  the  chief  attraction  in  an 
ad,  yet  they  must  be  handled  carefully.  If  you  are  otfering 
bargains,  do  not  fear  to  feature  the  price,  but  if  vou  are  selling 
a  high-grade  article  at  a  high  price  make  the  description  sell  it 
in  spite  of  the  price. 

Don't  forget  that  variety  is  the  spice  of  advertising.  You 
may  advertise  the  same  goods  day  after  day,  issue  after  issue 
if  you  will,  but  do  not  use  the  same  language  or  display  to  do 
It.  Study  this  book  and  you  will  be  able  to  adapt  to  your 
use  practically  every  ad  that  is  printed  here. 

If  you  have  not  selected  a  store  name,  choose  one.  Then 
use  it  in  your  advertising  until  it  is  familiar  to  everv  person 
in  your  vicinity. 

There  is  no  advertising  like  newspaper  advertising,  but 
the  papers  must  be  selected  according  to  the  class  of  people 
you  wish  to  reach.  Your  location  may  make  a  difference 
with  your  choice  of  mediums.  Work  along  the  line  of  the 
least  resistance;  go  first  after  the  trade  that  will  come  easiest. 
Many  of  the  people  who  should  trade  at  your  store  you  can- 
not reach  in  any  other  way  than  through  the  newspaper.  The 
paper  is  run  for  your  benefit  as  an  advertister.  Take  ad\'an- 
tage  of  it. 

Your  newspaper  can  be  made  your  most  valuable  partner. 
By  its  aid  you  may  win  success  ;  without  its  assistance  sue- 


lii 


cess  is  doubtftil.     The  money  that  goes  to  your  newspaper  is 
rarely  an  expense — it  is  an  investment. 

Don't  expect  that  advertising  alone  will  accomplish 
everything.  No  matter  how  attractive  your  announcement 
may  be,  no  matter  how  great  bargains  you  may  offer,  they 
must  be  backed  up  by  good  salesmanship  and  tasty  store  dis- 
play. Your  salesmen  should  familiarize  themselves  with  the 
descriptions  used  in  this  book.  No  salesman  can  do  justice  to 
his  position  behind  the  counter  unless  he  considers  the  per- 
sonality of  the  customer  and  can  talk  intelligently  of  what  he 
is  selling.  Do  not  try  to  sell  an  article  unless  you  know  all 
about  it,  and  also  know  how  to  express  your  knowledge. 

Advertising,  like  any  other  phase  of  your  business,  re- 
quires plenty  of  enthusiasm.  Its  possibilities  are  unlimited. 
If  you  are  not  an  advertiser — if  you  are  not  an  enthusiastic 
advertiser — you  are  not  doing  yourself  and  your  business  op- 
portunity justice.  Your  wholesaler  and  your  banker  will 
confu-m  this. 

Above  all,  it  is  the  faithful,  persistent  advertiser  who  wins 
success.  In  the  words  of  John  Wanamaker  :  "If  there  is 
one  enterprise  on  earth  that  a  *  quitter  *  should  leave  alone  it 
is  advertising.  To  make  a  success  of  advertising  one  must  be 
prepared  to  stick  like  a  barnacle  on  a  boat's  bottom.  He 
should  know  before  he  begins  that  he  must  spend  money. 
Somebody  must  tell  him,  also,  that  he  cannot  hope  to  reap 
results  commensurate  with  his  expenditure  early  in  the  game. 
Advertising  doesn't  jerk  ;  it  pulls.  It  begins  very  gently  at 
first,  but  the  ])ull  is  steady.  It  increases  day  by  day  and  year 
by  year  until  it  exerts  an  irresistible  power." 


HOUSE    FURNISHINGS    ADVERTISING 


9 


BEDS 


Neptune — "  What  in  thunder  is  that  mermaid  trying  to 
turn  those  rocks  over  for?  " 

The  Sea  Serpent — **  She's  going  to  take  a  nap,  and 
she's  afraid  there's  a  merman  under  the  bed  of  the  ocean," 
— Cincinnati  Commercial   Tribune. 


V 


New  brass  beds — new  iron  beds.  In 
anticipating  spring  house  cleaning,  this 
week  is  a  splendid  time  to  discuss  the 
matter  of  the  brass  beds  and  the  iron 
beds  you  intend  to  use  either  in  your 
own  sleeping  room  or  the  spare  rooms 
of  your  home.  We  don't  know  that  we 
have  anything  special  to  say  of  our 
new  lines  of  brass  beds  other  than  that 
they  are  represented  by  the  very  best 
beds  that  it  is  possible  for  brass  work- 
Vy  ers  to  make.  In  selecting  our  brass  beds 
we  got  away  from  garishness  as  far 
as  possible.  We  believe  most  people  like 
simplicity,  and  where  richness  is  de- 
sired simplicity  is  its  best  aid.  This 
is  true  of  anything — in  a  greater  de- 
gree, however,  with  brass  beds. — Joseph 
Home  Co.,  Pittsburg,  Pa. 

$1.95— that's  :ill.  Less  than  the  freight 
alone  would  be  if  shipped  to  you.  And 
the  cheapest  iron  bed — not  in  Spokane 
alone,  but  in  the  whole  Northwest,  by 
at  least  one-third.  Your  choice  of  blue, 
white  or  green  enamel,  full  or  three- 
quarter  size.  We've  more  elaborate  pat- 
terns in  many  colors  and  brass  trim- 
mings.— Rohbins,  Pratt  ^  Bobbins,  SpO' 
kane.   Wash. 

Buy  that  iron  bed  now.  Never  will 
you  have  the  opportunity  to  buy  iron 
beds  of  the  same  quality  at  anywhere 
near  the  prices  we  are  asking  for  the 
special  line  of  bedsteads  we  are  closing 
out  this  week.  It  has  been  a  great 
week  of  iron  bed  selling  for  us,  still 
there  are  manv  to  choose  from  vet.  Come 
in  and  look  the  line  over  if  you  are  at 
all  interested;  we  are  confident  of  the 
result— you  will  buy. — Davis,  Smith  ^ 
Co.,  Tacoma,   Wash. 

Iron  beds.  Our  salesroom  presents  a 
l)ewildering  scene  as  you  look  down  the 
long  lines  of  beautiful  beds.  This  year 
more  than  ever  are  the  fancy  colored 
enamels  used.  The  designs  are  entirely 
new  and  more  elaborate  than  usual. — The 
Hannah  ^'  Lay  Mercantile  Co.,  Traverse 
City,  Mich. 

The  story  of  this  week  begins  with  a 
chapter  on  couches  and  beds.     The  peo- 

BE 


pie  who  live  longest  are  the  people  who 
keep  regular  hours  and  sleep  enough  and 
comfortably.  The  American  rests  less 
than  any  other  man — some  of  vou  should 
share  in  the  comfort  of  a  couch. — Coven- 
try-Evans Furniture  Co.,  Utica,  N.  Y. 

Values  extra  good  in  bedsteads.  Good 
fortune  has  certainly  treated  us  with 
her  sunniest  smiles  in  a  recent  purchase 
of  bedsteads — though  we  had  to  fight  for 
it.  We  have  been  '"  dickering "  with  the 
manufacturer  for  months  to  close  a  deal 
for  bedsteads  at  last  July's  prices — and 
landed  him.  Bedsteads  vou  know  have 
taken  a  big  jump  upward  since  then. — 
The  T.  Eaton  Co.,  Winnipeg,  Can. 

These  artistic  white  enameled  steel 
beds  have  heavy  posts  and  artistically 
bent  head  and  foot  board  design;  are 
strongly  made  with  well  brazed  joints; 
they  are  the  easily  cleanable  kind,  cool 
and  comfortable. — Whalen  Bros.,  Brook- 
lyn, N.  Y. 

These  are  practically  double  beds  or 
couches;  one  section  is  made  to  slide 
underneath  the  other,  though  when  placed 
alongside,  for  a  double  bed,  mattresses 
are  of  equal  height;  they  can  be  used 
as  two  single  beds,  two  single  couches, 
one  single  couch  or  a  double  bed;  built 
of  bronze  iron  frames,  fitted  with  Na- 
tional wire  and  helical  spring  ends. — 
Adams  Dry  Goods  Co.,  New  York,  N.  Y. 

Recently  a  man  wanted  to  know  if  a 
bed  sold  at  a  very  little  price  was  strong 
enough  to  hold  him.  He  was  very  heavy. 
He  was  informed  that  we  never  sold  any 
bed  that  would  not  hold  any  man  short 
of  a  monstrosity.  Indeed,  the  wonder 
in  our  brass  and  enameled  bed  sale  as 
well  as  in  all  other  big  events  is  not 
so  much  that  the  prices  are  small  as 
that  the  goods  they  mark  are  so  unusually 
worthy  in  every  way. — Abraham  ^  Straus, 
Brooklyn,  N.  Y. 

There's  a  wide  difference  in  brass  beds. 
There  is  one  that  is  cheap,  in  the 
"cheap"  sense,  and  the  purchaser  gets 
cheap  return  for  his  money.  We  have 
brass  beds  that  are  cheap  at  the  prices. 
— Hahne  S^  Co.,  Newark,  N.  J. 
DS 


10 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSE    FURNISHINGS    ADVERTISING 


11 


J 


Brass  and  iron  bedsteads. — Our  stock 
of  brass  and  enameled  bedsteads  for 
spring  and  summer  represents  values 
that  are  very  unusual.  All-brass  bed- 
steads, in  rich  and  handsome  effects.  All- 
white  enameled  bedsteads,  in  neat  and 
dainty  designs.  White  enameled  bed- 
steads, with  brass  trimmings,  in  pleas- 
ing effects.  Also  a  complete  line  of 
colored  enameled  bedsteads  in  the  latest 
and  most  desirable  tints,  to  match  or 
harmonize  with  room  decorations. — Wood- 
ward  Si:  Lothrop,   Washington,  D.  C, 

You  can  spend  your  nights  in  com- 
fort if  you  buy  your  bed  and  its  fix- 
ings from  us.  One  look  at  any  of  the 
beds  in  our  large  stock  will  make  you 
think  of  the  Roman's  hard  couch — with 
a  glad— "you  didn't  live  then."— fFAee/- 
er's,  Lexington,  Ky, 

We're  rushing  in  shipments  of  brass 
beds  as  fast  as  possible  now.  Wonder- 
ful demand  for  them  and  wonderful  val- 
ues to  cause  that  demand.  It's  worth 
a  visit  to  the  brass  bed  room  to  see 
what's  new  in  this  line — new  patterns — 
new  ways  of  finishing — and  to  study  val- 
ues. — W.  B.  Moses  4*  Sons,  Washington. 

Sleep  well  last  night?    If  not — consult 
me.    I  make  a  specialty  of  perfect  sleep- 
ing     outfits.        Metal      Ijeds,      springs, 
J  mattresses,  etc.     The  monevback  kind.^ 
C.  V.  Medau,  Buffalo,  lY.  Y. 

$1.82  would  be  price  enough  to  pay 
for  some  so-called  iron  beds,  but  $1.82 
is  not  enough  to  buy  a  good  iron  bed — 
this  iron  bed.  While  $15.00  is  nearer 
its  value,  $9.50  will  secure  Its  delivery 
at  your  home — and  the  springs  and  mat- 
tress to  suit  are  but  waiting  your  se- 
lection.— Colorado  Springs  Furniture  Co,, 
Colorado  Springs,  Colo, 

Were  you  here  Monday?  Did  you  go 
to  see  the  sale  of  brass  and  metal  beds 
on  the  fourth  floor?  Too  bad  you  missed 
it — the  crowd  was  worth  seeing  as  well 
as  the  bargains.  How  the  beds  sold! 
Everyone  who  bought  got  a  bouncing  big 
value.  No,  you  are  not  too  late — it 
was  a  largish  lot  to  begin  with,  windup 
of  the  season's  output  of  four  leading 
makers,  discontinued  designs  that,  to  our 
way  of  thinking,  are  as  handsome  as 
the  new.  Good  substantial  beds,  stan- 
dard makes.  There  is  not  likelv  to  be 
another  such  opportunity  in  a  long  while, 
a  very  long  while.  We  will  hold  them 
to  the  fall  and  deliver  them,  if  you  say 
so. — Snellenhurg*s,  Philadelphia,  Pa, 

Brass  beds  for  an  even  half.  It's  not 
often  one  has  the  opportunity  of  buying 
fine  brass  beds  for  half  off.  If  you  are 
thinking  of  purchasing  a  brass  bed  in 
the   near    future,    are    not   these   prices 


an  inducement  to  anticipate  matters? — 
Joseph  Home  Co,,  Pittsburg,  Pa. 

Two  in  one.—That's  just  what  one  of 
our  folding  steel  bed  couches  is.  A  com- 
fortable couch  for  the  daytime,  and  just 
as  comfortable  as  a  bed  for  the  night. 
Adjusted  in  a  moment.  Equipped  with 
the  National  springs.  We  sell  a  special 
mattress  for  this  couch,  which  serves  as 
a  cushion  as  well.  Sanitary,  strong  and 
cheap.— Tu//  ^  Oibbs,  Spokane,  Wash. 

We  were  fortunate  enough  to  buy  these 
beds  at  a  very  unusual  discount,  and 
propose,  as  an  advertisement  antl  as  an 
evidence  of  liberal  dealing,  to  sell  them 
on  the  same  low  basis — in  other  words, 
to  share  the  advantage  and  good  fortune 
with  our  patrons.  The  beds  are  strictly 
first-class,  up  to  the  standard  of  high 
quality  we  always  maintain,  and  each 
and  every  one  is  backed  by  our  guaran- 
tee. If  you  need  a  bed,  justice  to  your- 
self will  not  permit  you  to  overlook  this 
opportunity.— 3fc^//w/er,  Mohler  c^  Co., 
Columbus,  Ohio. 

Children  should  sleep  alone.  Not  only 
because  it  is  more  healthv,  but  because 
it  is  more  comfortable  for  the  child. 
The  expense  is  very  little,  and  if  you 
consider  the  little  ones'  welfare  one  of 
our  well  built  child's  l)eds  with  good 
springs  will  ap|)eal  to  you  at  our  price 
of  only  $2.25. — Union  Furniture  and  Car- 
pet Co,,  Pueblo,  Colo, 

Brass  bedsteads  at  $48  from  $65— Here 
is  a  direct  saving  of  seventeen  dollars 
on  bedsteads  that  in  pattern,  construc- 
tion and  finish,  are  the  l>est  we  know 
of.  The  design  is  particularly  handsome; 
the  finish  is  the  best  possible,  and  they 
will  last  a  lifetime.  This  word  of  de- 
scription: Forty-three  full-sized  brass 
bedsteads,  4  feet  6  inches  wide,  6  feet 
4  inches  long  inside;  headpiece  68  inches 
high,  footpiece  48  inches  high;  2-inch 
pillars,  3-4-inch  filling  tulnes,  7-8-inch 
top  rail;  three  top  cross  rails  and  two 
lower  ones  in  footpiece;  footpiece  is  ex- 
tended pattern,  and  has  cast  brass  goose- 
neck connections  top  and  bottom;  fillers 
and  cross  rails  have  brass  **  T  "  ball  con- 
nections; 3  1-2-inch  vases;  large  husks; 
highly  polished  and  finely  lacquered. 
Seven  in  3  feet  size,  and  seven  in  4  feet 
size  to  sell,  in  addition  to  the  forty-three 
bedsteads  in  full  size. — Wanamaker,  Sew 
York,  N,  r. 

Easy,  comfortable  beds,  the  kind  that 
invite  pleasant,  refreshing  dreams,  good 
health  and  prosperity.  We  furnish  them 
with  mattresses  complete,  in  all  ranges 
of  price  and  quality. — O.  L.  Vance,  Jo~ 
liet.  III, 


1,, 


BEDDING 


One  of  the  unexplained  mysteries  of  life  is  how  dif' 
ficult  it  is  sometimes  to  get  into  a  comfortable  position 
when  you  go  to  bed,  and  how  unusual  to  find  one  that 
isn't  comfortable  when  you  have  to  get  up, — Puck, 


V 


BEDS 


A  great  lot  of  underpriced  bedding, 
particularly  blankets  and  comforts.  Don't 
flatter  yourself  that  you  will  be  offered 
bedding  later  on  for  smaller  prices.  Im- 
possible to  get  prices  down  lower. — /o- 
seph  Home  Co.,  Pittsburg,  Pa. 

Snow-drifts  of  fresh,  new,  white  bed- 
spreads. New  arrivals,  crisp  and  dainty, 
are  just  here — to  go  with  the  beds  and 
mattresses  which  the  February  furniture 
sale  is  sending  out  every  day. — Wana- 
maker, Philadelphia,  Pa, 

A  lot  of  bed  clothing  as  light  in  price 
as  it  is  light  in  weight  for  summer  use. 
— Frederick  Loeser,  Brooklyn,  N.   Y, 

Bedding  lightly  priced. — There  is  no 
need  to  sleep  on  the  floor  either  this 
week  end  or  next — be  the  house  ever  so 
full — ^when  you  can  get  bedding  for  so 
little  as  we  are  offering  it  to-day. — Al- 
ffed  Edmondson's,  Morecambe,  Eng, 

Your  thought  to  summer  slumbers  for 
a  moment.  This  is  the  week  in  which 
it  will  particularly  pay  you  to  give  at- 
tention to  light  weight  comfortables  and 
the  pillows.  We  plan  for  the  city  home 
and  the  summer  cottage  in  our  provi- 
sions. Digest  fully  the  list  below.  A 
comfortable  subject  all  around — com- 
fortables— comfortable  pillows  —  most 
comfortable  prices  for  you. — Sibley, 
Lindsay  ^  Curr,  Rochester,  N.  Y. 

Thorough-going  economies  in  bedding. 
— The  Anderson  Co,,  Bufalo,  N.  Y, 

Over  in  the  linen  store  are  being 
shown  some  beautiful  embroidered  linen 
bedspreads,  such  as  the  artistic  summer 
home  will  require.  The  hand-embroid- 
ery on  these  pieces  was  done  by  Irish 
peasants.  Prices  range  from  $10  up  to 
$110  each. — The  Wanamaker  Store,  New 
York,  N.   Y, 

Bed  coverings  for  country  homes. — 
We'll  grant  that,  in  New  York  City,  you 
may  not  need  many  blankets  of  a  sum- 
mer night.  But  you  don't  have  to  go 
far  out  of  town  to  find  the  mere  sheet 
and  the  open  window  a  chilly  combina- 
tion. Here  are  the  proper  sorts  of  bed 
clothing,  if  your  summer  cottage  lacks 
a  sufficient  supply  for  yourself  and  your 
guests. — Wattamaker,  New   York,  N.   Y. 

BEDD 


Nothing  quite  like  the  satisfied  feel- 
ing that  comes  when  you  open  the  closet 
door  and  see  the  big  piles  of  snowy 
sheets  and  pillow  cases,  is  there,  Mrs. 
Good  Housekeeper?  Improve  this  op- 
portunity! — Strawbridge  ^  Clothier^ 
Philadelphia,  Pa, 

We  have  yet  to  hear  of  a  display  of 
these  splendid  bed  coverings  that  will 
compare  with  the  collection  we  have 
gathered  this  season.  It  is  unequaled — 
its  completeness  in  keeping  with  the  high 
character  of  the  woolens  and  ribbons 
that  enter  into  the  making  of  every 
blanket. — Macy's  New  York,  N.  Y, 

Here,  also — the  Annual  opportunity. 
The  most  particular  housekeeper  knows 
that  the  beds  and  bedding  sold  at  Koch's 
are  precisely  right — that  we  look  to  the 
inside  as  well  as  the  outside.  You  wha 
buy  during  this  week  will  save  money 
away  beyond  expectations. — Koch  ^  Co,, 
New  York  City. 

Housewives  are  keen  judges  of  bed- 
ding values.  Glance  through  these  little 
odd  lots.  To  clear  the  way  for  stock- 
taking we'll  make  short  work  of  such 
goods  that  have  raveled  out  to  broken 
lots.  A  good  time  to  think  of  future 
needs.  The  list  proves  the  savings. — 
Oimbel  Bros.,  Philadelphia,  Pa. 

Bed  and  bedding  prices  going  up.  We 
have  been  notified  that  on  December  1st 
the  price  on  beds,  springs,  mattresses,, 
etc.,  advanced  in  price  owing  to  the  in- 
crease in  the  cost  of  labor  and  materials. 
Hence,  this  sale  should  be  of  keen  in-^ 
terest  to  all  contemplating  the  purchase 
of  such  articles  in  the  near  future,  for 
they  are  lower  in  price  for  Tuesday  and 
Wednesday  than  we  can  probably  ever 
offer  them  again.  How  about  brass- 
beds  as  Xmas  gifts? — W,  V.  Snyder  4" 
Co.,  Newark,  N.  J. 

Now  is  the  time  to  buy  bedding.  No- 
news  more  timely  than  this.  Exceptional 
good  buying  opportunities  in  blankets,, 
comforters  and  pillows.  Values  claim- 
ing the  attention  of  housewives  who  have 
"  gone  through  "  home  stocks  and  find  a 
shortage. — Robinson  4"  Co.,  Winnipeg, 
ING 


H 


V2 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSE    FURNISHINGS    ADVERTISING 


13 


BLANKETS— COMFORTABLES 


I 


The  Comforts  are  filled  with  steril- 
ized cotton  and  covered  with  silkoline 
in  art  designs  and  colors.  The  Blankets 
are  not  all  wool,  but  look  like  expen- 
sive California  Blankets.  The  Spreads 
are  in  Marseilles  effects  and  full  size 
and  weight.  Best  of  $1  to  $1.50  Com- 
forts, Blankets  and  Spreads  are  here 
to-morrow  at  only  88c.  Hotel  propri- 
etors are  profiting  by  these  bargains. 
They  know  they  cannot  be  duplicated 
with  market  conditions  as  now  prevail- 
ing.— The  Palais  Royal,  Washington. 

If  you  do  not  care  to  take  them  now 
we  will,  on  a  small  part  payment,  re- 
serve them  until  December  1,  thus  mak- 
ing economy  easy.  But  how  do  we  get 
brand  new,  perfect  blankets  under 
price?  The  mills  make  them  for  us  in 
their  "  slack "  season — they  depend  on 
•our  yearly  sale;  we  take  the  blankets 
off  their  hands  at  once  and  anticipate 
payment — three  ways  in  which  we  make 
the  saving  that  we  turn  right  over  to 
you.  White  blankets,  gray  blankets, 
scarlet  blankets  and  fancy  blankets — 
immense  stocks  readv.  Will  vou  take 
advantage  of  the  convenient  terms  and 
save  an  average  of  a  fourth?  These 
items  represent  fifty  different  kinds. — 
L.  S.  Plant  ^'  Co.,  Newark,  N.  J, 

Coal  shoveled  into  a  furnace  at  ^.25 
per  ton  ends  in  ashes  and  some  clinkers — 
a  pair  of  these  big,  deep  through,  wide, 
ample,  snuggle,  all  wool  Blankets  for 
8.5.00  will  go  right  on  down  the  years, 
keeping  generation  after  generation 
comfortable. — H.  D.  Matthews'  Sons, 
Brooklyn,  N.  Y. 

It's  mighty  fortunate  for  housekeep- 
•ers  that  we  decided  to  round  up  our 
Blanket  stock  now.  For,  just  when 
•cooler  nights  demand  warmer  bed-cover- 
ings come  such  offerings  as  these,  of 
^ne  blankets  at  materially  reduced 
prices.  Small  lots,  in  many  cases,  but 
at  prices  to  match. — Wanamaker,  New 
York,  N.  Y. 

Does  the  cooling  off  of  the  weather 
'bring  anything  up  in  your  mind  like 
Bed  Comforts  and  Blankets?  Isn't  it 
high  time  that  you  were  laying  in  the 
fall  and  winter  supply — now  that  as- 
sortments are  complete  and  prices  and 
qualities  unquestionably  right  at  the 
Big  Store?  Mostly  all  the  good  people 
are  back  from  the  seashore,  mountain 
^nd    lake,   houses    are   being   opened    up 

BLANKETS  AND 


and  put  in  order  for  the  cool  six  months 
ahead.  It  would  be  an  unpardonable 
mistake  to  pass  this  store  when  you  go 
linen  picking.— J/ie  Z.  L.  White  Co., 
Columbus,  Ohio. 

When  it  comes  to  a  question  of  shiv- 
ering or  snuggling  in  the  cold  winter 
nights,  every  wise  person  prefers  to 
snuggle  in  comfort  and  warmth  beneath 
a  fine,  soft  Blanket  or  Comforter  or 
Quilt.  That  is  why  everybody  is  taking 
a  keen  interest  in  our  sale  of  Blankets, 
Comforters  and  Quilts.  The  high  quality 
and  the  low  prices  delight  our  patrons. 
—L.  iV.   Adams  ^  Co.,  Buffalo,  N.   F. 

Amazing  figures  on  blankets  and  com- 
forts. You'd  hardly  believe  your  own 
eyes  when  you  see  the  prices  that  ac- 
company these  good  blankets  and  com- 
forts. Right  in  midwinter,  when  they're 
needed  most,  are  supreme  saving  chances 
here  for  you,  the  like  of  which  you'll 
never  see  outside  of  our  store.  Don't 
delay,  act— act  now.— L.  Hammel  Dry 
Goods  Co.,  Mobile,  Ala. 

Once  upon  a  time — but  not  long  ago— 
a  kindergarten  teacher  suggested  to  a 
manufacturer  of  quilts  that  he  ought 
to  put  out  a  picture  quilt — a  regular 
kindergarten  story  book  quilt — specially 
for  children.  He  acted  upon  the  sug- 
gestion, and  we  endorsed  it  by  buying 
a  line  of  them  with  just  the  cutest  pic- 
tures imaginable  on  them— yes,  done  in 
embroidery— Jack  and  Jill,*  Little  Red 
Riding  Hood,  the  Cow  that  Jumped 
over  the  Moon,  and  all  of  the  other 
members  of  the  juvenile  family  anfl 
on  them.  Bring  the  children  to  see 
them  Monday.  And  these  catchy  kin- 
dergarten story  studies  in  satin — com- 
fort giving  and  instructive. — Jno.  L, 
Cobbs   4'   Co.,   Montgomery,   Ala. 

Comfortables  for  zero  weather.  WTien 
the  thermometer  begins  to  hover  around 
the  zero  mark  then  comfortahdes  are 
the  order  of  the  day,  or  the  night 
rather.  Here's  a  most  complete  stock 
and  all  modestly  priced. — Abraham  ^ 
Straus,  Brooklyn,  N.   Y. 

We  offer  five  numbers  of  quilts  at 
special  prices.  Every  one  of  these  quilts 
is  of  good  size;  covered  with  best  quali- 
ties of  silkoline;  tacked  with  wool  yarn, 
and  best  of  all,  filled  with  the  very  best 
white  sanitary  cotton;  no  shoddy  or 
dirty  cotton.— TAe  Palace  Department 
Store,  Spokane,   Wash. 

COMFORTABLES 


Silk  blankets — the  Italian  slumber 
robes.  Made  of  silk  in  colors  to  match 
dainty  bedrooms — satiny  white  ground 
baby  blue,  pink  or  pale  green  striped 
border.  These  dainty  blankets  are  made 
in  Milan,  Italy,  and  nothing  of  this 
character  is  so  light,  soft  and  pretty. 
A  gift  for  an  invalid — or  for  anybody 
who  takes  forty  winks  during  the  day. 
—Frederick  Loeser  4*  Co.,  Brooklyn. 

The  new  Beacon  blankets  and  Jac- 
quard  robes.  These  bed  coverings  are 
at  once  warm,  sanitary  and  elegant.  We 
are  exclusive  selling  agents  for  Spring- 
field, and  when  you  see  these  wonder- 
ful blankets  and  robes,  you'll  at  once 
be  surprised,  as  they  will  appeal  to  you 
at  once  as  just  the  thing.  The  blankets 
come  in  gray  and  white,  with  dainty 
borders  of  pink  and  blue,  also  in  child- 
ren's crib  size.  The  prices  come  with- 
in reach  of  every  one,  $1.98,  $2.98  and 
$3.98  a  pair;  and  the  robes  or  lounge 
covers  come  in  beautiful  Persian, 
Oriental  and  floral  designs.  The  new 
Beacon  blankets  and  robes  are  undoubt- 
edly coming  to  the  front  as  a  cozy, 
warm  and  elegant  blanket,  and  at  half 
the  cost  of  wool,  and  quite  as  warm. 
Come  and  see  these,  and  especially  with 
the  special  prices  that  now  prevail. — 
Kinnane's,  Springfield,  Ohio. 

Blankets.  A  blanket  is  a  simple  thing 
to  tell  the  value  of;  just  a  question  of 
wool  and  weight.  There  is  no  cut  or 
pattern  to  tangle  you  up,  it's  not  like 
dress  goods  or  linen.  You  open  it  out 
and  the  whole  thing  lies  before  you.  The 
most  casual  observer  can  calculate  by 
the  feel  and  appearance  just  how  much 
warmth  each  grade  will  give. — Wana- 
maker's,  Philadelphia,  Pa. 

The  railroad  loses  on  blankets.  So- 
called  "baggage  smashers"  are  gentle 
as  babes  at  play  in  comparison  with 
certain  railway  freight  handlers.  In  a 
shipment  just  received,  two  cases  were 
broken  open  and  150  pairs  of  bed 
blankets  were  dumped  out.  Not  much 
hurt,  but  hurt  enough  to  prohibit  us 
from  saying  that  they  are  up  to  the 
usual  "Burke"  standard  of  freshness 
and  absolute  purity.  The  railroad  com- 
pany has  allowed  our  claim  for  damages 
and  that  amount  we  have  taken  off  from 
the  price  of  the  blankets.— BtirJfce'*, 
Rochester,  N.   Y. 

Don't  bother  with  coal,  buy  blankets! 
Come  wind,  come  snow,  let  Boreas  blow, 
with  blankets  like  these  your  body  will 
glow.  Sixteen  of  the  best  blanket  mills 
in  the  country  stand  back  of  this  great 
sale.  Every  blanket  as  good  as  gold. 
Ask  to  see  these  numbers.    Weigh  them, 

BLANKETS  AND 


measure  them,  poke  your  thumbs  into 
their  heat  holding  depths.—^.  D.  Matt^ 
hew's  Sons,  Brooklyn,  N.  Y. 

Never  before  equaled  at  retail.— A 
tremendous  purchase  of  bed  coverings 
for  spot  cash,  consummated  many  months 
ago  before  the  sharp  advance  in  prices 
took  effect,  makes  these  remarkable  val- 
ues possible.  Incoming  fall  purchases 
make  it  absolutely  necessary  to  remove 
these  towering  mountains  of  blankets, 
comforts,  etc.,  from  our  salesroom  and 
in  order  to  stimulate  early  buying  we 
have  marked  them  at  special  sale  prices. 
—Cohn's,  Salt  Lake  City,  Utah. 

A  colossal  purchase  and  sale  of  blank- 
ets, the  entire  stock  from  a  woolen  mill 
at  almost  half  price.  We  are  now  hold- 
ing the  greatest  blanket  sale  ever  held 
in  this  city.  Never  before  have  we  been 
able  to  offer  you  such  extraordinary  val- 
ues— the  result  of  our  tremendous  pur- 
chase of  high  grade  blankets,  which  we 
secured  at  a  great  sacrifice  from  a  well 
known  manufacturer  of  woolen  blank- 
ets.— The  Palace,  Spokane,  Wash. 

A  great  line  of  bed  blankets. — Experi- 
enced housewives  know  what  is  de- 
manded of  blankets  and  appreciate  hon- 
estly made  ones  of  durable,  dependable 
materials.  We  have  an  immense  business 
among  such  customers  and  find  that  it 
does  not  pay  to  carry  blankets  that  may 
by  any  chance  prove  disappointing.  Our 
great  stock  of  87  different  lines  includes 
the  best  goods  of  the  mills  that  are  rec- 
ognized as  the  best  in  the  blanket  mak- 
ing industry.  Some  of  these  are  of  Cal- 
ifornia and  Ohio  lambs'  wool  of  almost 
silken  softness  and  furnished  with  very 
beautiful  border  and  deep  silk  bindings. 
^Burke's  Bufalo,  N.  Y. 

We  have  a  wonderful  business  in  bed- 
ding this  fall.  Our  blankets  are  all  fine, 
the  comforters  as  nice  as  you'll  find  else- 
where, and  spreads  are  as  good  as  the 
other  bedding.  The  prices  way  below 
others. — Szold's,  Peoria,  III. 

"How  can  you  sell  such  beautiful 
blankets  and  comfortables  so  low?"  our 
customers  ask.  We  could  not,  did  we 
buy  in  small  lots  and  ask  large  profits; 
and  then  again,  we  have  opportunities 
that  others  never  hear  of. — F.  Auer- 
back   ^   Co.,  Salt   Lake    City,    Utah. 

Blanket  weather  is  here — good,  warm, 
woolen  blanket  weather,  too.  We  prob- 
ably carry  the  largest  stock  of  blankets 
and  bedding  in  town,  among  them  the 
celebrated  Pendleton,  Oregon,  fleece 
wool  blankets.  Nothing  better  made 
anywhere.  That  may  seem  rather  broad 
—it's  true,  just  the  same.— Tu//  ^  Oibbs, 
Spokane,  Wash. 

COMFORTABLES 


14 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSE    FURNISHINGS    ADVERTISING 


Iff 


II 


A  very  poor  housewife  indeed  who'll 
not  get  enthusiastic  over  the  blankets 
we  have  to  show  her.  There  are  plenty 
here  at  less  than  a  dollar  a  pair,  at 
two,  three  and  four  dollars  also,  now— 
those  at  $5  a  pair  and  more — up  as  high 
as  $22.50  a  pair.  There's  a  mill  out  in 
one  of  the  Western  States  that  makes 
just  the  sort  of  blankets  we  like  to 
sell— that  you  like  to  buy.  They  are 
clean — wool  thoroughly  scoured — woven 
with  the  greatest  care  and  finished  as 
carefully  as  a  piece  of  velvet— Sibley, 
Lindsay  ^-  Curr  Co.,  Rochester,  N.  Y. 

Of  all  false  economy  there's  none  more 
pronounced  than  in  the  purchase  of 
cheap  bedding— blankets  and  comfort- 
ables. A  selection  made  from  these 
special  values  to-day  carries  with  it  a 
positive  guarantee  of  serviceableness  as 
good  as  though  we  should  deposit  the 
actual  amount  in  gold  in  some  bank 
subject  to  your  request  on  showing  that 
you  were  deceived  in  your  purchases. — 
Simpson  Crawford  Co.,  New  York,  N.  Y. 

Our  showing  of  wool  blankets  and 
comfortables  is  indeed  comprehensive. 
It  is  safe  saying  that  anything  you  need 
in  these  can  be  had  here,  and  at  prices 
to  fit  all  allowances.  You  cannot  af- 
ford to  miss  this  store  when  in  pursuit 
of  apparel  for  your  beds.— Fowler,  Dick 
4:    Walker,    Binghamton,    N.    Y. 

If  you  have  not  already  discovered 
that  your  Fall  bed-coverings  are  too 
light,  you  will  shortly;  and  wise  people 
will  have  heavier  bed-coverings  ready 
before  the  sharp  weather  begins.  We 
have  a  splendid  stock  of  blankets,  made 
up  by  the  best  manufacturers  in  this 
country,  and  careful  comparisons  show 
that  we  can  save  you  money. — Wana- 
maker.  New  York,  N.  Y 

Why  not  peep  out  from  undc-  warm 
blankets  these  frosty  mornings,  instead 
of  shivering  with  the  cold?  We  make 
it  an  inducement  for  you  to  buy  your 
winter  needs  this  week.— ^  dam*  Dry 
Ooods  Co.,  New   York,  N.  Y. 

Great  days  in  the  Blanket  Store. 
All  over  town  there  is  a  buzz  of  pre- 
paration for  coming  winter  weather, 
and  in  bed  clothing  we  have  long  been 
Brooklyn's  chief  suppliers.  But  not  even 
here  has  it  often  been  possible  to  sell. — 
Frederick  Loeser  ^  Co.,  Brooklyn,  N.  Y. 

Our  blanket  buying  is  done  months 
before  the  blankets  are  placed  on  sale; 
our  blanket  sales  are  not  made  in  the 
middle  of  summer  when  no  housewife 
is  thinking  of  heavier  bed  clothing.  This 
blanket  and  comfortable  sale  which 
starts  to-morrow  morning  comes  in  the 
right   time,   when   heavier   bed   clothing 

BLANKETS  AND 


is  necessary,  when  the  linen  closet  is 
to  be  replenished.— S.  p,  Dunham  8t 
Co.,  Trenton,  N.  J. 

A  little  brisk  weather  has  freshened 
your  thoughts  and  blankets  are  undoubt- 
edly in  the  front  row.  Now  while  you 
may  have  heard  or  read  elaborate  ac- 
counts of  advance  sales  and  half  prices 
and  the  like,  this  modest  saving  may  not 
appeal  very  forcibly  to  you,  but  all  is 
not  gold  that  glitters.— /2.  B.  Maxwell 
^  Co.,  Mansfield,  Ohio. 

You  know  we  are  very  particular  about 
blankets,  "fussy"  you  might  perhaps 
call  us,  but  we  are  positively  opposed 
to  carrying  over  even  one  pair  of  blan- 
kets from  one  season  to  another,  not 
one.  We  sold  the  last  of  them  in  the 
August  sale, 

A  stirring  event  in  blanketdom.— Z.  L. 
White  ^  Co.,  Columbus,  Ohio. 

For  cold,  nippy  nights !— Blankets.  No 
finer  fleece  ever  grew  on  a  sheep's  back, 
and  that  same  sheep  would  hang  its  head 
m  shame  could  it  know  of  the  profitless 
prices  of  its  own  product— iV«irman. 
Brooklyn,  N.  Y. 

Blanket  bargains.  The  position  we  as- 
sume toward  the  blanket  business  has 
always  been  a  strong  one— just  now  a 
rich  boon  awaits  housekeepers,  for  we 
pile  up  testimony  of  economy  that  is  at 
once  surprising  and  interesting.  Alto- 
gether the  offering  involves  nearly  two 
thousand  pairs  and  the  saving  on  each 
IS  a  full  third  over  the  lowest  prices  of 
the  town.  A  curious  business— not  by  a 
long  shot.  The  curious  thing  would  be 
to  see  blankets  like  other  stores,  when  we 
sell  everything  else  differently— our  buy- 
mg  was  done  way  back  in  June  when 
prices  had  reached  the  lowest  notch.— 
The  Boston  Store,  Milwaukee,  Wis. 

Soft,  flaky,  white  wool  blankets  with 
gay,  beautifully  colored  borders,  that  are 
as  cheap  as  they  are  honest  and  good  to 
look  &i.—The  Gamble-Desmond  Co.,  New 
Haven,  Conn. 

A  blanket  selling  of  great  merit,  for 
the  qualities  are  highest  and  the  prices 
are  the  lowest  that  they  have  been  this 
season.— McConnsll  ^  Co.,  Scranton,  Pa. 

The  unpleasant  sensation  of  cold  is  not 
equal  to  the  genial  sensation  of 
warmth  these  superior  blankets  and  fluffy 
comforters  hold.  There's  another  sen- 
sation, of  agreeable  kind,  that  comes 
with  the  knowledge  of  prices  reduced. 
Surprises  are  thick  in  our  bedding  sec- 
tion. There's  one  for  each  blanket  or 
comfort  you  look  at  You  can  tell  by 
the  touch  that  each  one  is  of  highly 
desirable  kind.— Earned  4-  Von  Maur, 
Peoria,  III. 

COMFORTABLES 


August  sale  of  blankets. — In  a  city 
like  New  York,  who  make  extra  effort, 
will  find  them  appreciated  if  inducements 
are  right.  Our  August  sales  of  blankets, 
regularly  maintained  for  years,  are  al- 
ways successful,  inducements  to  purchase 
are  great. — Hearn's,  New  York. 

When  the  cool  nights  come 

You  will  want  to  know 

Where  to  get  the  blankets  that  are  so 

good  and  warm; 
Our  counters  are  piled  high 
With  the  kinds  you  are  to  buy. 
The    woolly    kind,    the    fleecy    kind    to 

wrap  around  your  form. 
-—The  Hannah  ^  Lay  Merc.  Co.,  Traverse 

City,  Mich. 

Last  ni^t  hinted  very  decidedly 
whether  you  need  them  or  not.  And  to- 
day everybody  is  after  blankets.  Double 
good  fortune,  then,  to  get  first  rate  sorts 
at  prices  that  would  be  exceptional  even 
in  summer  time. — Abraham  '^  Straus, 
New  York,  N.  Y. 

i  Blankets.— The  first  nip  of  approach- 
ing winter  has  visited  us  and  caused  an 
immediate  demand  for  warm,  seasonable 
goods.  Our  advice  is  to  buy  now  while 
the  stocks  are  complete.  Prices  were 
never  co  low. — Denholm  ^  McKay  Comr 
pany,  Worcester,  Mass. 

Blanket  Fliers  —  Two  Cases  —  We 
bought  samples — We'll  sell  samples, 
starting  to-morrow.  See  them  in  a  win- 
dow. The  meaning  is  clear.  10-4  blan- 
kets 65c;  11-4  blankets  $1;  12-4  blankets 
$1.25.  If  we  did  the  way  we  felt  we 
would  "  throw  our  hats  up  in  the  air  and 
shout."  It's  hard  work  to  keep  "to 
earth  "  with  values  like  these.  We've  put 
them  where  you  can  see  them,  in  a  win- 
dow. We  know  you'll  feel  as  we  do  when 
you  see  how  good  they  are  and  how  little 
priced.  They  are  white  with  colored 
borders.  Cotton  in  tan  and  gray,  fancy 
twilled.  They're  those  blankets  so  many 
women  have  made  pretty  house  gowns  out 
of  at  full  price.  See  how  many  more 
will  make  them  now.— Hale's  Sacramento. 

Don't  shiver  in  bed ;  buy  blankets,  com- 
forts now.  Having  done  a  remarkable 
business  in  our  bed-furnishing  depart- 
ment thus  far  this  season,  we  naturally 
have  accumulated  a  great  many  small, 
odd  lots  of  both  blankets  and  comfort- 
ers; and  now,  right  in  the  middle  of 
winter,  with  the  weather  man  predicting 
more  coming  blizzards,  this  special  sale 
will  be  glad  tidings  to  many  a  shrewd 
housewife.  Although  the  prices  are  not 
slashed  in  two,  every  quotation  represents 
the  best  values  you  ever  bought  at  this 
season  of  the  year  at  an  equal  price.— 
Miller  4-  Barley,  Marion,  Ind. 

BLANKETS  AND 


The  new  ones  for  this  winter  have  come 
in  spic-span  fresh  and  sweet  and  clean 
from  the  mills  not  two  weeks  ago,  or- 
dered by  us  last  summer,  and  made  up 
according  to  our  order.  All  sizes  from 
crib  to  largest  bed,  and  from  the  lowest 
price  to  the  highest.  Some  all  wool,  some 
part  cotton,  just  as  you  prefer. — Cham- 
berlinnJohnson-DuBose  Company,  Atlan^ 
ta,  Ga. 

You  can  always  buy  Schipper  &  Block 
blankets  with  absolute  assurance  that 
you  know  what  you're  getting  as  to  ma- 
terial, weight,  dimensions.  If  there's  cot- 
ton in  them,  we  say  so;  and  we  prefer 
to  give  exact  size  in  inches  rather  than 
misleading  "  quarters." 

And  the  prices  are  beyond  question 
the  lowest  you  will  find  anywhere. — 
Schipper  ^  Block,  Peoria,  III. 

Think  it  over. — Along  in  the  latter 
part  of  October,  when  the  nights  get 
chilly  and  the  frost  begins  to  sparkle  on 
the  grass  o'  mornings,  about  5000  women 
will  discover  all  at  once  that  they  need 
more  blankets  in  the  house.  Most  of 
them  will  come  here  to  get  them.  They 
will  be  well  treated  and  they  will  get 
the  benefit  of  the  best  we  can  do,  but 
the  prices  will  average  a  third  more  than 
we  can  sell  the  same  goods  for,  NOW. 
The  only  earthly  reason  for  the  August 
sale  of  blankets  now  in  progress  here, 
is  the  prices. — Maloy's,  New  Haven. 

Quilts  of  down;  blankets  of  wool. — In 
the  old-fashioned  "  quiltin'  frolics"  the 
sewing  was  done  with  a  needle,  the  com- 
fortable being  held  between  frames,  and 
the  cotton,  sometimes  wool,  was  spread 
by  hand — the  underside  of  the  quilt  be- 
ing first  stretched,  then  the  cotton  spread 
evenly,  then  the  upper  side  laid  on  and 
sewed  through. 

We  make  down  quilts  by  sewing  the 
two  sides  together  and  afterward  forc- 
ing the  down  between  the  seams  by  com- 
pressed air.  The  down  is  necessarily 
light  and  fine  or  this  could  not  be  done. 
We  do  the  work  ourselves  that  we  may 
be  sure  of  having  it  well  done. — Wana- 
maker's,  Philadelphia,  Pa. 

It  pays  to  buy  bed  blankets  at 
**  Burke's."— BMrA:eX  Rochester,  N.  Y. 

A  summer  sale  of  winter  blankets  is  to 
stimulate  a  naturally  quiet  time  by  un- 
usually low  prices.  It  makes  but  little 
difference  to  housekeepers  whether  they 
buy  their  blankets  in  August  or  Septem- 
ber. But  lower  prices  in  August  make  it 
the  popular  time  to  buy.  Months  ago  we 
gave  our  order  to  manufacturers  when 
the  mills  would  ordinarily  be  quiet,  and 
thus  got  lower  prices,  which  customers 
benefit  by  now. — Flint  ^  Kent,  Bufalo, 
COMFORTABLES 


16 


: 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSE    FURNISHINGS    ADVERTISING 


17 


We  are  agents  for  the  celebrated  Cali- 
fornia blankets  and  constantly  carry  in 
stock  a  very  large  assortment  of  these 
superior  blankets.  You  will  also  find  our 
blanket  stock  much  better  than  ordinarj', 
and  we  always  price  them  as  low  as 
is  consistent  with  strictly  first-class  goods. 
We  are  making  some  sweeping  reduc- 
tions now  in  this  department,  which  will 
certainly  be  interesting  to  you.  Read 
the  following  items  carefully. — /.  W, 
Robinson  Co.,  Los  Angeles,  Cat. 

Prices  are  low  enough  to  make  it  worth 
while  to  buy  now,  even  if  you  have  to 
lay  the  blankets  away  for  a  short  time. 
The  papers  say  we  are  to  have  an  early 
fall— perhaps  you  won't  have  to  lay 
them  away  after  all. — Wanamaker's,  New 
York, 

Long  looked- for  economy  event. — Away 
last  winter  when  the  air  was  still  crisp 
and  snowy,  we  started  the  merchandis- 
ing movement  that  almost  transforms  this 
into  a  blanket  store.    Several  of  the  best 
mills  in  America— and  that  means  in  the 
world — have  been  busy  all  summer  mak- 
ing up  our  vast  orders    for  our  Peoria 
and  Davenport  stores.     But  tremendous 
buying  did  not  for  a  moment  turn  our 
attention  away  from  the  smallest  detail 
of  merit  in  selection.     Here  are  blankets 
clean  to  daintiness,  made  of  well  scoured, 
finely    combed,    pure,     inodorous     wool; 
reaching  from  the  lowest-priced  blankets 
that  are  safely  good,  up  to  the  thickest, 
softest,    most    luxurious      blankets     that 
come  from  the  looms.     We  went  only  to 
factories  known  for  honest,  skillful  work- 
manship— we  risked  no  price  temptations 
that   had   a   doubt   of  either  quality   or 
purity.     The  blankets  we  bought  are  not 
to  be   compared  with  those    from  usual 
factories— yet    few    housekeepers    would 
wish  to  pay  less  than  the  prices  which 
we  can  offer  safely  good  blankets.  Large, 
confident  orders,  placed  long  before  man- 
ufacturers were  busy  with  their  regular 
work,  made  the  prices  possible  on  the  su- 
perb blankets  told  and  shown  to-morrow. 
Splendid  variety  of  fine,  new,  soft,  clean 
blankets,  in  every  sort  and  size. — The  Uti' 
der-Price  Store,  Peoria,  III. 

Blankets,  comforters.— The  keynote  of 
the  sale  is  economy,  and  the  chances  for 
economies  are  so  numerous  and  so  plainly 
visible  it  is  shortsightedness  not  to  buy 
now.  If  it  were  not  so  we'd  be  foolish 
to  expect  you  to  turn  your  thoughts  to 
blankets  now.— The  Boston  Store,  Mil- 
waukee, Wis. 

Wrapper  blankets. — If  you  want  some- 
thing most  comfortable  for  lounging  or 
study  during  the  long  evenings  this  win- 
ter, buy   one  of  our  wrapper  blankets 

BLANKETS  AND 


and  fashion  it  into  a  lounging  robe.  It 
is  easy  to  do,  only  two  or  three  hours' 
work  and  you  can  get  a  pattern  for  it 
at  the  pattern  section.  The  blankets  are 
figured,  not  conspicuously,  but  indis- 
tinctly, with  pleasing  combinations  of 
color,  and  have  striped  borders.  Two 
colors  are  combined  in  one  blanket,  mak- 
ing it  reversible — one  color  predomina- 
ting on  one  side  and  the  other  on  the 
opposite   side.— itfi7/«r  ^-  Paine,   Omaha, 

Blankets  are  cheapest  now. — We  are 
selling  some  of  these  blankets  to  you  to- 
day for  less  than  we  could  go  to  the  mills 
and  duplicate  them.  Queer  sort  of  pro- 
cedure, you  think,  for  merchants  who 
are  supposed  to  be  in  business  to  make 
money  rather  than  for  their  health.  Yes 
and  no.  In  the  first  place,  blankets  have 
advanced  considerably  in  price  since  we 
bought  these.  In  the  next  place,  just  now 
our  particular  aim  is  to  get  you  ac- 
quainted with  this  blanket  store  and  its 
resources.— 5i6/«y,  Lindsay  ^  Curr  Co., 
Rochester,  N.  Y. 

Saving  money  on  blankets  right  in 
front  of  buying  time  seems  incongruous; 
but  it's  a  Wanamaker  way  of  making 
economies  on  things  in  season.  We  had 
to  plan  well,  and  place  immense  orders 
for  our  two  vast  stores  in  order  to  se- 
cure such  low  prices;  but  our  values 
stand  unmatched  to-day.  Late  last  week 
we  found  a  store  bragging  of  a  blanket 
at  $6.75;  and  we  found  it  identical  with 
our  $5  blanket.  It  was  an  excellent  blan- 
ket even  at  $6.75— the  store  was  perfectly 
honest  in  its  statement;  but  it  helped  to 
prove  the  extraordinary  values  in  our 
September  salt.— Wanamaker's,  New 
York. 

The  razee  in  blanket  prices. — Wana- 
maker's, New  York. 

Why  wait  till  cold  weather  to  buy  blan- 
kets? You  need  them  anyway,  so  why 
not  buy  now  and  be  prepared  for  chilly- 
nights  when  they  come?  Prices  are  as 
low  as  they  will  ever  be.— La^  ^  Lyman, 
Traverse  City,  Mich. 

In  looking  through  our  stock  of  fine 
blankets  we  find  quite  a  numlier  of  lines 
that  our  makers  have  decided  to  dis- 
continue making  and  as  new  numbers 
must  be  substituted  for  the  old,  we  must 
close  out  the  old  at  once  as  we  do  not 
care  to  carry  them  over.  Owing  to  the 
general  advance  in  the  price  of  raw 
wool  it  is  a  certainty  that  you'll  not  be 
able  to  secure  such  price  advantages  for 
some  time  to  come.  Note  the  reductions 
which  according  to  present  prices  means  r 
saving  of  nearly  50  per  cent — T.  A, 
Chapman  Co.,  Milwaukee,  Wis, 
COMFORTABLES 


The  keynote  of  the  sale  is  economy  and 
the  chances  for  economies  are  so  numer- 
ous and  so  plainly  visible  it*s  short- 
sightedness not  to  buy  now.  If  it  were 
not  so  we'd  be  foolish  to  expect  you  to 
turn  your  thoughts  to  blankets  now, — 
The  Boston  Store,  Milwaukee,  Wis, 

Cotton  blankets  and  comforters  for 
early  fall  use.  As  the  evenings  get  cool 
your  thoughts  will  turn  to  heavier  bed 
covering.  While  planning  your  purchases 
think  of  Kaufman's.  There's  a  new  bed- 
ding department  here,  new  from  begin- 
ning to  end,  filled  with  the  choicest  kinds 
of  blankets  and  comforters.  All  our  com- 
forters have  a  filling  of  pure  laminated 
cotton  down,  as  white  as  snow,  and  the* 
coverings  are  of  splendid  grades  of  silko- 
line. — Kaufman's,  Trenton,  N.  J, 

Bed  blankets  at  reduced  prices. — Dur- 
ing our  great  August  sale  of  bed  blan- 
kets we  handled  thousands  of  pairs.  It 
was  the  greatest  distribution  of  bed  blan- 
kets ever  known  at  our  counters.  In 
carrying  it  on — in  making  special  win- 
dow displays  and  in  otherwise  giving  bed 
blankets  prominence  over  everything  else 
— quite  a  considerable  number  of  pairs 
were  slightly  soiled.  Perfect  and  un- 
harmed in  every  way  save  that  they  are 
not  absolutely  immaculate  in  maybe  one 
or  two  small  spots  by  reason  of  having 
touched  against  some  dusty  obstacle. 
You  will  be  glad  of  that — for  that  is  why 
they  are  now  under  priced.  All  that  are 
soiled — no  matter  how  slight — are  marked 
down. — Burke's,  Rochester,  N,  Y, 

Light  weight  comforters — Time  to  buy. 
— You'll  gain  a  good  night's  rest — or  sev- 
eral of  them— if  you  have  the  light 
weight  comforters  at  hand;  tossing  'round 
under  heavy  bed  coverings  is  not  com- 
fortable and  is  not  economy  when  these 
are  to  be  had.— L.  S,  Plant  ^  Co.,  New- 
ark, N,  J, 

You  don't  have  to  guess  or  wonder 
what  your  bed  comfortables  are  made  of 
if  you  buy  them  at  "  Burke's."  We  have 
cut  a  number  of  bed  comfortables  into 
small  sample  pieces,  showing  the  cotton 
that  is  put  into  them,  the  covering,  and 
the  care  with  which  they  are  quilted. 
These  samples  are  free  for  the  asking. 
They  let  you  see  exactly  what  you  are 
buying— both  the  inside  and  the  outside 
of  it.  More  could  not  be  known  about 
these  points  if  you  made  the  comfort- 
ables with  your  own  hands.  And  by  man- 
ufacturing thousands  of  bed  comfortables 
in  a  single  lot  many  savings  are  ef- 
fected. These  savings  are  now  yours  to 
enjoy.  Summer  weight  bed  comfortables 
— filled  with  clean,  fluffy,  sanitary  cot- 
ton—covered with  silkoline   in   a  dozen 

BLANKETS  AND 


extremely  pretty  patterns — kinds  clearly 
cheap  at  $1.50 — large  double  bed  size — 
a  very  special  feature  here  the  rest  of 
the  week  at  $1.25.— Burke,  Rochester, 

Time  to  talk  blankets. — And  time  for 
you  to  be  buying  them,  if  you  haven't 
all  you  need.  Fluffy  Down  Quilts.— 
Lighter  than  feathers,  yet  deliciously 
warm — the  ideal  covering  for  invalids, 
aged  persons  and  every  one  who  loves 
luxury.  Made  in  our  own  factory,  we 
know  that  they  are  all  right  in  every 
way — we  established  the  factory  years 
ago  to  ensure  this  knowledge. — Wana- 
maker's, Philadelphia,  Pa, 

Comfort  and  economy  combined. — Spe- 
cials in  comforters  and  specials  in  blan- 
kets just  when  the  weather  drops  the 
mercury  down  to  the  low  notch. — Cham- 
berlin-Johnson-Du  Bose  Co.,  Atlanta,  Oa. 

Comforts  in  summer  weight  filled  with 
fine  white  cotton  and  silkoline  coverings, 
made  for  double  beds,  neat  patterns. — 
Carson,  Pirie,  Scott  ^  Co.,  Chicago,  III. 

Reductions  in  comforts  and  blankets. 
Some  of  these  lines  are  very  nearly  closed 
out  Women  are  quick  to  take  advantage 
of  such  chances  as  we  offer  now  in  com- 
forts and  blankets.  They  can  depend 
upon  the  quality  of  the  articles  which 
they  buy  at  the  Einstein  store.  Noth- 
ing shoddy  or  fake  here.  You  are  in- 
vited to  visit  our  basement  and  inspect 
this  line.  Do  that  and  you  will  be  cer- 
tain to  buy. — Einstein  Dry  Goods  Co,, 
Harrisburg,  Pa. 

These  standard  Right  House  qualities 
of  flannelette  blankets  are  dependable 
and  you  will  find  that  not  only  are  they 
better  quality  and  larger  than  most  blan- 
kets, but  they  are  lower  priced  as  well. 
Many  use  them  in  the  place  of  sheets 
for  the  cold  weather.  Try  a  pair. — Thos, 
C,  Watkins,  Hamilton,  Can. 

Thick  comfortables  and  warm  blankets. 
From  a  personal  standpoint  we  do  not 
think  it  necessary  for  anyone  to  go 
without  sufficient  bedding  when  prices 
are  so  low.  From  a  health  standpoint 
most  anyone  knows,  or  ought  to  know, 
the  price  paid  for  sleeping  cold.  Throw 
up  your  windows,  have  the  room  full 
of  cold  air,  and  sleep  under  such  blan- 
kets and  comfortables  as  you'll  find  here. 
—Dancer,  Brogan  ^  Co.,  Lansing,  Mich. 
A  mighty  special  purchase  of  cotton 
blankets,  delayed  in  transportation,  have 
just  arrived  and  will  be  placed  on  sale 
to-day  and  the  low  prices  will  astonish 
you.  If  you  have  a  blanket  need,  supply 
it  now.  By  all  means  visit  the  bedding 
department  to-day,  on  the  third  floor.— 
The  People's  Store,  Tacoma,  Wash. 
COMFORTABLES 


18 


HOUSE    FURNISHINGS    ADVERTISING 


Fifteen  pairs  fine  all  wool  brown  blan- 
kets, with  black  stripe  border.  Weight 
six  pounds  to  the  pair.  The  best  kind  of 
a  general  purpose  blanket.  They're 
equally  good  for  camp  or  home. — The 
Crescent,  Spokane,  Wash. 

And  what  of  blankets?  And  those, 
too,  you  will  get  here  now  at  less  than 
they  will  cost  you  a  bit  later  on,  bought 
in  the  usual  way.  Why,  you  need  only 
to  look  back  at  the  markets  of  three 
months  ago  when  these  were  bought  and 
to-day  to  know  the  whys  and  wherefores. 
—5.  P.  Dunham  ^  Co.,  Trenton,  N.  J, 

Blanket  headquarters.  There's  only 
one  possible  chance  to  be  disappointed 
if  you  buy  blankets  here.  We  carry 
only  good  blankets,  and  if  you  come 
here  expecting  to  buy  a  pair  that's  poor 
you'll  be  disappointed.  It's  easy  to  write 
the  word  "leadership"  carelessly.  To 
achieve  it  is  a  great  thing.  To  show 
that  we  have  achieved  blanket  leader- 
ship we  need  but  say  that  people  come 
from  all  parts  of  Peoria  and  from  miles 
around  to  buy  blankets  here.  They  save 
money.— /o«.  Szold  ^  Son,  Peoria,  HI. 

The  most  careful  housekeeper  can't  be 
any  more  particular  about  blankets  than 
we  are.     No  blanket  can  get  past  our 
experts,   unless   it   is   the   best   possible 
at  its  price.     Many  of  these  are  in  ex- 
tra  sizes.      Roomy,   warm,   protective. — 
The  Wanamaker  Store,  New  York,  N.  Y, 
Cool  nights  call  for  such  needfuls  as 
these:     It's  not  weight  but  quality  that 
gives  warmth  to  a  blanket  and  it's  the 
light,  warm  kind  that  we  make  a  point 
of  keeping.    The  blanket  showing  is  mag- 
nificent.    Very  large  in  quantity,  qual- 
ities excellent  at  each  figure  and  a  great 
variety   of   patterns.     No   heavy,   soggy 
blankets    here.      Light,    fluffy    blankets, 
every  one  of  them.    And  then  in  bedding. 
There   is   nothing  in   this   line   that   the 
housekeeper  needs  that  we  cannot  sup- 
ply.    Comfortables,  quilts,  feathers,  pil- 
lows   and    cases,    sheets    as   well    as    all 
kinds  of  tickings,  sheetings,  etc.,  in  yard 
goods.— Sisson  Bros.,  Binghamton,  N.  Y. 


HOUSE    FURNISHINGS    ADVERTISING 


19 


Do  you  care  what's  inside  your  quilts 
and  comfortables?  Would  you  knowingly 
buy  a  quilt  filled  with  the  chopped-up 
contents  of  "antique"  feather  beds? 
That  is  what  gets  into  a  good  many.  In 
this  store  there  is  no  possibility  of  such 
an  imposition — we  make  our  own  and 
know  what  goes  into  them.  Nothing  but 
pure,  sterilized  goose  down  dried  by  cold 
air,  enters  into  even  the  cheapest  quilt  we 
sell.— The  Wanamaker  Store,  Philadel- 
phia, Pa. 

Housekeepers  and  hotel  keepers  should 
take  advantage  of  this  sale  of  blankets. 

BLANKETS  AND 


These  prices  we  quote  are  just  as  low 
as  any  store  can  consistently  ask  for 
staple  merchandise  like  this.  Profit  is 
never  large  on  blankets  and  big  price 
cuts  are  never  possible,  but  we  guar- 
antee that  these  prices  we  ask  are  as  low 
as  any  store  in  the  northwest  has  ever 
quoted.  It  will  pay  you  to  renew  your 
supply  now.— The    Wonder,  Spokane. 

Blankets,  comfortables;  buy  now; 
save  money.  The  crowds  which  have 
thronged  the  blanket  store  for  the  past 
week  are  evidence  of  the  appreciation 
of  these  Loeser  offerings.  Values  are 
without  equal.  Probably  never  before 
has  it  been  possible  to  buy  bed  coverings 
,of  such  high  standard  at  such  remark- 
able price  concessions. — F.  Loeser  ^'  Co., 
Brooklyn,  N.  Y. 

Sale  of  blankets  and  comforts.  If  you 
are  arranging  the  household  for  fall,  you 
will  doubtless  find  that  the  bedwear 
needs  replenishing.  To-morrow's  un- 
usual economies  in  blankets  and  comforts 
will  interest  prospective  buyers  because 
of  the  large  savings  offered.  The  low- 
ered prices  are  the  result  of  large  buy- 
ing from  leading  mills,  where  the  plac- 
ing of  early  orders  secured  advantages 
impossible  to  obtain  now. — Ooldenberg^s, 
Washington,  D.  C, 

Blankets  and  comfortables.  Tlie 
housekeeper's  opportunity.  Now  is  the 
time  to  provide  the  winter  bed  cover- 
ings and  to  share  the  economy  advan- 
tages of  the  home  outfitting  sales. 
Stocks  are  broad  and  fine  and  complete 
with  the  very  best  blankets  and  com- 
fortables, and  prices  are  without  equal 
in  lowness.  Here  are  samples  of  the 
extraordinary  values.—F.  Loeser  4;  Co., 
Brooklyn,  N.  Y. 

Monster     blanket     value.    September 
blanket  sale  off  with  a  rush.    Without 
throwing  stones  at  anybody  or  anything  . 
we  want  to  tell  you  some  plain  truths 
and  give  intending  blanket  buyers  a  few 
words  of  good  advice.    Don't  buy  blan- 
kets with  your  eyes     shut.     Open     the 
blankets  out.    Look  at  the  color.    Look 
for    burrs.    Smell    them.     W>igh    them. 
The   store  that   buys   blankets   just   be- 
cause they're  cheap,  without  a  thought 
as    to    how   they're    made,    or    whether 
they're   full   weight   or  clean,     has     no 
claim   upon   your   blanket    buying.    Our 
buying  has  been  so  carefully' done  that 
it  is   a   delight   to  spread   our   blankets 
out  before  you.    Not  a  trace  of  burrs; 
no  grease  or  oil;  every  one  clean  and 
sweet   and   full   weight   and    full     size. 
Besides,   we   have   past   years'     business 
with  you  to  point  to;  you  know  of  sat- 
isfaction received  in  the  p&st.—F.  Loeser 
^  Co.,  Brooklyn,  N.  Y. 

COMFORTABLES 


MATTRESSES 


High  grade  mattresses. — Do  you  want 
to  see  the  acme  of  luxurious  mattress 
making?  You  will  find  it  in  our  new 
line  of  the  famous  "Baker  Bedding." 
Not  many  years  ago  the  head  of  this 
now  celebrated  mattress  house  started 
to  make  mattresses  as  good  as  they  could 
be  made.  He  believed  the  idea  of  using 
an  ordinary  mattress  on  a  fine  bedstead 
was  a  reversal  of  the  law  which  should 
prevail.  Said  Mr.  Baker:  "Nothing  can 
be  too  good  for  a  tired  body  to  sleep 
on,  and  I  will  make  mattresses  on  this 
basis."  His  success  is  acknowledged 
from  Maine  to  California — he  has  es- 
tablished a  mattress  standard  hereto- 
fore unrealized — his  workmen  are  ar- 
tists in  their  line— the  results  of  their 
handiwork  are  the  admiration  of  all. 

Heretofore  we  have  made  all  our  hair 
mattresses,  and  made  them  well.  Per- 
haps this  is  why  we  take  off  our  hats 
to  the  man  who  can  do  better. — C.  P, 
Wing,  yew  Bedford,  Mass. 

Many  years  ago  we  discovered  that 
mattresses  and  pillows  made  up  in  the 
usual  commercial  way  were  not  being 
filled  with  the  proper  materials.  To  be 
able  to  guarantee  the  "  insides "  of  the 
mattresses  and  pillows  sold  over  our 
name,  it  became  necessary  to  erect  a 
plant  ourselves  for  the  manufacture  of 
these  articles.  Here,  under  sanitary  con- 
ditions, we  now  make  mattresses  and 
pillows  to  order  when  a  purchase  is  made 
from  the  sample  shown  in  the  store. 
This  insures  their  being  absolutely  pure 
and  clean.  Every  ounce  of  hair  is  first 
sterilized.  Every  feather  is  first  thor- 
oughly steamed  and  cleaned.— TFana- 
maker,  Philadelphia,  Pa. 

A  white  sale  of  mattresses.  You  will 
wonder  how  mattresses  can  find  a 
logical  reason  for  being  in  the  white 
sale,  but  they  have  an  exceptionally 
good  one.  They  are  made  of  pure  white 
horsehair,  at  a  price  you  would  ordinar- 


ily pay  for  black  hair.  There  are  eight- 
een different  styles  of  striped  tick- 
ing from  which  to  make  your  selection; 
and  the  mattresses  will  be  made  up  in 
one  or  two  parts,  as  desired.— fFana- 
maker,  New   York,  N.   Y. 

A  revelation  of  an  evolution  which  pro- 
duced a  revolution.     Primitive  man  lay 
down  to  sleep  on  the  ground  both  hard 
and  damp;  he  gathered  leaves  and  straw 
—the    first    mattress.      The    leaves    and 
straw  would  scatter  and  get  from  under 
him,   and   yet   for   centuries   it   was   his 
only  bed.     Perhaps  it  was  his  grandson 
who    made    the    first    improvement;    he 
gathered  brush  and  twigs  and  piled  them 
in   a   heap— the   first   spring   bed.     Put 
straw  on  the  top  and  slept  another  cen- 
tury, perhaps  ten.     Cloth  was  invented 
— the  straw  was  put  in  a  bag,  and  he  was 
no   longer    compelled    to    gather    it    up 
every  day   for  his   rest  at  night.     Sev- 
eral more  centuries.     It  was  discovered 
that    strings    passed    through    both    bag 
and  straw  would  prevent  the  straw  from 
moving  about  in  the  bag,  also  that  small 
pieces  of  leather  or  like  material  would 
keep  the  strings  thus  tied  from  pulling 
through  the  cloth.    This  was  about  A.  D. 
1302.     Six  hundred  years   brings  us   to 
the  perfection  of  bedding  in  the  Felted 
Cotton  Mattresses  like  one  felt  six  inches 
thick,  layer  upon  layer  of  cotton,  until 
the   required  thickness  is   reached.     No 
more  stuffing  of  handsful  from  the  end 
of  the  tick  making  a  lumpy  and  bumpy 
bed,  but  an  even  thickness  all  through. 
This  is  the  modern  Felt  Mattress.     We 
have   them    from    $5    up.— CAaw6er/i»- 
Johnson-DuBose  Co.,  Atlanta,  Ga. 

There's  always  a  good  demand  for  the 
comfortable,  sanitary  cotton  mattresses 
— especially  in  the  summer,  in  cases  where 
the  equipment  of  th«  cottage  or  hotel  is 
intentionally  not  elaborate.— ITanamaA;- 
er's.  New  York, 


MATTRESSES 


20 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSE    FURNISHINGS    ADVERTISING 


21 


SHEETS,  PILLOW-CASES  AND 

PILLOWS 


Our  guarantee  certificate  and  insurance 
policy,  guaranteeing  the  pillow  to  be 
filled  with  feathers  which  have  been 
thoroughly  cured,  cleansed  and  purified, 
insures  the  purchaser  entire  pillow  satis- 
faction or  a  new  pillow. — Wkitehouse 
Dry   Goods  Co.,  Spokane,   Wash. 

A  soft  feather  pillow  absorbs  the  cares 
of  the  day.  You  can  safely  intrust  the 
center  of  your  thoughts  in  one  of  these 
pillows  that  are  worth  $-2.50.  The  most 
cheerful  thought  will  be  that  they  cost 
you  but  $1.75.— Sieff el.  Cooper  ^  Co., 
Chicago,  III, 

Substantial  saving  on  sheets  and  pillow 
cases.  Cottons  still  show  an  upward 
price  tendency,  but  we  own  such  a  great 
quantity,  bought  before  the  rise,  that  you 
may  get  the  benefit  of  prices  actually 
less  than  cost  of  material  now. — H.  A, 
Meldrum  Co.,  Buffalo,  N.  Y. 

We  will  offer  to-day  another  sheet  and 
pillow  case  bargain  that  will  be  fully 
equal  to  any  of  the  notable  ones  that 
we've  given  earlier  in  the  season.  The 
offering  comprises  hundreds  of  extra 
good  values  that  we  gather  together  for 
the  grand  final  clean-up  of  our  big  mill 
purchase  earlier  in  the  year.  The  goods 
show  slight  soils  from  handling — an  oil 
spot  here  and  there — a  thread  pulled, 
or  some  little  defect,  which  would  not 
be  noticed  were  we  not  to  tell  you. — 
Hale's,  Sacramento,  Cal. 

Sheets  and  pillow  cases. — ^You  cannot 
help  but  realize  the  difference  in  the 
labor  and  expense  of  making  up  your 
sheets  and  pillows  cases,  especially  when 
the  quality  we  offer  is  considered.  White 
sale  prices  are  now  in  effect.  Examine 
them.— Schipper  ^  Block,  Peoria,  III. 

Don't  hope  to  get  such  sheets  and  pil- 
low cases  as  these  at  any  such  prices 
six  months  from  now — cotton's  going  up ! 
— Wanamaker's,  Philadelphia,  Pa.,  Feb. 
8,  1908. 

The  busy  housewife  who  has  not  time 
to  do  her  own  sewing  will  find  just  what 
she  needs  in  sheets  and  pillow  cases  and 
ready  made  underwear. — /.  H.  Milliken, 
Traverse  City,  Mich. 

Linen  sheets.  Special  price  offering. 
One  way  of  daintifying  and  making 
luxurious    the    guest-room    is    with    fine 


linens  for  the  bed.  Housekeepers  who 
appreciate  the  distinction  and  the 
splendid  wear  of  linen  sheets  will  be 
specially  interested  in  this  chance  to  get 
them  under  usual  price. — F.  Loeser  4^ 
Co.,  Brooklyn,  N.  Y. 

"Weariness  can  snore  upon  the  flint, 
when  resty."  While  Shakespeare  may 
be  right  it's  our  impression  that  weari- 
ness would  rest  much  better  on  one  of 
our  feather  pillows.— Do^^cit  Dry  Goods 
Co.,  Kansas  City. 

People  always  use  more  sheets  in  sum- 
mer than  winter  because  they  kick  'em 
out  in  hot  weather  trying  to  down  mos- 
quitoes. You  can't  get  even  with  the 
little  insects  in  that  way,  but  can  even 
up  a  little  by  laying  in  a  supply  while 
the  price  is  down — as  it  is  here  this  week. 
— The  Fair,  Montgomery,  Ala. 

Standard  sheets  under  price.  What 
the  maker  considered  imperfections — 
thickened  threads  or  occasional  machine 
stains,  have  brought  these  splendid 
sheets  down  in  price.  All  of  bleached 
sheeting,  hemmed  ready  for  use.  These 
sizes.— F.  Loeser  |-  Co.,  Brooklyn,  N.  Y, 

Linen  pillow-cases.  Some  recently  ar- 
rived linen  pillow-cases  are  so  desirable 
that  they  began  to  sell  before  we  fin- 
ished marking  them.  They're  all  linen 
— medium-fine,  soft,  good  looking  and 
durable.  They're  the  regulation  size— 
4x36  inches — and  hemstitched. — Wm, 
Taylor,  Son  ^  Co.,  Cleveland,  Ohio. 

Friar  couch  pillows  for  summer  rooms. 
Nothing  better  suited  in  character  to 
summer  home  furnishing  than  these 
artistic  lounging  pillows  has  ever  been 
developed.  The  pillow  covers  are  made 
of  friar  cloth,  the  boldly  woven  canvas 
sacking  that  stands  in  the  front  rank  of 
smartness  just  now.  The  designs  are 
stenciled  in  subdued  tones  of  the  strong 
Egyptian  colorings,  and  patterns  show 
Eg}'ptian  and  Japanese  effects.  Edges 
are  laced  together  with  leather  thongs. 
So  smart  are  these  friar  pillows,  in  ad- 
dition to  their  artistic  value,  at  the 
moderate  price,  that  we  have  had  hard 
work  to  keep  enough  in  the  studio  to 
advertise.  For  to-morrow  a  special  lot 
is  promised,  each  friar  pillow  covering 
containing  a  plump  pillow,  at  $1.69  and 
$1.89.— F.  Loeser  I'  Co.,  Brooklyn,  N.  Y, 


SHEETS,    PILLOW    CASES    AND    PILLOWS 


CROCKERY  AND  CHINA 

The  hahy  grasped  his  milk  mug 

But  could  not  pick  it  up. 
And  so  they  named  him  Lipton — 

He  couldn't  lift  the  cup. 

— Chicago   Tribune. 


China.  Great  values  for  Friday. 
Recognizing  the  crowded  condition  of 
our  basement,  as  an  inducement  to  buy- 
ers to  overlook  this  slight  inconvenience 
we  offer  every  day  some  great  values. 
These  are  not  always  advertised  on  ac- 
count  of  limited  space,  but  you  will  al- 
ways find  something  of  unusual  interest 
which  will  well  repay  a  visit.  These  for 
to-morrow. — Geo.  B.  Peck  Dry  Goods 
Co.,  Kansas  City^  Mo. 

News  of  China.  Better  not  miss  a 
single  day's  telling  of  the  news  from  the 
sale  of  china  and  glass.  For  each  day 
brings  some  fresh,  interesting  offering  of 
value  to  housekeepers.  Not  only  are  the 
wares  of  the  highest  possible  quality,  but 
prices  taken  all  the  way  through,  are 
phenomenal  in  their  lowness. — Wanor 
maker's.  New  York. 

From  the  Royal  Berlin  Potteries  are 
shown  their  marvelous  crystallized  and 
copper  glazed  wares,  figures,  painted 
vases  and  the  like;  also  complete  lines 
of  table  services,  which  we  sell  by  the  set 
or  single,  just  as  we  sell  scores  of  "Open 
Stock"  patterns  in  English,  French, 
Austrian  and  Domestic  wares.  This  en- 
ables our  patrons  to  make  up  sets 
to  suit  their  individual  requirements, 
and  to  replace  broken  pieces  at  any  time. 
—Macy's  New  York,  N.  Y. 

Gifts  in  fancy  china  the  richest  show- 
ing we've  ever  made.  This  is  the  stock, 
that  the  tasteful  housekeeper  loves  to 
ramble  through  —  the  beautiful  wares  of 
which  she  never  can  possess  too  many. 
The  housekeeper  who  buys  for  another, 
comes  here  to  select  the  choicest  gifts 
she  knows— to  get  the  most  beauty,  as 
well  as  real  worth,  for  the  money  ex- 
pended. And  here  come,  too,  the  hus- 
band, father,  son  or  friend  who  wishes  to 
pick  out  a  sure-to-be-valued  gift. — 
Schipper  4-  Block,  Peoria,  III. 

China  Wares  to  the  Front.— The  Win- 
ter sale  offers  stirring  economies.  The 
magnitude  of  this  annual  movement  is 
appreciated  by  thousands  of  women. 
The  economies  it  presents  are  accepted 
with  enthusiasm.     For  China  and  glass 

CROCKERY 


and  kindred  wares  appeal  to  a  woman  on 
the  hospitality  side  of  her  nature  —  the 
large  side  with  most  women.  And  the 
opportunity  to  get  such  wares  for  a 
fourth  to  half  below  usual  low  prices 
here. — Abraham  4"  Straus,  Brooklyn. 

The  china  store  is  especially  rich  at 
this  reason  in  variety  of  dinner  sets,  in- 
cluding both  those  for  country  homes  and 
those  to  be  used  as  wedding  gifts  or  for 
an  addition  to  the  city  china  closet.  The 
collection  is  unrivaled,  we  believe,  and 
we  know  that  in  quality-for-price  it  has 
no  equal  anywhere. — Fred  Loeser  ^  Co., 
Brooklyn,  N,  Y. 

Decorated  Porcelain  and  China.  Tea 
and  dinner  sets  "  way  under  price !  "  No 
effort  at  all  to  sell  such  bargains  as  are 
represented  in  the  items  below.  The  ad- 
vertising is  merely  to  give  wide,  full, 
fair  notice,  and  we  wish  to  particularly 
impress  upon  the  minds  of  summer  ho- 
tel proprietors,  boarding  house  keepers 
and  people  in  general  furnishing  summer 
cottages  the  importance  of  this  sale. — 
Bloomingdale  Bros.,  New  York. 

There  is  not  in  Brooklyn — hardly  in  all 
New  York  another  stock  of  china,  glass 
and  art  wares  which  compares  with  this. 
We  are  not  hampered  by  interest  in  any 
single  maker  or  group  of  makers  and 
with  the  world  to  choose  from  and  the 
appreciative  Brooklyn  public  to  serve, 
it  has  been  possible  to  build  up  here  one 
of  the  greatest  businesses  in  the  country. 
And  now,  for  this  annual  occasion,  these 
fine  wares,  manj'  of  them  just  out  of 
their  wrappings,  are  offered  at  prices  far 
below  even  our  usual  low  prices;  at 
prices  which  are  not  matched  for  equal 
qualities  anywhere. — Fred  Loeser  ^  Co., 
Brooklyn,  N.  Y. 

What  influences  your  purchasing?  If 
it  is  necessity,  the  habit  or  the  principle 
of  frugality,  there  is  no  doubt  where  you 
will  buy  your  china  and  crockery.  We 
will  make  the  sales,  because  our  goods 
are  of  the  desired  kind  and  quality,  and 
our  prices  of  the  right  figure. — Smith  ^ 
Chick,  Lexington,  Ky, 

AND    CHINA 


22 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSE    FURNISHINGS    ADVERTISING 


2a 


■  I 


It 


I 


Thanks  to  fine  weather  and  this  un- 
usually fine  stock  of  tablewares,  this 
September  sale  is  breaking  all  past  rec- 
ords! and  thanks  to  the  constantly  ar- 
riving shipments  of  fine  wares,  there  are 
no  shortages  in  the  showing  presented. 
Still  plenty  of  Theodore  Haviland  din- 
ner sets,  which  we  are  offering  at  just 
one-half  of  their  real  value.— Wana- 
maker,  Xew  York,  iV.  Y. 

We  demonstrated  a  year  ago  the  pur- 
chasing power  of  this  great  China  Store. 
And  we  shall  do  so  again  this  Septem- 
ber. This  morning  the  fun  began  in 
earnest.  For  a  month  now  you  shall  buy 
high-grade,  dependable  China  for  less 
than  it  is  sold  for  elsewhere.  We  care 
not  what  others  may  claim  or  boast  of — 
your  own  common  sense  will  point  out 
to  you  the  distinction — and  the  saving. — 
Adams  Dry  Goods  Co.,  New  York,  N.  Y, 

New  China  at  Old  Prices.— ^6raAam 
^  Straus,  Brooklyn,  N.    Y, 

Nothing  adds  more  to  the  beauty  of  the 
table  or  home  of  the  wedded  pair— in 
fact,  nothing  is  more  indicative  of  re- 
finement—than rich  cut  glass.  We  have 
a  magnificent  collection  —  guaranteed 
finest  cutting— newest  styles,  exclusive 
designs  and  lowest  prices. — Lumsden, 
Richmond,  Va, 

There  is  a  charm  about  this  beautiful 
stocked  china  and  glassware  store  down 
on  the  first  floor  that  appeals  to  the 
artistic  eye  as  well  as  to  the  careful 
purse  of  the  thrifty.— ,ScAi^/)cr  ^  Block, 
Peoria,  III. 

Sharp  price  crack  in  China.  We  don't 
believe  for  variety  and  beauty  another 
store  can  equal  us  for  really  choice 
goods,  and  likewise,  we  quote  these  prices 
as  the  reason  for  your  seeing  these  goods. 
—A.  D.  Matthews'  Sons,  Brooklyn,  N.  Y, 

That  straight-to-the-mark,  never-to-be- 
shelved  policy  of  this  great  store  which 
reads,  "  never  be  undersold,"  is  borne 
out  to  the  letter  no  more  thoroughly  than 
bj'  this  famous  china  department.  We 
have  a  name  for  selling  good  china  for 
less  than  any  other  store,  and  the  re- 
sources we  keep  always  in  reserve  will 
ever  be  the  invincible  means  of  our 
holding  that  record.  —  Bloomingdale's, 
New  York,  N.  Y. 

Small  coins  have  large  purchasing 
power  in  our  China  department.— <S clip- 
per ^  Block,  Peoria,  111. 

Broken  Prices  on  Whole  Chinaware. — 
We  have  some  odd  lines  of  complete  din- 
ner sets,  the  prices  of  which  are  shat- 
tered— gone  to  pieces — and  we  anticipate 
the  quotations  below  will  flock  our  crock- 
ery department  with  women  who  will  ap- 
preciate the  beauty  of  these  bargains  and 

CROCKERY    A 


eagerly  take  them  away.— 0/(/.y.  Wort  man 
^'  Kiny  Co.,  Portland,  Ore. 

It's  a  good  time  now  to  peep  into  the 
china  closet  and  see  whether  the  dinner- 
ware  needs  replenishing.  It  has  such  a 
chronic  habit  of  getting  broken.  With 
seventy-four  styles  of  dinnerware  ranging 
in  price  from  $5.98  to  $80  we  can  surely 
satisfy  your  pocketbook.  The  assortment 
comprises  the  cream  of  Haviland,  Ger- 
man, English  and  Syracuse  and  other 
American  wares  in  the  daintiest  of  de- 
signs.—^i6/«y,  Lindsay  ^'  Curr  Co.,  Roch- 
ester, iV.  Y, 

A  drop  in  china  and  nothing  broken 
but  the  prices. — Covington  Peyton, 
Charlottesville,  Va. 

Just  to  illustrate  the  large  buying  of 
the  small  coins  we  present  a  list  of  items 
which  may  be  purchased  at  each  price  in 
the  china  department— .ScAiuDer  &  Block, 
Peoria,  III. 

Our  Autumn  Sale  of  China.— Japan 
to  the  front  with  the  new.  And  Italian 
pottery  at  half.  Thirty-seven  crates  of 
newest  and  most  beautiful  china  from 
Japan  are  just  being  unpacked  as  we 
write.  A  rare  gathering  that  will  add 
interest  to  our  annual  china  sale.  The 
decorations  are  the  best  Japan  has  pro- 
duced— rich  and  tasteful— really  the  new 
things  intended  for  the  coming  holiday 
season.  A  little  early  perhaps  to  off'er 
for  sale  now,  but  the  china  sale  has  been 
such  an  unqualified  success  this  lot  is 
added  to  the  collection.  All  the  previous 
offers  advertised  hold  good  while  the 
loti  last. — Frederick  Loeser  ^  Co., 
Brooklyn,  N.  Y, 

Very  Small  China  Prices.— It  would 
be  rather  funny  if  we  didn't  do  better 
than  usual  stores  in  the  matter  of  china 
prices.  With  our  own  manufacturing 
places  in  the  great  china  centers  abroad 
and  our  own  glass  cutting  and  decorating 
works  at  home  we  can  naturally  control 
production  and  naturally  govern  prices. 
But  even  here  such  news  as  to-morrow- 
brings  is  notable.— Abraham  ^  Straus, 
Brooklyn,  iV.   F. 

Clearance  Crockery,  Glassware  and 
House  Furnishings. — A  good  housekeeper 
is  practical;  and  while  she  admires  the 
ornamental  furnishings  of  parlor  and 
drawing  room,  her  critical  eye  takes  in 
the  homely  yet  useful  necessities  of  din- 
ing room  and  kitchen,  for  someone's  care- 
lessness is  always  breaking  things  out 
there;  and  every  cent  she  can  save  in 
replacing  them  is  a  little  secret  joy  to 
every  housewife's  heart.  What  an  indul- 
gence this  list  of  values  affords!—^. 
Hamburger  ^  Sons,  Los  Angeles,  Cal. 
ND    CHINA 


Toilet  Sets. — The  great  advantage  of 
coming  nere  for  a  toilet  set,  aside  from 
our  prices,  which  are  always  the  lowest, 
is  that  we  have  such  a  great  variety  that 
you  can  select  one  to  harmonize  with  the 
color  tone  of  any  room.  Here  are  some 
that  seem  to  us  especially  good  values. — 
Simmons  Hardware  Co.,  St.  Louis,  Mo. 

The  Home-Coming. — Summer  holidays 
are  over — there's  a  general  opening  of 
shutters,  unpacking  of  trunks  and  start- 
ing of  kitchen  fires.  The  children  must 
be  gotten  ready  for  school  and  there  are 
numerous  household  needs  that  require 
immediate  attention.  To  satisfy  many  of 
these  it  will  be  necessary  only  to  visit 
our  model  house  furnishing  department 
in  the  basement,  where  qualities  are 
above  suspicion  and  prices  a  temptation 
to  liberal  buying.  Our  upper  floors  are 
fast  filling  with  stocks  for  fall  and  holi- 
day selling.  These  will  gradually  find 
their  way  to  the  store,  giving  it  fresh 
interest  daily,  preserving  for  it  that  air 
of  newness  which  is  a  characteristic  of 
"  Glenny's,"  and  affording  to  visitors 
kaleidoscopic  views  of  art  and  novelty  in 
modern  handicraft  that  they  are  always 
welcome  to  enjoy  without  obligation. — 
Otenny's,  Rochester,  N.  Y. 

Spring  Clearance  Odd  Pieces  China, 
American  Porcelain,  English  Pottery, 
Carlsbad  China,  Austrian  China,  Limoges 
China.  Every  offering  is  decorated  ware 
and  worth  about  double  clearance  prices. 
The  sale  includes  a  number  of  "open 
stock"  patterns  which  will  be  discon- 
tinued. Women  disposed  to  follow 
fashion's  fad  of  using  odd  pieces  of  fine 
china  as  well  as  those  who  must  count 
pennies  before  spending  will  find  equally 
appreciative  chances  to  buy  and  save. 
It's  a  sale  to  be  quick  about.— »Sf.  Kaum 
Sons  ^  Co.,  Washington,  D.  C. 

For  the  dining  table  China  tableware. 
If  only  we  had  sufficient  room  in  which  to 
expand  our  china  and  glassware  business ! 
You  find  here  now  splendid  appointments 
for  these  stocks.  As  compared  with  what 
we  wish  to  do  the  present  is  small  indeed. 
Nevertheless  our  great  sales  go  on,  and 
neither  St  Swithin  nor  the  Dog  Star 
interfere.  Big  stock  all-the-year-round. 
Low  prices  created  by  great  business.— 
Wanamaker's,  New   York. 

Read  and  see  what  kind  of  plates  that 
you  are  going  to  get  for  48  cents,  and 
not  set  them  down  as  "  cheap  skates  "  be- 
cause the  price  is  so  low,  as  right  there 
is  where  you  make  a  mistake.  These  are 
a  lot  of  imported  "  hand-painted  '*  plates 
in  two  designs,  and  are  beautiful,  as  you 
will  admit  upon  seeing  them,  and  you 
never  did  or  will  buy  them  for  less  than 
$1   each.     We  succeeded  in  getting  150 

CROCKERY 


of  these  plates  for  a  "  special  sale  "  and 
assure  you  that  we  are  not  making  a  cent 
on  them,  but  expect  to  get  our  returns  out 
of  the  advertisement  that  they  will  give 
us.  Come  and  see  them  in  our  window, 
whether  you  buy  or  not,  as  they  are 
worthy  of  a  look. — F.  Crouse  ^  Son, 
Mansfield,  Ohio. 

An  Irish  beleek  jardiniere,  showing  a 
band  of  the  delicate  flower  work  in  relief, 
which  is  the  distinguishing  mark  of  this 
very  fine  and  dainty  pottery,  has  been 
reduced  to  $4.98,  an  incredible  price  for 
for  so  valuable  a  piece  of  artistic  ware 
that  is  useful  and  that  is  needed.  Other 
values  in  the  China  and  Crockery  Store 
are  equally  surprising  and  are  worthy  to 
be  called  real  bargains. — Abraham  ^ 
Straus,  Brooklyn,  N.  Y, 

Country  suggestion  and  a  jardiniere 
bargain.  A  jardiniere  shaped  like  a 
gipsy  kettle  with  three  peg  feet  shows 
a  crowing  and  strutting  rooster  and  ad- 
miring hen.  The  farmyard-like  decora- 
tions are  brilliantly  colored  in  black,  yel- 
low, red  and  green,  and  the  kettle  feet 
are  green,  all  of  which  show  up  well 
against  the  deep  cream  color  of  the  foun- 
dation, $2A9  is  the  price.  This  is  but  a 
single  hint  from  the  Crockery  store, 
where  is  the  biggest  assortment  of  jardi- 
nieres to  be  found  anywhere  and  at  the 
lowest  prices. — Abraham  ^  Straus, 
Brooklyn,  N.  Y. 

China  for  decorating  just  one-half 
price.  We  will  place  on  sale  our  entire 
line  of  plain  white  china  for  decorating 
in  French  and  German  ware  at  half 
price.  There's  plates,  bouillon  cups, 
chocolate  cups,  after  dinner  coffee  cups, 
tea  cups,  sugars,  creamers,  chop  plates, 
celery  trays,  steins,  vases,  fern  dishes, 
salad  bowls,  cake  plates,  etc.  Now, 
there's  no  question  but  what  these  will 
sell  quickly.  It's  a  rare  chance.  It 
will  be  accepted  promptly,  so  come  early. 
Sale  closes  to-night.  Early  morning  buy- 
ers to-day  will  secure  the  choice  pieces. 
— The  Crews-Beggs  Co.,  Pueblo,  Col. 

Sale  of  China.  To-day  on  big  main 
floor  table  there  will  be  displayed  a  lot 
of  fine  china  which  will  sell  at  50  cents 
each,  although  most  of  the  pieces  are 
worth  double  and  many  three  times  the 
sale  price.  Included  are  Haviland  plates 
in  several  new  decorations,  also  hundreds 
of  pieces  of  HohenzoUern  Austrian  china 
in  beautiful  patterns — as  well  as  a  splen- 
did assortment  of  footed  comports,  can- 
dlesticks, cake  plates,  comb  and  brush 
trays,  card  holders,  pitchers,  plates 
salads  and  cups  and  saucers.  Your 
choice  to-day,  on  main  floor. — Schune- 
man  ^  Evans,  St,  Paul,  Minn. 
AND    CHINA 


24 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSE    FURNISHINGS    ADVERTISING 


25 


h 


Half  price  sale  fancy  Japanese  ware. 
A  large  shipment  of  fine  fancy  Japanese 
ware  consigned  to  a  "  Frisco  "  importer, 
but  who,  on  account  of  the  unsettled  con- 
ditions of  business  affairs  in  that  city, 
was  unable  to  accept  these  goods;  the 
entire  shipment  was  forwarded  to  "A 
Hamburger  &  Sons"  without  further 
expense  other  than  the  actual  cost  of 
import  duty  plus  a  very  small  fraction 
of  the  manufacturer's  cost,  which  en- 
ables us  to  offer  them  to  our  customers 
at  a  third  to  a  half  of  their  regular 
worth;  these  are  the  genuine  Japanese 
goods,  and  include  the  following  wares: 
Bishiu,  Hechiyako,  Imari,  Iryo,  Satsuma, 
Daimiuyo,  Rorima,  Hanatate,  and  Ku- 
toni. — Hamburger's,  Los  Angeles. 

Teco  pottery,  the  gift  of  gifts.  The 
mastery  of  line  which  distinguished  Teco 
establishes  this  ware  as  America's  most 
serious  contribution  to  the  world's  perma- 
nent art.  Its  livable  green  tone  is 
symbolic  of  cleanliness  and  purity,  mak- 
ing it  especially  adapted  for  home  dec- 
oration and  well  suited  for  personal  wed- 
ding gifts.  Teco  ware  ranges  in  price 
from  $1  to  $35.  We  have  it  in  all  shapes. 
See  our  window  display. — LeBron  Jew- 
elry Co.,  Montgomery,  Ala. 

There  are  two  special  business  oppor- 
tunities open  to  our  customers  at  this 
time.  One,  the  opportunity  to  buy  beau- 
tiful fancy  crockery  at  one-half  to  two- 
thirds  the  usual  prices.  This  means  that 
gifts  bought  now  for  whatever  purpose, 
will  pay  large  interest  on  the  invest- 
ment. The  coming  whist  tourney,  the 
birthday  remembrance,  the  June  wedding, 
all  may  be  provided  for  at  substantial 
sa\ings.  Vases,  chocolate  pots,  deep 
dishes,  Japanese  ware,  decorated  plates, 
etc.,  are  all  selling  at  cost  or  less.  The 
holiday  bargain  tables  show  remarkable 
reductions.— (7.  F.   Wing,  New  Bedford. 

Remarkable  offers  in  china  and  cut- 
glass.     From  the   factory  to  the  home. 
The   Abraham   &   Straus  china   and  cut 
glass  stores  have  more  china  and  glass- 
ware  in   reserve  and   on   sale   than   any 
other  two  stores  in  Brooklyn.    They  may 
be  considered   as  the   salesrooms  of  the 
world's  best  makers.    In  the  ceramic  cen- 
ters of  the  Old  World  we  have  our  pot- 
teries   and    in    New    York    are    our    cut 
glass  factories,  so  that  our  assortment  is 
not  only  unequaled,  but  our  prices,  qual- 
ity for  quality,  are,  as  a  mere  matter  of 
course,  considerably  lower  than  those  of 
other   stores.     Stock   adjustments   bring 
even  lower  than  usual  prices.     We  men- 
tion merely  a  few  of  the  items  that  greet 
you  in  the  new  year. — Abraham  ^  Straus, 
Brooklyn,  N.  Y, 

CROCKERY    A 


Plates.  In  Pickard  hand-painted  china 
we  are  exclusive.  No  other  store  shows 
the  line  and  no  other  hand-painted  china 
compares  with  the  Pickard.  Plates  range 
in  price  from  $1.50  to  $5.00.  Vases, 
bowls,  nappies,  etc.,  in  a  great  variety 
of  decorations.  Unusual  admiration  has 
been  evoked  by  our  large  and  remark- 
able showing. — Oeo.  K.  Munro,  Jeweler, 
Grand  Forks,  N.  D. 

All  day  Saturday  25c.  That's  half. 
Our  special  for  to-morrow  is  as  useful 
as  it  is  beautiful— and  that's  saying  a 
good  deal.  Some  pitchers,  cake  plates, 
fruit  bowls,  nappies  and  chop  plates,  in 
the  6  and  7  inch  sizes,  of  American 
china,  with  attractive  cherry  pattern 
decoration.  These  are  well  worth  50c. 
each,  but  to-morrow  we  cut  the  price  in 
two — "two  bits'*  each— for  one  day. 
When  you  come  in  ask  to  see  the  new 
arrivals  in  cut  glass,  rock  crystal  and 
Rookwood  pottery — some  very  elegant 
examples  for  your  inspection.— 3f.  Seller 
^'  Co.,  Spokane,  Wash, 

Have  you  seen  the  Royal  Bayruth 
Ware?  It  is  quite  the  rage  in  the  East. 
A  beautiful  decorative  feature  and  decid- 
edly serviceable,  too.  Represents  all 
sorts  of  vegetables  and  fruits  in  dishes 
of  every  description,  cups  and  saucers 
in  shapes  of  apples,  strawlierries,  etc.; 
pineapple-shaped  cheese  holders,  a  to- 
mato mayonnaise  dish,  squash  and  pump- 
kin tea  sets,  watermelon  and  strawl>erry 
shaped  pitchers.  A  lemon  forms  a  handy 
little  salt  dish,  while  the  red  pepper  an- 
swers for  the  pepper  shaker,  and  so  the 
story  goes.  These  are  all  the  go  in  the 
large  cities,  and  we  were  able  to  secure 
only  one  assorted  case,  so  you  had  bet- 
ter hurry. — The  People's  Store,  Tacoma. 

There    is    not    a    housekeeper    within 
reach  of  this  store  who  will  not  sit  up 
and  take  notice  when  she  sees  this  an- 
nouncement.        The    Haviland    potteries 
are  known  the  world  over  as  the  source 
of  some  of  the  finest  china  made,  and 
the  patrons  of  this  store,  to  whom  we 
have    sold    many   thousands    of   dollars* 
worth  of  this  ware,  well  know  of  its  ex- 
cellence, not  only  in  quality  but  in  beauty 
of   the    shapes    and    the   charm    of   the 
decorations.     To  get  this  splendid  china 
so  much  under  price  is  indeed  a  treat, 
and  a  saving  opportunity  that  econom- 
ical folks  cannot  well  afford  to  let  pass. 
Every  piece  of  ware  offered  in  this  sale, 
which  we  begin  to-morrow  morning,  is  of 
first   quality,   and    there    are   enough   of 
many   patterns   to  make   up   small   sets, 
such  as  ice  cream  sets,  lettuce  sets,  etc. 
Some  of  the  attractive  features  are  here 
listed.— //rtA»  ^-  Co.,  Newark,  N.  J. 
ND    CHINA 


Rookwood  pottery.  Rookwood  is  dif- 
ferent from  everything  else  in  the  world 
and  every  piece  of  Rookwood  is  dif- 
ferent from  every  other  piece.  Your 
neighbor  cannot  get  a  piece  like  yours. 
We  are  exclusive  selling  agents  here  for 
the  Rookwood  Potteries  and  we  have 
just  received  some  new  and  novel  color- 
ings.— Oeo.  K.  Munro,  Jeweler,  Grand 
Forks,  N.  D. 

The  largest  day  of  china  selling  that 
this  store  ever  knew  was  Monday.  To- 
day's record  will  almost  equal  it — abso- 
lute results  are  unknown,  of  course,  at 
this  writing.  What  does  such  selling 
mean?  First,  that  these  broad  Schip- 
per  &  Block  movements  are  watched  for 
by  the  public.  The  people  know  that 
these  trade  occasions  present  extraor- 
dinary values  that  are  real  and  positive. 
They  know,  furthermore,  that  the  Schip- 
per  &  Block  March  china  sale  is  not  a 
hurried-together  jumble  of  odds  and 
ends,  but  is  a  worthy  economy  oppor- 
tunity that  few  housekeepers  can  af- 
ford to  pass  by. — Schipper  4r  Block, 
Peoria,  III. 

Chinaware  should  be  close  to  the  heart 
of  every  good  housekeeper,  and,  if  so, 
now  is  the  time,  during  this  March  sale 
of  china  to  fill  the  china  and  glass  cab- 
inets. This  sale  offers  extraordinary 
varieties  and  most  exceptional  econo- 
mies. Counter  after  counter  is  filled  with 
the  choicest  selections  from  both  the  very 
best  American  as  well  as  foreign  pot- 
teries. Once  a  year  we  create  this  ex- 
traordinary event,  showing  good  depend- 
able chinaware  in  every  conceivable 
shape,  size  and  style.  Dinner  and  tea 
sets  of  all  descriptions  and  everything 
else  that  is  known  under  the  term  of 
crockery  and  glassware  will  be  sold  in 
this  sale  at  prices  that  must  appeal  to  the 
most  economical  pocketbook.  Hotel,  res- 
taurant and  boarding-house  keepers  can- 
not afford  to  miss  this  sale.  The  news  of 
buying  china  at  these  prices  should  be 
just  as  welcome  to  them  as  finding  mon- 
ey. The  sale  will  start  to-morrow 
morning  and  will  continue  ten  days,  but 
of  course  you  must  come  early.  It  is 
likely  that  those  goods  that  you  desire 
the  most  will  be  picked  up  by  some  one 
who  comes  earlier.  The  items  mentioned 
below  will  convince  you  that  this  sale  is 
one  of  the  greatest  money-saving  events 
for  everyone  who  uses  crockery,  china- 
ware  and  glassware.  Look  at  the  fol- 
lowing prices;  they  tell  the  story.— fT. 
S.  Barney  Co.,  Schenectady,  N.   Y. 

Lovers  of  the  beautiful  in  decorative 
effects  will  find  in  the  art  plates  which 
we  have  on  display  the  highest  embodi- 
ment of  individual  design.    Many  are  ex- 

CROCKERY 


act  reproductions  of  celebrated  paint- 
ings, and  all  are  worthy  of  prominent 
places  upon  the  plate  rail.  Very  beau- 
tiful in  treatment  and  artistic  in  design. 
Single  plates  or  by  the  dozen.— J.  M. 
James  ^  Sons,  Brooklyn,  N.  Y. 

A  few  odd  pieces  of  fine  china  add 
wonderfully  to  the  beauty  and  elegance 
of  the  dining  table,  and  no  matter  how 
complete  your  set  may  be,  there  is  al- 
ways a  place  for  a  pretty  odd  piece  or 
two.  Sotne  exquisite  designs  are  shown 
here  of  the  finest  French  china. — Dobbs 
^  Wey  Co.,  Atlanta,  Ga. 

We  bought  hundreds  of  these  single 
pieces  of  tableware — Ihey  were  so  pretty 
and  the  price  was  so  low  we  couldn't  re- 
sist the  temptation.  We  knew  we  could 
sell  them  quick  at  25c.  each,  for  they  are 
worth  more. — Jones  Dry  Goods  Co.,  Kan- 
sas City,  Mo. 

If  you  are  going  to  be  married,  your 
friends  will  ask  you  what  you  want. 
Don't  forget  to  tell  them  about  the  color 
of  the  dinner  set  you  want  and  the  color 
your  room  is  going  to  be.  In  china  you 
can  spend  lots  or  little,  and  always  get 
useful  things.  We  make  a  special  spurt 
for  display  in  wedding  giiis.— Cuddy 
^  Brodeur,  Montreal,  Can. 

Regular  75  cents  decorated  steins  29 
cents.  We  have  just  received  a  special 
lot  of  decorated  steins  that  we  are  selling 
for  29  cents  each.  These  steins  are  the 
regular  75  cent  kinds,  but  owing  to  slight 
imperfections  we  were  able  to  buy  them 
so  as  to  offer  them  much  below  half 
price.  They  make  very  attractive  addi- 
tions to  the  plate  rail  and  the  imperfec- 
tions are  very  slight.  They  are  nice 
enough  to  go  rapidly  even  at  50  cents,  but 
we  bought  them  for  the  purpose  of  offer- 
ing an  interesting  special  at  29  cents  and 
here  they  are.  The  collection  includes 
a  variety  of  colors  and  shadings,  assorted 
shapes  and  sizes.  The  decorations  in- 
clude monk  effects,  elks,  English  hunt- 
ing scenes,  fruit,  heads,  the  city  gates 
of  St.  Augustine,  Dutch  scenes,  etc. 
Some  of  the  steins  are  of  plain  ware, 
some  are  embossed  and  some  are  finished 
with  gold  lines.  We  haven't  many  of  a 
kind  but  there  are  many  kinds  and,  of 
course,  first  buyers  get  the  choicer  of 
the  many  attractive  designs. — Kauf- 
man's, Trenton,  N,  J. 

Beautiful  china  for  Christmas  gifts. 
In  suitability  for  Christmas  gifts  the 
better  grades  of  china  rank  high.  Royal 
Crown  Derby  and  Coalport  especially  so. 
Both  prized  the  world  over  for  their  ex- 
quisite beauty  of  workmanship  and  col- 
oring.—T.  Eaton  Co.,  Winnipeg,  Can. 
AND    CHINA 


26 


HOUSE    FURNISHINGS    ADVERTISING 


t 


Christmas     suggestions  —  china.       No 
housekeeper  ever   had  too  many  pretty 
pieces  of  china.     She  wants  odd  plates, 
odd  bowls,  odd  cups  and  saucers,  chop 
dishes,  tete-a-tete  ware,  pitchers,  bouil- 
lon cups,  and  all  that  class  of  attractive 
china  that  adds  so  much  to  her  dining 
room    equipment.      Things    that    are    at 
once  decorative  and  very  useful.     They 
enhance  the  appearance  of  her  table  and 
have  a  distinctly  stylish  serviceableness. 
Give  her  a  piece  or  set  of  china,  if  you 
would   please   her.      We   have   the   most 
artistic  china  in  Atlanta.     No  question 
of  it.     Imported  ware  from  French  and 
English    factories,    chosen    for    perfect 
quality  and  artistic  excellence.    Cauldon, 
Coalport,  Wedgewood,  Pouyat,  Dresden, 
Limoges,  Seyres,  Minton,  Crown  Derby 
— in  fact  all  the  reputable  and  beautiful 
kinds.      From  the  smallest  individual  or 
odd   piece    to    full    dinner    service.      A 
great   collection    from   which   to   choose 
for  gift-purposes.    Prices  from  less  than 
one  dollar  to  several  hundred  dollars. — 
Maier  4-  Berkele,  Atlanta,  Oa, 

Extraordinary  offerings  to  select  from. 
An  unlimited  assortment  of  chinaware 
and  cut  glass  of  exquisite  beauty  from 
one  of  the  oldest  and  best  makers.  The 
variety  is  superb,  brilliant,  colorful, 
richly  designed.  Ours  is  one  of  the  few 
retail  department  stores  that  import 
china  and  glassware  direct,  and  we  are 
one  of  the  largest  of  those  few.  Our 
assortments  are  always  extremely  di- 
versified, and  our  prices  are  always 
lower  than  any  other  importing  retailer 
would  consider  profitable.  The  follow- 
ing are  a  few  examples. — Scroggie% 
Montreal,  Can. 

Do  you  realize  that  most  women  prize 
their  pieces  of  flashing,  scintillating  cut 
glass  above  all  else  that  graces  their  ta- 
bles or  sideboards?  And  that  they  al- 
ways want  another  bowl,  or  pitcher,  or 
jug,  or  dish?  Doesn't  that  set  you  a- 
thinking?  Here's  a  wonderful  gather- 
ing of  perfect  cut  crystal.  And  here  are 
a  thousand  and  one  exquisite  bits  of 
china.  Even  a  very  little  money  will 
purchase  much  of  real  value.  Dinner 
sets,  odd  pieces,  lamps,  are  all  included. 
—The  Stone,  Fisher  Co.,  Tacoma,  Wash. 

China  prices  to  delight  housewives. 
Make  any  comparison  you  can  think  of. 
The  deeper  you  dig  into  the  chinaware 
facts,  the  firmer  will  be  the  truth  in  your 
mind  that  this  store's  prices  are  lowest 
and  that  the  grade  of  ware  is  unusually 
good.  Read  these  crisp  bargain  truths — 
then  come  Tuesday  prepared  to  save 
money.— /one*  Dry  Goods  Co.,  Topeka, 
Kan. 

The  crockery  section  presents  an  elab- 

CROCKERY    A 


HOUSE    FURNISHINGS    ADVERTISING 


2T 


orate  display.    All  the  art  centers  of  the 
world   have  been   searched   through*  and 
through  in  the  gathering  of  these  beau- 
tiful  art  pieces   now   assembled   in   our 
crockery   section.     The   whole   range   of 
ceramic  art  is  represented  broadly,  lav- 
ishly.    Of  Russian  hand  beaten  copper 
we  have  probably  the  largest  collection 
to  be  found  in  any  establishment  in  the 
Pacific    northwest;    selected    under    the 
most       advantageous       conditions       for 
choicest     designs     and     lowest     prices. 
There  is  a  companion  collection  of  ped- 
estals,  in   classic    and   modern    designs. 
There  is  a  magnificent  collection  of  hand- 
painted  vases  and  other  pieces— all  our 
own  selections  direct  from  the  most  fam- 
ous decorators.     Never  before  have  we 
had  such  a  superb  collection.     There  is 
a  broad  variety  of  Haviland   plates  in 
crested    gold    design,     Coalport     Royal 
Dresden  and  Royal  Netherland  plates  in 
splendid  variety  of  most  artistic  beauty 
and  wide  scope  of  treatment.    There  are 
striking  art  nouveau  designs  in  pottery. 
The  collection  of  cut  glass  includes  many 
small,  dainty  pieces  that  are  quite  in- 
expensive, as  well  as  a  splendid  variety 
of  most  elaborate  pieces.     The   display 
of  electric   reading  lamps   includes   de- 
signs suitable  for  library,  parlor  or  liv- 
ing-room.    The  main  aisle  exhibits  some 
of  the  most  striking  designs.     The   art 
section  of  this  store  invites  you,  and  is 
royally,  royally  ready  to  entertain  and 
delight    its    visitors.     Special    price    in- 
ducements on  fine  goods  for  this  week. 
—Tull  4"  Oibbs,  Spokane,  Wash. 

Handsome  French  china  as  gifts.  As 
gift  suggestions  of  a  practical  character 
there  are  few  to  take  precedence  over 
this  lovely  Limoges  china,  either  by  sin- 
gle piece  or  complete  set.  The  exquisite 
colorings  and  artistic  designs  and  pat- 
terns of  this  beautiful  ware  represent 
the  highest  achievements  of  those  cele- 
brated French  potteries.— T.  Eaton  Co., 
Winnipeg,  Can. 

This  extraordinary  sale  in  high-grade 
dinnerware  is  causing  great  excitement 
in  Winnipeg.  The  entire  assortment 
came  through  the  fire.  Not  a  single 
dozen  but  is  damaged,  or  in  some  way 
it  doesn't  look  like  new,  and  comes  in 
under  the  low  fire-sale  price.  Cope- 
land's  dinnerware  is  the  very  finest  grade 
of  English  manufacture.  Every  home 
should  obtain  some  of  these  splendid 
lines,  at  unheard  of  fire  prices.  Stacks 
and  stacks  are  available — immense  quan- 
tities were  stored  in  the  burnt  ware- 
house. Of  course  some  are  more  soiled 
and  require  more  washing  than  others, 
and  it  will  pay  well  to  make  an  early 
selections.— /fMe/*on'*  Bay  Co.,  Winnipeg. 
ND    CHINA 


Styles  change  in  chinaware  as  well  as  in 
other  things.  The  leading  manufactur- 
ers are  constantly  evolving  novel  shapes 
and  new  decorative  effects.  Our  stock 
reflects  the  best  talent  of  the  potter's 
art  and  new  creations  from  the  foremost 
potteries  of  the  old  world  are  gathered 
here  for  your  choosing. — Dobbs  ^  Wey 
Co.,  Atlanta,  Oa. 

Souvenirs— imported  and  hand-dec- 
orated china.  We  have,  through  a  lead- 
ing New  York  importer,  secured  a  beau- 
tiful variety  of  English  decorated  plates 
from  the  famous  potteries  of  Henry  Al- 
cock  &  Co.,  W.  L.  Grindley  &  Co',  Al- 
fred Meakin,  Ltd.,  John  Haddock  & 
Sons,  and  others,  together  with  a  unique 
variety  of  .  Japanese  hand-decorated 
china,  consisting  of  bowls,  bon  bon  dishes, 
creamers,  bread  and  butter  plates,  cups 
and  saucers,  pitchers,  egg  cups,  nut 
bowls,  etc.  The  English  plate  decora- 
tions include  green  Alhambra,  green  Es- 
mond, pink  rose,  white  and  gold  sham- 
rock, green  Ormonde,  flow  blue  Granada, 
etc.  Every  article  in  the  collection  is 
valuable  for  practical  every-day  use  and 
each  one  appropriate  for  house  decora- 
tion. Ladies,  you  will  be  amazed  at  this 
unusual  offer  when  you  see  the  articles 
and  contemplate  their  intrinsic  value. 
Everybody  will  agree  with  us,  however, 
that  mementos  of  this  character  cannot 
be  distributed  indiscriminately,  hence 
choice  of  all  these  articles  will  be  re- 
stricted to  purchase  of  50c.  and  over  in 
any  department.  Everybody  welcome 
from  8  a.  m.  to  5:30  p.  m.  Friday, 
Mav  ^.—The  McWaters-Dolan  Co., 
Cleveland,  Ohio. 

Beautiful  china  richly  decorated  dinner 
and  game  sets,  individual  pieces  and 
novelties  in  ceramics.  Our  china,  glass 
ware  and  bric-a-brac  departments  on  the 
third  floor.  Market  Street  front,  are  a 
veritable  treasure  house  for  the  seeker 
after  handsome  Christmas  gifts.  Here 
you  will  find  stupendous  stocks  of  thou- 
sands of  beautiful  articles.  To-day  we 
call  special  attention  to  the  exquisitely 
decorated  china.  Nothing  adds  so  much 
to  the  Christmas  cheer  of  a  dining-room 
as  a  beautifully  set  table — and  in  dinner 
sets  we  have  a  variety  that  is  not  equaled 
in  this  city  for  design,  beauty  or  price. 
—Lit  Bros.,  Philadelphia,  Pa. 

Like  most  every  manufactured  article 
it  has  its  imitation.  The  reduced  prices 
we  have  placed  on  this  line  during  the 
removal  sale  may  seem  too  cheap  for  the 
genuine  cut,  but  here  is  just  the  differ- 
ence— the  cheap  quality  price  on  the 
good  quality  cut  which  means  a  great 
saving  for  you.  Look  over  your  collec- 
tion and  see  if  you  do  not  need  some 

CROCKERY 


particular  piece  or  perhaps  you  have  a 
wedding  or  other  gifts  to  buy.— P.  O. 
Viener,  Uarrisburg,  Pa. 

A  remarkable  sale  of  china  cups,  sau- 
cers and  plates.  No  more  striking  in- 
stance could  be  given  of  the  unrivaled 
values  which  have  this  season  distin- 
guished the  Loeser  china  store  than  this 
splendid  offering  of  fine  china  cups  and 
saucers  and  plates  which  will  be  made 
here  to-morrow.  It  is  not  a  clean  up  of 
odds  and  ends.  It  would  be  noteworthy 
enough  if  it  was.  But  these  are  plates, 
cups  and  saucers  which  even  here  have 
been  sold  for  the  full  prices;  which,  in 
many  instances,  cannot  be  matched  even 
for  the  full  prices  outside  of  this  store. 
— Frederick  Loeser  4-  Co.,  Brooklyn. 

Immense  sale  of  Japanese  china  at 
half  price.  China,  as  you  know,  is  not 
one  of  the  regular  lines  carried  by  us. 
Stocked  only  for  the  Christmas  selling, 
and  as  it's  not  our  policy  to  carry  any 
goods  over,  we  have  decided  to  place 
the  whole  lot  on  sale  to-morrow  at  prices 
that  will  make  a  quick  clearance.  Lovely 
decorated  china  in  cups  and  saucers, 
bon  bon  and  olive  dishes,  nut  bowls,  salad 
and  tobacco  jars,  trinkets,  etc.,  on  sale 
Friday  at  one-half  marked  price. — R. 
McKay  ^  Co.,  Hamilton,  Can. 

If  there  is  a  possible  criticism  to  be 
made  of  this  fancy  china  stock,  it  would 
come  from  the  bewildered  shopper  wha 
finds  too  great  a  variety  here  to  be  able 
to  decide  on  which  is  the  most  attractive 
among  so  many  beautiful  styles  and  dec- 
orations. Perhaps  never  before  has  there 
been  such  a  splendid  selection  anywhere 
as  we  offer  in  these  pretty  holiday  pieces 
at  the  present  time. — Wanamaker,  New 
York,  N.  Y. 

Our  direct  imported  patterns  in 
French,  English  and  Austrian  china  are 
from  the  foremost  manufacturers  and 
are  selected  from  their  most  artistic 
designs.  Many  of  them  are  shown  no- 
where else  except  in  this  store,  and  the 
collection  on  display  here  embraces  only 
the  best  quality  wares  as  well  as  the 
most  desirable  patterns.  Special  designs 
or  monograms  are  made  to  order  and  sets 
are  made  up  of  any  number  or  variety  of 
pieces. — Dobbs  ^  Wey  Co.,  Atlanta,  Ga. 

Chafing  Dish  China.  On  RidgH'ay's 
good  English  porcelain  in  half-tone  ef- 
fect, under-glaze,  are  put  illustrations 
from  "Coaching  Days  and  Coaching 
Ways  "—quaint  English  country  scenes. 
There  are  two  shades  of  warm  brown 
and  each  piece  is  edged  with  a  pure 
silver  band.  For  the  chafing-dish  supper 
in  den  or  studio  nothing  could  be  better. 
— Frederick  Loeser  ^  Co.,  Brooklyn. 
AND    CHINA 


^8 


HOUSE    FURNISHINGS    ADVERTISING 


I 


Beautiful  Haviland  china  in  stock  pat- 
terns.  That's  the  great  beauty  of  a  stock 
pattern,  those  who  would  not  feel  war- 
ranted in  buying  a  full  set  of  Haviland 
at  one  time— can  build  up  the  set  piece 
by  piece  and  hardly  notice  the  expense. 
This  stock  pattern  is  handsomely  dec- 
orated with  clusters  of  natural  colored 
purple  violets  and  green  leaves.  The 
€dges  and  handles  are  richly  fmished  in 
heavy  gold.— The  T.  Eaton  Co.,  Winni- 
^eff,  Can. 


HOUSE    FURNISHINGS    ADVERTISING 


29 


In  our  crockery  department  are  to  be 
found  some  of  the  best  examples  of  the 
<*rockery  maker's  art.  We  have  the  Hav- 
iland, Bassett,  Carlsbad  and  the  Aus- 
trian. The  former  are  shown  in  the 
most  exquisite  tints  and  decorations. 
Whatever  style  you  may  wish  you  are 
«ure  to  be  pleased  with  the  assortment 
that  we  can  show  you.—Ooble,  Pratt  ^ 
Mobbins,  Spokane,  Wash. 

Great  selling  of  pretty  chinaware. 
Many  new  arrivals  are  now  here.  Artis- 
tic designs  are  predominant  in  this  sec- 
tion. All  are  pretty.  The  matter  then 
resolves  itself  into  a  question  of  choos- 
ing.—/on«*  Dry  Goods  Co.,  Kansas  City. 

The  new  patterns  and  shapes  in  fancy 
•china,  handsome  and  attractively  priced. 
Housekeepers  who  wish  new  pieces  for 
their  own  use  as  well  as  those  who  are 
seeking  dainty  pieces  for  gifts  for 
friends,  will  enjoy  looking  over  the  two 
collections.— TFanawiaAcr,    Xew     York. 

Our    experience    of   many    years    has 
given  us  a  pretty  correct  idea  of  the  sort 
of  dinnerware  in  greatest  demand  among 
furnishers  of  summer  homes.     With  this 
knowledge    of    the    popular    desire    our 
china  buyer  made  special   arrangements 
for  unusually  large  quantities  of  dinner 
sets  that  had  the  beauty  and  serviceable 
qualities   desired,   and   which,  by    reason 
of  his  vast  orders,  he  could  secure  at  lit- 
tle more   than   half  their   original   cost. 
They  are  one-hundred  piece  dinner  sets 
of  American   porcelain,  in  pretty  floral 
decorations,  each  piece  with   gilt  edges. 
Each  set  contains  the  exceptionally  large 
pieces    such   as   soup    tureen   and    three 
large  platters.— /o*»    Wanamaker,   New 
York,  N.  Y. 

These  are  the  most  extraordinary  val- 
ues in  the  history  of  china  retailing,  for 
the  prices  we  quote  are  less  than  you'd 
have  to  pay  for  common  white  china 
dinner  sets.  There  are  only  a  hundred 
sets  altogether,  so  you'd  better  be  here 
on  time.  This  is  a  splendid  chance  for 
folks  looking  for  appropriate  wedding 
gifts  or  replenishing  their  own  china 
closets  to  get  something  extraordinary. 
— Bloomingdale's,  New  York. 

CROCKERY 


The  Japanese  china  included  in  this 
sale  is  of  the  finest  grade.  It  is  from 
Tokio,  Imari,  Ausata,  Kaga,  Modern 
Satsuma,  Moriagi,  Taj  mi  and  Sedji.  In 
beauty  and  desirability  it  ranks  with 
the  best  of  French  and  Austrian  china. 
At  these  prices  you  should  have  all  you 
want— UM   Street   Store,   New    York. 

Have  you  ever  inspected  our  exclusive 
China  and  Crockery  Store?  It  will  pay 
you  to  do  so.  We*  carry  the  finest  lines 
of  fine  China,  Cut  Glass,  Pottery,  etc., 
in  the  northwest,  in  connection  with  the 
"  Store  that  Saves  You  Money.*'— Bout  ell 
Bros.,  Minneapolis. 

Here's  a  tempting  tableful  of  pretty, 
individual  pieces  of  Fancy  China  from 
Austria;  in  bright  flower  decorations 
with  gold;  at  out-and-out  reductions 
ranging  from  a  quarter  to  one-third.^ 
Wanamaker,  New   York,  N.   Y. 

You  cannot  imagine  anything  much 
daintier  than  this  French  china;  it  is 
prettily  shaped  and  scattered  over  its 
surface  are  the  daintiest  of  tiny  blue 
roses.  The  edges  and  handles  are  lined 
with  burnished  gold.  And  then  it  is  gen- 
uine French  china,  received  direct  from 
Limoges,  the  home  of  the  finest  and  best 
— S.  E.  Kaufman,  Trenton,  N.  J. 

Among  the  fresh  arrivals  from  the 
china  markets  of  France  and  Austria, 
there  are  no  more  pleasing  designs  than 
those  embodied  in  this  special  lot.  Care- 
ful attention  was  given  to  the  securing 
of  the  broadest  range  of  novelties  and 
table  pieces.— Mande I  Bros.,  Chicago,  III. 

We  have  made  sharp  reductions 
throughout  our  basement  stocks  of  china 
and  glassware,  thereby  creating  buying 
opportunities  of  the  rarest  sort.  Stock- 
taking time  is  not  far  distant,  and  we 
count  upon  you  to  help  us  by  helping 
yourself  to  the  remarkable  economies 
in  dinner  sets,  and  dozens  of  china  and 
glass  pieces,  toilet  wares  and  novelties 
widely  varied.  Details  of  a  few  must 
serve  as  a  guide  for  all.— 3/ar^'«,  New 
York. 

To  serve  a  repast  in  daintiest  china  is 
but  another  way  of  inviting  the  appetite. 
That's  a  first  plea  for  pretty  china.  But 
the  housewife  likes  to  have  her  china 
closets  full  of  it,  taking  pride  in  her 
collection.  We  suggest  clearance  time 
as  the  right  time  for  the  economic  house- 
keeper to  invest— /o*^»A  Home  Co.. 
Pittsburg,  Pa. 

An  extrordinary  opportunity  to  pick 
up  desirable  odd  pieces  for  a  small  sum. 
Expecting  an  increased  business  we  have 
carefully  arranged  the  tables  to  facili- 
tate selection.— 3/ar*Aa//  Field  <S-  Co 
Chicago,  III.  ^         *' 

AND    CHINA 


Show  off  vour  china. — What  is  the  use 
of  having  pretty  china  and  hiding  it 
away  in  some  corner?  Buy  a  plate  rack 
at  the  Rookery — costs  but  $1 — makes 
china  show  off. — The  Rookery  Jackson. 

Have  you  seen  this  white  Austrian 
China?  It  is  very  modestly  priced. — 
it  is  as  dainty  as  can  be,  the  shapes 
are  odd  and  pretty,  and  around  the 
edge  of  each  dish  is  a  tiny  beaded  bor- 
der of  white.  You  can  buy  it  either 
by  the  whole  dinner  set  or  by  the  sin- 
gle piece.  We  import  it  direct  from  Aus- 
trian maker,  save  the  profit  of  the  "mid- 
dle man,"  and  sell  it  to  you  cheaper  than 
other  stores. — Kaufman's,  Trenton,  N.  J. 

Dinner  sets.  Exclusive  designs.  To 
attempt  an  individual  description — in 
this  limited  space — of  their  merits  and 
loveliness  would  be  practically  an  im- 
possibility. You  must  see  them,  get  the 
prices,  which  will  more  than  delight  you, 
then  you  will  realize  that  nowhere  else 
in  Utica  can  you  provide  such. — W,  E, 
Gray,  Utica,  N.  Y. 

Here  is  some  of  the  best  news  of  these 
beautiful  wares  that  we  have  told  of  in 
many  a  day.  It  is  unusual  to  have  such 
offerings  at  this  time  in  spic-span  new 
goods,  but  some  fortunate  arrivals  make 
it  possible  to  present  them,  and  straight- 
way they  go  to  you.  Housekeepers 
who  are  buying  furniture  can  add  still 
further  to  their  August  economies  by 
selecting  from  these  four  groups  of  din- 
ner sets,  this  fascinating  collection  of 
china,  and  the  brilliant  array  of  cut 
glass,  many  pieces  of  which  are  entirely 
new  designs,  not  previously  shown. — 
Wanamaker,  New  York. 

We  are  closing  out  fine  open-stock  din- 
ner set  patterns — some  half  price,  others 
one-third  less.  Not  the  cheap  American 
ware,  but  finest  Royal  English  porcelain. 
There's  flower  sprays,  dark  blue  and 
green  designs,  in  fact,  all  kinds — some 
one  of  these  will  go  nicely  with  your 
dishes.  You  can  buy  a  set  or  any  odd 
pieces  you  need.  But  they  are  going 
fast — better  come  quickly. — S.  Sternheim 
^  Son,  San  Francisco,  Cal. 

An  interesting  story  for  thrifty  house- 
keepers. We'll  let  you  judge  of  the 
quality  and  prettiness  of  the  pieces.  We 
have  a  word  to  say  about  the  cost.  The 
former  prices  of  these  pieces  were  very 
^ow — and,  from  these  low  prices,  we 
have  made  these  still  more  remarkable 
reductions.  The  opportunity  is  one  for 
appreciative  money-saving  housekeepers 
— and  the  chance  for  economy  is  as  clear 
as  crystal. — John  Wanamaker,  New 
York,  N.   Y. 

If  you  need  china  here  is  your  chance. 

CROCKERY 


There  isn't  anything  we  could  say  that 
would  bring  the  fact  too  emphatically 
to  your  notice  that  this  store  does  of- 
fer the  very  greatest  inducements  in 
its  china  and  crockery  department.  Not 
only  are  the  prices  low,  the  pieces  and 
sets  offered  are  of  high  quality  and  beau- 
tiful finish.  No  matter  whether  you 
need  one  piece,  a  couple  of  plates  or 
cups  and  saucers,  or  a  complete  dinner,, 
game  or  fish  set — it's  here,  better  than 
elsewhere  and  for  less  money.  That's 
a  broad  statement  but  facts  substan- 
tiate it. — O'Neills,  Binghamton,  N.  Y. 

Your  wife  happy  and  the  table  at- 
tractive with  a  selection  from  our  beau- 
tifully decorated  dinner  sets.  You  not 
only  have  this  magnificent  assortment  to 
select  from,  but  are  assured  that  what- 
ever price  you  pay,  you  are  getting  good 
material. — H.  Dinwoodey  Furniture  Co., 
Salt  Lake  City,  Utah. 

Some  cool-looking  lettuce-leaf  ware  is 
in  the  China  Store — china,  of  course,. 
but  you  almost  think  you  are  eating 
off  the  lettuce  leaves  themselves.  The 
right  color  is  there  and  so  are  the  veins 
of  the  leaf,  and  the  shading.  Nice  for 
luncheons  or  out-door  suppers  on  a  hot 
day.  The  idea  and  the  original  ware 
came  from  Italy;  this  is  American  and 
about  a  quarter  as  much  as  the  other* 
— Wanamakers,  Philadelphia,  Pa. 

Hints  of  wedding  gifts. — When  the 
wedding  gifts  are  all  spread  out,  china^ 
cut  glass  and  like  wares  are  always  lib- 
erally represented.  The  needs  of  the 
future  china  closet  are  of  prime  impor- 
tance. The  crockery  store  is  rich  in 
suggestions  of  givaMe  things  that  couple 
serviceability  with  daintiness  and  beauty. 
Sibley,  Lindsay  ^  Curr  Co.,  Rochester, 

Every  week  we  endeavor  to  offer  a 
new  and  attractive  array  of  special  val- 
ues in  the  basement,  where  the  china, 
crockery,  cut  glass,  and  house  furnish- 
ings come  to  us  and  go  out  to  our  pat- 
rons in  endless  procession.  This  week 
we  feel  we  have  done  even  better  than 
usual,  as  our  friends  doubtless  will  be 
quick  to  observe.  Furniture  and  other 
departments  also  offer  choice  values — 
and  there  is  satisfaction  in  knowing 
that  everyone  of  them  is  honest  and 
true. — /.  N.  Adam  i§-  Co.,  Bufalo. 

If  you  appreciate  fine  tableware  you 
cannot  well  afford  to  miss  this  sale.  The 
reductions  in  every  instance  are  unusu- 
ally generous,  many  of  the  choicest  pieces 
being  marked  at  one-half  of  former 
prices.  Included  are  the  very  finest  spe- 
cimens of  French  cut  and  engraved 
glassware  and  richly  decorated  china 
plates,  cups  and  saucers. — Dulin  ^-  Mar^ 
tin  Co.,  Washington,  D.  C. 

AND    CHINA 


80 


HOUSE    FURNISHINGS    ADVERTISING 


f 


I 


Please  take  a  peep  into  our  show  win- 
dow, and  observe  the  beautiful  French 
china,  and  the  way  we  have  marked  it 
down  in  price.  It  is  seldom  that  such 
bargains  are  ever  ofTered  on  such  de- 
lightful china.  They  will  last  but  a 
few  days  more,  and  we  urge  you  to  take 
advantage  of  them  while  such  beautiful 
pieces  are  here.— C.  H.  Case  ^  Co.,  Hart- 
ford, Conn. 

Cheap  crockery,  that  is,  if  you  con- 
sider half  price  cheap.  And  good  Amer- 
ican semi-porcelain,  at  that,  with  attrac- 
tive decorations.  We've  many  other 
pieces  at  equally  big  reducUons.— Tu// 
4'  Gihhs,  Spokane,  Wash. 

A  splendid  opportunity  to  buy  some 
nice  dainty  china  at  insignificant  prices. 
They  are  beautifully  decorated  in  gold, 
flowers  and  scenery.— //wrf^on'*  Variety 
more,  Washington,  D.  C,  Feb.  22,  1902. 

Several  large  tables  are  laden  with 
beautifully  decorated  fine  Limoges  china, 
containing  all  the  useful  articles  for 
table  use,  as  well  as  garniture  for  the 
sideboard  or  china  closet.— FredcncA; 
Loeser  ^  Co.,  Brooklyn,  N.  Y. 

Why  not  pitch  into  china  at  these 
prices."  Especially  as  the  array  of  beau- 
tiful sets  and  pieces  includes  absolutely 
new  patterns  never  shown.  We  want  to 
prove  to  women  who  may  never  have 
visited  our  china  store  that  they  will 
find  as  good  and  as  beautiful  china  ser- 
vice here  as  is  shown  and  save  money  on 
every  article.—^.  D.  Matthews'  Sons, 
Brooklyn,  N.   Y, 

A  hundred   and   thirty   thousand   dol- 
lars' worth  of  china  and  kindred  goods 
spread  out  for  inspection— two-thirds  of 
an  acreful  on  fourth  floor.     That  space 
overflowed,  and  this  week  we  hold  half 
The  Thoroughfare  on   first   floor  as   an 
annex.     Not  everything  is  reduced;  but 
very  nearly  half  the  items  are— and  are 
plainly  and  exactly  marked.     This  is  a 
sale    on    the    same    broad    lines    as    the 
furniture  sale— and,  like   the   furniture, 
the  china  store  ha.s  been  recently  lifted 
to  a  new  plane  of  helpfulness  and  ser- 
vice-giving.      And     how     the     business 
bounded!     Why     bargains     just     now? 
They're    planned— stocks    that    the    pot- 
ters  must   clear   up   and   lines   that   we 
must    readjust.    We   simply   steered   the 
tendency    into    this    month.      We    could 
have  done  the  same  in  January  or  April 
— but  as  it  can  be  done  but  once  in  a 
half-year   we    choose    February— to-day. 
Present    and    prospective    china    buyers 
are  invited— the  prospective  ones  asked 
to  plan  quickly  before  the  urgent  ones 
pick  up  all  of  the  hest—Oimbel  Bros., 
Philadelphia,  Pa. 

CROCKERY 


HOUSE    FURNISHINGS    ADVERTISING 


31 


The  Pottery  Association  of  America- 
located     at     East     Liverpool,     Ohio— so 
called   trust,   that   started   out   to   regu- 
late the  prices  of  American-made  crock- 
ery, found  themselves  up  against  a  stone 
wall.      The    crockery    didn't    break- but 
the  trust  did— and  their  splendid  stock 
was  thrown  on  the  market  at  appalling 
prices.     Our  buyer  went  to  East  Liver- 
pool and  bought  two  solid  carloads.    This 
was    a    month    ago.      The    cars    arrived 
Friday- and  the  sale  will  l)egin  to-mor- 
row.    The  details  speak  for  themselves. 
It  is  plain  white  porcelain— the  sort  that 
is  used  in  the  better  class  of  hotels  and 
restaurants.     It  is  equally  desirable  for 
common  everyday  use  in  the  home  and 
for    summer    cottages      and      boarding 
houses.— ^ dam*    Dry    Goods    Co.,    New 
York,  N.  y. 


The  beauty  of  Rockwood  Art  Pottery 
is  not  alone  in  its  wonderful  glaze;  it's 
in  the  artist,  whose  genius  shows  itself 
in  graceful,  individual  shapes  and  who 
arranges  the  various  colors  so  that  Per- 
sian red,  olive  green,  rich  browns  and 
golden  yellows  all  blend  into  each  other 
perfectly.  Then,  too,  he  paints  the  flow- 
ers and  designs  as  fancy  leads  him,  so 
that  you'll  never  find  two  pieces  just 
&]ike.—Qlenny's,  Rochester,  N.   Y. 

A  good  many  people  will  be  surprised 
to  know  that  the  bulk  of  the  dinner  sets 
purchased  for  this  September  sale  are 
china. 

Above  $10— with  one  or  two  excep- 
tions— there  is  no  stoneware. 

The  opinion  is  current  that  in  order 
to  get  an  inexpensive  dinner  set  it  is 
necessary  to  get  porcelain  or  stoneware. 
But  the  tremendous  buying  power  of 
this  store  makes  it  possible  to  sell  good 
china  at  the  prices  of  ordinary  stone- 
ware. 

In  china  sets,  the  glaze  and  the  body 
are  fired  into  one  another.  When  a  piece 
of  china  is  broken,  you  will  find  the 
under  part  the  same  color  as  the  top. 
And  the  glaze  holds  and  keeps. 

Stoneware,  on  the  other  hand,  has  the 
glaze  and  body  fired  separately,  and 
there  is  always  danger  of  the  top  layer 
cracking,  or  crazing,  as  it  is  called. 

But  porcelain  in  this  sale  is  always 
sold  for  porcelain  and  china  for  china. 
You  will  know  exactly  what  you  are 
getting.— TAo  Wanamaker  Store,  Phila- 
delphia, Pa. 

Every  woman  who  has  a  beautiful  set 
of  china  or  queensware  likes  to  have 
other  people  know  it.  She  needs  a  china 
closet  for  her  dining-roono,  and  for  all 
they  cost  they  return  a  big  per  cent,  in 
satisfaction  and  economy  as  well.— TA* 
Boston  Store,  Winchester,  Ind. 
AND  CHINA 


We  are  offering  remarkable  values  in 
new  Austrian  china  by  reason  of  having 
fortunately  secured  a  large  assortment 
at  a  special  price.  Each  article  has 
been  marked  at  the  very  lowest  consis- 
tent figure. — Schlesinger  ^  Mayer,  Chi- 
cago, 111, 

Lenten  china— cut  in  prices.  Substan- 
tial reductions  in  fish  sets  and  oyster 
plates  in  Limoges,  Carlsbad  and  Havi- 
land  china. — Abraham  ^  Straus,  Brook- 
lyn,  N.  Y. 

China  opportunities  to  be  grasped.  Op- 
portunity frequently  makes  the  man — 
but  he  must  be  alive  to  it.  Here  are 
opportunities  for  china,  glass,  lamp  and 
bric-a-brrac  buying  which  mean  big  econ- 
omies if  you  are  alert  and  take  advan- 
tage   of   them. — Kaufmann's,   Pittsburg. 

Need  a  dinner  set?  There's  a  strong 
reason  why  you  should  purchase  it  here 
to-morrow,  and  that  reason  is — Economy. 
— Kaufmann's,  Pittsburg,  Pa, 

Dinner  and  toilet  sets  reduced. — All 
sorts  are  included,  from  the  finest  Limo- 
ges down  to  the  ordinary  porcelain  ware. 
Hence,  every  want  in  china  can  be  met 
— and  at  a  big  saving  from  heretofore 
prices.  Now's  the  biggest  economy  time 
of  the  year — accordingly  the  best  time 
to  buy. — Kaufmann's,  Pittsburg,  Pa. 

Tea  pot  sale.— "  Polly,  put  the  kettle 
on  and  we'll  all  have  tea."  Here  is  a 
special  sale  of  English  jet  tea  pots 
that  will  interest  you.  They  are  beau- 
ties, with  hand  painted  decorations,  all 
sizes  and  shapes.  The  collection  is  the 
finest  ever  shown  in  Saginaw,  and  at  the 
prices  they  are  great  bargains. — H,  Wat- 
son ^  Co.,  Saginaw,  Mich. 

Specials  in  dinner  and  toilet  sets. — If 
you've  longed  for  a  new  dinner  or  toilet 
set,  now's  the  ideal  chance  to  indulge 
your  wish,  as  we've  materially  lowered 
prices  on  a  considerable  portion  of  our 
stock. — Kaufmann's,  Pittsburg,  Pa. 

There's   a   disturbance   in   china. — We 


are  not  referring  to  the  Chinese  empire, 
but  to  our  china  store.  There's  a  big 
price  upset  going  on.  The  chief  has 
ordered  a  bold  charge  on  all  odd  lines, 
and  they  must  give  way  to  the  fire  of 
cut  prices.  Our  china  store  to-morrow 
will  be  a  veritable  scene  of  massacre 
(price  massacre),  the  sort  that  profits 
you  very  greatly. — Kaufmann's,  Pitts- 
burg, Pa. 

Best  potteries  of  France  and  Ger- 
many made  the  china.  It's  the  exqui- 
sitely decorated  which  was  used  to  tempt 
trade. 

Each  design  is  a  masterpiece.  Best 
china  decorators  known  conceived  them. 
The  ware  is  unexcelled  for  home  use  or 
house  decoration.  Lovers  of  fine  china 
will  find  this  an  opportunity  we  can't 
promise  ever  to  repeat.  We've  never 
known  of  anything  quite  as  good  be- 
fore. Can  you  realize  what  it  means  to 
buy  ravishingly  beautiful  china  at  prices 
starting  at  10c?  Read  what's  included 
in  the  lots. — Siegel,  Cooper  <§•  Co.,  Chi- 
cago, III. 

Dinner  sets. — Thanksgiving  is  coming 
next  month,  remember.  Better  see  our 
new  dinner  sets  now. — Bliss  ^  Nye,  New 
Bedford,  Mass. 

When  buying  cut  glass  why  not  get 
the  best?  You  pay  no  more  for  it 
here  than  some  ask  for  "  seconds."  China 
Hall. — Geo  V.  Millar  ^  Co.,  Scranton. 

Here's  the  season  for  dinner  parties. 
Are  you  ready?  Don't  you  need  a  few 
pieces  of  china  or  glass?  Wouldn't  a 
bonbon  dish  of  fine  American  cut  glass, 
in  brilliant  deep  cutting,  make  a  corner 
of  your  table  shine?  And  don't  your 
eyes  shine  at  the  price? — The  Fair,  Chi'- 
cago.  III. 

Have  you  an  eye  for  things  artistic? 
If  so,  this  captivating  array  of  choice 
jugs  ought  to  please  you  greatly. — China 
Hall,  Scranton,  Pa, 


CROCKERY  AND  CHINA 


32 


HOUSE    FURNISHINGS    ADVERTISING 


CURTAINS 


Figured  muslin  for  curtains. — Fleur 
de  lis  and  bow  knots  are  two  of  the 
particularly  pretty  patterns  we  have  in 
muslin  curtainings  by  the  yard.  Then 
we  have  a  lot  of  new  dotted  designs 
in  various  sizes.  The  quality  of  these 
muslins  is  excellent. — Burke's,  Roches- 
ter, X.   Y. 

Draperies  and  curtains. — If  you  are 
looking  for  exclusiveness,  novelty  and 
beauty,  if  you  are  looking  for  variety 
and  moderateness  of  price  this  big  cur- 
tain and  drapery  department  of  ours 
will  interest  you.  The  fall  stocks  are 
now  complete  and  fairly  bristle  with 
novelties  in  fine  laces,  beautiful  portieres 
and  lovely  draperies  of  all  sorts  and 
descriptions,  all  the  latest  tapestries,  ve- 
lours and  other  materials  for  fine  up- 
holstery and  drapery  work. — The  Los 
Angeles  Furn.  Co.,  Los  Angeles,  Cal. 

Point  de  Calais  curtains  at  half-price. 
— The  Frenchmen  have  brought  out  a 
new  style  of  lace  curtain  that  is  after 
the  character  of  the  Irish  point  and 
Tambour  net,  though  distinctly  differ- 
ent, and  certainly,  in  some  ways,  bet- 
ter. The  patterns  are  pretty  and  ef- 
fective. A  collection  of  these  Point 
de  Calais  curtains  was  among  the  sur- 
plus stock  of  an  importer,  and  we  se- 
cured them  to  offer  you  to-day  at  just 
half-price.  The  variety  to  select  from 
is  very  broad;  and  the  opportunity  to 
secure  at  little  cost  curtains  of  dis- 
tinctly new  and  effective  character  will 
be  pleasing  to  all  thrifty  and  tasteful 
housekeepers. — Wanamakefs,  New  York. 

Whirlwind  sale  of  lace  curtains. — S. 
Kann  Sons  ^'  Co.,  Baltimore,  Md. 

So  many  splendid  things — and  by  that 
we  mean  good  laces  at  very  small  prices 
— are  crowded  to  get  at  your  eyes  that 
it's  hard  to  pick  and  choose. — Wana- 
maker's,  Philadelphia,  Pa. 

Lace  curtain  specials. — Don't  you  think 
it's  about  time  you  bought  some  new 
curtains  for  those  windows?  Surely 
never  a  better  time  than  now  since  we 
are  offering  some  very  special  induce- 
ments for  Monday.  Come  in  and  see 
them — here's  a  few — gives  you  an  idea 
of  others. — Freimuth's,  Duluth,  Minn. 

Lace  curtains.  An  importer's  clean- 
up. Spic-span-new,  fresh,  perfect  goods 
just  recently  received  from  one  of  the 
largest     and     most     reliable     importing 


houses  in  the  trade.  Enough  to  make 
quite  an  important  sale  for  this  quiet 
month;  but  a  mere  drop  in  the  bucket 
for  the  importer  to  take  a  loss  on.  The 
lot  includes  all  the  more  important 
kinds  of  lace  curtains;  the  patterns  are 
of  the  highest  character;  and  the  va- 
riety is  exceptionally  broad.  You  may 
select  your  fall  curtains  with  quite  as 
much  satisfaction  now  as  later.— FFana- 
maker's,  New  York. 

Monday— Just  at  a  time  when  they  are 
most  needed  comes  this  unusual  offer 
of  lace  curtains  at  one-third  and  half 
their  regular  prices.  The  lots  range 
from  1  to  3  pairs  of  a  pattern.  Some 
lots,  including  the  soiled  samples,  con- 
sist of  high  grade  Scotch  net  weaves, 
corded  Arabians,  real  Arabians,  Swiss 
and  Brussels  points,  bobbinet  and  ruf- 
fle curtains.— Golden  Rule,  St.  Paul. 

A  grand  May  sale  of  lace  curtains. 
This  sale  is  the  result  of  the  largest 
and  most  successful  spring  business  in 
the  history  of  our  lace  curtain  store.  The 
demands  have  been  enormous.  Lines 
consisting  of  hundreds  of  pairs  three 
months  ago  are  now  reduced  to  six  or 
eight.  Of  course  we  have  sent  in  another 
order  (will  be  here  in  a  day  or  two), 
but  before  it  comes  we're  going  to  startle 
the  lace  curtain  trade  with  a  three-day 
sale,  the  like  of  which  has  never  before 
been  seen  here.— John  Breuner  Co.,  SaC' 
ramento,  Cal. 

You  can  save  almost  as  much  as  you 
pay  on  every  pair  you  buy— they  are 
priced  at  almost  half  for  to-day's  sale. 
These  curtains  are  made  of  heavy  bob- 
binet, with  real  Battenberg  insertion  and 
edging— real  Battenberg  in  a  95c  cur- 
tain!  The  body  of  the  curtain  is  fine 
English  net,  in  white  or  Arabian.  They 
are  2  1-2  yards  long  and  40  inches  wide. 
As  shown  in  the  picture  herewith,  the 
ruffles  are  good  and  full.  All  in  all 
it's  a  bargain  at  $1.75,  but  to-day— think 
of  it— to-day  they're  priced,  for  a  pair, 
at  just  95c.— Jones  Dry  Goods  Co.,  Kan- 
sas City,  Mo. 

These  splendid  wearing  diamond  net 
curtains  were  specially  purchased  at  a 
very  low  price.  In  addition  to  this,  we 
have  shaved  our  own  profits  to  the  dis- 
appearing point  in  order  to  make  them 
doubly  attractive.— rAo#.  C.  Watkins, 
Hamilton,  Can. 


HOUSE    FURNISHINGS    ADVERTISING 


33 


CURTAINS 


In  the  lace  curtain  department  we  are 
offering  some  particularly  dainty  things 
just  now.  The  new  goods,  fresh  from 
the  looms,  are  being  shown  in  a  large 
variety  of  pretty  patterns  and  novel  de- 
signs and  colorings.  Cool  looking,  rest- 
ful and  satisfying  to  the  eye  and  sense, 
they  are  particularly  appropriate  for 
summer  use,  whether  it  be  in  city  man- 
sion or  summer  cottage.— ^  dam,  Mel- 
drum  ^-  Anderson  Co.,  Bufalo,  N.  Y. 

Just  for  Friday  only  you  can  have 
any  odd  pair  of  curtains  in  stock  at  a 
third  less  than  the  marked  price.  This 
offer  includes  every  variety  of  curtain 
known  to  the  trade.  We  have  too  many 
in  pair  lots.  Some  patterns  are  very 
similar  to  each  o\hcT.— Barker  Bros., 
Los  Angeles,  Cal. 

The  best  possible  time  to  buy  lace 
curtains.  This  very  day.  For  you're 
amply  repaid  for  selecting  now  the  lace 
curtains  you'll  need  a  little  later  on,  by 
the  savings  of  a  third  to  a  half  on  the 
handsome  new  curtains  that  compose 
this  splendidly  broad  sale.  Thousands 
of  pairs  are  in  the  gathering,  includ- 
ing all  the  most  popular  sorts— the  re- 
mainder of  this  season's  stock  from  one 
of  the  best  importers.— FFonamaArer'*, 
Philadelphia,  Pa. 

A  magnificent  collection  of  curtains 
at  about  half  price.  Think  of  doing 
an  average  week's  curtain  business  in 
a  single  day,  and  repeating  the  process 
day  after  day  for  three  weeks  with 
patrons  increasing,  and  with  a  stock 
kept  full  and  complete  by  the  almost 
daily  unpacking  of  fresh  cases  of  beau- 
tiful window  draperies— that's  our  rec- 
ord for  April.— 3/a/ideZ  Brothers,  Chi- 
cago, III. 

The  biggest  bargain  in  lace  curtains 
you  will  see  this  season.  What  do  you 
think  of  getting  curtains  worth  $3  a 
pair  for  50c  a  pair?  Would  you  call 
that  a  bargain,  or  would  you  say  it  was 
more  than  a  bargain— a  Malleyism?— 
^'dw.  M alley  Co.,  New  Haven,  Conn. 

Cluny  curtains.  Lowered  prices  on 
one  lot  of  cluny  curtains  will  save  a 
third  or  more.  The  body  of  the  curtain 
is  plain  French  net,  with  edges  and  some- 
times insertions  of  cluny  lace— not  quite 
so  open  as  you  usually  expect  in  cluny, 
but  prettily  woven  in  small  designs.— 
Taylor's,  Cleveland,  Ohio. 

Rousing  curtain  sale.  The  entire  stock 
of  the  Pennsylvania  Lace  Curtain  Mills, 
amounting  to  $35,000,  at  prices  hereto- 
fore unknown  in  the  curtain  business. 
Don't  miss  this  chance  to  renew  your 
curtains.  Our  curtain  department*  has 
"en   moved    into   enlarged   quarters   on 


the  third   floor   where   this   sale  will   be 
held.— Rothschild  ^   Company,   Chicago, 

Summer  curtains  for  summer  days. 
The  air  seems  fresher  and  the  room 
brighter  when  the  summer  curtains  go 
up.  We  never  had  so  great  a  variety 
to  choose  from.  A  great  many  of  the 
patterns  were  made  to  our  exclusive  or- 
der and  are  not  shown  elsewhere.— W^a»- 
amaker,  Philadelphia,  Pa. 

Fine  Nottingham  lace  curtains  inter- 
estingly priced.  This  is  a  very  large 
and  handsome  collection  of  Nottingham 
lace  curtains,  all  marked  at  prices  that 
are  bound  to  attract  housekeeping  wo- 
men.—John   Wanamaker,  New   York. 

Another  week  of  our  great  curtain 
clearance.  The  curtain  chief  is  pitiless. 
As  he  goes  through  box  after  box  and 
shelf  after  shelf,  he  continues  his  stern 
reductions.  One-half  and  one-third  off 
is  the  rule.  Not  1-100  of  the  bargains 
are  mentioned  here.  Come  to  the  store 
any  day  this  week— but  the  earlier  the 
better— and  you'll  find  a  bargain  harvest 
far  beyond  your  fondest  expectation;*. 
— Rosenbaum  Company,  Pittsburg. 

Lace  curtain  bargains  for  May  buyers. 
—We  have  made  great  preparations  for 
the    usual    large    demand    which    always 
comes  at  just  this  season  of  the  year, 
when   moving   and    general    refurnishing 
are  in  vogue,  and  we  are  now  offering 
many  extraordinary  bargains  in  lace  and 
muslin  curtains  and  curtain  materials  by 
the   yard.      From    the    very    inexpensive 
grades  to  the  more  elaborate  parlor  cur- 
tains we  show  an  almost  unlimited  va- 
riety,   and    for    equal    values    our    low 
prices  cannot  be  duplicated.     Three  very 
special  lots  at  saving  prices:  Fine  par- 
lor curtains,  comprising  a  splendid  line 
of  patterns  in  Battenberg,  Brussels  and 
Arabian  laces,  at  a  saving  of  about  one- 
third- per    pair,    $15.00.— CarsoM,    Pirie, 
Scott  ^-  Co.,  Chicago,  III. 

Made  of  excellent  Swiss  muslin,  in  ten 
different  patterns— dots  and  figures— 
spic-span-new,  nicely  made,  with  pl-iin 
ruffle— style  shown  in  picture.  Forty 
inches  wide,  three  yards  long.  Xo  need 
to  tell  housekeepers  now  desirable  thev 
are  for  decoratino:  summer  homes.  You'd 
count  them  excellent  value  if  we  asked 
a  dollar— yet  they  are  only  75c  a  pair. 
—Wanamaker,  New  York,  N.  Y. 

Fresh  lace  curtains  for  the  window? 
If  you're  thinking  of  them,  let  these  two 
offerings  tempt  you  into  immediate  ac- 
tion. The  curtains  involved  are  spic-and- 
span,  crisp  and  fresh;  and  marked  at 
about  two-thirds  lirices.—  Wnnomaker, 
New  York. 


CURTAINS 


34 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSE    FURNISHINGS    ADVERTISING 


35 


1 

I 


Heavy  curtains. — Several  patterns  at 
special  prices. 

8ome  kinds  we  shall  discontinue;  others 
the  color  assortments  are  broken.  Some 
of  the  latter  will  be  renewed,  but  they 
are  going  to  cost  more  when  we  have 
tliem  again — a  good  deal  more. — Wana- 
maker's,  Philadelphia,  Pa, 

Here  are  dainty,  fresh,  durable  lace 
curtains  for  dining-room,  parlor  or  bed- 
room. And  such  an  assortment — few 
stores  would  show  half  so  many. — Rob' 
ert  Wright  c^'  Co.,  Brockville,  Out. 

Swiss  curtains,  pair  48c.  Thrifty 
housewives  cannot  afford  to  overlook 
these.  The  public  has  learned  that  we 
mean  just  wnat  we  say  when  we  adver- 
tise an  article  underpriced. — Jones  Dry 
Goods  Co.,  Kansas  City,  Mo. 

^  Have  you  seen  those  fine  Dowie  cur- 
tains? Thousands  of  pairs  direct  from 
Zion  City  are  on  sale  at  a  saving  of 
fully  one-third.  Crowds  stop  to  inspect 
and  admire  the  handicraft  of  the  Zion 
City  lace  industries,  on  exhibition  in 
one  of  our  Grand  Avenue  windows. 
Crowds  are  coming  to  the  great  fourth 
floor  intent  on  sharing  in  the  wonder- 
ful values  offered  in  this  big  sale  of 
the  best  lace  curtains  made  in  America. 
— Boston  Store,  Milwaukee,  Wis. 

Even  now  fall  patterns  are  beginning 
to  come  and  while  it's  doubtful  if  thev 
are  prettier  than  the  old,  yet  the  spring 
and  summer  styles  must  go  and  at  sharp 
price  reductions — to  make  room  for  the 
new,  if  for  no  other  reason.  You  may 
search  Kansas  City  from  end  to  end 
but  you  will  find  no  better  values  than 
these. — Geo.  B.  Peck  Dry  Goods  Co,, 
Kansas   City,   Mo. 

'  A  bonfire  of  curtains. — Barker's,  Los 
Angeles,  Cal. 

A  July  curtain  storm. — Krauss,  But" 
ler  8f;  Beyham  Co.,  Columbus,  Ohio. 

Snowflake  curtains — the  very  name 
makes  you  feel  cool. — Wanamaker's,  Phil 
idelphia.  Pa. 

We  have  just  received  from  the  mill 
an  enormous  stock  of  white  and  Arabian 
lace  curtains,  all  new  1905  stock  and 
patterns.  No  old,  stale,  discontinued 
patterns.  They  are  all  new  designs  every 
one  first-class  quality  in  every  respect 
from  start  to  finish,  and  at  very  low 
prices,  quality  considered.  Come  and 
see  for  yourself. — Roberts  Bros.,  Port- 
land, Ore. 

Dainty  curtains. — This  famous  section 
Df  our  store  has  a  few  superlative  of- 
fers to  make  in  the  brightest,  freshest, 
newest  and  most  demanded  textile  deco- 
rations for  homes.    Every  artistic  design. 


every  pronounced  idea  in  curtains,  is 
here  in  bulk,  not  in  sample.  These  spe- 
cial offers  are  positive  sellers.  Don't 
miss  them.  They  may  not  soon  come 
your  way  again. — Ilahne  ^  Co.,  Newark. 

Lace  curtains.  Don't  skip  our  lace 
curtain  and  upholstery  department. 
What  woman  doesn't  want  her  home  to 
look  pretty  with  snowy  curtains  and 
beautiful  portieres? — Reynolds,  Troy, 

An  opera  without  music!  Not  pleas- 
ing. And  windows  without  curtains! 
Cold,  cheerless  and  uninviting.  No  hang- 
ing contributes  more  to  the  attractive- 
ness of  a  room  than  pretty  curtains.  The 
prices  need  not  be  large.  Permit  us 
to  show  you  the  newest  effects. — Joel 
Gutman  ^  Co.,  Baltimore,  Md, 

A  show  of  curtains  for  spring.  And 
a  curtain  once  won  fame  for  its  creator. 
It  was  a  painting.  The  draperies  so 
well  depicted  on  canvas  that  the  critic 
stepped  to  draw  it  aside.  The  curtain 
was  the  masterpiece.  These  are  not 
paintings,  to  be  sure.  Fit,  indeed,  for 
art  inspiration.  The  display  is  rich  in 
reproductions  of  fine  old  European  drap- 
eries. There  is  a  notable  reproduction 
of  an  old  Gochique  pattern.  A  beauty 
that  a  connoisseur  knows  is  the  reflec- 
tion of  an  old  renaissance  velvet. — Schif" 
fer  4f  Block,  Peoria,  III. 

Lace  curtains.  Hundreds  of  dainty 
airy  kinds  of  curtains  ready  to  put  up 
when  the  heavy  winter  draperies  come 
down. — Hills,  M'Lean  S/;  Haskins,  Bing- 
hamton,  N.   Y, 

Lace  curtains.  A  remarkable  collec- 
tion of  stunning  new  imported  creations 
for  1908!  Dainty  and  effective  designs 
that  will  delight  the  artistic  eye — stylish 
to  the  last  degree,  beautiful  l)eyond  com- 
pare and  priced  low  enough  for  any- 
body.— Trorlicht,  Duncker  <|-  Renard,  St, 
Louis,  Mo, 

Curtains.  No  wonder  curtain  buyers 
are  coming  here  in  ever  increasing  num- 
fer.  The  stimulus  is  easy  to  find.  It  is 
the  spirit  of  thrift.  Our  goods  and 
prices  are  concrete  expressions  of  the 
surest,  safest  and  truest  money  saving 
— no  matter  how  low  the  price  may  be, 
you'll  always  find  qualities  and  styles 
right. — Boston    Store,    Milwaukee,    Wis, 

We  have  reinforced  the  stocks  and  in- 
vite vou  to  another  feast  to-morrow.  We 
believe  beautiful  curtains  were  never 
bought  for  so  little.  Let  us  show  you 
these  Nottingham  and  Irish  Points.— 
A.  D.  Matthews*  Sons,  Brooklyn,  N.  Y, 

You  save  a  third  on  these  lace  curtains 
and    they're    extra    good,    too. — Sieged 
Cooper  Sj;  Co.,  Chicago,  111, 


Annual  curtain  sale  grows  in  signifi- 
cance. Perhaps  we  won't  be  able  to 
print  news  of  the  annual  curtain  sale 
each  day.  But  there  will  be  curtain 
bargains  a-plenty  for  all  every  day  this 
week.  No  matter  what  kind  of  curtains 
you  prefer,  you  have  only  to  come  to 
this  sale  to  secure  them  for  less  than 
you  would  expect  to  pay — and  for  one- 
fourth  to  one-third  less  than  you  would 
pay  under  ordinary  conditions. — Burke's, 
Rochester,  N.  Y, 

Early  arrivals  of  the  new  spring  cur- 
tains are  coming  along  like  the  first  rob- 
ins, one  or  two  at  a  time.  Here  is  one 
you  will  be  interested  in.  Don't  miss 
it— J.  V,  Adams  ^  Co.,  Bufalo,  N,  Y, 

These  sample  curtain  ends  are  all  as- 
sorted in  mated  pairs,  with  the  exception 
of  the  corded  Arabians,  which  are  in 
pairs  but  not  mated.  These  samples 
make  most  beautiful  sash  curtains,  glass 
curtains  or  short  curtains. — The  David 
C.  Beggs  Co.,  Columbus,  Ohio. 

We  have  just  gone  through  our  lace 
curtain  stocks,  and  picked  out  the  small 
lots  of  one,  two  and  three  pairs  of  a 
pattern,  which  have  been  left  during  the 
spring  selling.  To-day  they  are  grouped 
in  three  classes,  according  to  the  num- 
ber. The  single-pair  lots  are  marked  a 
third  under-price,  two-pair  lots  a  quar- 
ter under-price  and  the  three-pair  lots 
a  fifth  under-price.  The  collection  in- 
cludes practically  all  varieties  of  sum- 
mer curtains,  presenting  many,  of  course, 
that  are  desirable  all  year  'round. — 
John  Wanamaker,  New  York. 

For  an  artistic  treatment  of  the  aver- 
age archway,  you  can  use  nothing  better 
nor  more  effective  than  a  pretty  rope 
portiere.  Such  a  hanging  is  light  and 
dainty  and  the  cost  is  much  less  than  a 
festooned  drapery  made  of  some  heavy 
fabric. — John  Breuner  Co.,  Sacramento. 

If  you  are  going  to  get  some  new 
curtains  for  your  home  this  fall,  do  not 
miss  seeing  our  splendid  collection.  A 
most  useful  aggregation  of  beautiful  de- 
signs with  makes  and  patterns  suitable 
for  the  modest  cottage  as  well  as  the 
most  exclusive  designs  for  the  high  class 
drawing-room.— TAowio*  C,  Watkins, 
Hamilton,  Can. 

Broken  lots  are  the  long  pole  that 
knock  some  desirable  lace  curtains  from 
their  price  perch. — Chamberlin-J ohnson- 
Du  Bose  Co.,  Atlanta,  Ga, 

A  small  purse  will  go  a  long  way  in 
this  curtain  store  just  now.  It  is  par- 
ticularly good  news  at  this  season  of  the 
year,  when  the  thought  uppermost  in 
the  mind  of  the  housewife  is  the  recur- 


taining  of  windows.— Abraham  ^  Straus, 
Brooklyn,  N.  I'. 

There  are  plenty  of  each  pattern  from 
which  to  make  your  selection — hundreds 
of  different  varieties.  They  include  all 
lengths.  Many  of  them  are  exquisite 
copies  of  Brussels,  Irish  Point,  Renais- 
sance and  novelty  effects.  They  come 
in  handsome,  bold,  heavy  patterns. — Lit 
Bros.,  Philadel2)hia,  Pa. 

Curtains  and  draperies  add  more  to 
the  appearance  of  a  room  than  any  other 
feature  of  its  furnishings.  We  have 
just  opened  a  magnificent  stock  of  the 
newest  patterns  in  Brussels  and  cable 
net,  Battenberg,  Irish  Point,  Arabian 
net,  ruffled  nets,  Nottingham  and  ruf- 
fled muslins.  Prices  from  50c  per  pair 
up.  You  can  find  some  beautiful  cur- 
tains here  at  very  reaso  utrle  prices. — 
/.  W,  Smith  D.  G.  Co.,  Leadville,  Colo. 

Not  in  years  have  you  had  such 
an  opportunity  to  buy  lace  curtains  as 
cheap  as  you  will  get  them  during  this 
sale.  Limited  space  here  prohibits  the 
mention  of  more  than  a  few  of  the  lead- 
ing numbers.  Lots  of  choice  styles  in 
small  lots  will  go  quickly,  so  come  early. 
— Stone,  Fisher  ^  Lane,  Tacoma,  Wash. 

The  housekeeper  who  desires  to  furn- 
ish her  home  attractively,  yet  economi- 
cally, has  a  golden  opportunity  in  this 
sale  of  lace  curtains.  Preparatory  to 
making  extensive  alterations,  we  have 
blue-penciled  all  small  lots  of  lace  cur- 
tains to  hurry  them  out  to  new  owners. 
Can  you  resist  these  tempting  prices? — 
Minneapolis  D.  O.  Co.,  Minneapolis. 

An  especially  attractive  line  of  lace 
curtains  and  portieres  at  prices  that 
meet  any  taste  and  pocketbook. — Hills, 
M'Lean  ^  Haskins,  Binghamton,  N.   Y. 

The  fact  that  it  costs  the  manufacturer 
as  much  to  make  these  curtains  as  they 
cost  you  is  the  reason  exacting  home- 
furnishers  are  losing  no  time  in  select- 
ing their  curtains  and  upholsteries,  for 
they  realize  that  an  unprecedented  event 
of  this  kind  can  last  only  a  short  time. 
The  manufacturer  has  taken  a  tremen- 
dous loss  to  clear  his  surplus  stocks, 
and  when  they  are  all  gone  it  will  be 
impossible  to  buy  these  excellent  qual- 
ities at  less  than  twice  the  prices  that 
are  making  this  sale  the  talk  of  the 
town. — Simpson  Crawford  Co.,  New 
York,  N.  Y. 

These  are  pretty  bobbinet  curtains 
trimmed  with  real  Battenberg  and  are 
made  of  the  finest  imported  net,  have 
deep,  full  ruffles  trimmed  with  Batten- 
berg lace  and  wide  Battenberg  lace  in- 
sertion down  front. — Hamburger's,  Los 
Angeles,  Cal, 


CURTAINS 


CURTAINS 


36 


HOUSE    FURNISHINGS    ADVERTISING 


I 


! 


Annual  June  sale  of  odd  pairs  lace 
curtains  at  50c  on  the  dollar.— Odd  pairs 
Brussels.  Odd  pairs  Irish  Point.  Odd 
pairs  Scotch  cable  net.  Odd  pairs  ruf- 
fled net,  lace  and  Battenberg  edge.  Odd 
pairs  corded  Arabian.  Odd  pairs  em- 
broidered muslin.  Odd  pairs  Notting- 
ham lace.  These  curtains  all  at  half 
price  Mill  be  found  in  the  basement  cur- 
tain section.— Car*oi»,  Pirie,  Scott  §•  Co., 
Chicago,    111. 

Lace  curtains  at  reduced  price. — Our 
splendid  stock  of  lace  curtains  repre- 
senting so  splendidly  in  its  comprehen- 
siveness the  best  ideas  and  products  of 
the  leading  lace  curtain  makers  of  the 
world,  has  at  this  time  an  unusual  num- 
ber of  odd  pairs  and  patterns  that  are 
to  be  discontinued.  In  order  to  dis- 
pose at  once  of  all  broken  lines  price 
reductions  have  been  made  without  stint, 
and  lace  curtain  buyers  will  be  sure  to 
profit  by  a  visit  to  this  section  on  the 
fourth  floor.— Carjfow,  Pirie,  Scott  ^  Co., 
Chicago,  III. 

Thrifty  housewives,  wideawake   room- 
ing-house and   hotel-keepers,  as  well  as 
public    institution    superintendents,    will 
profit  by  attending  this  important  event 
— Rhodes    Brothers'    semi-annual    stock- 
adjusting  sale.     We  shall  be  extremely 
busy,    as    these    curtains    are    extremely 
high-class    and    prices    are    cut    to    the 
quick   for   rapid  selling.      Every  visitor 
to    this    sale    may    share    the    wonderful 
savings,  as  everj-  item  is  a  bargain  even 
at  the  regular  price.     What  must  it  be 
at  about  half? — Rhodes  Bros.,   Tacoma. 

You're  going  into  winter  quarters  now, 
fixing  up  your  home  as  cosy  and  com- 
fortable as  you  can,  aren't  you?    Heavy 
curtains  are  among  the  foremost  require- 
ments.     There's   a   draft   here   or   there 
that  you  want  to  cut  off,  not  to  mention 
the  air  of  beauty  they  lend  to  your  apart- 
ments.—.S.  P.   Dunham  ^  Co.,   Trenton 
To-morrow  we  will  be  prepared  to  show 
the  fall  lace  curtains,  including  all  the 
newest    effects    in    Point    Arabe,    Point 
de   Paris,   Irish   Point,  Madras,    Renais- 
sance  and    Nottingham.      Interesting  as 
will  be  the  beautiful  display   (the  finest 
even  we  have  ever  had),  we  will  make 
it  more  so  by  the  special  price  induce- 
ments.— Abraham  ^  Straus,  Brooklyn. 

For  the  lover  of  fine,  sheer,  dainty 
curtain  there's  nothing  to  compare  with 
the  Brussels  lace.  These  are  exquisitely 
hand  wrought  on  Brussels  nets.  The  de- 
signs are  marvels  of  beauty  and  you 
save  one-third  to  one-half.— Sim/won 
Crawford  Co.,  New   York,  N.   Y. 

Dainty  ruffled  muslin  curtains  at  $1.25 
a   pair.     You    would   have   to   pay    that 


for  the  material  alone.  The  secret  of 
the  low  price  is  that  we  bought  the  white 
figured  muslin  under  price  and  then  had 
our  work-rooms  make  them  up  during 
odd  moments  in  the  dull  season.  It's  a 
rare  chance  to  get  new  curtains  for  the 
summer  home  or  coiiix^e.—Minneapolia 
Dry  Goods  Co.,  Minneapolis,  Wis. 

Were  you  at  the  curtain  sale  last 
week?  There  is  just  a  possibility  that 
you  were  not,  though  it  would  seem  that 
just  about  every  Kansas  Citvan  who 
has  a  house  to  furnish  must  have  been 
in  last  week.  If  you  were  not  here,  this 
additional  news  will  specially  interest 
you.  Some  of  the  best  values  are  be- 
ing announced  to-day.  The  added  items 
are.— Emery,  Bird,  Thayer  ^  Co.,  Kan^ 
sas  City,  Mo. 

Grenadine  and  Snowflake  Striped  Cur- 
tains. Not  the  ones  we  advertised  some 
time  ago— they  are  all  gone.  This  is  a 
lot  of  about  six  hundred  pairs,  including 
samples  from  our  wholesale  department, 
and  there  is  good  choosing  in  tlie  color 
effects.  There  is  an  occasional  soil-mark 
on  the  samples,  which  is  easilv  removed. 
—Strawbridge  ^  Clothier,  Philadelphia. 

Housecleaning  time  is  here— new  cur- 
tains are  necessary  to  many  homes— here 
they   are— nearly   two   thousand   pairs- 
just  the  styles  every  housekeeper  wants 
most.     It  is  a  fact 'that  this  sale  offers 
the   choicest   imported    lace   curtains    at 
the  ordinary  prices  of  domestic   goods. 
—Field,  Schlick  ^  Co.,  St.  Paul,  Minn. 
This  week  particular  attention  will  be 
given  to  lace  and  muslin  curtains,  drap- 
eries, and  materials  in  our  big  depart- 
ment on  the  third   floor.     Most  of   the 
homes  in  Saginaw  have  windows  or  whole 
rooms  to  be  refurnished  in  the  general 
spring   housecleaning,    so   we   have   pro- 
vided with  a  lavish  hand  everything  that 
need  or  fancy  will  require  for  the  filling 
of  any  want.    Lace  and  muslin  curtains 
of  every  description,  portieres,  draperies, 
window  hangings  and  shades,  as  well  as 
materials   for   making  special   things   to 
give   the   finishing   touch   to   some   room 
or  corner.— T^e  M.  W.  Tanner  Co.,  Sag- 
inaw, Mich. 

We  have  stocked  this  department  with 
the  most  sought-after  patterns  of  Brus- 
sels lace,  Irish  Point,  Renaissance  and 
Nottinghom  lace  curtains,  also  draperies 
and  portieres,  in  the  newest  and  richest 
colorings.  The  introductory  prices  are 
especially  tempting.  Our  stock  of  fine 
Haviland  china  is  now  complete,  and 
includes  the  most  popular  decorations  in 

dinner  and  tea  sets,  in  great  variety. 

Oat  fly's  Mammoth  Credit  House,  Sagi' 
naw,  Mich. 


HOUSE    FURNISHINGS    ADVERTISING 


37 


CURTAINS 


At  remarkable  price  savings.  Our 
lace  curtain  department  is  holding  forth 
some  very  unusual  price  offerings.  You 
will  find  from  the  very  lowest  priced 
number  in  our  line  that  there  is  an  in- 
dividuality about  them  that  marks  the 
correctness  in  style.  Every  number  is 
marked  at  a  saving.— T^e  Stanley  Co., 
Baraboo,  Wis. 

Handsome  curtains  in  a  special  sale. 
This  affair  is  unusual,  coming  as  it  does 
at  the  height  of  the  season  for  draperies. 
The  curtains  have  been  chosen  from  our 
enormous  lace  curtain  stock,  and  involves 
between    seventy-five    and    one    hundred 
beautiful  designs  in  the  different  makes. 
Every  curtain   in  the  sale   will   show   a 
marked  reduction  from  the  regular  price, 
for  it  is  our  purpose  to  cut  down  the 
remarkable  assortment  of  effects  neces- 
sitated by  our  immense  business,  and  to 
do  this  quickly  and  effectively  we  made 
drastic  and  determined  mark-downs.  The 
sale  gives  you  the  chance  to  freshen  the 
appearance  of  your  windows  in  the  cham- 
bers,   dining-room,    library    and    parlor, 
for  the  sale  includes  laces  of  every  kind, 
besides    the   madras   colored   goods.      It 
is  a  splendid  opportunity  for  those  who 
are   fitting   up    their   country    hom«s. — 
John  O.  Myers  Co.,  Albany,  N.  Y. 

French  hand-made  lace  curtains.  Guar- 
anteed values  $10.00  to  $16.00  pair  for 
$7.75.  The  curtains  involved  in  this  re- 
markable purchase  by  Chandler  &  Co., 
are  the  end  of  a  season's  stock  of  a 
New  York  importing  house  supplying 
the  fine  decorating  trade  throughout  the 
country.  After  much  negotiation  the  en- 
tire lot  was  secured  so  that  all  styles 
can  be  offered  at  one  price,  though  many 
are  worth  double. — Chandler  ^  Co.,  BoS' 
ton,  Mass. 

Lace  curtains  and  draperies.  That 
dainty  touch  of  elegance,  so  necessary 
to  the  well-furnished  house,  is  supplied 
by  our  curtains  and  portieres.  So  com- 
plete a  line  has  never  been  shown  in 
this  city  before.  You'll  find  any  style 
you  require  for  the  proper  furnishing  of 
your  rooms  in  our  stocks  at  prices  far 
below  what  you  have  expected  to  pay. 
Give  us  a  call  on  these  goods  and  see 
the  savings  that  will  result— Greene's, 
Jersey  City,  N.  J. 

New  lace  curtains,  dainty  and  beauti- 
ful The  west  window  shows  just  a 
few  of  the  newest  effects  in  lace  cur- 
tains for  window  draperies.  It  merely 
hints  of  the  much  larger  display  in  our 
spacious  second  floor  drapery  depart- 
ment. And  as  an  extra  inducement  to 
come  we  quote  special  prices  for  this 
^eek.—Fitzcharles   ^   Melrose,    Trenton. 


Very  soon  you  will  be  needing  odd 
pairs  of  lace  curtains  to  replace  the 
ones  now  going  to  pieces.  We  can  sup- 
ply the  need.  Our  sale  is  just  the  right 
thing  at  the  right  time.  Splendid  double 
thread  or  heavy  weave  curtains.  Arabe, 
Den  telle,  Irish  Point  with  strong  tricot 
edge.  Less  than  half  the  regular  price. 
—B.  McKay  ^-  Co.,  Hamilton,  Can. 

Our  showing  of  the  low  priced  and 
medium  qualities  of  lace  curtains  has 
never  been  surpassed  by  any  concern  in 
this  city.  In  Nottingham  curtains  we 
show  an  exceptionally  fine  assortment 
of  patterns  ranging  in  price  from  $1.00 
to  $5.00.— r^e  Howard  Furniture  Co., 
Lanmng,  Mich. 

We  are  naming  special  prices  on  mus- 
lin, lappet  and  Swiss  ruffled  curtains, 
a  great  variety  of  styles  at  a  variety 
of  prices.  Muslin  curtains  from  39c  up. 
—The  Howard  Furniture  Co.,  Lansing. 

The  magnificent  values  we  are  ofi'er- 
ing  in  lace  curtains  have  kept  this  de- 
partment busy  with  us.  The  values  are 
exceptional,  and  the  patterns  unusually 
pretty.  See  these  great  specials  for  to- 
day's selUng.^Sullivan's,  Springfield. 

Splendid  range  of  Swiss  curtains  from 
$2.50  to  $50.00  per  pair.  Our  elegant 
curtains  in  Swiss  are  exceptionally  at- 
tractive. The  handsome  designs  are  of- 
fered in  a  big  variety  of  the  smartest 
and  newest  ideas,  eloquently  expressed 
in  the  finest  degree.  The  waves  are 
prettily  interlaid  in  firmest  texture  with 
the  matchless  designs.  You  must  see  our 
Swiss  lines.  The  most  elaborate  and 
intricate  patterns — marvelously  beautiful 
—must  be  really  seen,  though,  to  obtain 
any  kind  of  correct  impression  of  the 
true  loveliness  of  these  exquisite  goods. 
— Hudson's  Bay  Company,  Winnipeg. 

Half  price  clearance  of  fine  lace  cur- 
tains. This  is  our  annual  clearing  sale. 
It  comprises  a  thousand  pair  of  high- 
grade  imported  lace  curtains— the  broken 
lines,  discontinued  numbers,  odds  and 
ends,  that  always  accumulate  at  this 
time  of  the  year.  To  holiday  buyers  this 
sale  offers  an  unusual  opportunity,  for 
this  year's  prices  are  lower  than  they 
ever  were  before.  All  offerings  are  clean, 
fresh,  down-to-date  styles,  and  remark- 
able bargains.— Ft>W,  Schlick  §•  Co.,  St. 
Paul,  Minn. 

Special  purchase  frilled  bobbinet  cur- 
tains. These  were  cleared  of  a  manufac- 
turer at  a  big  price  sacrifice,  and  repre- 
sent a  splendid  bargain  at  the  prices 
we  ask.  They  are  grouped  in  two  lots 
for  easy  selecting.— T^o*.  C.  Watkins, 
Hamilton,  Can. 


CURTAINS 


i| 


I 


38 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSE    FURNISHINGS    ADVERTISING 


39 


I 


Special  importation  of  artistic  lace 
curtains.  We  have  just  received  direct 
from  St.  Gall,  Switzerland,  an  exquisite 
line  of  extreme  novelties  in  fine  net  cur- 
tains, including  elegant  specimens  of 
Point  de  Luzerne,  Ivory  Entredeux  and 
Duchesse  in  pure  white,  ivory  and  two- 
tone  effects,  handsome  turkey  red  and 
black  embroidery  on  Arabian  net,  etc. 
Nothing  like  these  beautiful  curtains  has 
ever  been  shown  in  Decatur,  and  the 
prices  range  very  reasonably  from  $8.50 
up  to  $17.50.— Linn  cjf  Scruggs  Co. 

Lace  Curtains.  Special  values  for 
Monday's  selling.  Springfield  never  knew 
such  values — importing  direct,  buying 
from  the  greatest  American  makers,  the 
liberal  use  of  spot  cash,  an  enormous 
business  like  Kinnane's,  a  small  margin 
of  profit — are  just  a  few  reasons  for 
the  offerings  we  place  at  your  disposal 
liOVf.—Kinnane'g,  Springfield,  Ohio. 

Odd  lines  lace  curtains  greatly  reduced. 
In  single,  pair  and  two  pair  lots  only. 
These  are  balances  of  our  most  popular 
lines,  as  the  small  lots  testify.  Some 
of  them  are  slightly  soiled. — Thos.  C. 
Watkins,   Hamilton,   Can. 

Phenomenal  sale  of  lace  curtains — sav- 
ing of  a  half  to  a  third.  Thousands  of 
pairs  of  curtains  from  a  manufacturer, 
who  was  overstocked,  and  at  a  price  con- 
cession that  enables  us  to  pass  them  on 
to  you  at  a  saving  of  from  a  half  to  a 
third.  It's  the  most  fortunate  thing  that 
has  come  our  way  in  many  a  day.  They 
are  all  fresh,  new  stock,  in  the  most  up- 
to-date  styles  and  patterns.  There'll  be 
a  big  crowd  after  these.  A  few  of  the 
items  are  for  special  hours  only,  so  read 
every  item  carefully  and  be  one  of  the 
early  ones.  Prices  this  way.— TAe  Broad- 
way Dept.  Store,  Los  Angeles,  Cal. 

Which  will  be  sold  at  prices  consider- 
ably less  than  real  value.  Many  pat- 
terns of  lace  curtains  will  be  sold  at  half 
price.  All  samples  and  odd  curtains  will 
be  sold  regardless  of  cost.  Remember 
that  every  pattern  of  our  beautiful  por- 
tiere assortment  will  be  included  in  this 
sale.  It  is  a  rare  opportunity. — C.  W. 
Daniels,  Pueblo,  Colo. 

New,  fresh,  crisp  goods — just  arrived 
and  comprising  the  smartest  and  most 
effective  creations  for  fall  and  winter. 
The  upholstery  department  at  this  time 
is  particularly  interesting.  Special  at- 
tention is  called  to  several  lots  of  lace 
curtains  secured  and  offered  at  a  third 
less  than  the  usual  prices. — Woodward 
|-  Lothrop,  Washington,  D.  C. 

Nottingham  and  imitation  hand  run 
Brussels  net  curtains,  at  a  pair,  $1.50 
and  $1.98.    Now    don't    associate    these 


with  kinds  of  curtains  you've  seen  simi- 
larly priced,  for  they're  not  like  them 
at  all.  They're  stray  lots,  ours  and  the 
importer's.  These  Nottinghams  don't 
look  like  the  Nottinghams  of  the  old 
type,  rather  like  Irish  Points.  Then  the 
imitations  of  Brussels  look  like  the  real 
thing,  very  much  like  them,  and  the 
price,  that's  a  third  less.—S.  P.  Dunham 
4:  Co.,  Trenton,  N.  J. 

New  Point  Arab  and  Cluny  lace  cur- 
tains. An  inspection  of  these  handsome 
new  lines  of  curtains,  that  have  just 
been  received  from  the  best  French  mak- 
ers will  reveal  an  artistic  merit  of  de- 
sign far  surpassing  any  previous  show- 
ing of  similar  makes.  Worthy  of  par- 
ticular emphasis  are  the  lovely  Point 
Arab  curtains  in  Marie  Antoinette  ef- 
fect. A  decided  novelty.  These  cur- 
tains can  be  laced  with  ribbon  from  top 
to  bottom  to  match  the  decorative 
scheme  of  the  room.  These  curtains 
have  been  woven  from  a  very  strong 
French  net — a  necessity  to  give  a  good 
foundation  for  the  heavy  braid  and  but- 
ton-hole effect,  so  are  very  durable.  All 
have  plain  centers.  Ecru  and  white. 
Length  3  1-2  yards.  Width  54  inches.— 
T.  Eaton  Co.,  Winnipeg,  Can. 

Colored  Madras  for  curtains  a  special 
Tor  Thursday.  Colored  Madras  makes 
exceedingly  pretty  window  decorations 
and  hangings  for  archways  or  doors. 
Thursday  we  clear  a  large  assortment, 
comprising  floral,  empire  and  oriental 
designs,  in  both  light  and  dark  colorings. 
Many  have  a  highly  mercerized  finish. 
They  range  from  50  to  72  inches  wide 
and  are  culled  from  lines  which  are 
good  $1.25  to  $2.00  values.  Thursday 
special,  yard,  90c.  Also  some  pretty 
chintzes,  in  pink,  green,  gold,  blue  and 
combination  colorings;  stripes,  floral 
groupings  and  other  neat  designs,  for 
hangings,  coverings,  curtains  and  bed- 
room decorations.  Width  30  to  36 
inches.— r.  Eaton  4f  Co.,  Winnipeg,  Can. 

All  lace  curtains— one-fourth  off.  It 
is  so  short  a  time  until  you  will  be  doing 
your  fall  house-cleaning  that  this  sale 
of  curtains  at  one-fourth  off  the  spe- 
cial sale  prices  should  attract  you  to  an- 
ticipate your  needs.  We  wish  to  remind 
you  that  the  marked  prices  on  this  en- 
tire stock  of  curtains  are  very  special — 
fully  25  per  cent,  less  than  the  same 
qualities  and  styles  were  priced  at  any 
other  store  within  your  reach.  Now  you 
choose  at  a  reduction  of  one-fourth  off 
the  lowest  special  sale  price,  giving  you 
such  quotations  as  you  have  never  before 
had  on  equal  qualities. — A,  B.  Caldwell 
Co.,  Washington,  D.  C, 


CURTAINS 


CUT  GLASS 


Cut  glass  makes  a  very  acceptable  gift. 
W^e  make  this  line  a  particular  study, 
and  if  you  want  a  gift  in  the  near  fu- 
ture, we  will  be  pleased  to  show  our 
new  goods. — U.  Watson  ^  Co.,  Saginaw. 

"Wiss  cut  glass*' — the  sort  that's  sure 
to  please. — J.   Wiss  ^  Sons,  Newark. 

My  stars!  What  beautiful  cut  glass!! 
—And  to  think  of  it,  such  ridiculously 
low  prices ! 

That  sugar  and  cream  set  $4.80?  Why, 
I  paid  $6  for  a  set  not  half  as  handsome. 
I'll  surely  buy  my  cut  glass  at  this 
store  in  the  future.  Cut  glass  puff  bowls 
with  puff,  $1.35.  Lots  of  other  nice 
articles  at  very  moderate  prices. — Ueintz, 
Lexington,  Ky. 

Cut  glass  vases. — Whether  it  is  the 
low,  squat,  richly  cut  center  piece  or  the 
tall  cylinder,  with  prism  cuttings,  the 
glass  vase  is  an  effective  part  of  the 
modern  scheme  of  household  decoration. 
Our  line,  which  represents  the  leading 
factories,  gives  you  a  choice  of  the  latest 
shapes  and  the  newest  cuttings  in  many 
different  sizes.— C.  E.  Oxford  §•  Co.,  Fall 
River,  Mass. 

When  you  buy  Egginton  cut  glass  you 
buy  the  best  the  world  produces.  It 
stands  pre-eminent  for  purity,  brilliancy 
and  exclusiveness  of  design;  the  only 
glass  made  that  its  high  polish  is  guar- 
anteed permanently.  Our  stock  is  brim- 
ful of  everything  new  and  our  prices 
cannot  be  duplicated. —S.  Jacobs  ^  Co., 
Minneapolis,  Minn. 

"Yes,  it  is  beautiful,  because  it  is 
beautiful.'* — Guy  de  Maupassant. 

What  more  can  be  said  about  cut 
glass?  It  sparkles  like  diamonds,  and 
in  richness  rivals  the  radiance  of  gold. 
A  liberal  variety  is  ready  fer  you  to- 
day.— Goldthait  ij*  Sons  Co.,  Marion,  Ind. 

Artistic  and  most  beautiful  cut  glass. 
— We  can  in  no  way  explain  the  quality 
and  beauty  of  our  cut  glass;  it  must  be 
seen  to  be  fully  appreciated.  Every 
piece  is  of  the  prettiest  and  latest  de- 
sign. Cut  glass  is  most  acceptable  for 
any  gift,  be  it  a  wedding  or  a  birth- 
day. We  can  surely  suit  you  in  regard 
to  price,  as  we  have  every  shape  imagin- 
able.— Morley   Brothers,  Saginaw,  Mich. 

Cut  crystal  bowl.  Our  cut  crystal  room 
is  now  at  its  best,  many  new  pieces  hav- 
ing been  added  within  the  last  few  days; 
so  many  of  our  customers  expressed  their 

CUT 


regret  at  not  being  able  to  secure  one 
of  our  cut  glass  bowls  that  we  offered 
a  short  time  ago,  that  we  have  decided 
to  offer  to-morrow  18  more;  remember 
this  is  a  regular  $8  cut  crystal  bowl  with 
the  name  of  the  best  American  maker. 
— M.  A.  Murray  ^  Co.,  Toronto,  Can, 

Useful  cut  glass  articles. — Our  cut 
glass  has  always  borne  the  reputation 
of  being  the  clearest  and  most  brilliant 
to  be  found. — Henry  Kohn  ^  Sons, 
Hartford,  Conn. 

Cut  glass  for  New  Year's  table  very 
moderately  priced.  There  is  nothing  so 
attractive  and  decorative  on  a  table  as 
cut  glass.  There  is  no  cut  glass  quite 
so  beautiful  as  that  made  in  our  factory 
and  nowhere  is  such  high-grade  cut 
glass  sold  at  such  low  prices.  That  is 
why  we  sell  more  than  any  two  other 
Brooklyn  stores  combined.  We  have 
beaten  all  records  this  month. — Abraham 
^  Straus,  Brooklyn,  N.  Y. 

Forty-three  barrels — about  two-thirds 
of  the  lot — were  unpacked  yesterday  and 
are  shown  for  the  first  this  morning.  The 
rest  of  the  shipment  will  arrive  in  a 
day  or  so.  Corning  is  to  cut  glass  pretty 
much  what  Sterling  is  to  silver.  Eras- 
tus  Corning  is  long  since  dead,  but  the 
town  of  Corning,  N.  Y.,  is  named  after 
him,  and  the  best  of  cut  glass  in  the 
world  is  made  in  his  native  place.  Not 
only  do  they  cut  the  glass  there,  but 
they  manufacture  the  original  blanks 
as  well.  This  special  lot,  which  we  offer 
to-day,  comes  from  the  oldest  and  best 
factory  in  Corning.  Many  shapes  have 
been  designed  only  within  the  last  few 
months.  The  cutting  has  been  done 
within  the  last  few  weeks.  It  is  the 
very  latest  on  the  market.  All  of  the 
glass  has  been  finished  by  hand.  In 
variety  and  quality  and  reasonableness 
of  prices,  the  sale,  you  will  see  for  your- 
self, is  a  little  beyond  anything  we  have 
ever  been  able  to  offer.  There  are  many 
large  flower  vases,  pitchers  and  punch 
bowls  at  exactly  half  the  regular  price. 
The  other  dishes  are  one-third  under  the 
regular  cost.  Only  medium  and  fine 
grades  are  made  by  this  manufacturer, 
and  only  these  are  represented  in  this 
sale.  With  such  an  opportunity,  it  is  not 
too  early  to  think  of  October  weddings 
and  even  Christmas,  is  it? — The  Wana^ 
maker  Store,  Philadelphia,  Pa. 

GLASS 


40 


HOUSE    FURNISHINGS    ADVERTISING 


•  Trenton's  only  cut  glass  store.     Rich 
and    sparkling   Christmas    presents.      It 
would  be  a  task  indeed,  to  select  a  finer 
or  more  acceptable  present  than  a  piece 
or  set  of  genuine  cut  glass  ware— always 
rich,  rare  and  beautiful  as  well  as  useful 
Our  assortment,  which  is  large,  consists 
of  the  finest  cut  glass  the  world  produces 
--Libby's.     It  is  cut  over  the  finest  fiint 
blanks  which  produces  the  most  radiant 
and  sparkling  cut  glass.     Never  did  our 
shelves  glow  with  a   larger  variety  and 
designs— a    beautiful    sight,    indeed— the 
famous  Hob  Nail  designs  with  its  myri- 
ads of  little  sparkling  squares  are  well 
represented.- A'aii/wa«'*,  Trenton,  N,  Y. 
The  finest  cut  glass  for  Christmas  at 
unmatchable  prices.    This  cut  glass  store 
has   more   beautiful   designs   on   display 
and  in  reserve  than  any  two  other  Brook- 
lyn stores  combined.    The  most  of  it  is 
manufactured  in  our  world  famous  fac- 
tory Jn    Manhattan   and    has    won   first 
prize  on  every  count   in  every   World's 
Fair  where  it  has  been  exhibited.    Com- 
ing direct  from  the  factory  to  you  ac- 
counts in  part  for  the  remarkable  pric- 
ing, but  all  the  other  famous  makers  are 
attracted  by  our  incomparably  great  busi- 
ness and  are  represented  in  the  showing  at 
concessions  in  price.— ^6 raAam  &■  Straus, 
Brooklyn,  N.  Y. 

^^  Buy     cut     glass     now.       Have     you 
sparkled   up"   your  china   closet   with 
some  of  these  pieces?    If  not,  don't  you 
really  think  you  are  missing  an  oppor- 
tunity seldom  equaled?     Remember,  you 
are    not    being   asked    cut    glass   prices, 
for  every  item  is  marked  'wav  down  as 
compared  with  any  cut  glass  anv  place. 
This  is  an  unusual  sale.     It's  not  a  com- 
mon one,  you'll  admit,  and  it  has  caused 
a  furore   among  cut   glass   buyers- has 
awakened  them  to  the   fact  that  money 
spent  here  for  this  exquisite  ware  is  a 
positive    investment.      Better    have    the 
wedding  gift,  or  even  the  gifts  for  next 
Christmas,  laid  aside  for  you  now,  for 
every  day's  selling  lessens  vour  chance  to 
select    the    "scintillating    beauty"    you 
would  most  wish.— The  Crews-Beags  Co  . 
Pueblo,  Colo. 

A  remarkable  ofFering  of  fine  new  cut 
glass.     We   have   just   received   a   ship- 
ment   of    beautiful    new    pieces    of   cut 
glass  from  a  factory  that  is  anxious  to 
do  more  business  with  us.     That  means 
that  we  have  secured  very  decided  price- 
advantages,  and  we  turn  them  over  im- 
mediately to  our  public.    The  pieces  are 
in  handsome  shapes,  and  the  cutting  is 
very  beautifully  done.     To  illustrate  the 
values,  the  lot  includes  about  ninety  ten- 
inch  Nappies,  so  large  that  they  might 
fairly  be  called  bowls  for  salads,  sliced 

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HOUSE    FURNISHINGS    ADVERTISING 


41 


tomatoes  or  fruit.  They  would  regularly 
be  worth  $7.50;  these  are  ^.50  each. 
Ihe  same  proportionate  values  go  all 
the  way  down  the  line.— John  Wanama- 
ker.  New  York,  N.  Y. 

One  of  the  largest  and  finest  factories 
m    the    country    came    for    Wanamaker 
help  m  disposing  of  this  tremendous  sur- 
plus of  cut  glass.     Of  course  it  won't 
spoil;    and    the    pieces    are    among    the 
most   beautiful  cuttings   on   the   market 
to-day.      But   the    goods    must   be    dis< 
tributed  or  people  laid  off  at  the  fac- 
tory.    The  thousands  of  June  weddings 
suggested    relief,    if    the    thousands    of 
givers  of  gifts   could  be  quickly  inter- 
ested.    The  Wanamaker  stores,  in  New 
York    and    Philadelphia,    presented    the 
only  means  to  reach  them  quickly,  and 
serve  the  thousands   that   were  sure   to 
respond.     Prices   on    the   entire   variety 
of  pieces  in  this  tremendous  stock  were 
cut   a   third   to   a   half   below   the    real 
value  of  the  wares.     And  we  undertook 
the  distribution.     The  way  prices  aver- 
age up,  you  can  give  a  present  of  cut 
glass  worth  $100  for  an  outlay  of  $60— 
or  you  can  fill  your  own  cut  glass  cabi- 
net at  the  same  handsome  saving.     And 
the    cut   glass?      The   maker   of   it   was 
awarded  the  grand  prize  at  the  St.  Louis 
Exposition.     His  cuttings,  in  these  iden- 
tical  shapes  and  patterns,  compose  the 
stocks   proudly   shown   in   good   jewelry 
stores   and   best   china   and   glass  stores 
all  over  the  United  States— and  nowhere 
else  IS  there  a  thought  of  selling  these 
new,  perfect,  exquisite  wares  under-price. 
The  offering  is  doubly  extraordinary  be- 
cause the  variety  of  pieces  and  patterns 
is  greater  than  is  shown  in  any  regular 
stocks  anywhere— making  superb  and  un- 
usual selection.— /oAn  Wanamaker,  New 
York,  N.  Y. 

Not  many  years  ago  the  price  of  cut 
glass   was    almost    prohibitive.      It   was 
only  bought  for  special  occasions,  such 
as  weddings  or  crystal  anniversaries,  and 
a  small  piece  was  looked  upon  with  awe 
even  at  such  events.    Recently,  prompted 
by   the  craze   for  cut  glass,  many   new 
factories   have   started    up   and   the    re- 
sult of  this  competition  was  the  creation 
of  hundreds  of  cuttings  where  there  had 
been  dozens  before,  and  the  reduction  in 
price    of    "cut    glass"    that    admits    of 
Its   purchase   by   the   average   housewife 
for  her  own  use  as  well  as  for  presents. 
We  have  anticipated  the  unusually  large 
demand  and  are  displaying  hundreds  of 
pieces    of    "cut    glass,"    which    includes 
every  known  article  for  up-to-date  table 
service.     A  very  popular  scale  of  pric- 
ing is  maintained  throughout  the  line.^i 
McNamara  4-  Harding,  Binghamton. 
GLASS 


You  wouldn't  give  plated  table  silver 
as  a  wedding  gift  and  expect  the  bride 
to  prize  it  as  highly  as  she  would  ster- 
ling  ware?     Poor   quality   cut   glass    is 
even  worse  than  plated   table  silver  be- 
cause the  sham  is  more  apparent  at  first 
sight— shallow   cutting,    lack    of    unifor- 
mity in  design  and  almost  total  lack  of 
crystal  luster.    At  regular  intervals  great 
quantities   of  inferior  quality  cut   glass 
are  heaped  upon  the  retail  markets  for 
special    sale    purposes— to    compete,    in 
price   only,   with    such   standard   quality 
ware  as  "  Straus  "  cut  glass.     "  Straus  " 
cut   glass   is   a  product  of  Macy's   own 
cutting  shops.     At  the  World's   Fair  it 
was  awarded  highest  honors— and  since 
that  time  the  standard  has  been  main- 
tained   and   bettered   wherever   possible. 
Don't  buy  second-rate  cut  glass — even  for 
a  less-than-lukewarm   friend.    "Straus" 
ware— prize-winning    and    prize-meriting 
ware — costs   even   less   than    second-rate 
ware    sells    for    in    special    sales    else- 
where.    From  our  factory  to  your  crys- 
tal   closet— the    shortest    and    most    eco- 
nomical route  it  could  possibly  take.  The 
sale  announced  in  Sunday's  papers  offers 
most    inviting    opportunities.      We   urge 
you  to  make  comparisons. — Macy's,  New 
York. 

Cut  glass  20  per  cent  less.— In  our 
cut  glass  and  bric-a-brac  department, 
third  floor,  east,  there  are  hundreds  of 
pieces  of  finest  cut  glass  at  prices  that 
mean  a  saving  of  20  per  cent,  over  and 
above  the  prices  usually  charged  for  this 
l)eautiful  material.  What  more  beauti- 
ful as  a  gift  to  the  June  bride  than  an 
at  the  practical  side  of  the  matter  and 
article  of  cut  glass?  And  why  not  look 
make  your  purchase  where  and  when 
prices  are  lowest?— Joseph  Home  Co., 
Pittsburg,  Pa. 

A  cut  in  cut  glass.    How  can  we  cut 
cut  glass?     By  buying  right  you  get  the 
benefit  of  our  purchase.     Nothing  adds 
more  in  the  attractiveness  of  a  home  than 
well   selected   cut   glass,  and   some   way 
or  other  things  always  taste  better  when 
drunk  out  of  cut  glass.     You  wouldn't 
like  to  serve  champagne  to  your  guests 
in  a  five-pound  lard  pail.     It  might  not 
hurt  the  lard  pail  or  injure  your  guests. 
The  wine  might  even  taste  well,  but  still 
it  wouldn't  be  good  taste.   Cut  glass  will 
last   forever   if  well   cared    for.     Don't 
use    it    to   drive    nails   with — a   hammer 
or   ax   is   just    as   cheap    and   will   last 
longer.     We  have  some  of  the  daintiest 
and   most  artistic  designs   ever  offered. 
Call  while  our  stock  is  complete.     Just 
look  at  a  few  of  the  cuts.     Phioso,  Jac- 
quemenoit,  Mayflower,  Harwood,  Meteor, 
Columbia,  Genoa,  Clarione,  Galatea,  Bar- 

CUT    G 


oness.  Queen,  Mona,  Roman,  Camelia, 
Hyacinth,  Wordsworth  San  Mateo  Iris, 
Waldorf,  Florentine.  —  Murgittroyd's, 
Spokane,  Wash. 

"June  bride"  sale  of  cut  glass  in- 
volves wares  on  main  floor  tables,  as  well 
as  the  unequaled  collection  in  the  crys- 
tal room  in  the  basement.  Our  own 
cutters  established  the  standard  of  qual- 
ity in  the  specimens  that  were  awarded 
first  prize  at  the  Chicago  World's  Fair, 
and  that  standard  has  since  been  main- 
tained religiously.  How  we  maintain  it 
you  understand  after  a  visit  to  our  glass- 
cutting  shops  on  the  eighth  floor.— 
Macy's,  New  York. 

This  is  certainly  the  most  startling 
example  of  low  pricing  in  retail  history. 
If  there  were  only  a  few  pieces  of  this 
rich,  magnificently  cut,  brilliantly  pol- 
ished glass  at  these  unheard  of  prices, 
it  would  be  a  remarkable  event;  but 
to-morrow  thousands  of  new  pieces  will 
be  added  of  the  finest  quality  at  even 
bewildering  prices.  In  magnitude  of 
piece  compared  by  piece,  value  for  value, 
this  event  dwarfs  all  others  into  insig- 
nificance.—^6  ra/iam  &;  Straus,  Brook- 
lyn, N.  Y. 

Final  offers  on  cut  glass  and  lamps. 
The  great  sale  in  the  basement  is  draw- 
ing toward  its  close.  We  have  never 
sold  such  fine  cut  glass  for  so  little  and 
never  sold  so  much  as  during  this  Febru- 
ary event.  The  last  pricing  for  this  sale, 
including  many  unusual  values  in  fine 
lamps,  is  given  below.  After  February 
old  prices  will  be  reswned.— Abraham 
^-  Straus,  Brooklyn,  N.  Y. 

Hawkes  cut  glass  (sold  in  Salem  by 
the  Barr  Store  only)  is  one  of  the  most 
exquisite  productions  of  American  in- 
dustrial art.  Connoisseurs  are  agreed 
that  no  other  cut  glass  has  attained  quite 
so  high  a  degree  of  artistic  perfection. 
In  purity  and  brilliancy  of  color  it 
is  unexcelled.  Many  kinds  of  cut  glass 
are  not  a  clear  white,  but  have  a  yel- 
lowish or  pinkish  tint.  Hawkes  is  as 
clear  and  sparkling  as  crystal.  Its  de- 
signs and  patterns  are  as  beautiful  as 
can  be  produced  by  the  most  skilled 
artisans.  Its  cuttings  are  sharp  and  pol- 
ished with  perfect  evenness.— Sarr'*  Jew 
elry  Store,  Salem,  Ore. 

Do  you  realize  that  in  buying  cut 
glass,  especially  the  kind  we  sell,  you 
are  securing  not  only  articles  of  use,  but 
artistic  beauty  as  well?  Cut  glass  con- 
veys an  idea  of  taste  and  richness  on 
any  table  or  sideboard.  See  our  large 
stock  at  reasonable  prices,  considering 
superior  quality.— A^/tin^  ^  Floberg,  Sac- 
ramento,  CaU 

LASS 


4S 


HOUSE    FURNISHINGS    ADVERTISING 


I 


\ 


Loeser's  is  recognized  throughout  the 
trade  as  the  largest  handlers  of  really 
fine  cut  glass  and  concessions  in  price 
are  made  because  of  that  fact.  More 
than  one  factory  has  kept  the  wheels 
a-humming  during  the  dull  period  of 
summer  by  Loeser  orders.— Frederick 
Loeser  ^  Co.,  Brooklyn,  N.  Y. 


Cut  glass.  No  finer  crystal  blocks 
are  cut  than  those  we  are  showing,  and 
the  patterns  are  rich — very  rich.  Prices 
are  below  the  usual— The  Wanamaker 
Store,  Philadelphia,  Pa. 

Our  cut  glass  department  is  acknowl- 
edged by  connoisseurs  to  be  the  finest 
in  the  city.  It  contains  everything  in 
rich  cut  glass,  from  the  little  salt  tub 
to  the  stately  and  magnificent  punch 
bowl.  It  is  clear,  brilliant  and  flaw- 
less, being  cut  from  the  finest  quality 
of  crystal.  Our  immense  stock  of  this 
beautiful  ware  must  be  seen  to  be  ap- 
preciated. .  Every  piece  is  marked  in 
large,  plain  figures,  with  a  price  as  al- 
luring as  the  article  itself.— Mu//"ord, 
Memphis,  Tenn. 

People  on  the  lookout  for  something 
entirely  new  for  the  bride  who  will  get 
everything  else  will  be  delighted  with 
these  graceful  long  handled  baskets  of 
exquisite  cut  glass.  The  Loeser  cut 
glass  store  has  an  established  reputation 
that  needs  no  exploiting.  We  have  a 
particularly  fine  collection  just  now  of 
these  new  cut  glass  baskets,  in  a  great 
variety  of  sizes  and  patterns,  richly  cut, 
upon  beautiful,  clear  white  glass.  They 
range  from  dainty  little  baskets  for  vio- 
lets or  bonbons  up  to  superb  fruit  and 
flower  baskets  for  formal  dinner  decora- 
tions.— Frederick  Loeser  ^  Co.,  Brook- 
lyn, N.  Y. 

We  carry  a  complete  stock  of  choicest 
cut  glass — of  unusual  fineness  and  daz- 
zling brilliancy.  It's  surprising  how 
many  difl'erent  qualities  of  cut  glass 
there  are.  It  requires  the  greatest  skill 
to  get  the  finest  effects,  and  the  largest 
experience  to  make  the  deep  cutting  pe- 
culiar to  the  highest  grades. — Robt, 
Wri(/ht  <§•  Co.,  Brockville,  Ont. 

To  set  up  housekeeping  there  is  noth- 
ing more  essential  than  plenty  of  cut 
glass,  and  nothing  the  bride  and  bride- 
groom take  more  pride  in  among  their 
wedding  presents.  Our  cut  glass  dis- 
play is  specially  meant  for  the  spring 
weddings,  and  every  piece  is  an  indi- 
vidual art  work,  the  conscientious  product 
of  Libbey  manufacture. — Davis  ^  Free- 
man,  Atlanta,  Qa. 

For  June  gifts,  our  stock  of  jewelry 
aflFords  a  wide  range  of  choice.  A  beau- 
tiful assortment  of  pieces  in  solid  gold, 

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mounted  with  sparkling  gems— for  brides, 
for  those  whose  birthdays  fall  in  June, 
and  for  school  and  college  graduates. 
It's  safe  to  say  that  no  other  collection 
of  solid  silver  and  cut  glass  in  Buffalo 
offers  you  so  wide  a  choice  of  rich  and 
beautiful  gift  things  at  such  reasonable 
prices.— r.  C.  Tanke,  Buffalo,  N.  Y, 

Cut  glass  tableware.- A  few  pieces 
of  cut  glass  give  an  air  of  richness  and 
elegance  to  a  table;  and  while  it  is  true 
that  they  are  somewhat  of  a  luxury;  for 
those  who  can  afford  them  the  following 
items  present  some  very  choice  values. — 
Hamburger's,  Los  Angeles,  Cat. 

We  have  just  received  our  first  fall 
importation  of  Austrian  gold  glassware. 
This  ware  is  artistically  cut  and  the  de- 
signs filled  in  with  gold  decorations. 
It  makes  choice  wedding  gifts  and  is 
very  reasonably  priced.— Woodward  ^ 
Lathrop,  Washington,  D.  C. 

The  magnificent  display  of  cut  glass 
revealed  on  the  opening  of  our  new 
store,  was  without  parallel  in  the  his- 
tory of  Peoria.  Those  who  attended  the 
opening  were  unanimous  on  that  point. 
While  the  collection  includes  plenty  of 
inexpensive  pieces,  there  is  nothing 
"  cheap  "  looking  about  any  one  of  them. 
Each  is  an  excellent  example  of  the 
newest  ideas  in  cutting,  and  possesses 
a  richly  beautiful  polish.— F.  H.  Pfief- 
fer  Crockery  Co.,  Peoria,  III. 

We  are  selling  agents  in  Baraboo  for 
the  celebrated  Hawkes  &  Co.,  cut  glass, 
famous  everywhere  for  its  exquisite  de- 
signs, its  deep  cutting,  brilliancy  of  fin- 
ish and  its  general  rich  appearance.  A 
piece  of  cut  glass,  however  small,  is 
always  a  refined  gift  for  wedding  or 
anniversary  event.  We  show  a  delightful 
display  of  water  jugs,  tumblers,  berry 
bowls,  bonbon  dishes,  vinegar  cruets, 
salt  and  pepper  sets,  cream  and  sugar 
and  other  articles,  at  extremely  reason- 
able prices.—/.  B.  Donovan  ^  Co.,  Bara^ 
boo.   Wis. 

For  quality,  beauty  of  design,  brilliancy 
and  general  excellence,  no  cut  glass  in 
America  equals  that  which  is  produced 
in  our  own  glass  works  in  New  York, 
and  which  is  offered  to  you  to-morrow 
at  decided  reductions  from  our  regular 
lowest  prices. — Snellenburg's,  Philadel- 
phia, Pa. 

There  still  remain  a  number  of  choice 
pieces  in  our  lines  of  cut  glass  upon 
which  we  made  the  reduction  of  one- 
third.  We  advise  you  to  get  in  early 
to-day  and  avail  yourself  of  this  oppor- 
tunity. Remember,  these  prices  will  be 
in  force. — H.  F,  Vollmer  ^  Co.,  Los  An^ 
geles,  Cat. 

GLASS 


HOUSE    FURNISHINGS    ADVERTISING 


43 


i 


'  We  arc  offering  an  excellent  assort- 
ment of  complete  breakfast,  dinner  and 
tea  services  of  exquisite  Dresden  china. 
The  elegance  and  distinctiveness  of  this 
ware  make  it  especially  suitable  for  the 
entertaining  season.  All  the  various  pat- 
terns are  sold  as  open  stock,  enabling 
the  purchaser  to  secure  any  desired  num- 
ber of  pieces. — Dulin  ^  Martin  Co., 
Washington,  D.  C. 

We  are  now  showing  a  collection  of 
rich  cut  glass  that  is  unparalleled  in 
many  respects.  The  choicest  productions 
of  every  maker  of  note  are  here.  The 
newest  and  most  artistic  shapes — ^the 
richest  and  deepest  cuttings  in  pieces  for 
every  use,  affording  rare  opportunities 
for  the  selection  of  handsome  bridal 
gifts.  Greatness  of  variety  is  also. — 
Dulin  4-  Martin  Co.,  Washington,  D.  C, 

Cut  glassware.  Those  who  did  not  pro- 
cure cut  glassware  on  the  liberal  terms 
which  this  crockery  store  quoted  last 
week  will  have  an  opportunity  to  do  so 
to-day.  While  it  is  evident  that  the 
offer  was  greatly  appreciated,  from  the 
fact  that  many  pieces  took  speedy  de- 
parture, there  is  a  very  fair  assortment 
left  for  to-day's  choosing.  It  is  a  man- 
ufacturer's accumulation  which  we 
bought  on  such  terms  as  to  enable  us  to 
pass  it  out  to  you  at  considerably  less 
than  usual  cost  to  us.  Every  piece  is 
perfect,  and  cuttings  are  all  fine  and 
rich. — Sibley,  Lindsay  ^  Curr  Co.,  Bock- 
ester,  y.  Y. 

Cut  glass  of  high  quality.  Wiss  su- 
perb cut  glass  has  attained  a  high  repu- 
tation. There  is  a  clearness  to  it,  a 
scintillating  beauty  that  marks  the  high- 
est ideal  in  the  art  of  glass-cutting.  The 
depth  of  cutting  and  excellence  of  finish 
give  it  a  brilliancy  that  fairly  radiates 
with  all  the  shades  and  tints  of  a  sum- 
mer rainbow.  The  designs  and  patterns 
are  strikingly  rich  and  artistic  and  in- 
clude many  novelties.  And  the  prices 
are  such  as  place  fine  cut  glass  within 
the  reach  of  every  one.  We  append  a 
few  hints  and  prices. — J.  Wiss  ^  Sons, 
Newark,  N.  J. 

Libbey  cut  glass.  We  are  exclusive 
agents  in  Southern  California  for  this 
favorite  cut  glass.  By  the  way,  it  will 
pay  you  to  visit  our  cut  glass  room 
— a  magnificent  show  room.  New  pieces 
are  being  added  almost  daily  now. — 
Parmelee   Dohrmann  Co.,  Los  Angeles. 

A  piece  or  two  of  sparkling  cut  glass 
greatly  adds  to  the  elegance  of  the 
feast  table.  We  are  sole  Trenton  agents 
for  the  Libbey — the  aristocracy  of  the 
cut  glass  world.  So  extensive  is  our 
display    that   whatever   is   made   in    cut 

CUT 


glass  at  all  you  will  find  here  repre- 
sented. The  extensiveness  of  our  stock 
means  large  purchases,  and  large  pur- 
chases means  a  big  saving  in  the  whole- 
sale prices  and  consequently  lowest  prices 
to  our  patrons  for  the  world's  most  bril- 
liant, deeply,  artistically  cut,  richly  de- 
signed cut  glass. — Kaufman's,  Trenton. 

Pretty  cut  glass.  A  vase  with  rich, 
deep  cutting ;  a  berry  bowl ;  a  celery  tray ; 
a  vinegar  cruet;  we  have  so  many  pretty 
things  in  this  line  we  scarcely  know 
where  to  begin.  We  suggest  that  you 
come  in  and  see  the  new  pretty  things 
in  cut  glass  for  yourself. — Schacht  ^ 
Riorden,  Jewelers,  Spokane,  Wash. 

New  beautiful  cut  glass.  The  exqui- 
site designs  we  have  just  imported  in 
fine  cut  glass  are  a  revelation.  The  en- 
trancing beauty  of  these  charmingly  cut 
patterns  will  appeal  to  the  artistic. 
Every  reflection  of  color  and  light  seems 
concentrated  into  the  beautiful  gems  so 
finely  wrought.  The  exhibition  contains 
novelties  of  a  very  fine  degree,  consist- 
ing of  some  of  the  most  beautiful  ware 
that  it  is  possible  to  conceive  of. — Hud- 
son's Bay  Store,   Winnipeg,  Can, 

Nothing  excels  cut  glass  for  gifts.  Of 
all  the  lovely  presents  prized  by  ladies, 
nothing  matches  elegant  cut  glass.  Be- 
sides being  very  beautiful  it  is  ever- 
lasting, except  one  risk  of  breaking.  It 
sets  off  the  dining-room,  buffet  or  table 
or  the  dresser  in  fine  shape.  Ours  is 
a  dazzling  display,  resplendent  in  rich 
variety,  at  prices  remarkably  low.  We 
have  much  pride  in  showing  the  stock. — 
Robert  P.  Kiep,  Joliet,  111. 

The  basic  element  of  cut  glass  value 
is  quality — design  and  workmanship.  To 
the  best  made  in  America  (that  means 
best  in  the  world)  do  we  spend  our  ef- 
forts. Whether  your  desire  be  for  sal- 
ads, berry  bowls,  nappies,  water  pitch- 
ers, tumblers,  cream  and  sugars,  and  the 
many  other  small  pieces,  you'll  find  the 
assortment  shown  here  of  the  very  high- 
est standard  of  quality,  including  the 
well-known  Hawkes  ware. — Kirby  ^  Son, 
New  Haven,  Conn. 

Cut  glass  for  Christmas  gifts.  Every 
lady  is  a  lover  of  cut  glass.  Nothing 
more  beautiful  for  decorating  the  table 
and  nothing  you  can  give  which  will 
be  more  appreciated  for  a  Christmas 
present.  When,  therefore,  you  have  an 
opportunity  to  buy  rich  cut  glass  at  a 
saving  of  from  one- fourth  to  one-half, 
you  will  surely  want  to  take  advantage 
of  it.  Brief  particulars  of  the  pieces 
offered  in  this  sale  follow,  but  you  must 
see  the  articles  themselves  to  properly 
appreciate  their  values. — Geo.  B.  Peck 
Dry  Goods  Co.,  Kansas  City,  Mo. 

GLASS 


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HOUSE    FURNISHINGS    ADVERTISING 


DRAPERIES 


Draperies.— Our  fall  exhibit  is  now 
<-omplete  with  the  newest,  the  best  and 
the  latest  productions.  We  are  particu- 
larly fortunate  in  being  able  to  show 
you  a  variety  of  the  handsomest  ma- 
terials obtainable.  You  cannot  fail  to 
find  something  in  our  splendid  line  to 
please  you.  Your  taste  and  color  scheme 
can  be  fully  satisfied.  You  can  get  the 
proper  shades  to  harmonize  with  your  in- 
terior decorations.  We  have  our  skilled 
draper  to  assist  you.  Come  and  see  us. 
—C.  F.  B rower  i'  Co.,  Lexington,  Ky, 

Our  drapery  department,  where  all 
the  newest  things  in  curtains  and  por- 
tieres are  shown,  is  drawing  the  at- 
tention of  hundreds  who  are  bent  on 
beautifying  their  home.— Qoldamith' 8, 
Memphis,   Tenn. 

We  make  homes  cozy  because  it  is  our 
business  to  do  so.  It  is  a  time  of  year 
when  there  exists  a  desire  in  every  home- 
loving  woman  to  freshen  the  surround- 
ings. Let  us  attend  to  this  for  you.— 
Hall  ^  Hawkins,  Knoxville,  Tenn. 

We  have  made  a  big  "hit"  in  our  drap- 
ery department  this  season.    Xo  wonder 
that  curtain  buyers  are  coming  here  in 
increasing    numbers.      The    beauty    and 
character  of  the  goods  that  we  sell,  cou- 
pled   with   our  positively   lowest   prices, 
make  this  the  store  at  which  to  purchase 
draperies  of  any  kind.     If  you  intend 
addmg  the  charm  of  draperies  to  your 
home  this  season  you  will  make  a  serious 
mistake  if  you   buy  without  seeing  us. 
You  cannot  mention  any  kind  of  a  lace 
drapery  that  we  cannot  show,  and  new 
kinds    and   patterns   are   constantly   ar- 
riving.—CAand/er  ^  Co.,  Bangor,  Me, 

Two  weeks  ago  we  told  vou  such  an 
interesting  carpet   story  that  you  came 
by  hundreds  the  next  day  to 'profit  by 
it.     We  said  then  that  the  new  carpet 
chief,  who  is  likewise  head  of  the  uphols- 
tery  department,    meant   to   do   equally 
great   things    for   you    in    curtains    and 
draperies,  once  he  got  those  stocks  well 
in  hand.    This  is  to  announce  that  he  will 
be  ready  for  you  to-morrow,  with  bar- 
gains that  ought  to  bring  to  our  third 
floor  the  first  thing  in  the  morning  every 
Syracuse    housekeeper    with    the    proper 
ideas  of  economy.     There  are  portieres, 
upholsterings   and   silks    from    our   own 
shelves  that  he  has   marked   very,   very 
far  down;  and  there's  a  lot  of  brand  new 


lace  curtains  that  he  helped  an  importer 
to  close  out  and  he  passes  on  to  vou  at 
half  pr,ce.-Z).  D.  McCarthy  ^  Son,  Syra- 

Nothing  "dresses''  a  room  so  much  or 
adds  more  to  its  general  attractive  effect 
than  the  right  draperies.     We  are  mak- 
ing artistic  window  draperies  a  promi- 
nent feature  of  our  business  this  season, 
and  have  an  unusually  large  line  for  you 
to  choose  from.    Among  them  are  dainty 
muslm  beauties,  sheer  and  summery,  ele- 
gant   Irish    point,    always    in    excellent 
taste;    and    the    ever    popular    Notting- 
ham  lace.     Fit   up  your  windows  at   75 
cents,  or  anything  beyond  that  up  to  $15 
—as  your  taste  and  purse  dictate.    Also 
a  particularly  strong  line  of  the  rich  and 
artistic  Arabian  point  curtains— from  $5 
to   $^5— the    most    choice    and    effective 
drapery   possible— in   the   best   of   taste 
and  good  for  a  lifetime.— T/ie  Lxnust  T. 
Fenn  Co.,  Hartford,  Conn. 

Draperies  and  wall  hangings.    In  dra- 
pery fabrics  one  learns  the  lesson  that 
the  mere  goods  themselves  do  not  make 
beauty.     It   is   the   design   arrangement, 
color  scheme,  harmony,  and  contrast,  that 
count  in  the  result.     It  is  the  work  of 
the  expert.     This  is  a  strong  feature  of 
our  business.     We  make  a  specialty  of 
advising,    arranging,    grouping    and    se- 
lecting for  you,  so  that  every  dollar  will 
tell.    We  plan  for  you  along  any  line  of 
expense  and  wiU  submit  estimates  of  cost 
either    for   one    room,   or    for    a    whole 
house.-ne  Sterling  ^  Welch  Co.,  Cleve^ 
land. 

Spring  brings  numerous  wants.  The 
daintiest,  coolest  hangings  and  draperies 
and  furnishings  for  the  summer  home 
are  here.  And  throughout  the  whole 
store  there's  not  a  price  that  is  not  em- 
phatically low.— Bothenberg  *  Co,,  New 
York. 


Something  for  the  Home.  A  Sale. 
From  the  drapery  department  the  news 
comes  this  time— timely  news,  for  no- 
tice how  the  days  grow  longer.  House 
cleaning  and  springtime  will  come  to- 
gether, and  windows  need  new  things 
to  hang  up  before  them,  and  other  things 
will  need  freshening  up.  Take  time  by 
the  forelock  and  drape  windows  at  the 
rate  of  two  to  one  at  regular  prices.— 

Chamberlin-Johnson-DuBose  Co.,  Atlan^ 
ta,  Ga. 


DRAPERIES 


HOUSE    FURNISHINGS    ADVERTISING 


45 


The  streets  of  Delhi  in  the  Durbar. 
Much  interest  is  manifested  in  the  dis- 
play on  the  second  floor  of  rich  Oriental 
hangings  and  odd  pieces  which  we  call 
barbaric,  but  which  art  marks  high  up  as 
beautiful  and  pleasing.  Antique  em- 
broideries that  are  rare— of  the  kind  that 
are  handed  down  as  heirlooms  from  one 
generation  to  another,  until  the  years 
have  mellowed  the  colors  to  the  rich  sub- 
dued shades  which  highest  artistic  taste 
says  are  most  admirable.— Tfce  Wana^ 
maker  Store,  Philadelphia. 

Is  your  home  dressed  for  Spring? 
Give  your  mind  a  little  vacation  spell 
from  the  constant  drudgery  of  house- 
hold work  and  worry  and  visit  our  sale 
of  home  decorations.  Possibly  you  may 
enjoy  looking  at  new  lace  curtains  and 
handsome  draperies.  What  woman  does 
not  enjoy  seeing  these  artistic  products 
of  the  weaver's  art?  Can  show  you  a 
splendid  lace.— T^e  Baughman  Store, 
Charlotte,  Neb. 

We'd  like  to  talk  to  you  a  minute  or 
two  about  curtains  and  draperies. 

If  this  seems  like  boasting,  pardon  us. 
We're  justified.  Not  within  our  mem- 
ory have  we  discussed  interior  window 
draperies  the  equal  of  these.  We've  had 
lots  of  fine  ones,  and  we've  sold  'em  to 
you,  but  the  designs  are  becoming  pret- 
tier all  the  time,  and  qualities  are  grow- 
ing better. 

You'll  remember  this  August  sale,  if 
for  no  other  reason  than  this  contribu- 
tion of  Curtains  and  draperies.  You'll 
marvel  at  the  range  of  beauty.  You'll 
wonder  at  the  low  prices.  See  them, 
then  you'll  know. — Siegel,  Cooper  ^  Co., 
Chicago,  lit. 

Every  woman  of  taste  knows  how 
much  depends  upon  the  skillful  and  har- 
monious draping  of  the  windows  and 
doorways.  And  many  of  them  know, 
as  well,  the  value  of  being  in  touch  with 
our  drapery  store,  where  the  newest  ef- 
fects are  shown,  and  where  novel  and 
practical  ideas  are  to  be  had  for  the 
mere  picking  up. — Howes  Rogers  Com' 
pany,  Rochester,  N.  Y, 

This  is  the  first  time  New  York  home 
furnishers  were  ever  offered  fine  im- 
ported damasks  and  tapestries  of  the 
rare  beauty  and  high  quality  character- 
izing these  at  half  price,  and  the  un- 
precedented selling  of  Monday,  Tuesday 
and  Wednesday  has  been  the  talk  of  the 
town.  The  hundreds  of  extraordinary 
values  are  clearing  out  with  tremendous 
rapidity— showing  that  particular  people 
everywhere  have  caught  the  bargain  spirit 
and  are  beautifying  their  homes  at  the 
least   expenditure   they   will  ever   expe- 

DRAPE 


r\tnce.— Simpson-Crawford      Co.,      New 
York,  N.  Y. 

Upon  these,  properly  harmonized  and 
blended,  depend  the  comfort  and  attract- 
iveness of  the  home.  Lacking  their  sof- 
tening and  restful  influence,  you  have 
merely  a  house.  We  know  of  no  other 
store  which  so  fully  comprehends  the 
requirements  for  the  artistic  decoration 
of  homes  of  every  class,  or  which  pro- 
vides so  lavishly  of  the  various  silk, 
linen  and  cotton  art-textiles  from  all 
over  the  world.— Strawbridge  ^  Clothier, 
Philadelphia,  Pa. 

Splendid  offerings  from  our  uphols- 
tery department  in  curtains,  draperies 
and  slip  covers.  Just  when  every  good 
housekeeper  is  planning  to  refresh"  her 
home  for  spring  and  summer  come  these 
splendid  offerings  of  exactly  the  goods 
to  make  the  home  beautiful.  They  are 
the  new  goods  in  latest  effects;  compris- 
ing all  the  needfuls  for  draperies  and 
furniture  coverings — all  at  extremely 
modest  prices.— Lansburgh  ^'  Bros., 
Washington,  D.  C, 

Wall  hangings.  It  is  a  mistake  to  sup- 
pose that  the  price  of  wall  fabric  is 
prohibitory.  The  difference  between 
high  class  wall  papers  and  the  material 
for  wall  hangings  is  slight,  and  we  can 
demonstrate  that  the  effect  of  our  su- 
perb stock  of  brocades,  tapestries,  jutes, 
damasks,  taffeta  linens,  and  English  and 
American  Cretonnes  is  much  more  ar- 
tistic and  better  results  obtained  than 
with  the  papers.— T^e  Sterling  ^-  Welch 
Co.,  Cleveland,  O. 

First  and  foremost  in  the  fall  renovat- 
ing and  furnishing  come  upholstery 
needs.  Our  immense  assortments  offer 
the  finest  chances  for  splendid  choice, 
while  our  unequaled  buying  facilities 
bring  about  unmatchably  low  prices.— 
Blooming  dales,  New  York,  N.  Y. 

Earliest,  fullest  display  we  ever  made 
of  new  drapery  stuffs.— The  beauty  and 
variety  of  it  all  is  charming.  Prices  as 
low  as  they'll  ever  be.  Fully  a  month 
ahead  of  time;  fully  a  third  more  now 
than  you've  ever  seen  later.  Drapery 
people  who  ought  to  know  say  there's 
nothing  to  equal  it  in  the  West.*  But  we 
haven't  said  it.  We  wait  for  your  de- 
cision. Our  enthusiasm  mustn't  take  us 
off  our  feet.  Here  are  the  cold  facts. 
See  if  they  aren't  worth  warming  up 
over. — The   Palace,  Spokane,    Wash. 

In  the  drapery  department  there  are 
lots  of  odds  and  ends  that  accumulate 
so  during  this  sale  we  intend  to  close 
these  out  at  exceedingly  low  prices. — 
The  Day  Carpet  ^  Furniture  Co.,  Peoria,. 
RIES 


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HOUSE    FURNISHINGS    ADVERTISING 


47 


Scotch  nets  from  Gibson  Brothers,  of 
Glasgow.  For  ten  years  or  more  we  have 
been  the  exclusive  representatives  in  this 
territory  for  this  remarkable  line  of 
goods  for  window  draperies.  Gibson 
Brothers'  nets  are  recognized  the  world 
over  as  something  out  of  the  ordinary, 
a  fact  so  patent,  that  probably  not  a 
factory  in  America  will  neglect  repro- 
ducing the  patterns  we  are  showing  now, 
but  the  domestic  goods  will  not  be  mar- 
keted for  a  year  or  so,  then  Gibson 
Brothers  will  have  new  designs,  for  they 
never  repeat  the  same  style.  The  draper- 
ies are  very  uncommon,  so  much  so  that 
we  believe  nine  in  everj-  ten  women  in 
walking  through  the  department  will  say 
to  themselves,  and  with  good  reason,  too, 
pretty  enough  for  dresses,  and  they  are 
too.  We  have  three  cases  of  the  nets. — 
John  O.  Myers  Company,  Albany,  N.  Y. 

Every  one  who  visits  our  store  now  will 
think  himself  blessed  with  the  purse  of 
Fortunatus — such  sweeping  reductions 
have  we  made  in  all  our  furnishings — 
the  most  artistic  that  any  summer  has 
seen.  Airy  draperies  in  abundance, 
whose  colors  run  the  whole  gamut,  from 
the  richest  to  the  daintiest  tints — they 
supply  just  the  correct  tone  or  complete 
the  decorative  effects  of  our  cool  mat- 
tings and  artistic  reed  and  rattan  furni- 
ture— all  now  greatly  reduced. — Cowper^ 
thwait's,  Brooklyn,  N,  Y. 

Color  and  harmony  secrets  for  brides 
of  to-day.  Color  harmony  is  important 
in  furnishing  every  room.  Draperies 
must  give  the  key  of  colour — floor  and 
wall  decorations  and  furniture  are  ac- 
cessory backgrounds.  Here  is  a  palette 
full  of  rich,  deep  Oriental  tones. — Cow- 
perthwait  Co.,  Brooklyn,  N.  Y, 

Summer  portieres  and  draperies  make 
your  rooms  cool  and  inviting  with  the 
added  distinction  of  grace  and  beauty, 
and  are,  therefore,  almost  indispensable 
with  those  whose  homes  are  dressed  with 
an  air  of  elegance.  Of  all  summer  cur- 
tains, portieres  are  the  real,  ideal  sum- 
mer draperies,  because  they  are  the  cool- 
est, cleanest  and  most  graceful  of  all. 
We  have  many  beautiful  patterns  from 
which  to  select,  at  prices  within  the  reach 
of  all. — Kuafman's,  Trenton,  ]S\  J, 

Portieres  at  bargain  prices.  The  line 
is  too  heavy,  by  far,  and  must  be  re- 
duced. Several  patterns  in  the  assort- 
ment that  will  be  discontinued  by  the 
mills,  and  of  course  we  drop  them.  These 
are  the  goods  we  offer.  Nothing  bet- 
ter, nothing  finer  than  these  portieres. 
The  majority  of  effects  we  control  ex- 
clusively in  this  territory.  To  make  the 
selling   prompt   and   effective,   the   dra- 


peries, single  portieres  mostly,  are  mark- 
ed at  an  average  of  one-half  and  one- 
third  value.— /o*n  O.  My  erg  Co.,  Al- 
bany, N,   Y, 

In  a  very  short  while  the  lace  curtains 
will  be  taken  down  for  the  warm  weath- 
er. Are  your  window  shades  good 
enough  to  go  it  alone?  Are  they  faded? 
Are  they  in  good  condition,  generally? 
If  not,  it*s  high  time  you  thought  about 
new  ones.  And  about  getting  them  at 
Wanamaker's — as  a  natural  sequence. 
May  we  send  an  expert  to  talk  this  mat- 
ter over  with  you?  We  are  splendidly 
prepared  to  execute  all  orders— from  one 
window  to  an  entire  house.  Only  the 
best  materials  are  used— King's  Scotch 
and  Lonsdale  Hollands,  Oil  Opaque,  and 
so  on.  Made  and  put  up  in  first-class 
manner,  on  wood  or  tin  spring  rollers. 
— John  Wanamaker,  New  York,  N,  Y, 

Your  odd-shaped  windows,  doors,  fancy 
arches  and  folding  doors  can  all  be  fitted 
with  any  style  of  draperies  or  hangings. 
We  have  the  necessary  materials  and 
competent  workmen  to  do  this  kind  of 
work.  For  the  windows,  we  have  nets 
in  white  and  Arabian  in  all  widths,  with 
laces  to  match.  For  fancy  arches,  door- 
ways or  alcoves,  we  make  the  silk  dra- 
peries of  China  silk,  Shikii  or  the  high 
class  goods  in  wide  or  double-face  dra- 
peries with  fringes  to  match.  For  the 
regulation  double  doors  we  make  the 
straight  hangings  in  double-faced  fab- 
rics or  velours.  Also  hangings  of  all 
styles  of  two  shades  to  match  each  room. 
In  velours,  damasks  and  other  fine  fab- 
rics, we  carry  a  full  line  of  colors,  suit- 
able for  the  most  dainty  parlor  or  re- 
ception room.  Send  us  the  .  measure- 
ments of  your  windows,  doors  or  other 
openings,  with  other  particulars,  and  we 
will  make  an  estimate  of  the  expense  of 
the  work  and  materials  for  the  same. — 
Uills,  M'Lean  ^  Haskins,  Binghamton, 

Special  drapery  display  Monday.  Come 
in  and  see  the  beautiful  goods.  See  the 
new  "Moss  Rose  Mills"  portieres.  They 
look  like  silk  at  one-fourth  the  cost.  Be 
sure  to  take  in  the  choice  exhibit  of 
dainty  lace  curtains.  Nothing  like  them 
this  side  the  great  cities.  Oh,  we  are 
right  up  to  the  mark  with  merchandise 
this  fall.  The  latchstring  is  out— come 
in.— C.  F.  Wing,  New  Bedford,  Mass. 

We  are  showing  for  the  first  time 
this  week  many  entirely  new  ideas  in 
draperies,  fancy  madras,  Swisses,  etc., 
all  sorts  of  fancy  hangings  for  the 
home.  Also  many  new  spring  styles  in 
white  and  ecru  lace  curtains.  See  them 
while  the  collection  is  complete. — C. 
Cohn,  San  Bernardino,  Cat, 


DRAPERIES 


Our  drapery  department  is  completely 
equipped  to  take  care  of  entire  decorat- 
ing contracts  of  any  kind  in  the  most  ap- 
proved manner.  Fabrics  of  all  kinds  for 
all  decorative  purposes  are  carried  in 
stock,  and  people  of  long  experience  are 
here  to  make  them  up.  If  you  have  a 
new  home  to  fit  up,  if  you  want  to  put 
new  fittings  into  the  home  you  now  oc- 
cupy, or  if  you  want  to  refurnish  only  a 
single  room  or  suite,  we  can  be  of  val- 
uable service  to  you.  By  placing  your 
contract  with  us  you  are  assured  work 
of  just  as  high  character  as  though  you 
brought  a  man  clear  from  New  York  or 
Chicago  to  do  it  for  you.  Besides  this, 
you  entirely  eliminate  the  unnecessary 
worry,  time  and  expense  connected  with 
the  contract  if  handled  by  an  Eastern 
firm.  We  will  consider  it  a  great  pleas- 
ure to  have  you  call  when  in  town.  Let 
us  show  you  why  we  are  capable  of  pro- 
ducing superior  effects. — The  Orote-Ran- 
kin  Co.,  Tacoma,  Wash. 

Summer  portieres  and  draperies.  It 
matters  not  where  you  live,  city  or  coun- 
try, portieres  are  the  real,  ideal  summer 
draperies,  because  they  are  the  coolest, 
cleanest  and  most  graceful  of  all.  They 
make  your  rooms  cool  and  inviting,  with 
the  added  distinction  of  grace  and 
beauty,  and  are,  therefore,  almost  indis- 
pensible  with  those  whose  homes  are 
dressed  with  an  air  of  elegance.  We 
have  many  beautiful  patterns  from  which 
to  select,  at  prices  within  the  reach  of 
all. — Kaufman's,  Trenton,  N,  J, 

Seventy-five  pieces  cotton  draperies, 
representing  many  qualities  and  weights 
of  texture,  on  sale  Saturday  and  Mon- 
day at  greatly  reduced  prices.  So  many 
qualities  are  represented  in  this  lot  it 
is  too  difficult  to  enumerate  prices. — The 
Blakely  Dry  Goods  Co.,  Spokane,  Wash. 

The  new  drapery  section  on  the  third 
floor  has  already  made  a  place  for  itself. 
A  few  minutes  spent  here  will  furnish 
you  with  a  number  of  valuable  ideas 
for  home  decoration. — The  Crescent, 
Spokane,  Wash. 

Orders  for  making  and  hanging  por- 
tieres and  window  draperies  will  be  re- 
ceived during  February  at  a  liberal  dis- 
count from  regular  prices.  Customers 
may  choose  from  our  entire  stock  of 
carefully  collected  materials.  Many  de- 
cided bargains  are  to  be  had  in  dropped 
patterns  of  tapestries,  brocades  and  dam- 
asks in  suitable  lengths  for  hangings. 
— Marshall  Field  «|-  Co.,  Chicago,  III, 

Our  drapery  department,  which,  by  the 
way,  is  one  of  the  best  stocked  and 
most  beautifully  appointed  in  the  West, 

DRAPE 


is  taking  a  most  active  part  in  this  great 
red  letter  clearance.  Odd  pairs  of  lace 
curtains  and  portieres,  remnants  of  up- 
holstery and  drapery  goods  are  reduced 
for  the  purpose  of  making  room  for  new 
goods  that  are  already  on  the  way.  Be- 
sides this  everything  in  the  stock  is  re- 
duced.— The  Los  Angeles  Furniture  Co., 
Los  Angeles,  Cal. 

Artistic  Summer  Draperies. — The  Dra- 
pery Corner  is  a  very  interesting  and 
busy  place  these  days.  Here  may  be 
seen  the  most  artistic  color-schemes  and 
effects  in  suitable  materials  of  all  kinds 
for  brightening  up  the  summer  home. 
Perplexing  questions  of  what  to  buy  to 
obtain  possible  results  are  readily  solved. 

Handsome  tapestries  for  couch  covers 
and  portieres,  and  heavier  qualities  for 
upholstering  purposes.  Silkalines,  cre- 
tonnes, denims,  and  a  fine  assortment  of 
real  Dutch  prints.  Including  drapery 
fringes,  cords  and  tassels,  also.  While 
we  are  able  to  sell  some  of  these  for 
less  than  established  worth — it  is  the  com- 
pleteness of  the  display  in  which  you  are 
most  concerned:  Artistic  beauty  and  har- 
mony, and  a  noticeable  absence  of  un- 
worthy  qualities. — Davison-PoKon-Stokes, 
Atlanta,  Oa. 

Window  Draperies. — Best  kinds  in 
lace.  At  our  drapery  department  you 
will  find  a  fine  showing  of  all  the  popu- 
lar styles,  and  can  rest  assured  of  al- 
ways getting  the  lowest  price.  Dealing 
as  we  do  direct  with  the  makers  and 
importing  all  foreign  goods  ourselves, 
we  reap  price  advantages  that  enable  us 
to  undersell  all  other  dealers.  That  is 
why  when  wanting  window  draperies  you 
should  see  our  offerings.  Some  of  the 
most  popular, — Brown,  Thomson  ^  Co., 
Hartford,  Conn. 

Beginning  this  morning  at  8  o'clock 
we  place  on  special  sale  a  number  of 
handsome  portieres.  The  variety  is 
broad — and  there  is  naturally  a  choice— 
and  those  who  come  promptly  will  have 
the  choicest  selections — prompt  coming 
is  well  worth  the  while.  The  most  de- 
cisive reduction  in  portieres  known  for 
many  months.  Some  suggestions  and 
prices  are  given  below. — John  Breuner 
Co.,  Sacramento,  Cal. 

One  attraction  fairly  treads  on  the 
heels  of  another  in  this  section,  so  fast 
do  they  follow.  This  time  it's  the  sea- 
son's best  effects  in  draperies,  and 
couch  covers  priced  as  you  seldom  see 
them  priced.  A  buying  opportunity  that 
the  frugal  housewife  cannot  afford  to 
pass. — Geo.  B.  Peck  Dry  Goods  Co., 
Kansas  City,  Mo. 
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HOUSE    FURNISHLNGS    ADVERTISING 


Drapery  Novelties.  Whatever  your 
thoughts  of  spring  and  summer  draper- 
ies, we  can  put  them  in  tangible  and 
pleasing  shape.  Many  choice  and  pretty 
novelties  are  ready,  and  we  shall  be  glad 
to  assist  you  in  carrying  out  your  plans 
for  home  beautifying.  Drapery  stuffs 
are  daintier  and  more  artistic  than  ever 
— you  will  find  our  ideas  corresponding- 
ly gooil—Howe  c^-  Rogers  Co.,  Roches- 
ter, y.  Y. 

As  much  taste  can  be  displayed  in  the 
draping  of  doors  and  windows  as  in  the 
arrangement  of  one's  own  dress.  The 
materials  need  not  be  expensive;  but 
harmonious  colorings  and  graceful  lines 
go  a  long  way  towards  transforming  a 
plain  ordinary  house  into  a  pleasant  and 
desirable  home.— The  Wanamaker  Store, 
Philadelphia,   Pa. 

It's  a  comprehensive  budget  of  choice 
offerings  that  we  present  for  the  house- 
keeper's consideration  to-day.  Practi- 
cally the  M'hole  range  of  upholsteries  is 
covered— lace  curtains,  portieres,  drap- 
eries, coverings  and  the  cool  Summery 
comfort  bits  in  the  way  of  couch  cush- 
ions and  the  like.  And  the  group  teems 
with  the  interest  furnished  by  the  most 
special  kinds  of  prices  on  very  desirable 
goods. — Wanamaker,   Xew    York. 

The  following  very  important  an- 
nouncement by  our  lace  curtain  and 
drapery  department  of  a  cut  price  sale 
Wednesday  should  be  of  great  interest 
to  those  who  intend,  now  or  this  fall,  to 
drape  their  windows.  The  prices  are 
away  down.— IFj/Ziam  Donaldson  ^'  Co., 
Minneapolis,  Minn. 

Our  drapery  department  is  intimately 
associated    with   the   spring   beautifying 
of  many  a  pleasant  home;  not  alone  be- 
cause  of   the   newness   and   elegance   of 
the   numerous    seasonable    fabrics    which 
it  contains,  but,  as  well,  because  of  the 
practical  ideas  which  it  suggests  for  ef- 
fective draping.     While  the  possibilities 
of  artistic  home   furnishing  are  bound- 
less, great  expense  is  not  necessarily  a 
factor.     Our   stocks    contain    something 
for  all,  and  we  employ  a  force  of  expert 
drapers  whose  services  will  be  found  of 
value  in  the  realization  of  your  plans.-^ 
Hoice  i'  Rogers  Co.,  Rochester,  N.  Y. 

Great  sale  of  new  curtains,  draperies, 
portieres,  etc.  These  specials  are  all  in 
choice  new  goods.  The  departments  have 
only  been  open  a  week— but  the  beauty 
of  the  designs,  the  great  varieties  and 
the  irresistible  low  prices  are  causing  a 
furore  among  ladies  who  really  know 
and  appreciate  fine  and  artistic  hang- 
ings.— Rosenbaum  Co.,  Pittsburg,  Pa. 

For    a   good    reason — which    certainly 

DRAPE 


does  not  affect  the  goods  themselves— a 
manufacturer  has  sold  to  us  a  lot  of 
best  all-silk  tapestry  curtains,  with  cord 
edge,  at  just  a  little  above  half  value. 
Color  effects  are  red,  green,  rose  and 
nile,  in  very  handsome  design^i.— Straw- 
bridge  c5'  Clothier,  Philadelphia. 

Drapery  hints.  The  housewife  who 
expects  to  move  into  a  new  house  this 
spring  and  who  contemplates  some  novel 
and  dainty  treatment  therefor,  or  she 
who  is  thinking  of  new  curtains  for  the 
parlor,  dining-room,  library  or  up-stairs 
rooms,  will,  we  know,  be  interested  in 
the  varied  attractions  of  our  drapery  de- 
partment. We  are  showing  the  freshest 
and  choicest  designs  in  all  fabrics  for 
interior  decorations.  ♦  ♦  •  Our  dec- 
orative artists  are  at  your  command — to 
assist  or  to  assume  entire  charge. — Uowe 
Sc  Rogers  Co.,  Rochester,  N.  Y. 

When  the  heavy  winter  portieres  are 
taken  down  the  rooms  look  bare  enough; 
something  else  must  take  their  place  for 
the  summer.    Something  cool  and  breezy 
— how  about   these  Japanese   bead   por- 
tieres?   Don't    they    solve    the    problem 
nicely?— 5.  E.  Kaufman,  Trenton,  N.  J. 
Portieres— lace    curtains    at    half    or 
nearly  half.     The  sale  of  upholsterings 
is    bringing   people    from    miles    out    of 
town  as  well  as  from  all  over  Brooklyn. 
August    has    always    been    a    month    of 
great  values,  but  even  August  never  be- 
fore developed  such  offerings  as  are  to 
be  shared  now  and  here.    There  is  still  a 
group  of  $5  to  $20  portieres  at  $J.50  to 
$9.98    a    pair.      They    include    tapestry, 
armure,  mercerized,  silk  moire,  silk  ve- 
lour,  etc.— F.  Loeser  ^'  Co.,  Brooklyn. 

Portieres.  New  snow-flake  and  cross- 
stripe  portieres  are  here — just  in  the 
nick  of  time  for  people  who  want  sum- 
mer door-hangings  without  paying  the 
prices  of  imported  madras.  There  are 
white,  ecru  and  green  grounds  enliv- 
ened with  touches  of  tan,  blue,  pink  or 
yellow.  All  are  good-looking,  and  the 
cross-stripe  curtains  have  silk  woven  into 
the  stripes.— ra^/or**,  Cleveland,  Ohio, 

About  new  draperies?  If  the  city 
home  is  to  be  refurnished  this  fall  with 
new  window  and  doors  draperies,  why 
not  attend  to  the  matter  at  once  and 
avoid  possible  delays  later?  The  uphol- 
stery store  is  ready  to  help  you  in  plan- 
ning. Ready  with  a  complete  stock  of 
splendid  damasks,  silk  velours,  novelties 
and  imported  and  domestic  draperies, 
from  which  you  may  make  selections.  If 
you  desire  we  shall  send  some  one  to 
your  home  to  submit  samples,  take 
measurements  and  give  you  an  estimate 
of  the  cost.— F.  Loeser  ^'  Co.,  Brooklyn. 
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FLOOR  COVERING 


Our  first  shipment  this  season  of  in- 
serted fibre  mats  from  India  has  just 
arrived,  and  in  time  for  hard  winter 
wear.  They  are  made  by  hand,  of  cocoa 
fibre,  and  there  are  hardly  two  just 
alike  in  the  assortment.  Some  are  plain, 
others  have  rich  color  designs  of  ma- 
roon, blue,  brown,  terra  cotta  and  many 
other  good  colors.  They  are  the  best 
wearing  mats  that  can  be  made.  The 
prices  are  low  and  the  assortment  is 
the  largest  that  we  have  ever  had  at 
one  time.  Beside  these,  there  are  splen- 
did values  in  wool,  brush,  rope  chain 
and  rubber  mats,  a  wide  range  of  pat- 
terns and  colorings  to  choose  from  at 
moderate  prices. — Frederick  Loeser  ^ 
Co.,  Brooklyn,  N.  Y. 

Paper  fiber  rugs  have  passed  the  ex- 
perimental stage,  and  now  so  many  peo- 
ple think  them  the  ideal  summer  rug 
that  we  have  had  great  difficulty  in  meet- 
ing the  call.  A  new  consignment  has 
just  arrived  from  the  manufacturer. 
Clean,  cool-looking  patterns  in  light 
blues,  tans,  greens  and  reds  on  a  creamy 
ground.  The  surface  of  these  rugs  is  so 
smooth  and  hard  that  they  can  be  swept 
as  easily  as  a  parquetry  floor. — Wana- 
maker's,  Philadelphia,  Pa. 

Suggestions  for  goods  to  be  nsed  in 
warm  weather.  Veranda  rugs  in  the 
jute,  grass  and  moonj  qualities  in  a 
variety  of  sizes.  Veranda  cushions,  ve- 
randa screens,  grass  and  straw  mattings 
by  the  yard,  light  curtains  for  summer 
use.  All  at— VTwi.  //.  Post  Carpet  Co., 
Hartford,  Conn. 

It  is  a  safe  conclusion  that  no  person 
is  anxious  to  have  the  whole  or  even  a 
part  of  the  household  in  an  unsettled 
and  disarranged  condition  on  the  eve  of 
the  holiday  season.  You  can  introduce 
new  rugs  or  mats  at  points  and  places 
where  they  will  give  the  home  that  touch 
of  newness  which  is  so  eagerly  sought 
for  at  a  time  when  everything  should 
look  its  best. — J.  Mickleborough,  St, 
Thomas,  Ont. 

Different  carpets  from  those  shown 
everywhere — high-art  designs  and  unus- 
ual colorings.  Kinds  woven  by  our  own 
looms  and  obtainable  here  only.  Every- 
thing in  floor  coverings  to  satisfy  the 
most  critical  taste. — /.  4'  J-  Dobson,  New 
York. 

Good  hard  facts  to  deal  with.     Prices 


and  styles  are  the  makers  of  trade.  I 
give  you  both  in  new  fresh  stocks  of  car- 
pets of  all  grades,  mattings  of  all  kinds, 
lace  and  tapestry  curtains,  linoleums. — 
Lewis   W.  Lee,  Peoria,  III. 

You  will  save  money  by  coming  to 
Rothert's  for  carpets.  This  week  you'll 
find  here  carpets,  rugs,  mattings,  oil- 
cloths and  linoleum  at  a  wonderful  sav- 
ing!!!— Rothert,  Altoona,  Pa. 

You  may  not  understand  the  case  as 
we  do.  You  say  you  would  like  to  have 
a  matting  rug  and  go  to  Wanamaker's 
and  find  it  there.  But  perhaps  you 
don't  realize  that  you  wouldn't  find  it  in 
any  other  store  in  this  part  of  the  coun- 
try.— Wanamaker's,  Philadelphia. 

Of  wood  fibre,  made  up  into  just  the 
sightliest  of  sightly  floor  coverings.  Flex- 
ible as  a  carpet  almost.  You  can  sew 
them  if  you  will,  cut  them  or  turn  them 
if  you  choose,  and  they  won't  break. 
Sanitary  floor  coverings  they  are  called, 
and  rightly  called  so.— iSf.  P.  Dunham  ^ 
Co.,  Trenton,  N  J, 

If  you  want  a  chamber  floor  covering 
that  is  cool  and  clean — sanitary  in  every 
respect,  you  needn't  look  further  than 
these  Hofi  rugs.  They  are  a  fiber  prod- 
uct and  come  in  patterns  and  colorings 
of  sufficient  variety  to  harmonize  with 
almost  any  sort  of  room  decoration  and 
furnishing.  We  are  having  to  curtail 
carpet  storage  room  just  at  present  and 
these  Hofi  rugs,  belonging  particularly 
to  summer,  are  first  to  go. — Sibley,  Lind- 
say 4*  Curr  Co.,  Rochester,  N.  Y. 

Carpets  and  mattings.  Our  new  car- 
pets have  arrived.  Never  before  have 
we  been  aWe  to  show  so  choice  a  variety 
of  floor  covering.  Designs  are  excep- 
tionally modest.  If  we  did  not  sell  di- 
rect from  the  largest  manufacturers  in 
the  United  States  the  carpet  would  be 
much  more  costly. — A.  S.  Uellyefs 
Sons,  Doylestown,  Pa>. 

"Reliable"  carpets,  furniture  bargains, 
with  a  cool,  greenish  tint.  W^hile  warm 
weather  lasts,  matting  covered  floors, 
with  their  coolness  and  artistic  appear- 
ance, make  the  Summer  bedroom  a  ref- 
uge from  the  glare  of  out  of  doors,  and 
increase  the  restfulness  of  the  afternoon 
siesta.  Our  special  bargains  make  them 
irresistible. — Cowperthwait  Co.,  Brook- 
lyn,   N.    Y, 


FLOOR    COVERING 


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50 


HOUSE    FURNISHINGS    ADVERTISING 


It's  high  time  to  have  your  heavy  car- 
pets up  and  cool  mattings  on  the  floors. 
We  have  as  handsome  a  stock  of  both 
China  and  Japan  Mattings  as  you  would 
wish  to  see.  All  sorts  of  pretty  effects 
and  new  patterns,  in  artistic  shades  and 
colorings.  The  qualities  have  been  close- 
ly scrutinized,  so  that  you  may  buy  fear- 
lessly, knowing  that  whichever  pattern 
you  select  will  give  good  wear. — IIousB 
4*  Herrmann^  Washington,  D.  C. 

Floor  coverings.  "Medium  qualities" 
at  popular  prices.  Moving  time  is  when 
you  want  your  money  to  go  a  long  way, 
at  the  same  time  you  want  full  value  for 
every  dollar  you  spend.  That's  why  a 
reliable  firm  can  serve  you  best.  They 
give  you  full  value.  For  twenty-five 
years  we  have  sold  carpets,  rugs,  mat- 
tings, etc.;  we  use  the  best  makers'  lines; 
we  sell  them  at  lowest  cash  prices.-— 
Window  Shade  Co.,  New  Haven,  Conn. 

*•  There's  no  excuse  for  not  replacing 
all  the  worn  and  frayed  floor  covering 
and  making  the  home  bright  and  inviting 
against  the  coming  of  spring — not  with 
this  fine  stock  and  good  values  to  choose 
from.  Here  are  floor  coverings  for  every 
room,  in  designs  to  suit  every  fancy, 
priced  to  suit  every  purse.  And  we 
can't  describe  their  high  quality  in  terms 
too  glowing.  The  textures  are  the 
staunchest — wearing  qualities  superb. — 
Faguy,  Lepinay  ^'  Frere,  Quebec,  Can, 

See  the  new  Empire  Brussels — room- 
size  rugs.  These  rugs  are  all  9x1:2  feet 
in  size,  the  proper  size  for  almost  every 
room  in  your  house.  They  are  made  of 
extra  heavy  tapestry  Brussels  carpet. 
Each  rug  will  wear  well,  give  thorough 
satisfaction  and  hold  its  colors  till  the 
last  day.  One  hundred  new  and  hand- 
some patterns  for  your  selection.  Rugs 
regularly  would  cost  you  at  least  $;20.00. 
Our  price,  on  easy  terms,  $-2.15  cash  and 
$1.00  a  week. — Rowlands  ^  Co.' 9  Big 
Store,  Mansfield,  Ohio, 

We  present  one  of  the  most  complete 
stocks  of  floor  coverings  shown  in  Great- 
er New  York.  It  embraces  everything 
that  is  worthy  in  lines  from  American 
mills,  and,  as  well,  very  large  assort- 
ments of  fine  Oriental  weaves — all  our 
own  importation.  Prices  are  matchless- 
ly low — this  with  emphasis.  We  invite 
the  fullest  and  most  critical  comparisons 
and  encourage  them  in  every  way.— 
Macy's,  JSew  York. 

We  have  received  notice  from  all  the 
leading  carpet  and  rug  manufacturers 
of  a  big  advance  in  the  prices  of  all 
their  productions  to  take  effect  at  once 
with  the  prediction  of  a  still  further  ad- 
vance during  the  spring  season.    We  in- 


augurate this  sale  to  give  our  customers 
the  benefit  of  the  low  prices  we  are 
able  to  make  because  of  our  enormous 
purchase  made  before  this  advance  in 
cost  went  into  effect.  It  will  pay  you 
to  make  selections  at  this  sale.  The 
amount  we  can  save  you  now  on  carpets 
or  rugs  will  seem  fabulous  as  the  new 
prices  go  into  efieci.— Barney's,  Sche- 
nectady, y.  Y, 

This  great  sale— the  largest  and  most 
successful  carpet  sale  ever  held  in  Ta- 
coma — is  nearing  its  end.  Judging  by 
the  enormous  crowds  who  have  taken 
advantage  of  it,  our  bargains  have  been 
appreciated.  Once  a  year  we  have  this 
sale,  and  try  to  provide  for  it  the  best 
values  of  the  year  in  floor  coverings. 
Carpets  priced  in  the  following  man- 
ner explain  the  success  of  our  sale. — 
Davis,  Smith  cj-  Nettleton,  Tacoma. 

We  sold  thousands  of  dollars  worth  of 
Oriental  rugs  at  the  sale  last  week.  We 
are  still  offering  many  fine  Orientals  of 
all  sizes  up  to  the  largest  at  most  at- 
tractive prices.  If  you  are  contemplat- 
ing the  purchase  of  a  rug  this  spring, 
you  will  find  this  the  matchless  oppor- 
tunity.— Adam,  Meldrum  ^  Anderson 
Co.,  Bufalo,  N.  Y, 

Up  on  the  second  floor  of  our  estab- 
lishment, where  the  light  is  brightest  and 
other  conditions  are  best,  we  have  as- 
sembled assortments  of  carpets  and  rugs 
that  we  are  certain  will  please  all  those 
who  see  them.  Patterns,  designs  and 
blending  of  colors  are  the  richest  and 
newest  that  we  could  select.  In  addi- 
tion to  the  attractiveness  of  the  articles 
themselves  we  have  attached  prices  that 
should  be  big  inducements  to  buy.— 
Frank  Sanford  ^'  Co.,  Springfield,  III, 

The  receiver's  sale  of  the  James  Dun- 
lap  Co.'s  stock  brings  you  carpet  and  rug 
bargains  never  equalled.  This  sale  of 
Dunlap  stock  carpet  and  rugs  will  un- 
doubtedly bear  a  prominent  place  among 
the  greatest  of  all  sales.  When  a  busi- 
ness goes  bankrupt  the  receiver  is  not 
over-particular  at  what  price  he  sells  the 
stock,  as  long  as  he  gets  it  off  his  hands. 
Before  we  entered  our  bid  we  went  care- 
fully over  the  entire  stock  and  in  it  we 
saw  the  makings  of  the  most  unusual 
sale  of  carpets  and  rugs  that  ever  was, 
and  we  bought  them  at  a  price  to  make 
it  so.  The  result  is — this  sale. — Oimbel't, 
Milwaukee,  Wis. 

Ladies!  Why  mar  the  appearance  of 
your  home  with  a  carpet  that  shows  the 
wear  of  time?  We  display  a  line  of 
carpets  and  rugs  that  cannot  be  sur- 
passed in  quality,  style  or  price. — The 
Conroy  ^  Cawley  Co.,  Lexington,  Ky. 


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HOUSE    FURNISHINGS    ADVERTISING 


51 


Carpets  and  Rugs.  You  will  probably 
find  after  moving  that  you  will  need 
some  new  carpets;  if  so,  we  have  a  large 
range  of  samples  which  we  would  be 
pleased  to  show  you  in  Union,  Wool, 
Tapestry,  Brussels  and  Velvet  Pile.  We 
can  take  your  order  and  furnish  at  short 
notice.  Furthermore,  we  will  guaran- 
tee our  prices  to  be  the  very  lowest.  If 
we  carried  the  carpets  in  stock  they 
would  cost  you  15  per  cent,  more,  but  by 
buying  from  our  samples  you  can  save 
money.  We  carry  a  large  range  of  oil 
cloths  and  linoleums. — Tennant  ^  Clarke, 
Frederickton,  N.  B, 

An  excellent  showing  of  high-grade 
carpets  and  rugs.  There  is  a  growing 
tendency  to  the  use  of  Wilton  and  Ax- 
minster  carpets  in  plain  colors,  either  to 
cover  the  entire  floor  or  made  up  into 
rugs.  We  are  in  position  to  have  woven 
to  order  in  one  piece  rugs  in  any  color, 
size  or  quality  desired,  either  domestic 
or  imported  fabrics.  We  carry  in  stock 
the  Hartford  Saxony,  French  and  Anglo- 
Indian  rugs,  which  are  woven  in  the 
regular  sizes  up  to  11-3x15-0,  and  can 
have  made  to  order  any  size  desired  at 
prices  that  are  much  less  than  the  Orien- 
tal rugs.— r.  A,  Chapman  Co,,  Milwau- 
kee, Wis. 

Price  lowering  on  carpets,  rugs,  etc. 
When  we  started  in  to  change  figures 
it  was  done  with  a  vengeance.  Every 
floor  in  the  store  was  affected,  but  none 
to  a  greater  extent  than  the  carpet  and 
rug  section.  Tiny  bits  of  former  prices 
represent  the  present  valuation— the  dif- 
ference your  gain. — L.  Hammel  Dry 
Goods  Co.,  Mobile,  Ala, 

Carpets  and  rugs.  This  will  be  the 
day  of  days  for  home  furnishers  to 
economize — Housefurnishing  Wednesday. 
The  fame  of  this  mid-week  sale  is  spread- 
ing, and  week  by  week  records  the  in- 
crease of  sales.  Our  comprehensive 
showing  not  only  includes  needs  for 
elaborate  homes,  but  tasteful  selections 
for  the  humble  cottage  as  well. — Emery, 
Bird,  Thayer  Co.,  Kansas  City,  Mo, 

Another  strong  appeal  for  your  rug 
and  carpet  trade.  We  talk  much  about 
carpets  and  rugs  as  we  have  much  to 
talk  about.  Your  neighbor  may  have 
told  you  of  the  splendid  variety  and  good 
values  we  are  offering.  We  are  at  the 
height  of  the  carpet  season  and  want  our 
rugs  and  carpets  represented  in  every 
home  in  Binghamton  and  vicinity.  We 
bought  this  big  stock  of  floor  covering 
with  that  in  view.  Bought  when  prices 
were  at  the  lowest  point.  Secured  first 
choice  of  patterns  and  as  a  result  have 
done   a   large  business   in  them.     Have 


been  able  to  keep  new  goods  coming,  and 
this  week  you  will  find  complete  assort- 
ments to  select  from.— Hills,  McLean  ^ 
Haskins,  Binghamton,  N,  Y, 

Our  second  floor  contains  a  greater 
variety  of  fine  carpets  and  rugs  than  you 
will  find  in  many  exclusive  carpet  stores. 
The  qualities  have  been  chosen  with  great 
care — and  we  guarantee  the  durability 
of  every  yard.  We  are  prepared  to  do 
quick  work  for  those  who  are  in  a  hurry 
for  their  carpets,  and  we  guarantee  to 
cover  your  floors  for  less  money  than 
anyone  else  in  town. — Gately's  Mammoth 
Credit  House,  Saginaw,  Mich. 

Spring  showing  of  carpets  and  rugs. 
Spring  is  the  season  for  discarding  old 
and  worn-out  floor  coverings.  It  is  the 
time  for  injecting  into  the  house  some 
of  the  freshness  and  beauty  of  the  out-, 
side  world,  so  resplendent  in  brightness 
and  color  after  the  long  winter.  We  are 
now  thoroughly  prepared  with  new  car- 
pets and  rugs,  as  well  as  floor  coverings 
of  all  descriptions  to  satisfy  every  taste 
in  this  direction  as  well  as  every  purse. 
Do  not  fail  to  visit  our  line  of  carpets 
before  buying  for  it  is  characterized  by 
largeness  of  stock  and  lowness  of  price. 
—Sisson  Bros.,  Welden  Co.,  Binghamton, 

We  announce  for  the  first  three  days 
of  the  week  a  general  decline  in  prices 
in  the  carpet  department.  The  decline 
is  not  in  the  goods  (they  are  the  same 
you  will  pay  more  for  again),  but  in 
the  prices  only,  and  all  kinds  of  floor 
coverings  are  affected.  We  quote  a  few 
specials,  but  ingrains  and  Brussels  are 
equally  as  hard  h\t.—McEmery,  Brook- 
lyn, N.  Y, 

A  new  spring  dress  for  your  house. 
Those  old  carpets,  rugs  and  draperies 
may  have  appeared  all  right  while  the 
outside  world  was  clothed  in  winter's 
sombre  garb.  But  now,  when  nature  is 
arraying  herself  in  summer's  beauteous 
dress,  those  same  carpets,  rugs  and  dra- 
peries look  not  only  dull,  but  extremely 
shabby  in  comparison  with  nature's  rich 
colorings.— £ri66ard  ^  Co.,  Colorado 
Springs,  Colo. 

Yes,  it  is  quite  possible  to  sell  Oriental 
rugs  in  great  numbers  even  in  midsum- 
mer— not  alone  the  smaller  sizes,  but  the 
larger  pieces,  that  run  into  hundreds  of 
dollars  even  when  reduced  nearly  half. 
We  presume  that  such  extreme  values  in 
the  finer  Oriental  carpets  have  never  been 
offered  heretofore  in  this  city;  and  the 
rugs  in  smaller  sizes  are  rapidly  walking 
away  at  the  midsummer  sale  prices.  By 
all  means  see  these  medium-sized  rugs 
to-morrow. — Strawbridge  ^  Clothier, 
Philadelphia,   Pa. 


I 


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FLOOR  COVERING 


52 


HOUSE    FURNISHINGS    ADVERTISING 


I' 


Spring  carpets  and  rugs.  Beautiful 
eflFects,  exceptional  in  design  and  in  rich- 
ness of  coloring.  Exclusive  patterns 
of  lofty,  artistic  merit.  Altogether  the 
best  it  has  ever  been  our  pleasure  to 
offer.  All  this  at  moderate  prices. — The 
Boston,  Milwaukee,   Wis. 

Hard-spun,  reversible  granite  weaves. 
Art  squares.  Nothing  like  it  will  hap- 
pen again.  Water  won't  hurt  the  col- 
ors; they  are  fast.  Aren't  the  old  reds 
and  blues  and  moss  greens  just  the  thing 
for  the  "Good  Old  Summer  Time?"— 
Keely's,  Atlanta,  Oa. 

Startling  carpet  selling  sensation. — 
Bay  City  Cash  Dry  Goods  Co.,  Bay 
City. 

Flood  tide  of  values  in  charming  fall 
carpetings. — Brooklyn  Furniture  Co., 
Brooklyn,  N.  Y. 

Rugs  are  the  connecting  link  between 
rooms  that  are  carpeted  differently.  In- 
congruities are  forgotten  and  the  rooms 
straightway  become  chums.  The  rugs 
must  be  chosen  with  care  and  knowledge 
of  colors  and  design. — Cowperthwait  Co., 
Brooklyn,  N.  Y. 

Carpets.  There's  every  advantage  in 
buying  here.  Immense  stocks  and  va- 
rieties from  which  to  choose — and  de- 
cidedly the  lowest  prices  ever  known 
on  equally  as  good  grades  and  kinds. — 
John  Mullins  ^  Sons,  Jersey  City,  N.  J. 

Our  rug  and  carpet  department  is 
coming  to  be  better  understood.  We 
have  sowed  the  seed  of  earnest,  honest 
endeavor  here  and  now  are  reaping  a 
bountiful  harvest. — Duf  ^  Repp  Furni- 
ture Co.,  Kansas  City,  Mo. 

New  fall  floor  coverings. — A  larger 
line  of  new  fall  importations  and  do- 
mestic weaves  than  we  have  ever  before 
shown  are  brought  to  your  notice  this 
week.  The  Oriental  effects  in  both  car- 
pets and  rugs  predominate — our  assort- 
ment is  without  a  doubt  the  largest  and 
finest  in  the  city — forehanded  people  will 
do  well  to  make  their  selections  now — 
here's  some  Monday  specials  as  an  in- 
ducement to  bring  you  in. — Freimuth's, 
Duluth,  Minn. 

Our  carpet  department  is  bristling  with 
the  newest  and  best  weaves. — Peter  Oro- 
gan,  Washington,  D.  C, 

New  fall  carpetings  and  everything 
else  that  is  floor  covering.  Already  we 
show  a  handsome  line  and  soon  we'll 
show  what  you'll  say  is  the  best  selected 
and  most  varied  carpet  stock  in  town. — 
Waite's,  New  Bedford,  Mass. 

The  pleasant  hum  of  brisk  selling  per- 
vades every  nook  and  corner  in  our  big 

FLOOR 


carpet  department;  the  logical  result  of 
our  successful  efforts  of  underselling. 
We  are  making  carpet  history.  The 
values  we  offer  are  matchless.  If  there's 
a  room  in  your  house  that  needs  carpets 
or  curtains  here's  the  chance. — White- 
house  D.  O.  Co.,  Spokane,   Wash. 

Sale  of  Rugs  and  Carpets. — "NMien  you 
buy  floor  covering  you  should  investigate 
where  you  can  obtain  the  best  values, 
as  the  purchase  of  these  goods  involves 
a  considerable  amount.  We  present  the 
following  prices  with  the  confidence  that 
they  cannot  be  duplicated  in  Cleveland. 
After  a  visit  you  will  better  appreciate 
the  importance  of  this  statement. — The 
Williams  ^  Rodgers  Co.,  Cleveland,  O. 

No  Time  for  Hesitation.  Carpets  and 
Rugs  Never  So  Cheap. — Every  one  at 
this  time  of  the  year  is  thinking  grave- 
ly of  cleaning  the  house,  and  with  it  the 
necessity  of  carpeting  the  floor.  Op- 
portunity creates  duty  when  up-to-date 
carj>ets  can  be  bought  right.  If  you  are 
ready  to  make  your  plans  now,  it  will 
pay  you  to  do  so.  Fortunate  is  the 
housekeeper  who  is  ready  to  carry  out 
plans  for  the  spring.  Readiness  to  take 
advantage  of  such  opportunities  as  these 
means  much  to  one's  pocketbook. — The 
Ontario,  Grand  Forks,  N.  D. 

Buy  carpets  from  a  carpet  house. 
You  wouldn't  go  to  a  drug  store  for 
calico,  or  a  drygoods  store  for  shoes» 
neither  would  you  come  to  a  carpet  house 
for  dressgoods,  but  when  you  do  come 
to  a  carpet  house  you  come  for  floor 
coverings,  and  you  expect  to  see  a  bet- 
ter selection  and  better  grades  and  better 
facilities  than  you  would  expect  to  find 
in  a  store  which  carries  all  kinds  of 
merchandise.  Our  entire  business  ener- 
gies are  expended  in  providing  the  best 
floor  coverings,  draperies  and  bedding. 
We  do  not  bother  about  your  parlor 
furniture,  or  your  kitchen  stove,  but  we 
do  exert  every  effort  in  behalf  of  your 
floor  coverings,  your  draperies  and  your 
bedrooms.  You  must  come  to  us  expect- 
ing better  values  and  larger  assortments 
than  are  usually  found.  We  lead  in  the 
carpet  business.  We  excel  in  the  car- 
pet business.  Our  prices  are  the  stand- 
ards by  which  all  other  prices  are  judged. 
Come  to  us  for  carpets.  We  can  satis- 
fy you. — T.  Billington  Co.,  Los  Angeles. 

Attention  is  directed  to  the  Spring 
importations  of  carpetings,  in  the  new- 
est designs  and  colorings.  Also  domes- 
tic carpets,  embodying  the  newest  pat- 
terns, many  being  exclusive  with  this 
house.  Special  reductions  in  last  sea- 
son's patterns. — Arnold,  Constable  <|*  Co., 
New  York. 
COVERING 


HOUSE    FURNISHINGS    ADVERTISING 


5S 


Yes,  This  Is  a  Carpet  Store,  Too.— 
We  sell  carpets  as  we  do  everything 
else — at  the  most  reasonable  prices  in 
existence.  The  good,  serviceable,  beau- 
tiful kinds  that  never  disappoint.  Twice 
the  room  formerly  given  to  them  and 
twice  the  stock.  Carpet  size  rugs  also. 
It  will  pay  you  to  come  down  to  Ful- 
ler's, Hartford,  Conn. 

Fall  Carpets. — The  buying  time  is  here. 
Up  on  the  third  floor,  where  the  light 
is  best  and  brightest,  are  vast  quantities 
of  new  designs  and  patterns,  all  moder- 
ately priced,  for  your  choosing.  This 
is  positively  the  nicest  lot  of  carpets 
and  floor  coverings  we've  ever  had  the 
pleasure  of  showing,  and  we  believe  the 
largest  assortment  in  this  section  to  se- 
lect  from. — Boston  Store,  Mansfield,  O. 

We  are  having  an  unusually  busy  trade 
in  carpets  and  rugs  for  this  season  of 
the  year.  We  offer  a  few  more  made- 
up  rugs  at  a  great  reduction  in  prices. 
If  vou  have  a  room  in  the  house  that 
needs  a  new  carpet,  bring  the  measure 
with  you.  We  may  be  able  to  save  you 
several  dollars  on  your  purchase.  You 
are  also  invited  to  inspect  the  new  fall 
line  of  carpets  and  rugs.  Several  hun- 
dred carpet  size  rugs  to  select  from. 
Prices  ranging  from  $10.00  up  to  $55.00. 
Choice  new  patterns  in  Roxbury  tapestry 
brussels  carpets,  also  axminster  carpets, 
at  $1.00  yard,  made,  laid  and  lined. 
Other  best  makes  of  carpets  at  70c.  up 
to  $i?.75  per  yard.— Hills,  McLean  ^ 
Haskins,  Binghamton,  N.  Y. 

New  spring  carpets  and  rugs.  You 
can  buy  now  cheaper  than  later  on.  Fun- 
ny statement  to  make,  but  true.  From 
some  makers  we've  received  their  sur- 
plus stocks,  along  with  certain  lots  they 
held  back  from  delivery  to  "uncertain'* 
customers.  Bought  them  at  a  big  econ- 
omy.— Adams  Dry  Goods  Co.,  New  York, 

A  big  saving  for  you  to  buy  rugs  and 
carpets  now. — R.  Wilcox,  Cohoes,  N.   Y. 

At  no  time  have  we  shown  a  better 
variety  of  more  beautiful  patterns,  de- 
signs and  colorings.  New  carpetings  or 
rugs  would  prove  a  very  delightful  holi- 
dav  gift. — Abraham  ^'  Straus,  Brook- 
lyn, iV.  y. 

A  good  place  to  buy  carpets,  and  now 
is  a  good  time,  because  we  are  closing 
out  several  short  quantities  in  rugs  and 
carpets  before  the  fall  stock  arrives. 
Any  roll  of  carpet  with  less  than  thirty 
yards  can  be  bought  one-third  less  than 
the  regular  price.  All  odd  rugs,  only 
one  or  two  of  a  pattern,  will  be  sold  at 
the  same  discount. — Vab  Loewer,  Col- 
umbus,  Ohio. 


A  lot  of  splendid  Carpet  bargains  join 
the  Great  Rug  Sale  to-day  and  the 
thrifty  housewife  has  a  chance  to  get 
values  in  floor  coverings  that  are  not 
matchable  anywhere  else. — Snellenburg's, 
Philadelphia,  Pa. 

Our  aim  is  to  make  this  oriental  and 
domestic  floor  covering  section  the  best 
of  its  kind.  Well  informed  carpet  buy- 
ers and  oriental  rug  connoisseurs,  alert 
for  choice  bits,  delight  in  this  beautiful, 
spacious,  daylight  section.  To  put  the 
stock  in  keeping  with  surroundings  we 
must  close  what  is  here. — H,  G.  Self  ridge 
^'  Co.,  Chicago,  Ul. 

Come  to  this  carpet  sale  if  you  never 
go  to  another.  Make  your  selections. 
We'll  reserve  them  until  you're  ready.— 
that's  fair. — Davis,  Horton  4'  Co.,  Ta- 
coma,   Wash. 

Carpet  specials.  It  is  almost  a  sacri- 
lege to  offer  such  new  and  staple  floor 
coverings  at  these  absurdly  low  prices. 
A  glance  is  all  that  is  necessary  for  the 
posted  housekeeper  to  know  that  this  is 
a  buying  occasion. — Boston  Store,  Mil- 
waukee,  Wis. 

Will  continue  for  the  balance  of  the 
week,  thereby  enabling  all  who  have  im- 
mediate or  prospective  needs  in  this  line 
to  take  ad%'antage  of  the  splendid  bar- 
gains which  we  are  now  offering.  And 
it  is  not  only  a  meager  few  that  are  on 
sale  at  these  reductions,  but  a  large  and 
choice  assortment  which  may  be  had 
either  with  or  without  borders — in  fact, 
in  some  lines  the  assortment  consists  of 
nearly  half  the  entire  stock — carpets  so 
new  and  beautiful  that  no  reason  exists 
for  selling  them  for  a  cent  below  the 
regular,  except  that  they  are  discon- 
tinued patterns  which  we  are  closing  out 
to  make  room  for  the  new  spring  stock. 
But,  remember,  this  is  the  last  week  of 
the  sale,  and  furthermore,  that  by  mak- 
ing a  small  deposit  a  carpet  or  rug  may 
be  ordered  now  and  held  until  wanted.— 
Schuneman  4'  Evans,  Saint  Paul,  Minn. 

There  will  be  a  special  sale  on  Mon- 
day at  Saks  &  Company  of  Oriental  rugs 
and  carpets.  To  say  that  these  Kazaks 
are  beautiful  seems  empty — meaningless. 
The  barbaric  splendor  of  their  concep- 
tion thrills  one  with  the  intensitv  of 
their  beautv.  Their  harraonv  and  con- 
trast  seem  to  express  the  emotions  of 
the  weaver.  They  all  but  live,  so  vivid 
are  the  colors.  It  seems  almost  a  sacri- 
lege to  place  a  commercial  value  upon 
them.  One  rarely  finds  their  equals  out- 
side of  private  collections,  and  then  only 
in  small  sizes. — Saks  ^  Company,  New 
York  City. 


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FLOOR  COVERING 


54 


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i  I 


HOUSE    FURNISHINGS    ADVERTISING 


This  is  the  time  when  the  housewife 
turns  her  thoughts  to  floor  coverings. 
This  season  we  have  the  grandest  stock 
of  handsome  patterns  that  have  ever 
been  shown  in  this  city.  Come  and  see 
the  selections  and  our  salesman  will  be 
pleased  to  give  you  an  estimate  of  the 
cost  to  cover  your  rooms. — Burns  ^  Co., 
Harrisburg,  Pa. 

We  cannot  say  enough  about  our  new 
spring  stock  of  carpets  and  draperies. 
It  is  positively  the  largest  and  best  line 
we  have  ever  been  able  to  present  to  the 
buying  public  of  Columbus.  Have  you 
ever  visited  our  carpet  department?  If 
not,  come  in  and  ask  to  go  to  the  fourth 
floor  and  just  look  around.  We  have 
confidence  in  the  goods  selling  them- 
selves.—Sfeicarf  Bros.,  Columbus,  O. 

A  little  later  on,  if  not  just  now,  you'll 
probably  want  to  select  something  in  the 
carpet  or  rug  line.  We  think  that  we 
can  give  you  some  pleasant  surprises. — 
C.  C.  Fuller  i'  Co.,  Hartford,  Conn.' 

Before  stock  taking  we  always  find  a 
number  of  patterns  in  carpets  that  are 
short  ends.  Such  of  these  as  we  can  we 
make  up  into  carpet  rugs.  This  week 
we  offer  you  at  special  prices  a  numl>er 
of  carpet  rugs  made  from  remnants  in 
our  own  workroom.  They  are  better 
made  than  the  regular  factory  made 
carpet  rugs— the  miters  are  bound  and 
made  flat,  avoiding  the  usually  found 
heavy  ridge  in  carpet  rugs.  Remnants 
are  always  sold  in  this  store  regardless 
of  cost,  and  in  the  case  of  these  carpet 
rugs  the  work  has  been  taken  into  con- 
sideration and  added  to  the  regular  rem- 
nant price,  hence  the  big  reduction  of- 
fered. Come  and  make  your  selection 
and  "make  your  own  terms  on  one"  this 
week.— Tm/;  ^  Gibbs,  Spokane,   Wash. 

This  morning's  business  of  this  big 
merchandising  event  proved  it  an  instant 
success.  It  could  not  be  otherwise,  for 
in  every  particular  it  offers  unusual  at- 
tractiveness, first  in  the  wide  range  of 
both  carpets  and  rugs  included,  and  sec- 
ond in  the  great  price  concessions  which 
prevail.  These  productions  of  the  lead- 
ing firm  of  Alex.  Smith  &  Sons  Co.  from 
their  great  New  York  sale,  are  the  very 
pick  of  the  market  and  the  very  best 
goods  manufactured.  A  glance  at  the 
items  herewith  will  demonstrate  the  ex- 
ceptional inducements  now  offered. — 
Hamburger's,  Los  Angeles,  Cal. 

No  feature  of  this  business  has  given 
its  owners  more  satisfaction  than  the 
achievement  of  leadership  as  carpet  and 
rug  sellers — because  in  no  other  branch 
is  every  store  so  bound  with  traditions. 
That   we    do   lead   is   evident   to   thou- 


sands— lead  in  freshness  and  amounts  of 
stocks;  lead  in  beauty  of  patterns;  lead 
in  the  carefulness  of  order  filling;  lead 
in  the  promptness  and  liberality  of  claim 
adjustments;  lead  in  having  the  cordial 
good  will  of  the  country's  great  carpet- 
makers— whereby  we  get  first  chance  to 
buy  large  blocks  of  goods  that,  for  one 
or  another  reason,  are  forced  to  sale. 
We  have  been  honored  as  no  other  store 
in  winning  contracts.  We  are  the  prin- 
cipal carpeters  of  churches,  hotels, 
schools,  sanitari-jms  and  homes.  Of 
course,  we  do  not  get  all  orders— some- 
times other  stores  take  contracts  at  a 
loss  to  "beat"  us;  sometimes  friendship 
weighs— grade  for  grade  as  to  quality 
why  shouldn't  a  friend  think  your  pat- 
terns the  prettiest?  Sometimes  we  are 
beaten  right  out  in  the  open— but  not 
often.  This  is  a  world  of  averages— and 
our  carpet  successes  average  high. — 
Chamberlin,  Johnson  Co.,  Atlanta,  Oa. 

Time  was  when  carpets  and  rugs  were 
an  expensive  luxury,  without  artistic  taste 
or  quality.  To-day  they  are  made  for 
quality  and  daintiness  of  pattern.  In- 
stead of  there  being  one  or  two  qualities 
and  patterns,  there  are  many  and  va- 
ried. If  you  are  in  need  of  a  carpet  or 
rug  make  a  visit  to  this  department  and 
see  the  special  bargains  off"ered  for  this 
week.—/.  D.  Parcell,  Lexington,  Ky. 

Carpets  and  rugs  sharply  reduced. 
Some  of  our  very  best  qualities  go  on 
sale  to-morrow  at  exceptionally  low 
prices.  China  and  Japanese  matting, 
imported  direct,  may  be  bought  at 
significant  savings.  All  wool  art  squares 
are  very  low  priced.  Go  over  this  list 
carefully;  if  interested  it  will  pay  you 
to  select  your  floor  coverings  to-morrow 
at  this  store.— F»«/d,  Schlick  ^  Co.,  St. 
Paul,  Minn. 

The  prices  on  our  carpets  and  rugs 
are  floored.  So  will  the  carpets  be  if 
you  once  look  over  our  stock.— T^e  Colo- 
rado  Springs  Carpet  Co.,  Colorado 
Springs,  Colo. 

A  Lowering  of  Prices  on  Carpets, 
Rugs,  Mattings,  Etc.— It's  one  of  the 
conditions  of  leadership  that  stocks  be 
always  fresh  and  assortments  complete. 
To  meet  these  conditions  often  necessi- 
tates the  selling  of  goods  at  reduced 
prices. — Kaufmann's,    Pittsburg,    Pa. 

Our  line  of  spring  carpetings  are  com- 
plete. By  far  the  handsomest  showing 
made  by  any  store  and  the  prices  are 
positively  lower  in  this  sale  than  they 
will  be  for  some  time  to  come.  Antici- 
pate your  wants  now.  We  will  deliver 
the  goods  whenever  you  are  ready.— 
Luellenburg,  Philadelphia,  Pa, 


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55 


Carpeting.  Hundreds  of  artistic  de- 
signs and  beautiful  color  combinations 
in  every  grade.  ♦  ♦  ♦  We  have  been 
critical  in  our  gathering  this  season — 
as  we  always  are — shunning  the  com- 
monplace and  seeking  the  unique  and  ef- 
fective. Our  practical  knowledge  and 
long  experience  are  at  the  service  of  all. 
— Ingram  <§•  Bird,  Sacramento,  Cal. 

Among  the  carpets  here  the  greatest 
surprise  awaits  you,  not  a  few  cut  prices 
here  and  there  on  some  ancient  style 
that  might  prove  a  bad  bargain  at  any 
figure,  but  a  slashing  of  prices  from 
beginning  to  end,  from  cheapest  to  high- 
est grade  weaves.  Not  a  single  penny 
of  any  price  on  any  carpet  in  the  entire 
stock  represents  profit.  The  profit  has 
already  been  made  on  the  season's  goods 
that  were  sold  in  their  season,  and  now 
comes  the  opportunity  of  those  willing 
to  help  us  clear  our  decks  for  spring 
stock  and  spring  selling.  Remember 
our  last  clearance  sale,  and  profit  by  our 
warning  not  to  stand  on  the  order  of 
coming  but  come  at  once. — Brotcnfield- 
Canty  Carpet  Co.,  Butte,  Mont. 

A  remarkable  sale  of  carpets.  If  we 
were  offering  last  season's  patterns  at  a 
reduction,  people  would  say:  "Yes, 
they  do  that  every  season  so  as  to  keep 
their  stocks  fresh  and  clean."  But 
when  we  are  offering  this  season's  choice 
new  designs  and  colorings  for  a  third 
under  the  customary  prices,  the  news 
may  fairly  be  called  remarkable.  We 
are  introducing  our  splendid  new  carpet 
floor  to  the  Brooklyn  people — and  we 
have  taken  this  way  to  do  it.  But  the 
sale  ends  with  the  month,  remember. — 
Frederick  Loeser  ^  Co.,  Brooklyn,  N.  Y. 

Every  twenty-four  hours  you  allow  to 
pass  without  inspecting  our  stock  of 
carpets  and  housefurnishings,  and  mak- 
ing your  selections  for  spring  needs  puts 
you  just  that  much  behind  in  the  race 
with  shrewd,  early  and  better  satisfied 
buyers. — /.   Mickleborough,  St.  Thomas. 

If  floor  coverings  are  to  be  purchased 
within  the  twelve  months  a  thoughtful 
noting  of  these  extreme  price  conces- 
sions will  convince  you  there  is  wisdom 
in  promptly  securing  some  of  these  pre- 
ferred advantages.  We  carry  only  the 
most  standard  weaves  and  every  yard 
and  piece  is  guaranteed  to  be  of  the 
full  quality  represented. — The  Denver 
Dry  Goods  Co.,  Denver,  Colo. 

A  harvest  of  carpets  here.  Some  of 
the  exceptional  values  that  prove  our 
carpet  ability  as  to  character,  beauty 
and  money  saving  prices. — A.  D.  Mat- 
thews' Sons,  Brooklyn,  N.  Y. 

Headquarters   for   Carpets. — The   fact 


that  we  carry  the  finest  varieties  of  car- 
pets and  are  recognized  as  leaders  in 
exclusive  designs  does  not  preclude  us 
from  offering  the  best  values — the  great- 
est bargains  to  be  found  in  Chicago. — 
Mandel  Brothers,  Chicago,  III. 

It  may  seem  a  little  late  for  us  to  cry 
about  our  spring  carpets,  but  it's  simply 
a  case  of  "must"  with  us.  You  don't 
know  what  you  miss  till  you  see  our 
line.  New  styles  arriving  every  day. 
Each  one  prettier  than  the  last. — York 
Supply  Co.,  York,  Pa. 

"Never  suspected  there  was  such  a 
great  stock  of  carpets  in  Colorado 
Springs." — The  Johnson  ^  Wilbur,  Colo- 
rado Springs,  Colo. 

Of  the  many  qualities  of  carpets  made, 
there  is  none  as  suitable  for  use  in  sum- 
mer homes  as  a  Brussels  carpet.  It 
always  looks  cool  and  fresh,  is  easy  to 
keep  clean  and  wears  splendidly. — W.  ^ 
J.  Sloane,  New  York. 

Carpets  cost  a  heap  of  money — ^too 
much  for  you  to  afford  to  buy  an  infer- 
ior grade  even  at  a  few  cents  less  in 
price.  But  there  is  one  kind  of  carpet 
we  believe  vou  can  afford  to  own.  It's 
a  first  class  closely  woven  velvet  carpet, 
and  it  has  but  a  second  class  price  here, 
$1.00  a  yard. — W,  A.  McNaughton  Co., 
Marion,  Ind. 

Fairness  and  goodness  are  two  prom- 
inent characteristics  of  our  carpets. 
"Fairness,"  or  artistic  beauty,  and 
"goodness,"  or  durable  quality,  combine 
to  make  ours  the  most  attractive  and 
useful  in  the  city.— Ke/^y  ^  May,  West 
Superior,  Wis. 

New  carpets,  lace  curtains  and  drap- 
eries. Are  any  of  the  above  included  in 
your  fall  re-furnishing  plans?  You're 
fortunate  if  they  are,  for  this  offering 
gives  you  an  opportunity  to  secure  car- 
pets, curtains,  etc.,  all  handsome,  dur- 
able goods,  at  prices  much  lower  than 
elsewhere. — Columbus  Dry  Goods  Co., 
Columbus,  O. 

"Something  new  in  our  carpet  depart- 
ment, eh?"  "Why,  yes,  something  new 
all  the  time.  Stranger,  if  I  may  be  so 
bold,  from  what  section  of  the  country 
do  you  come?  I  ask  because  within  a 
radius  of  fifty  miles  we  are  known  as  al- 
ways having  something  new  in  stock, 
and  this  is  one  of  the  seasons  when  we 
always  have  'more.'  And  just  let  me 
tell  you,  stranger,  there  are  no  Oliver 
Twists  around  here.  People  need  only 
to  call  on  us  to  obtain  all  they  want,  and 
of  the  best  quality  at  the  lowest  prices. 
There  is  always  'more'  in  stock." —  Was- 
son's,  Indianapolis. 


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HOUSE    FURNISHINGS    ADVERTISING 


New  Carpets. — Every  worthy  weave 
from  rag  to  velvet. — Myer  Brothers, 
Passaic,  N.  J. 

If  you  have  a  color  scheme  in  mind 
for  any  room  in  your  house,  we  believe 
we  can  give  you  the  best  help  in  the 
carpet  part  of  it.—Pinkham  ^  Willis 
Co.,  Worcester,  Mass. 

In  selecting  a  carpet  you  are  choosing 
something  that  will  stare  you  in  the  face 
morning,  afternoon  and  evening,  day 
after  day,  for  a  good  many  years  to 
come. 

Much  depends  on  whether  you  discard 
the  cheap  imitations  sold  in  careless 
stores,  with  their  apparent  present  sav- 
ing in  price,  and  pay  a  trifle  more  for 
the  best  of  the  kind  you  are  going  to 
use;  something  that  the  maker  is  not 
ashamed  to  weave  his  name  into. 

The  carpets  shown  you  here  are  the 
best  of  their  kind.  The  patterns  in  very 
many  cases  are  exclusive,  and,  quality 
for  quality,  the  prices  are  as  low  or  low- 
er than  you  will  find  elsewhere — thanks 
to  the  largeness  of  our  purchases. — 
Wanamaker's,  Philadelphia,  Pa. 

Now  for  carpets.  Easter  is  passed. 
Time  now  to  turn  our  attention  to  the 
house.  Wardrobes  are  restocked  maybe, 
but  the  carpet  in  the  hall,  or  the  draw- 
ing room,  shows  signs  of  wear.  The 
spare  bedroom,  which  has  so  long  been 
waiting  its  turn,  really  must  be  re- 
furnished this  spring.  The  ever-ener- 
getic housekeeper  has  a  thousand  plans 
for  the  improvement  of  her  house,  and 
this  store  stands  ready,  willing  and  able 
to  help  her  economically  and  well,  as 
never  before.  Here  are  some  examples 
of  more  than  ordinary  good  values  which 
we  have  arranged  for  to-morrow.  Why 
not  come  down  and  take  advantage  of 
them? — The  Robert  Simpson  Co.,  To- 
ronto.  Can. 

'  Yes;  it*s  an  odd  time  to  buy  carpets. 
Maybe  you're  out  of  town  and  don't 
need  the  carpets  for  several  months  yet. 
That's  why  we  need  to  make  such  an 
oflFer  as  this.  We  wouldn't  think  of 
making  such  little  prices  at  any  other 
time.  But  we  can't  keep  these  Carpets 
till  the  new  goods  come  and  demand  the 
space.  We  can't  afford  to  have  them 
here  to  spoil  the  sale  of  the  new  goods 
next  Fall.  We  couldn't  afford  to  spend 
the  time  to  sell  them  then. — Wanamaker, 
IS^ew  York. 

Carpet  Excitement ! — Get  Friend's 
prices,  see  his  remarkable  stocks,  then 
you'll  know  why  there's  exciting  trading. 
. — Friend's,    Pittsburg,    Pa. 

Our  announcement  of  this  sale  of  new 
carpets    brought    forth   a   new    demand. 


Our  mills  never  sent  us  so  many  excel- 
lent grades  and  exquisite  coloring  ef- 
fects as  represented  in  our  vast  stock, 
and  the  prices  invariably  less  than  you 
pay  elsewhere  for  old  styles.— John  Mul- 
tins  ^  Sons,  Jersey  City,  X.  J, 

An  honest  Body  Brussels  carpet — the 
kind  we  handle — is  the  most  practicable 
and  serviceable  carpet  woven  for  dining- 
room,  living-room,  bed-room  or  hall  and 
stairs.  Will  not  show  footprints  or  the 
impressions  of  the  castors  on  heavy 
pieces  of  furniture. — John  Brenner  Co., 
Sacramento,  Cal. 

"Dropped  patterns**  means  carpets 
that  the  different  manufacturers  have 
decided  not  to  make  another  season. 
Twice  a  year  they  hold  an  exhibition 
and  sale  for  the  following  season,  and 
the  week  previous  to  this  exhibition  they 
offer  their  entire  surplus  stocks  to  the 
representative  large  dealers.  We  have 
secured  the  largest  and  best  line  of 
"dropped  patterns"  it  has  ever  been  our 
good  fortune  to  present,  and  it  is  safe 
to  say  that  it  will  be  some  time  before 
such  bargains  will  be  offered  again, — 
R.  U.  White,  Boston,  Mass, 

Royal  Wilton — the  name  speaks  for 
itself.  We  offer  a  group  of  these 
famous  carpets,  in  beautiful  patterns, 
and  in  colorings  specially  adapted  for 
boudoirs  and  sleeping  rooms — blues, 
pinks,  light  greens,  sage  greens,  yellows 
and  tans — at  a  saving  of  almost  a  third. 
— Wanamaker,  yew  York,  y.  Y. 

Carpets!  Carpets!  Spring  of  1903. 
Gardens  of  spring  beauty.  Not  only  the 
skill  of  weavers,  but  the  hues  and  forms 
from  many  gardens  have  contributed  to 
the  Spring  beauty  of  our  carpet  floor. — 
Guy  Furniture  Co.,   Worcester,  Mass. 

Bargains  in  carpets,  room-lengths.  If 
ever  you  had  a  carpet  bargain  which 
you  couldn't  afford  to  miss  (if  you 
want  carpets  at  all)  this  is  it.  The  car- 
pets are  not  old,  out-of-date  patterns, 
but  this  season's  styles,  only  they're 
what  we  call  remnants.  They're  room- 
lengths,  as  a  rule — some  large  enough 
for  two  rooms. — Farrell's,  Trenton. 

In  making  our  carpets,  expert  work- 
manship and  low  prices  go  hand-in-hand. 
The  corners  match  and  the  mitres  are 
sewed  by  hand.  We  are  sure  if  you 
once  try  us  you  will  be  a  steady  cus- 
tomer here. — Giddings  Bros.,  Colorado 
Springs,  Colo, 

Your  wife  will  appreciate  our  won- 
drous carpet  department,  flUed  as  it  is 
with  this  season's  choicest  productions. 
— Davenport  Furniture  ^  Carpet  Co., 
Davenport,  Iowa. 


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57 


We  have  always  bought  our  carpets 
and  rugs  from  the  best  mills,  and  when 
you  buy  ingrains  from  us  they  will  be 
all  wool.  Our  choice  patterns  make 
•choosing  easy.  We  have  very  low  prices 
also  on  Brussels. 

"Reliable?'  Carpets — ^Billows  of  new 
weaves  and  patterns  have  been  rolling 
in  with  their  assurance  of  reliability 
in  pure  wool  firmly  woven,  and  their 
new  color  combinations  are  even  now 
gracing  hundreds  of  new  homes. — Cow- 
perthwait  Co.,  Brooklyn,  y,  Y, 

Spring  carpets.  Our  sale  this  week 
will  bring  out  the  spring  time  spirit 
and  the  spring  time  crowds — in  fact, 
will  be  an  occasion  that  stands  out  with 
decided  prominence. — John  Campbell  ^ 
Co.,  Hamilton,  Canada. 

Best  carpets  made  at  a  full  third  un- 
der former  cost,  A  most  forceful  offer- 
ing— judge  it  by  our  saying  that  you 
can  choose  among  three  hundred  and 
twentv-four  styles  in  full  rolls  and  most 
with  borders  to  match. — Gimble  Bros., 
Milwaukee,  Wis. 

Bring  your  carpet  ideas  to  us.  We'll 
tell  you  honestly  whether  certain  carpets 
will  l(X)k  well  or  wear  well  in  certain 
rooms.  We'll  help  you  select  just  the 
right  thing. — Damon,  Kenton,  Ohio. 

Naturally  this  is  not  the  season  for 
buying  floor  coverings,  nevertheless  a 
great  many  thrifty  housekeepers  have 
seen  the  wisdom  of  hurrying  their  plans 
a  little,  and  by  anticipating  their  needs 
a  few  weeks  hence  have  saved  a  gener- 
ous sum  on  their  next  carpet  bill,  be- 
sides have  had  the  satisfaction  of  choos- 
ing from  a  fine  broad  selection. — C.  R, 
Hawley  S(  Co.,  Bay  City,  Mich. 

Those  sensational  carpet  bargains  at 
Farrell's  make  the  most  welcome  news 
which  newly-married  couples  about  to 
"go  to  housekeeping"  can  read  of.  These 
and  others  who  need  new  carpets  have 
now  the  opportunity  of  buying  them  at 
cost,  or  about  cost,  simply  because  a 
change  of  makers  makes  it  necessary 
that  we  close  out  certain  of  our  lines  at 
once. — Farrell's,  Trenton,  y.  J. 

Our  efforts  to  convince  vou  that  we 
have  the  best  selected  stock  of  carpets 
at  lower  prices  than  any  house  in  the 
city  has  not  been  in  vain,  as  the  mark- 
ed increase  in  our  past  season's  business 
has  demonstrated.  This  week  we  are 
offering  exceptional  values  in  carpets. — 
The  Martin-Benight  ^'  Shoaf  Carpet 
Co.,  Denver,  Colo. 

There  is  decided  economy  in  buying 
good  carpets.  Nearly  every  housekeeper 
thinks  that  the  buying  of  a  carpet  is  an 


expensive  item,  yet  a  good  carpet  is  al- 
ways worth  the  extra  money  it  costs; 
it  never  pays  to  save  money  by  buying 
a  cheap  one.  We  show  one  of  the  best 
stocks  in  Hamilton,  but  we've  no  room 
for  cheap  kinds  here.  Every  yard  must 
pass  our  standard  quality,  which  means 
we  must  be  able  to  guarantee  you  the 
wear  of  most  every  carpet  we  sell.  This 
week  we  can  show  you  exceptional  values 
in  fine  Axminsters  that  you  cannot  du- 
plicate anywhere  else. — A.  M,  Souter  ^ 
Co.,  Hamilton,  Ont, 

We're  well  aware  that  everybody  does 
not  want  tapestry  Brussels  carpets,  but 
right  here's  where  that  item  (the  70c. 
value  for  48c.)  is  of  interest  to  you.  It 
gives  you  a  hint  of  the  splendid  values 
that  await  you  in  our  carpet  and  rug 
section  to-day.  Values  that  are  break- 
ing all  previous  records  (for  September 
selling) — we'll  about  triple  the  business 
of  last  September. — Simpson  Crawford 
Co.,  yew   York,  y.   Y. 

Very  elegant  and  artistic  designs  in 
these  beautiful  carpets  and  such  as  you'll 
only  see  at  this  store.  A  magnificent 
collection  of  splendid  English  makes,  in 
elegant  high  class  art  effects  of  floral. 
Oriental,  conventional  and  Persian  pat- 
terns. Styles  and  colorings  suitable  for 
drawing-rooms,  parlors,  libraries,  halls; 
5-8  borders  and  3-4  stairs  to  match. — 
Thomas  C.  Watkins,  Hamilton,  Can. 

There  is  still  a  beautiful  assortment. 
They  were  sent  here  by  the  firm  of 
Pherozerhah,  Eduji,  Shapurji,  the 
famous  Indian  weavers  with  looms  in 
Cashmere,  Ameritzer  and  Typore,  India 
— the  last  of  a  lot  held  by  them  in  bond 
for  some  time  in  the  hope  of  getting 
a  reasonable  amount  for  them.  They 
are  fresh  and  perfect  goods,  right  out 
of  bond,  made  of  the  best  of  wools  and 
natural  dye,  beautiful  designs,  suitable 
for  any  part  of  the  house.  We  secured 
them  at  just  half  the  prevailing  import- 
er's cost  and  they  go  to  you  at  half 
our  regular  prices. — Abraham  ^-  Straus, 
Brooklyn,  iV.  Y. 

The  new  carpets  are  ready,  all  fresh, 
beautiful  and  in  almost  endless  variety. 
These  are  the  days  to  get  the  cream  of 
the  new  stock,  and,  it  is  a  wise  time  to 
make  selections  so  that  your  carpets 
may  be  made  and  all  ready  to  be  deliv- 
ered  and  laid  when  you  are  ready  for 
them.  The  selection  is  much  more  satis- 
fying if  done  before  the  hurry-time 
begins. — Wanamaker,  yew    York,  y.   Y, 

I  never  tire  of  talking  about  my  car- 
pets, and  you  won't  wonder  if  you  look 
over  the  elegant  stocks  I  have  for  your 
inspection. — /.  Michaels,  Brooklyn,  y.  Y, 


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HOUSE    FURNISHINGS    ADVERTISING 


People  who  are  expecting  to  buy  Ax- 
minster  carpets  will  find  it  to  their  ad- 
vantage to  see  this  beautiful  line  of 
Templeton's  Empire  Axminsters  we  are 
offering  for  Thursday  morning  selling, 
at  $1.25  per  yard.  Templeton's  Ax- 
minster  carpets  are  the  finest  wearing 
carpets  in  the  world.  There's  no  other 
make  just  as  good,  although,  like  all 
other  things,  there  are  many  imitations; 
in  appearance  they  are  oftentimes  just 
as  good,  but  it's  in  the  wear  that  the 
difference  is. — Hudson's  Bay  Stores, 
Vancouver,  B.  C, 

In  the  furnishing  of  a  home  nothing 
plays  a  more  important  part  than  the 
floor  coverings.  "A  room  well  carpeted 
is  half  furnished"  is  an  old  saying,  but 
a  true  one.  No  room,  however,  is  well 
carpeted  where  quality  is  sacrificed. — 
The  Household  Fair,  Kansas  City,  Mo, 

Haven't  you  often  noticed  that  the 
carpets  you  have  just  recently  dismissed 
from  service  have  become  the  most  pleas- 
ing, that  you  have  learned  to  look  upon 
them  with  more  satisfaction  each  sea- 
son they  have  been  in  use,  and  if  this  is 
true  can  you  not  anticipate  your  wants 
for  fall  so  that  you  can  take  advantage 
of  prices  we  are  prepared  to  offer  you 
for  present  purchases.  Carpets — unlike 
millinery — do  not  change  materially  in 
style.  Our  present  stock  contains  styles 
which  the  fall  showings  will  not  improve 
upon. — J,  Mickleborough,  St,  Thomas, 

Carpet  bargains  for  nest  builders. 
The  most  of  us  are  content  to  get  a 
home  together  a  little  at  a  time,  and 
it's  well  it  should  be  so,  for  half  the 
pleasure  is  in  anticipation.  Hence  the 
necessity  of  spending  carefully  the  care- 
fully saved  dollars  for  the  new  floor 
covering.  What  a  pity  if  one  single  dol- 
lar should  be  lost. — Stone,  Fisher  ^ 
Lane,  Seattle,  Wash, 

Out  carpet  stocks  are  rich  with  the 
wealth  of  both  foreign  and  American 
looms.  \Ve  have  the  first  selections 
from  all  the  famous  manufacturers,  and 
are  able  to  show  you,  in  addition  to  the 
staple  lines,  a  splendid  variety  of  orig- 
inal, novel,  and  artistic  effects  in  vari- 
ous patterns,  and  in  many  color  com- 
binations, from  the  most  delicate  tones 
to  the  deepest  Oriental  effects. — Wana- 
maker,  New  York,  N,  Y, 

*  Probably  the  buying  of  no  other  ar- 
ticle of  furniture  in  the  home  is  of  so 
much  importance  as  choosing  the  car- 
pet. Hence  one  should  be  careful  to 
get  the  best  to  be  had — something  that 
will  give  the  best  possible  service. — 
Gable  ^  Co.,  Altoona,  Pa, 


Xow  is  the  time  when  old  carpets  are 
lifted  and  new  ones  made  to  take  their 
places.  If  you're  thinking  of  brighten- 
ing up  your  house  with  new  carpets, 
don't  do  any  buying  without  first  seeing 
the  extensive  and  handsome  display  that 
is  here.— ^.  Batterman,  Brooklyn,  N.  Y, 

If  you  are  economically  inclined 
choose  your  fall  carpets  now.  By  so 
doing  you  can  save  from  one- fourth  to 
one-third  of  later  Fall  prices.  Many 
shrewd  housekeepers  and  home  furnish- 
ers, from  far  and  near,  have  accepted 
of  the  sale's  advantages,  much  to  their 
delight  and  satisfaction. — Frederick  Loe- 
ser  §•  Co.,  Brooklyn,  N.  Y, 

Beauty  in  Carpets.— Carpet  buying 
time  is  here,  and  so  is  our  new  stock  of 
Fall  patterns.  We  just  want  to  call 
your  attention  to  our  assortment  of  car- 
pets which  has  just  arrived  direct  from 
the  mills.  Our  stock  is  made  up  of  the 
newest  exclusive  designs — with  a  wide 
range  in  qualities,  from  the  cheapest 
Ingrains  to  the  best  grades  in  Wiltons 
and  Axminster  carpets. — Ingram  ^  Bird, 
Sacramento,  Cal. 

Carpet  buying  time  is  here,  and  the 
very  newest  designs  and  colorings  are 
on  our  carpet  floor  in  such  vast  quanti- 
ties as  to  almost  bewilder  vou.  Never 
was  such  art  displayed  as  in  this  sea- 
son's new  goods;  never  were  the  color- 
ings of  such  a  high  standard,  nor  the 
designs  so  beautiful.  They  are  posi- 
tively the  nicest  carpets  we've  ever  had 
the  pleasure  of  showing.  We  are  always 
happy  to  be  able  to  show  our  patrons 
the  cream  of  the  manufacturers'  art, 
and  in  these  carpets  we  can  do  it. — 
Hudson's  Bay  Stores,  Vancouver,  B.  C. 

Ours  is  a  one-line-of-goods  store — 
floor  coverings  exclusively.  In  buying 
here,  you  reap  all  the  advantages  of  our 
intimate  knowledge  of  carpets.  From 
the  selection  of  the  raw  materials  enter- 
ing our  mills,  to  the  laying  on  your 
floors,  every  detail  undergoes  the  scru- 
tiny of  experts.  You  have  the  assur- 
ance not  only  of  best  wearing  quality, 
but  of  perfectly  done  sewing  and  lay- 
ing. In  addition,  we  can  always  offer  a 
substantial  price-saving. — John  S/;  James 
Dobson,  yew  York,  N,  Y. 

Carpets  to  win  a  place  in  this  stock 
must  possess  marked  individuality,  de- 
sign and  color  treatment  and  be  the 
best  values  obtainable,  yet  with  all  this 
exclusiveness  we  must  be  able  to  sell 
them  at  the  lowest  prices  and  yet  pro- 
vide our  patrons  with  floor  coverings 
not  obtainable  in  usual  stores  and  which 
have  distinctive  merit — Fritz  ^  La  Rue, 
Philadelphia,  Pa, 


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HOUSE    FURNISHINGS    ADVERTISING 


59 


Every  yard  of  carpet  in  our  entire 
stock  is  substantially  reduced  in  price 
for  the  purpose  of  pushing  our  sales 
far  ahead  of  those  of  any  previous  sea- 
son. Notwithstanding  these  reductions 
we  shall  continue  to  make,  lay  and  line 
all  carpets  entirely  free  of  extra  cost, 
which  is  an  additional  saving  to  our 
patrons  of  from  20  to  25  cents  on  every 
yard.  More  than  this — we  make  no 
charge  for  the  two  or  three  yards  that 
are  unavoidably  wasted  in  matching  fig- 
ures.— Peter  Qrogan,  Washington,  D.  C, 

Order  the  new  carpet  now.  Have  it 
cut  and  made,  subject  to  your  call,  and 
then,  in  a  few  weeks,  when  you  want  it 
quickly,  it  will  be  ready  for  you. 

No  mistake  can  be  made  in  buying 
carpets  early  this  fall.  Thousands  of 
rolls  have  been  withdrawn  from  the 
market,  owing  to  the  great  Philadelphia 
textile  strike.  The  scarcity  of  ingrains 
has  compelled  buyers  to  look  for  other 
grades;  and  they,  too,  show  the  effect 
of  a  restricted  output.  There's  a  hint 
of  higher  prices  in  the  air.  At  all  events 
the  market  cannot  well  be  lower.  Time- 
ly buying  has  given  us  a  splendid  as- 
sortment for  your  choosing. — C.  F, 
Wing,  New  Bedford,  Mass. 

Carpet  Buying  Time  Is  Here. — And 
the  very  newest  designs  and  colorings 
are  on  our  carpet  floor  in  such  vast 
quantities  as  to  almost  bewilder  you. 
N^ever  was  such  art  displayed  as  in  this 
season's  new  goods;  never  were  the  col- 
orings of  such  a  high  standard,  nor  the 
designs  so  beautiful.  They  are  positive- 
ly the  nicest  carpets  we've  ever  had  the 
pleasure  of  showing.  We  are  always 
happy  to  be  able  to  show  our  patrons 
the  cream  of  the  manufacturers'  art, 
and  in  these  carpets  we  can  do  it. — 
Damon's,  Kenton,  O, 

Carpet  Sale ! — Small  need  to  talk  over- 
much about  it.  You  know  when  we  hold 
a  "sale"  there's  something  in  it  for  you. 
We  started  the  ball  a-rolling  by  our 
offer  of  Lowell  and  Park  mills — all 
wool  extra  super  ingrains  at  59c.  the 
yard. — C,  F,  Wing,  New  Bedford,  Mass, 

Now  is  the  time  to  buy  carpets.  We've 
got  an  early  shipment  of  fine  carpets, 
comprising  all  the  coming  season's  de- 
signs, new  colorings  and  closely  woven 
weaves;  just  the  kind  of  carpets  that 
wear  well,  look  well  and  never  fade. 
These  carpets  were  shipped  to  us  by  our 
agents  in  England,  having  bought  them 
at  mill  prices,  and  as  luck  would  have 
it  they  arrived  before  the  advance  in 
freight  rates.  It  just  means  to  you 
that  if  you  buy  your  carpets  now  you 
will  get  them  for  a  great  deal  less  than 


you  will  have  to  pay  for  them  when  the 
spring  stock  arrives  and  the  freight 
rates  rise. — Hudson's  Bay  Stores,  Van- 
couver, B,  C, 

Our  July  clearance  carpet  sale  a 
most  extraordinary  bargain  event.  The 
announcement  of  this  event  will  be  wel- 
comed by  the  large  number  of  home 
furnishers  who  have  taken  advantage  in 
the  past  of  the  splendid  saving  oppor- 
tunities this  sale  affords.  This  sale  is^ 
made  possible  from  the  fact  that  this 
is  the  time  when  we  close  out  all  dis- 
continued patterns  now  in  stock,  which 
are  underpriced  regardless  of  cost  or 
former  selling  price.  Here  are  hun- 
dreds of  rolls  of  carpet  so  new  and 
beautiful  that  no  reason  exists  for  sell- 
ing them  a  cent  below  their  regular 
value,  except  that  the  patterns  are  not 
to  be  continued  this  year.  All  come 
from  the  foremost  manufacturers  and 
are  of  the  very  best  quality.  The  prices,, 
though,  bear  no  relation  to  the  values — 
but  it's  not  profit  we're  considering  now 
— it's  the  closing  out  of  a  large  assort- 
ment of  short  lengths,  part  rolls  and 
discontinued  patterns,  which  are  mark- 
ed at  prices  that  will  make  this  sale  the 
greatest  bargain  opportunity  of  the  sea- 
son. Think  of  buying  beautiful  Wilton,. 
Brussels,  Axminister  and  Velvet  carpets 
at  one-third  less  than  regular  prices. — 
The  Palace,  Spokane,  Wash. 

Carpeting.  Hundreds  of  artistic  de- 
signs and  beautiful  color  combinations  in 
every  grade.  You  can  hardly  become 
familiar  with  the  season's  novelties  with« 
out  a  visit  to  this  pioneer  carpet  store,^ 
because  of  the  scores  of  patterns  that  we 
control  exclusively  in  this  market.  In 
fine  carpets — the  Wiltons,  the  Axmin- 
sters and  the  Brussels — we  have  never 
held  a  more  interesting  exhibition  of  well 
drawn  patterns  and  harmonious  color- 
ings. The  splendid  assortment  in  each 
grade  gives  ample  opportunity  for  the 
satisfying  of  individual  tastes  and  the 
meeting  of  room  requirements.  We  have 
been  critical  in  our  gathering  this  sea- 
son— as  we  always  are — shunning  the 
commonplace  and  seeking  the  unique  and 
effective.  Our  practical  knowledge  and 
long  experience  are  at  the  service  of  alL 
— Howe  S[  Rogers  Co.,  Rochester,  N,  Y. 

Carpets.  An  important  clean-up  at 
sharp  reductions — we've  picked  out  for 
immediate  riddance  several  lots  of  wor- 
thy floor  coverings — the  trade  reasons 
that  justify  the  reductions  are  logical 
but  dry  and  trite — hence  omitted  here. 
The  facts  concerning  goods  involved  and  , 
price  revisions  are  interesting — read  and 
see. — Boston  Store,  Milwaukee,  Wis, 


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60 


HOUSE    FURNISHINGS    ADVERTISING 


li 


House-cleaning  season  isn't  so  very 
far  oif — even  in  these  snowy  times. 
Isn't  it  the  part  of  prudence  to  fo relay 
for  it?— C.  F.   Wing,  New  Bedford. 

Each  year  we  get  at  the  close  of  the 
season  the  "private  patterns"  which  the 
best  maker  of  Royal  Wilton  Carpets  in 
America  decides  to  discontinue.  And 
each  year  they  make  the  best  underprice 
offering  of  the  whole  carpet  season. 
These  patterns  are  the  choicest  product 
of  the  mill — those  which  are  confined  to 
one  store  in  a  city.  We  get  them  at  the 
season's  close  through  favor — because 
of  the  store's  wide  and  prompt  outlet 
for  fine  carpetings. — Frederick  Loeser 
^  Co.,  Brooklyn,  N.  Y, 

The  carpet  store  was  as  busy  as  the 
busy  basement  yesterday.  People  came 
in  with  the  opening  of  the  doors  and  a 
steady  stream  of  shoppers  poured  in  all 
day.  The  carpets  mentioned  are  all 
new  spring  stock,  just  in,  and  you  must 
remember  that  the  prices  are  consider- 
ably lower  than  the  market  value — that 
is  the  market  value  to  others.  As  we 
bought  these,  so  we  will  sell  them,  and 
you  will  reap  a  harvest  in  good  values. — 
People's  Store  Co.,  Tacoma,  Wash. 

But  for  the  fact  that  carpet  makers 
discontinue  certain  patterns  at  regular 
intervals  carpet  designers  would  find 
time  hanging  heavily  and  scores  of  thrif- 
ty carpet  buyers  would  miss  some  of  the 
best  carpet  bargains  the  trade  knows. 
This  is  one  of  the  bargain  times — a 
chance  of  "dropped"  patterns.  It  in- 
volves part  pieces,  as  well  as  full  rolls, 
•of  room  carpets,  some  with  borders  to 
match;  hall  and  stair  carpets  and  a 
number  of  odd  stair  carpets  and  borders. 
In  some  there  are  a  number  of  lengths 
of  the  same  pattern.  These  will  com- 
mand the  prices  named  for  lengths  over 
20  yards.  If  these  pieces  could  be 
duplicated  there  would  be  no  reason  for 
the  sacrifice.  The  wise  way  is  to  bring 
actual  room  measurements  with  you,  and 
close  the  deal  promptly  for  the  pattern 
you  wish. — Mary's,  Xew  York,  N.  Y. 

The  most  beautiful  stock  ever  brought 
to  Columbus.  Anything  you  want.  In- 
grains from  x?Oc  a  yard  up.  Brussels 
from  60c  a  yard  up.  Velvets  from  75c 
a  yard  up.  Axrainster,  Royal  Wiltons 
and  every  known  carpet  in  an  endless 
variety,  and  please  remember,  all  new, 
fresh,  clean  the  choicest  that  money 
will  buy,  and  you  get  them  for  less  than 
other  stores  charge  for  their  old  stock. 
Won't  you  come  and  spend  an  hour  let- 
ting us  show  what  we  can  do  for  you? 
— The  Kraus,  Butler  cj-  Benham  Co., 
•Columbus,  O. 


Now  is  the  time  to  place  orders  for 
our  specially  designed  whole  carpets,  so 
as  to  insure  delivery  in  the  early  autumn. 
These  carpets  are  hand  woven  after  col- 
ored designs  prepared  by  our  own  ar- 
tists to  harmonize  with  the  decorations 
of  the  room.  Some  of  the  most  desir- 
able weaves  are:  French  Aubusson  and 
Savonnerie,  Scotch  Chenille  Axminster, 
Berlin,  India  and  Turkey.  Our  long 
experience  in  weaving  whole  carpets 
gives  positive  assurance  of  satisfactory 
results.— IF.  ^  /.  Shane,  New  York, 

Extraordinary  May  carpet  sale.  Dis- 
continued patterns  being  closed  out.  W^e 
hold  a  sale  of  this  kind  every  year.  The 
extraordinary  feature  of  this  one  is  the 
fact  that  notwithstanding  carpet  prices 
everywhere  will  be  higher  in  the  autumn, 
the  prices  in  this  sale  are  less  than  the 
same  grades  of  carpets  cost  at  the  mill. 
Every  yard  of  the  carpet  is  fine,  per- 
fect and  the  best  product  of  the  best 
mills  in  the  country.  But  there  must 
be  new  styles  in  carpets  as  in  dress  fab^ 
rics  and  some  patterns  have  to  be  drop- 
ped to  make  way  for  them.  It  is  these 
designs  which  we  are  now  offering  at 
such  remarkably  little  prices.  Even  if 
you  don't  expect  to  need  carpets  until 
the  fall,  it  will  pay  to  buy  now  and  hold 
them  rather  than  wait  and  pay  higher 
prices  than  even  the  regular  prices  are 
to-day. — Frederick  Loeser  ^  Co.,  Brook- 
lyn, N.  Y. 

Our  low  prices  are  emphatic.  Your 
carpet  dollars  will  do  double  duty  here. 
^-Colorado  Springs  Furniture  Company, 
Colorado  Springs,  Colo.,  Feb.  8,  1902. 

Among  the  carpets  are  many  attrac- 
tive patterns,  on  which  you  can  save  much 
in  cost  by  buying  now  for  spring  needs. 
— Wanumaker's,  Philadelphia,  Pa.,  Feb. 
1,  1902. 

The  season's  newest  designs.  If  you 
are  going  to  buy  a  new  carpet  square, 
choose  a  "Crossley"  velvet,  and  let  us 
assist  you  in  the  selecting  of  it.  We 
have  just  received  our  new  season's 
stock;  all  the  newest  patterns  and  de- 
signs are  represented,  so  you'll  find 
choosing  now  pleasant  and  easy.  Of  all 
the  carpet  squares  made  a  velvet  is  the 
richest.  It  has  a  short  heavy  pile  and 
takes  the  patterns  and  colorings  per- 
fectly. Crossley  &  Sons,  of  London, 
England,  make  the  best  velvet  squares, 
and  we  are  their  sole  agents  in  this  city. 
We  buy  from  them  direct,  thus  are  able 
to  save  all  middlemen's  profits,  and  to 
sell  the  rugs  to  you  at  a  lower  cost  than 
rugs  of  like  quality  and  newness  sell  in 
any  other  store. — Hudson's  Bay  Co., 
Vancouver,  B,  C. 


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61 


FLOOR  COVERING 


Too  much  cannot  be  said  of  our  car- 
pet department.  The  patterns  are  pret- 
tier than  ever.  The  qualities  higher. 
More  beautiful  harmony  of  coloring. 
Everything  that  can  add  to  artistic  ap- 
pearance and  yet  combine  superb  wear- 
ing qualities  is  the  story  of  this  depart- 
ment—run Sc  Oibbs,  Spokane,  Wash., 
Feb.  1,  1902. 

Remnant  carpet  squares  at  remnant 
selling  prices.  You  know  what  these 
are,  we've  sold  so  many  of  them  during 
our  career  as  the  leading  Vancouver 
carpet  store  that  they  need  but  very  lit- 
tle introducing.  It's  only  natural  that 
after  a  very  busy  season  of  carpet  sell- 
ing many  short  lengths  of  carpets  and 
borders  were  on  hand.  These  we  sent  to 
our  carpet-making  room  to  be  made  up 
into  carpet  squares,  and  to-morrow  we 
offer  them,  to  you  at  remnant  prices. 
They  are  exactly  the  same  as  the  car- 
pets sold  which  the  purchasers  were 
pleased  to  pay  full  price  for— just  as 
serviceable— just  as  new  in  design  and 
just  as  pretty;  the  only  difference  is  the 
price,  and  that's  in  your  favor.  Just 
read  the  sizes  over,  and  if  there's  one  in 
the  list  that  fits  your  requirements  be  on 
hand  early  to-morrow  to  purchase  it, 
for  there'll  be  a  rush  for  them,  sure  to 
be,  there  always  is.— Hudson's  Bay 
Stores,  Vancouver,  B.  C. 

A  sale— short  end  carpets.  All  grades 
— sixty  pieces — varied  lengths — prices 
cut  to  cost.  During  our  annual  July 
sale  we  are  going  to  offer  you  a  choice 
of  about  sixty  pieces  of  carpeting, 
ranging  in  length  from  five  up  to  thirty- 
three  yards.  The  grades  are  extra  wil- 
tons,  axminsters,  velvets,  body  brussels 
and  tapestries,  in  fact,  all  the  popular 
makes  of  floor  coverings.  You  will  find 
pieces  large  enough  to  cover  good  sized 
rooms  or  pieces  that  will  make  room 
size  rugs.  The  prices  asked  are  listed 
below,  and  a  glance  will  prove  that 
values  have  been  cut  deep.  The  early 
shoppers  will  get  the  cream  of  the  stock. 
Don't  you  want  to  be  a  skimmer?  Each 
piece  must  be  sold  entire,  and  pieces 
with  border  will  have  the  border  listed 
directly  under  carpet.— The  Qrote-Ran- 
kin  Co.,  Spokane,  Wash. 

A  notable  carpet  sale.  Thousands  of 
yards,  all  under  price.  Carpets  ranging 
from  good  grades  up  to  the  most  mag- 
nificent product  of  American  mills.  Pat- 
terns in  such  immense  assortment  that 
any  possible  taste  or  need  can  be  satis- 
fied. Prices  so  low  that  in  a  great  many 
instances  the  mills  would  not  now  take 
our  orders  at  wholesale  for  as  little  as 
you  are  asked  to  pay.    It  is  the  time  to 


buy  carpets.  It  is  the  time  to  discover 
— ^if  you  have  not  already  done  so — how 
unusual  in  breadth  and  character  is  the 
stock  of  good  carpets  in  this  store. — 
F,  Loeser  ^  Co.,  Brooklyn,  N.  Y. 

Lively  doings  this  week  in  the  carpet 
and  rug  section.  Every  possible  need 
and  every  desire,  no  matter  how  ambi- 
tious, can  be  met  in  the  floor-covering 
line  at  Barie's.  Our  stock  of  fine  carpets, 
rugs  and  linoleums  is  simply  inexhaus- 
tible this  season,  graded  from  the  cheap- 
est ingrain  at  a  few  cents  a  yard  to  the 
exquisite  wilton  velvets  fit  for  the  mil- 
lionaire's home.  Bring  your  carpet 
wants  here,  we  will  figure  with  you  and 
make  you  the  very  best  possible  price. 
Inspection  invited  this  week. — The  Wm. 
Barie  Dry  Goods  Co.,  Saginaw,  Mich. 

Every  yard  of  the  carpet  is  fine,  per- 
fect and  the  best  product  of  the  best 
mills  in  the  country.  But  there  must  be 
new  styles  in  carpets  as  in  dress  fab- 
rics, and  some  patterns  have  to  be  drop- 
ped to  make  way  for  them.  It  is  these 
designs  which  we  are  now  offering  at 
such  remarkably  little  prices.  Even  if 
you  don't  expect  to  need  carpets  until 
the  fall,  it  will  pay  to  buy  now  and 
hold  them  rather  than  wait  and  pay 
higher  prices  than  even  the  regular 
prices  are  to-day. — Frederick  Loeser  ^ 
Co.,  New  York. 

'We  have  decided  to  have  a  busy — 
very  busy — ^week  in  our  carpet,  rug  and 
drapery  Departments.  We  want  you  to 
sec  our  showing  of  them — we  want  you 
to  see  how  satisfactorily  you  really  can 
buy  carpets  and  rugs  and  draperies  here. 
So,  for  this  week,  then,  there  are  going 
to  be  price  inducements  for  you  to  fill 
your  carpet  wants.  Every  kind  of  a 
floor  covering,  and  portieres  and  lace 
curtains,  are  to  be  included  in  the  spe- 
cial pricing — and  the  saving  is  to  be 
mightily  worth  while.  Terms  of  your 
own  making  during  this  great  sale. — 
North  Star,  St.  Paul,  Minn. 

Beautiful  floor  coverings,  woven  by 
the  peasantry  of  the  Far  East,  in  those 
inimitable  designs  and  color  effects  that 
liave  been  handed  down  unchanged  from 
father  to  son  for  perhaps  hundreds  of 
years.  We  have  just  opened  up  some 
bales  of  these  magnificent  rugs.  They 
are  in  excellent  condition,  and  are  sim- 
ply wonderful  value  at  the  low  prices 
we  ask.  The  makes  represented  are 
Kazack,  Carabagh,  Shirvan,  Hamadan, 
Moussoul,  Guendjes,  Anatolian.  Sizes 
range  from  a  small  mat  to  a  good-sized, 
hall  rug,  and  the  prices  from  $6  to  $35. 
John  Kay,  Son  ^  Co.,  Toronto,  OtU. 


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U  I 


English  axminster  carpets.  We  are 
showing  in  our  present  magnificent  stock 
of  axminster  carpets,  the  handsomest 
parlor  effects  that  we  have  ever  seen. 
These  comprise  the  cream  of  the  new 
weaves  of  leading  English  carpet  de- 
signer-artists, as  selected  personally  by 
our  own  buyer.  These  are  qualities  of 
the  highest  merit,  and  emphasize  to  what 
saving  effect  the  great  purchasing  pow- 
er of  this  store  has  been  exerted  on  be- 
half of  its  patrons.— TAe  T.  Eaton  Co., 
Winnipe(f,  Can. 

New  carpets.  A  generous  assortment 
of  new  spring  carpets — early  arrivals- 
is  now  on  show.  Carpets  certainly  (bar- 
ring left-overs)  will  be  no  cheaper.  We 
think  it  the  part  of  prudence  to  buy 
early.  Carpets  selected  now  will  be 
made  and  held  subject  to  your  orders. 
See  the  new  ingrains  and  tapestries.  New 
carpet  rugs  also  are  worthy  your  at- 
tention. We  invite  your  inspection. — 
C  P.  Wing,  Nevj  Bedford,  Mass. 

English  axminster  carpets.  The  im- 
portance of  this  splendid  stock  of  new 
carpets,  with  which  our  carpet  floors  are 
covered,  couldn't  possibly  be  better  esti- 
mated than  by  the  beauty  of  coloring, 
the  variety  of  pattern,  the  depth  of  pile 
presented  in  these  splendid  axminster 
carpets  at  $1.50  yard.  The  superiority 
of  Eaton  quality  and  Eaton  value 
couldn't  be  more  convincingly  demon- 
trated.— r.  Eaton  Co.,  Winnipeg,  Can. 

You  can  put  it  down  as  a  positive 
fact,  carpets  are  higher,  all  manufactur- 
ers have  given  fair  warning  to  that  ef- 
fect long  ago,  so  future  deliveries  of 
carpets  will  cost  you  more,  but  mean- 
time we  are  holding  our  February  car- 
pet sale  with  prices  as  low  as  the  lowest 
you've  known  similarly  good  floor  cov- 
erings sold  at  for  years.— flf.  P.  Dunham 
4:  Co.,  Trenton,  N.  J. 

The  kinds  you  admire  as  you  do  rare- 
ly beautiful  pictures.  Just  such  color 
plays  and  shadings  as  you  see  in  brush 
work.  Art  weaving  at  its  best,  you 
will  say.— 5f.  P.  Dunham  4*  Co.,  Trenton. 

Extra  heavy  reversible  wool  Smyrnas, 
from  a  manufacturer  who  never  sacri- 
fices quality  in  order  to  meet  low  price. 
These  came  from  the  mills'  semi-annual 
clear-up.  Twice  a  year  we  get  rugs 
from  this  source.— ,5.  P.  Dunham  4;  Co., 
Trenton,  N.  J. 

Tempting  bargains  in  carpets  and 
rugs.  This  is  the  best  place  to  buy  car- 
pets and  rugs.  Strong  statement?  Well, 
we'll  stand  by  it.  Our  reputation  stands 
back  of  every  offering;  we  cannot  afford 
to  sell  anything  but  the  most  reliable, 
and  the  way  we  buy  enables  us  to  bring 


FLOOR  COVERING 


the  selling  prices  down  far  below  the 
market.  Unusual  as  it  may  seem,  with 
prices  for  materials  advancing,  and 
when  carpets  are  in  demand,  we  are  glad 
to  be  able  to  announce  our  money-saving 
prices.  Everything  in  the  grand  stock 
is  a  genuine  bargain  that  will  stand  the 
closest  scrutiny— bargains  that  we  have 
no  hesitation  in  saying  cannot  be  match- 
ed elsewhere. — Scranton  Carpet  ^  Furni- 
ture Co.,  Scranton,  Pa. 

A  very  heavy  quality  and  one  of  the 
most  serviceable  carpets  there  is  made; 
comes  in  a  choice  assortment  of  beauti- 
ful room  patterns  with  borders  to  match; 
also  designs  suitable  for  hall  or  stair 
use— Hamburger's,  Los  Angeles,  Cal. 

Beautiful  thick  pile  carpets— some  of 
our  handsomest  patterns  among  them. 
Lessened  price,  of  course,  for  short 
lengths — save  as  much  as  sixty-eight 
cents  a  yard  on  some  of  these !  No  need 
to  say  much  about  the  splendid  wear 
they'll  give.— The  T.  Eaton  Co.,  Winni- 
peg, Can. 

Our    tremendous    sale    of    carpets   a 
record    breaker.    Hundreds    upon    hun- 
dreds of  rolls  have  been  sold  and  still  the 
opportunity  holds  good  and  the  chance 
to  save  on  every  yard  is  assured  to  all 
customers.     Not    again    this     year     will 
you  see  such  low  prices  on  floor  cover- 
ings.   After  this  great  purchase  is  sold 
the   same    factors    that    have   prevented 
other   dealers   from  offering  carpets   at 
these    prices    will    prevail    in    our    own 
case.    First — The    tremendous    shortage 
throughout    the    markets.    Second— The 
increased  demand.    Third— The  increase 
in  cost  of  production.    All  these  factors 
are  now  operative,  and  only  by  taking 
time  by  the  forelock  have  we  been  able 
to  distance  our  competitors,  and  we  are 
now  able  to  offer  these  carpets  at  retail 
for  about  what  dealers  have  to  pay  at 
wholesale   at    the   present    time.       Mer- 
chants,  wholesalers,   dealers,   hotel    men, 
summer  house  owners.    We  can  supply 
your    needs    and    save    you    money — no 
limitations — the  more  you  buy  the  more 
you  save.— TA^  Boston  Store,  Troy. 

Heavy  English  brussels  carpets. 
Have  you  noticed  the  increased  beauty 
of  both  color  and  pattern  in  the  new 
brussels  squares  this  spring?  We  don't 
know  whether  to  give  credit  to  the 
weavers  or  to  the  extra  care  with  which 
our  buyer  made  his  selection.  Probably 
both  are  deserving.  At  any  rate,  we 
have  never  seen  handsomer  brussels— 
never.  They  are  usurping  floors  form- 
erly covered  by  wiltons  and  axminsters 
— they  are  that  handsome.— JAe  T.  JJo- 
ton  Co.,  Winnipeg,  Can, 


HOUSE    FURNISHINGS    ADVERTISING 


63 


Final  clearance  of  carpets.  The  last 
of  the  Dunlap  stock.  The  remnants  of 
one  of  the  most  wonderful  carpet  sales 
that  has  ever  come  to  the  notice  of  Mil- 
waukeeans  will  go  on  sale  Thursday  to 
a  finish.  This  announcement  should  be 
particularly  interesting  to  hotel  owners, 
steamboat  furnishers  as  well  as  home 
furnishers. — Gimbel's,  Milwaukee,  Wis. 

There  should  be  a  host  of  eager  buy- 
ers in  the  carpet  department  to-morrow, 
for  the  number  of  persons  furnishing 
with  rugs  is  steadily  increasing.  And 
this  is  autumn  furnishing  time — values 
like  these  could  not  be  more  timely. — • 
Pomeroy  Sf   Stewart,  Harrisburg,  Pa. 

Special  sale  of  carpets  for  this  week. 
You  cannot  afford  to  overlook  a  single 
item  in  the  following  lists,  if  you've  the 
slightest  notion  of  having  new  carpets 
for  any  or  every  room  in  the  house,  for 
not  only  are  the  qualities  offered  super- 
ior in  every  respect  to  those  ordinarily 
handled  in  rug  stores,  but  there  is  an 
immense  variety  to  select  from.  You'll 
not  find  conditions  different  in  any  way 
from  what  they're  here  represented  to 
be. — Coulkert  D.  O.  Co.,  Los  Angeles. 

Do  you  wonder  that  we're  busy  sell- 
ing carpets?  When  we're  putting  $3  to 
$8  back  in  every  customer's  pocket  that 
carpets  a  room  from  this  grand  stock  of 
ours  through  our  generous  system  of 
making,  laying  and  lining  all  carpets 
free  of  charge.  All  bright  new  patterns. 
Every  one  this  spring's  design  from  the 
leading  and  best  mills. — Story's,  Cam- 
den, N.  J. 

These  fine  wearing  English  carpets 
are  the  best  productions  of  such  famous 
makers  as  Templeton  and  Crossley,  and 
are  confined  to  us  for  Hamilton.  They 
were  bought  before  recent  price  ad- 
vances, and  show  considerable  savings 
over  to-day's  real  worth.  They  are  un- 
equaled  for  richness  of  pattern,  beauty 
of  coloring  and  good  wearing  ability.  A 
fine  assortment  for  your  selection.  Bor- 
ders and  stairs  to  match  if  desired.  All 
made,  laid  and  lined  free  of  charge. 
— Thos.  C.  Watkins,  Hamilton,  Can. 

The  wonderful  values  offered  is  mak- 
ing this  carpet  and  rug  sale  a  phe- 
nomenal success,  coming  as  it  has  just 
in  time  when  the  new  floor  coverings  are 
needed.  The  stocks  were  never  as  large 
and  color  combinations  in  all  floor  cov- 
erings never  as  beautiful  as  this  season, 
wliich  makes  selections  very  easy.  We 
guarantee  the  price  of  everything  we 
sell  to  be  as  low  or  lower  than  the  same 
article  or  pattern  can  be  bought  any- 
where else.  If  in  a  day,  a  week,  or  a 
month  later  you  find  the  same  thing  low- 


er elsewhere  make  a  claim  upon  us  and 
it  will  be  allowed  at  once.  What  broad- 
er guarantee  can  be  given;  it  should 
make  shopping  very  safe  and  especially 
as  we  deal  only  in  the  very  best  of 
everything. — Kinnane's,  Springfield,  O, 

Our  opening  display  in  the  carpet  de- 
partment has  always  been  followed  by 
an  excellent  trade,  but  this  year  it  has 
been  much  larger  than  usual — we  have 
sold  to  more  people  in  Montgomery  and 
in  the  surrounding  territory,  and  larger 
individual  bills  than  heretofore,  which 
we  consider  a  very  sound  endorsement 
of  the  values  which  we  offer  and  the 
completeness  of  our  stock.  Fact  is, 
there  is  hardly  any  grade  of  goods 
usually  carried  in  such  a  department 
that  cannot  be  found  here,  and  the  vari- 
ety in  patterns,  colors  and  sizes  is  so 
great  that  any  one  can  find  just  what 
they  want.  As  for  prices,  quality  and 
style  considered,  not  even  the  larger 
trade  centers  offer  any  better  opportun- 
ities, and  our  patrons  are  thoughtful 
enough  to  commend  us  for  our  reason- 
able rates. — Jno.  L.  Cobbs  ^  Co.,  Mont- 
gomery, Ala. 

Every  housekeeper  knows  that  carpets 
are  an  important  item  in  the  household 
expenses,  and  for  that  reason  particular 
care  should  be  taken  in  their  selection. 
We  make  a  special  feature  of  our  car- 
pet business,  pay  close  attention  to  the 
tastes  of  our  customers,  and  watch  all 
qualities  that  enter  our  store  with  a 
jealous  eye.  Our  long  experience  en- 
ables us  to  judge  qualities  at  their  true 
values,  and  we  protect  our  customers* 
interest  with  ceaseless  vigilance.  We 
are  showing  a  very  large  and  well  as- 
sorted stock  of  carpeting  this  year,  both 
in  piece  goods  and  made-up  rugs,  and 
the  immense  business  we  do  in  this  line 
enables  us  to  quote  better  values  than 
you  can  get  anywhere  else. — House  ^ 
Herrmann,  Washington,  D.  C. 

As  we  contemplate  some  changes  prior 
to  our  spring  trade  we  are  putting  spe- 
cial reduced  prices  on  our  entire  stock 
of  oriental  rugs  and  carpets,  both  an- 
tique and  modern — which  offers  an  ex- 
ceptional opportunity  to  rug  buyers. 
Our  stock  is  probably  the  largest  and 
choicest  in  the  state — taking  in  all  kinds, 
designs  and  sizes. — E.  G.  Missiriam,  2s  ew 
Haven,  Conn. 

Fine  buying  opportunities  are  afford- 
ed those  who  are  looking  for  rugs  in  the 
January  sale.  The  reductions  from 
our  regular  fair  prices  are  most  decid- 
ed and  will  certainly  be  appreciated  by 
economical  folks. — Hahne  ^  Co.,  New' 
ark,  N.  J. 


FLOOR  COVERING 


64 


HOUSE    FURNISHINGS    ADVERTISING 


In  our  carpet  department  you  get 
something  that  you  don't  get  every- 
where. That  is,  guaranteed  workman- 
ship. If  it  is  not  satisfactory,  we  make 
it  so,  without  a  word.  If  you  want  a 
nice  rug,  and  can't  find  the  colors  to 
suit,  come  here,  select  a  pattern  of  car- 
pet and  we  will  make  you  one  that  will 
please  in  every  way.  Besides,  you  can 
have  it  made  allowing  any  desired  mar- 
gin on  the  sides  or  ends.  The  rugs  we 
make  are  well-made  rugs.  Come  and 
inspect  them,  whether  you  are  interested 
or  not. — Louis  Einstein  Sj;  Co.,  Fresno. 

New  lovely  Axminsters.  The  soft  pile 
of  our  new  Axminsters  gives  the  carpet 
the  most  captivating  tread  touch  of  the 
richest  and  most  handsome  quality  one 
can  possibly  fancy.  In  fact,  these  Ax- 
minsters are  as  near  perfection  as  can 
be  imagined.  The  wearing  quality  of 
the  superb  weaves  is  only  excelled  by 
the  marvelously  beautiful  designs,  in 
such  artistic  blends  and  magnificent 
colorings.  Each  new  design  is  a  scheme 
of  great  merit.  Are  you  interested  in 
floor  coverings  of  the  most  exclusive 
type,  in  a  decided  new  style,  absolutely 
correct?  We  can  show  you  many  of 
the  best  in  the  newest  novelties. — Hud- 
son's Bay  Co.,  Winnipeg,  Can. 

Best  English  Tapestry  Carpets,  90c 
yard.  There's  more  in  buying  carpets 
from  our  point  of  view  than  selecting 
from  a  lot  of  samples  of  a  traveling 
salesman.  That  would  never  do^for 
the  Eaton  stores.  Our  buyers  go 
straight  to  the  largest  carpet  mills  in 
the  world  and  take  their  pick,  and  when 
there's  nothing  to  suit  have  carpets  spe- 
cially woven  for  them — you'll  find  our 
name  on  many  carpets  woven  in  the 
selvedge.  In  no  other  way  can  the  best 
carpet  be  had.— The  T.  Eaton  Co.,  Win- 
nipeg, Can. 

Axminsters — Aristocrats  of  Carpet- 
dom.  Spring  stock  arrivals  brought  us 
the  finest  range  we've  ever  had  in  these 
beautiful  carpets — both  in  richness  ot 
color,  effect  and  artistic  design.  In 
many  things  one  must  sacrifice  either 
beauty  or  long-wearing  quality — but  not 
so  in  these  Axminsters.  The  soft,  per- 
fectly blended  colorings,  the  deep,  vel- 
vety pile,  endow  them  with  all  the  at- 
tributes of  luxury  and  their  splendid 
wearing  quality  makes  them,  at  Eaton 
price,  one  of  the  most  economical  car- 
pets possible  to  buy. — The  T.  Eaton  Co., 
Winnipeg,  Can, 

That's  the  news  our  big  carpet  section 
has  for  Kansas  City  home  furnishers 
this  morning.  The  story  of  how  we  got 
this  purchase  would  be  a  story  of  how  a 


big  dealer  had  more  carpets  than  he 
could  handle.  We  did  the  unloading  for 
him.  He  lost  and  lost  heavily  for  our 
offer  was  a  big  lot  less  than  the  manu- 
facturerers'  selling  price.  And  body 
brussels  is  in  high  favor,  too.  Look  for 
the  words  "Biglow-Lowell"  woven  in  the 
back  of  each  yard — that  is  the  guarantee 
of  high  quality  for  you.  There  is  every 
point  about  this  carpet  that  could  be 
wished  for— the  quality  is  excellent,  the 
designs  are  desirable,  the  colorings  are 
principally  light,  many  in  two-toned  ef- 
fects, such  as  blue,  pink,  rose  and  tan; 
some  have  borders  to  match;  there  are 
patterns  and  colors  for  bed  rooms,  sit- 
ting rooms,  sewing  rooms  and  parlors^ 
and  the  price  is  away  below  what  could 
be  expected  even  in  a  special  sale.  Of 
some  patterns  there  are  only  25  to  35 
yards,  of  others  full  rolls  of  45  to  50 
yards,  in  some  instances  upwards  of  150 
yards  are  alike.  Our  total  purchase  was 
1,210  yards,  and  we  consider  this  offer 
the  best  we  ever  made.  If  you  shop 
around,  you  will  find  this  grade  of  body 
brussels  is  regularly  sold  at  $1.75  a 
yard.  These  1,210  yards  will  go  on  sale 
beginning  this  morning  at  8  o'clock. — 
Emery,  Bird,  Thayer,  Kansas  City,  Mo, 

We  have  just  finished  stock-taking  and 
will  make  big  reductions  in  price  of  all 
odd  rolls  and  short  lengths  in  Axmin- 
ster,  velvet  and  tapestry  carpets.  Bring 
the  size  of  your  room;  see  them  in  our 
window;  some  splendid  patterns  from 
sixteen  to  forty-five  yards  in  the  roll 
All  sold  on  easy  payments  and  no  inter- 
est. — Chas.  M.   Campbell,  Sacramento. 

Experience  with  inferior  qualities  of 
floor  cloth  does  more  to  sell  good  liri' 
oleum  than  any  other  influence.  It  is 
economy  to  buy  inlaid  linoleum,  because 
the  pattern  is  part  of  the  fabric,  goes 
clear  through  to  the  back,  and  remains 
strong  and  distinct  until  the  material  is 
worn  out. — W.  ^  J,  Sloane,  New  York 
City. 

Two  thousand  yards  of  linoleum  that 
are  slightly  imperfect  in  printing,  but 
perfect  as  to  wear.  In  most  pieces  it's 
hard  to  even  find  the  misprint.  60c. 
kind  at  37c.  square  yard. — OimbeVs,  Mil- 
waukee, Wis. 

Beautiful  Wiltons  and  Axminsters. 
Carpets  of  wonderful  durability,  woven 
of  hard  twisted  yarns,  producing  a  pile 
that  will  stand  any  amount  of  hard 
wear  without  becoming  pressed  down. 
We  sell  the  famous  productions  of 
Crossley  and  Terapleton,  the  world's  best 
carpet  weavers.  These  are  confined  to 
us  for  Hamilton. — Thos.  C.  WcUkins, 
Hamilton^  Can, 


HOUSE    FURNISHINGS    ADVERTISING 


65 


FLOOR  COVERING 


Our  closing-out  carpet  sale  is  nearing 
the  end,  and  as  the  stock  is  pretty  well 
broken  we  have  decided  to  make  still 
heavier  price  reductions.  The  patterns 
are  tiie  best— the  qualities  the  highest 
standard.  This  is  an  opportunity  to 
buy  carpets  at  considerable  less  than 
they  can  be  bought  for  from  the  manu- 
facturer— it  means  a  saving  of  from 
1-3  to  1-2  the  regular  prices.— L.  W, 
Cook,  Harrisburg,  Pcu 

The  name  of  Ivins,  Dietz  ^  Magee 
has  been  associated  with  the  carpet  busi- 
ness of  this  city  for  over  forty  years. 
To-day  we  are  the  only  exclusive  carpet 
house  with  a  record  of  over  a  dozen 
years.  Our  progress  has  been  steady, 
strong  and  sure,  based  on  the  founda- 
tions of  strict  integrity  and  dependable 
goods.  We  have  catered  to  the  actual 
needs  of  our  customers  and  have  never 
betrayed  their  confidence. — Ivins,  Dietz 
4:  Magee,  Philadelphia,  Pa. 

As  we  contemplate  some  changes  prior 
to  our  spring  trade  we  are  putting  spe- 
cial reduced  prices  on  our  entire  stock 
of  oriental  rugs  and  carpets,  both  an- 
tique and  modern — which  offers  an  ex- 
ceptional opportunity  to  rug  buyers. 
Our  stock  is  probably  the  largest  and 
choicest  in  the  state.— taking  in  all  kinds, 
designs  and  sizes.— £.  O.  Missirian,  New 
Haven,  Conn. 

Old  shabby  worn  out  carpets  trans- 
formed into  handsome  rugs  with  rich 
oriental  colors.  Made  into  different 
sizes  to  suit  requirements.  Hardly  a 
house  but  has  some  old  carpets  in  the 
attic.  Hardly  a  housewife  who  would 
not  like  one  or  two  nice  rugs.  'Phone, 
write  or  call  and  let  us  show  you  how 
you  can  use  the  old  carpets  and  get  new 
rugs. — Sam'l  Stein,  New  Haven,  Conn. 

Linoleums  and  kindred  floor  coverings. 
Linoleum — cool  in  summer,  warm  in 
winter,  clean  all  the  year  round  and 
wears  everlastingly.  For  oflfices  and 
public  places;  for  halls  and  kitchens 
of  private  houses  it  is  exactly  what  is 
wanted. — Wanamaker,  Philadelphia,   Pa. 

Nearly  two  carloads  of  linoleums  have 
been  placed  on  sale  within  a  week.  We 
are  showing  a  magnificent  line  of  the  new 
tile  patterns  in  the  finest  inlaid  goods. 
Inlaid  linoleums  are  the  most  economi- 
cal and  satisfactory  long-wear  floor  cov- 
erings for  office,  store,  kitchen  or  bath 
rooms  we  know;  the  colors  go  clear 
through  the  goods  from  face  to  back 
and  never  wear  off. — Los  Angeles  Fur- 
niture Co.,  Los  Angeles,  Cal, 

Smiling  times  will  once  again  gladden 
your  home  life  if  you  cover  your  floors 


with  Catesbys'  Cork  Lino,  and  throw  to 
one  side  the  oil  cloth  or  carpet  that  by 
its  shabby  state  has  caused  your  rooms 
to  lose  the  cheerful  aspect  once  so  evi- 
dent You  cannot  make  your  rooms  look 
nice  and  bright  if  the  floor  covering  is 
faulty,  and  as  oilcloth  and  carpet  be- 
come faulty  very  quickly,  you  should  as- 
sure yourself  of  a  permanently  pretty 
and  beaming  home  by  using  Catesbys' 
Cork  Lino.  The  patterns  wear  brightly 
for  years,  and  no  scrubbing  is  required 
to  keep  them  clean. — Catesby  ^  Sons, 
London. 

New  inlaid  linoleums,  new  patterns, 
new  colors,  and  some  priced  as  low  as 
75c.  yard,  and  that's  a  price  privilege  for 
which  you  can  thank  this  Eaton  store 
for  introducing.  Our  new  linoleums  show 
the  pick  of  the  new  patterns  and  new 
color  eflfects.  Selections  are  at  their 
best  just  now.— J^e  T.  Eaton  Co.,  Win- 
nipeg, Can. 

Five  hundred  yards  of  inlaid  linoleum 
remnants  to  go  on  sale  to-morrow  at  very 
special  price.  The  lengths  range  from 
three  to  five  yards  each — all  two  yards 
wide — a  number  of  good  patterns  and  all 
well-seasoned  goods — the  kind  in  which 
the  color  goes  through  to  the  back — reg- 
ular $1.25  per  square  yard — Friday  spe- 
cial at  75c. — L.  Bamberger  ^  Co.,  New- 
ark, N,  J, 

Inlaid  linoleums  also  descend  the  price 
scale.  Thirty-seven  rolls  from  our  well- 
assorted  stock— all  in  perfect  condition. 
— Wanamaker's,  Philadelphia,  Pa. 

Mill  ends,  but  what  difference  does  that 
make,  so  long  as  you  get  quantity  you 
want,  and  by  exercising  a  litlle  patience, 
with  the  willing  help  of  a  salesman  you're 
quite  sure  of  finding  just  what  you  want. 
A  half  hundred  patterns  to  choose  from. 
Lengths  run  from  two  to  six  yards. 
Many  of  the  ends  are  of  the  same  style, 
all  two  yards  wide.— .S.  P.  Dunham  ^ 
Co.,  Trenton,  N.  J. 

The  ideal  covering  for  kitchen  and 
dining  room  floors.  We  show  a  large 
ran^e  of  patterns  in  the  high-class 
printed  qualities,  both  in  block  and  floral 
patterns.  In  inlaids  (in  this  kind  the 
pattern  goes  through  to  the  back)  we 
show  the  best  German  and  American 
makes.  We  have  a  large  line  of  four 
yards  wide  goods,  not  any  more  expensive 
than  the  ordinary  two  yards  wide  of  a 
like  quality.  We  cut  and  lay  all  linoleums 
without  extra  charge.  We  have  expert 
workmen  and  guarantee  a  good  job.  Our 
prices  are  always  the  lowest  for  high- 
grade  goods.  Come  in  and  see  the  line. 
— The  Howard  Furniture  Co.,  Lansing, 
Mich. 


FLOOR  COVERING 


66 


HOUSE    FURNISHINGS    ADVERTISING 


i' 


i  1 


I 


The  new,  clean  and  cool  floor  cover- 
ings are  Mattings.  They  come  in  plain, 
cheap  designs  for  the  sleeping  rooms  and 
in  beautiful  carpet  patterns  for  the  liv- 
ing rooms.  When  wiped  with  a  damp 
cloth  a  matting  is  made  fresh  and  clean, 
like  new. — Burner's  Furniture  Store, 
Schenectady,  N.  Y. 

Summer  Floor  Coverings. — We  have  al- 
most infinite  variety  of  the  cool,  decora- 
tive and  substantial  floor  coverings  that 
summer  homes  demand.  A  delightful 
collection  from  which  to  choose — a  grati- 
fying stock  from  which  to  buy,  for  there 
are  economies  to  double  the  satisfaction 
of  the  purchase. — Wanamaker's,  New 
York. 

Straw  Mattings. — Just  the  kind  you 
are  looking  for.  Some  of  the  prettiest 
carpet  efi'ects  in  Japanese  fine  twine 
warps  or  the  solid  China  in  pretty  checks 
and  lines. — Waite's,  Neic  Bedford,  Mass, 

Old  mattings  are  the  bane  of  house- 
keepers. They  won't  lie  flat ;  they  wrinkle 
and  pucker,  and  snap  and  loosen.  Every 
roll  here  is  fresh — new — made  from  the 
last  crop  of  straw. — R,  H.  Macy  ^  Co., 
New  York. 

Fiber  carpets.  These  are  becoming 
more  popular  every  day — it's  accountable. 
We  are  all  glad  to  substitute  gauze  for 
flannel  during  summer,  and  what  gauze 
is  to  the  body,  fiber  carpet  is  in  the  home 
— restful,  cool,  desirable.  It  wears  and 
wears,  still  it  remains  beautiful. — Judson 
Hooper  4-  Co.,  Trenton,  N.  J, 

New  Mattings.  We  imported  our  mat- 
tings from  Akawo  Morimora  &  Co.,  at 
Kobe,  Japan.  By  so  doing  we  get  them 
25  per  cent,  cheaper  than  buying  them 
from  a  jobber.  To-day  we  place  200 
rolls  of  fine  180  warp  long  straw  mat- 
tings, either  fancy  or  carpet  patterns, 
every  roll  brand  new;  also  beautiful  in- 
laid patterns,  only  24c.  yard. — Sullivan's, 
Springfield,  Ohio. 

Fiber  Matting.  Positively  the  best 
wearing  matting  made.  This  matting  is 
reversible;  consequently  it  gives  double 
wear.  It  is  a  soft,  pliable,  clean,  odor- 
less, sanitary  matting,  woven  of  a  for- 
eign vegetable  fiber.  It  has  no  nap  to 
collect  dust  or  lint.  Germs  cannot  find 
lodgment  in  it.  It  is  exempt  from  injury 
by  moths.  It  is  very  reasonable  in  price 
and  the  most  economical  floor  covering 
obtainable. — Orasmann's,  Brooklyn,  N.  Y, 

They  were  pleased,  you  will  be.  A 
gentleman  said  to  his  wife,  who  was  look- 
ing for  matting:  "If  you  can't  find  what 
you  want  here  there  is  no  use  to  look 
further."  She  found  it.  A  lady  said  to 
her  companion,  who  was  looking  for  a 
fine  carpet:     "You  surely  ought  to  be 


pleased  out  of  all  this  stock.  She  was 
pleased.  We  say  to  you  who  are  looking 
for  floor  coverings  of  any  kind,  we  can 
please  you.  Try  us.  Carpet  depart- 
ment.—CAa*.  H.  Jones,  Denison,  Tex. 

For  the  porch  floor.  A  variety  of  at- 
tractive floor  coverings  are  made  for  the 
porch,  chief  among  them  are  these:  Crex 
matting  in  plain  green,  plain  red  and 
green  with  white  stripe,  1  1-2  and  2  yards 
wide.  Crex  porch  rugs  serve  the  purpose 
admirably.  Moodj  rugs  are  odd  crea- 
tions, but  for  outdoor  use  there  is  noth- 
ing better.  They  are  made  of  cocoanut 
fiber  and  guaranteed  against  sun  and 
rain.  In  size — 4x7,  6x9  and  5x12  feet.^ 
Sisson  Bros.-Welden  Co.,  Binghamton. 

See  our  display  of  fine  mattings.  In 
one  of  the  show  windows  this  week  we 
are  showing  a  few  sample  rolls  from  our 
big  stock  of  Jap  and  China  mattings. 
We  think  you'll  agree  that  every  roll 
looks  bright  enough  and  good  enough  to 
grace  most  any  floor.  This  is  the  ideal 
summer  floor-covering  and  we  are 
stocked  completely  to  suit  every  want  in 
the  matting  line.  Most  any  color  or 
combination  of  colors  your  fancy  craves 
for  are  here.— C.  C.  Chew,  "Bee  Hive'* 
Store,  Camden,  N.  J, 

When  you  put  a  "  Crex  '*  rug  on  your 
floor  you  have  a  clean  and  sanitary  floor 
covering,  one  that  is  very  low-priced,  one 
that  looks  neat  and  attractive,  one  that 
wears  well,  and  one  that  we  never  heard 
described  as  unsatisfactory.  They  do 
not  crack,  they  can  be  easily  swept  or 
washed,  and  you  can  use  them  to  as  good 
advantage  out  on  your  veranda  as  you 
can  inside  the  house.  We  also  have  a 
large  stock  of  plain  and  figured  Chinese 
and  Japanese  mattings. — Chas.  R.  Hart 
Co.,  Hartford,  Conn. 

Mattings  are  popular  and  they  speak 
eloquently  of  cool  cleanliness  and  long 
service,  if  you  have  care  as  to  where  you 
buy  them.  We  have  a  representative  line 
this  season,  our  showing  of  inexpensive 
carpet  designs  being  particularly  good. 
There  is  a  saving  of  $2.00  over  the  cut 
price  by  taking  a  full  roll. — Wilmington 
Furniture  Co.,   Wilmington,  Del. 

Matting  of  every  kind  is  becoming 
scarce  in  this  country  and  prices  are 
steadily  advancing.  We  contracted  for 
large  shipments  some  time  ago,  and 
therefore  sell  our  mattings  10  to  15  per 
cent,  less  than  prevailing  prices.  As 
long  as  our  present  supply  lasts  we  will 
give  the  trade  advantage  of  this  saving. 
There  are  more  reasons  than  one  why 
you  should  buy  mattings  here.  Carpet 
department. — Chas.  H.  Jones,  Denison, 
Texas. 


HOUSE    FURNISHINGS    ADVERTISING 


67 


FLOOR  COVERING 


Direct  importation  straw  mattings, 
both  China  and  Japanese,  in  great  va- 
riety. Prices  very  low,  quality  consid- 
ered. Also  a  full  line  of  Crex!  In  mats, 
rug  size  and  piece  goods.  Lowest  prices 
in  the  city.  We  bought  before  the  ad- 
vance.—JAa  Linus  T.  Fenn  Co.,  Hart- 
ford, Conn. 

The  length  of  time  that  we  will  be 
able  to  offer  you  these  mattings  at  this 
price  will  be  governed  entirely  by  the 
lot  on  hand.  Can't  duplicate  them. 
These  are  not  carry-overs,  indifferent 
patterns,  brittle,  dried  out  kinds,  that 
give  unsatisfactory  wear,  but  freshly 
imported  kinds.  Cotton  warp,  you  know; 
both  sides  alike.  Persian,  Japanese  and 
Americanized  designs,  all-over  patterns. 
— «S.  P.  Dunham  ^  Co.,  Trenton,  N.  J. 

An  exceptional  offering  of  straw  mat- 
tings.—A  thousand  rolls  of  $10  Japan- 
ese mattings  at  $5  a  roll !  The  importer 
stands  this  loss,  which  brings  one  of 
the  best  offerings  of  the  season,  in  sum- 
mer floor-coverings.  *  The  weave  is  close 
and  fine.  The  selvages  are  strongly 
made  and  neatly  finished.  You  can  sew 
it  together  like  a  carpet,  or  fasten  it 
down  with  t&cks,^W  anamaker.  New 
York. 

A  summer  matting  invitation  from  the 
carpet  store.— They  were  made  by  G.  Z. 
Akawo  of  Kobe,  Japan,  for  the  St.  Louis 
Exhibition— but  he  made  more  than  he 
needed  and  so  we  will  have  a  little  ex- 
hibition of  our  own — only  one  roll  of 
a  pattern— and  we  need  hardly  tell  you 
the  quality  is  A  No.  1.  The  designs  are 
the  indescribably  artistic  geometrical 
carpet  effects  the  Japs  have  down  so  fine, 
some  decided  novelties  in  the  lot.  With 
each  roll  go  two  samples,  nicely  fringed, 
which  makes  a  beautiful  mat— ^6raAaTO 
4:  Straus,  Brooklyn,  N.  Y, 

We  have  just  received  a  fresh  impor- 
tation of  straw  mattings,  in  the  finest 
weaves  and  handsomest  effects  that  come 
from  China  and  Japan.  In  our  unique 
exhibit  of  hand  wrought  willow,  reed, 
prairie  grass  and  mission  furniture  are 
many  artistic,  durable  pieces  that  are 
specially  intended  for  summer  furnish- 
ings, and  they  are  all  offered  at  econom- 
ical prices.— 5.  C.  Latimer  &;  Sons  Co., 
Brooklyn,  N.  Y. 

Mattings  bought  in  Japan,  rich,  soft, 
heavy  weaves.  If  you  could  read  the 
correspondence  of  our  buyer  who  crossed 
the  Pacific  some  months  ago,  to  buy 
mattings,  you  would  better  understand 
why  Hale  mattings  are  used  so  much. 
They  have  just  been  unloaded  from  the 
steamer  which  touched  a  local  shipping 
port  last  week.     A  Japanese  manufac- 


FLOOR   COVERING 


turer,  whose  mattings  are  chiefly  used 
by  the  better  classes  in  his  own  coun- 
try, sold  to  the  Hale  store>  the  largest 
single  purchase  ever  recorded.  Of  coiir  e 
there  was  a  handsome  saving  for  u^. 
But  the  point  is— these  are  uncommon, 
beautiful  ideas  in  mattings.  They  are 
nearly  proof  against  wear.  So  soft,  so 
fantastic— that  every  home  could  be 
beautified  by  their  use.  For  cottages, 
they  add  a  touch  of  quaintness— that 
odd  yet  pleasing  air  you  admire  in  the 
artist's  home.— Hale's,  Los  Angeles. 

The  biggest  one-day  matting  sale  ever 
known  in  Galveston.  Three  carloads 
reached  us  yesterday.  They  are  all  fresh 
and  new  in  their  original  j  ackets.— G^ar- 
bade,  Eibaud  ^  Co.,  Galveston,  Texas. 

Spring  awakens.  The  matting-time 
has  come.  New  nests  are  to  be  feathered 
and  we  greet  the  season  in  a  brilliant 
opening!  Four  floors  jammed!  Thou- 
sands of  new  pieces!  Each  one  a  gem, 
each  a  bargain!  Our  stock  is  far  the 
largest  and  our  prices  the  lowest^ — 
Straus,  Baltimore,  Md. 

A  week  of  mattings.     250  rolls  high 
grade  Jap  weaves.     A  momentous  event. 
You  will  have  to  be  on  hand  early  to 
secure  a  yard  of  these  matting  straws. 
Murder   will   out,   and   so   will   a   good, 
ripe   bargain.     It  is   the   most   extraor- 
dinary happening  in   floor  coverings   in 
many  a  long  day,  and  we  are  going  on 
record  with  it.     Every  yard  inter-woven 
and   double-dyed.      Bless   the   Japs    for 
their   artistic    talent    for   weaving   these 
pretty  carpet  patterns  in   straws.     The 
striking  color-designs  in  blue,  green  and 
red  strewn  over  the  face  are  as  refresh- 
ing to  look  upon  as  a  field  of  daisies. 
Also  plain  white.— Keely's,  Atlanta,  Oa. 
A    sister   bargain    in    china    mattings. 
China   has   surely   sent   us    real   oil    for 
lubricating  business— the  oil  of  satisfac- 
tion.    Low  prices  prevail  only  on  these 
lots.      So    you'll    have    to    decide    right 
quick   if   it's   your   matting   time.     Put 

China  down   for  hard  wearing  straws 

tough  and  serviceahle.—Keely's,  Atlanta. 
Matting.—"  Straws  show  which  way  the 
wind  blows."  These  straw  matting  prices 
indicate  a  strong  bargain  breeze  here 
to-morrow- all  are  fresh,  new  goods— 
they  don't  chip  and  break  off  like  dry 
sticks.— TAfi  Boston  Store,  Milwaukee. 

We  counted  it  a  streak  of  good  luck 
to  find  an  importer  anxious  to  sell  Jap- 
anese mattings  at  half  price  right  at  the 
beginning  of  the  summer  season.  We 
took  all  he  had,  as  a  matter  of  course, 
because  we  know  that  you  will  be  as 
eager  for  the  bargain  as'we  were.— /o/m 
Wanamaker,  New  York,  N,  Y. 


68 


HOUSE    FURNISHINGS    ADVERTISING 


Days  like  these  are  forcible  reminders 
of  the  clean,  cool  comfort  that  fresh, 
new  straw  matting  can  bring  to  city 
homes  and  summer  cottages.  On  this 
important  and  timely  matter  perhaps  the 
best  thing  we  can  say  is  that  months  ago 
we  prepared  for  all  the  needs  that  now 
exist.  We  prepared  to  surprise  Roches- 
ter housewives  by  the  values  we  will  give 
in  straw  matting.  We  captured  a  fine 
prize  for  our  customers  when,  by  an 
opportune  deal,  we  secured  a  lot  of  10,000 
yards  of  imported  Chinese  and  Japanese 
straw  matting  to  sell  at  prices  that  are 
clearly  much  less  than  the  actual  value 
of  the  goods. — Burke,  Fitz  Simons,  Hone 
§;  Co.,  Rochester,  N,  Y. 

Emphatic  matting  bargains!  You 
should  know  our  little  price  way  of  sell- 
ing mattings.  To-morrow  $7  rolls  of 
40  yards,  $3.75.  Another  case  where  our 
buyer  and  the  opportunity  simultaneously 
met — the  quantity  is  about  600  rolls — 
the  variety  enormous — the  saving  from 
a  third  to  a  half.  The  person  with  a 
slim  purse  and  a  matting  need  will  do 
well  to  see  us  to-morrow. — Newman, 
Brooklyn,  IV.  Y. 

Our  matting  business  has  made  al- 
most phenomenal  gains  over  former  sea- 
sons, because,  as  we  think,  our  importa- 
tions have  proved  to  be  the  most  sat- 
isfactory, in  quality  and  variety,  in 
this  city.  Several  specially  attractive 
lots  have  been  made  up  by  taking  from 
regular  stock  certain  grades  of  which 
we  had  extra  large  quantities. — Straw- 
bridge  ^  Clothier,  Philadelphia,  Pa. 

The  matting  business  is  immense. 
Gathering  our  own  goods  in  the  Orient 
and  fetching  them  straight  to  the  store 
gives  us  some  advantage  in  price — and 
much  advantage  in  quality  and  style. 
Gimbel  mattings  wear  best. — Oimbel 
Bros.,  Philadelphia,  Pa. 

Mattings  as  floor  coverings — ^have  you 
considered  them?  Perhaps  you  haven't 
seen  all  the  fine  things  that  are  produced 
in  these  goods.  You  can  see  them  all 
here— all.— T^«  Chas.  R.  Hart  Co., 
Hartford,  Conn. 

WeVe  cornered  the  market  on  mat- 
tings. We'll  show  you  more  mattings  by 
several  hundred  rolls  than  any  other 
Pittsburg  house.  We'll  show  you  hun- 
dreds of  patterns  where  others  can  pro- 
duce but  scores.  We'll  show  you  choicer 
styles — and,  too,  many  distinctly  exclu- 
sive ones.  And  we'll  also  quote  you 
lower  prices — that's  logical  because  we 
are  biggest  buyers  and  sellers. — Kauf- 
mann's,  Pittsburg,  Pa, 

And  this  is  why  this  week  you  are 
offered   the   opportunity   of  buying   the 


finest  linen  warp,  hand-loomed  Japanese 
mattings  at  slightly  more  than  half  the 
usual  retail  figures.  Never  before  in 
this  city  was  such  a  matting  sale  held 
— probably  no  such  values  will  ever  again 
be  offered.  It  is  the  chance  of  a  decade 
— an  opportunity  for  money-saving  that 
shrewd,  well-posted  buyers  will  be  quick 
to  take  advantage  of.  Don't  miss  it. 
The  sale  price  is  per  yard  25  cents.  And 
the  sale  began  this  morning. — Keely  Com' 
pany,  Atlanta,  Ga, 

Mattings. — Through  an  error  of  an 
importing  house  a  large  order  of  Jap- 
anese mattings  shipped  to  us  was  dupli- 
cated, the  second  shipment  leaving  San 
Francisco  before  the  mistake  was  dis- 
covered. Rather  than  have  the  shipment 
returned,  paying  the  large  freight 
charges  both  ways,  the  importers  re- 
quested us  to  sell  the  entire  lot  at  im- 
porter's prices  for  their  account. 

Mattings  have  the  floor.  Arguments 
all  on  one  side.  Fresher,  aiiier,  cooler, 
cleaner  than  CHTYtet-r-Chamberlain-John^ 
son-Du  Bose  Co.,  Atlanta,  Oa. 

Mattings  and  matting  rugs. — It  may 
seem  a  little  early  to  talk  about  sum- 
mer floor  coverings,  but  hosts  of  house- 
keepers lay  mattings  at  spring  cleaning 
time;  and  then,  too,  summer  homes  must 
be  made  ready  before  the  time  of  their 
occupancy.  Our  mattings  are  choice  in 
every  line,  the  very  best  values  for  the 
money. — Hahne  4*  ^o.,  Newark,  N.  J. 

Clean,  cool  mattings.  An  ideal  floor 
covering  for  all  time,  but  especially  at- 
tractive in  summer  time.  Always  in 
harmony  with  any  scheme  of  color  or 
furnishings,  displaying  rugs  to  good  ad- 
vantage.— Fenn,  The  Furniture  Man, 
Hartford,  Conn, 

Summer  floor  coverings. — Blessings  on 
the  ancient  Chinaman  who  invented  mat- 
tings— the  beautiful,  serviceable,  cleanly, 
pleasant  summer  floor  coverings.  How 
any  one  can  endure  heavy,  dusty  carpets 
on  hot  summer  days  when  these  cool, 
pretty  mattings  can  be  bought  so  cheaply 
is  past  imagining. — Keely*s,  Atlanta,  Oa. 

Straw  mattings. — Many  housewives  will 
"  take  time  by  the  forelock  "  and  cover 
their  bedroom  floors  with  straw  matting 
during  the  spring  house  cleaning,  instead 
of  waiting  until  the  arrival  of  hot  weath- 
er. They  will  find  us  admirably  pre- 
pared to  satisfy  every  want,  in  both 
China  and  Japanese  mattings,  with  a 
variety  that  was  never  so  large  and 
choice  and  a  range  of  prices  that  was 
never  lower.  Many  dainty  effects  in 
small  floral  desig^ns  shown,  besides  rich 
carpet  patterns  and  plain  weaves. — Howe 
^  Rogers  Co.,  Rochester,  N.  F. 


HOUSE    FURNISHINGS    ADVERTISING 


69 


FLOOR   COVERING 


Smyrna  Rugs,  Half  Priced. — The  best 
quality  of  all  wool,  reversible  rugs  in  a 
considerable  variety  of  good  designs  and 
colorings.  The  most  popular  sizes,  too. 
It  is  a  chance  that  has  nowhere  been 
equaled. — Frederick  Loeser  ^  Co.,  Brook' 
lyn,  N.  Y. 

Rugs  are  ideal  summer  floor  coverings. 
Let  the  house  breathe,  if  you  yourself 
want  to  breathe  fresh  air  in  your  home 
through  the  summer.  Replace  the  thick, 
heavy  carpets  with  attractive  summery 
rugs.  Wonderful  variety  here!  Skill- 
fully woven  rarities,  the  hues  of  which 
will  blend  harmoniously  with  almost  any 
fine  scheme  of  furnishing.  Strikingly  odd 
are  others,  with  panel  centers,  almost  like 
pictures,  woven  into  them.  Others  bathe 
their  colors  in  a  peculiarly  soft,  elusive 
luster.  Loom  wizards  have  mellowed  the 
colors  and  softened  the  fabrics  into  in- 
describable beauty.  Beauty-loving  eyes 
will  delight  to  linger  on  them! — Com- 
^ock-Avery  Furniture  Co.,  Peoria,  III. 

Getting  your  share  of  these  Smyrna 
rugs?  The  finest  Smyrna  rugs  made  in 
America — all  wool  and  reversible  and  in 
unusually  fine  new  designs.  Nothing  to 
account  for  the  lowered  prices  except 
the  fact  that  the  maker  wanted  to  lighten 
stock.  Not  in  many  months  has  there 
been  such  an  offering.  It  may  be  that 
not  in  years  will  there  be  another  to  equal 
it.  If  you  have  rugs  to  buy,  don't  miss 
the  chance. — Frederick  Loeser  ^  Co., 
Brooklyn,  N.   Y. 

Just  think  what  this  means.  A  great 
big  9x11  foot  Brussels  Rug,  correct  for 
any  size  room  in  your  home,  being  of- 
fered at  $li?.50 — the  lowest  price  ever 
named  for  a  rug  of  this  size  and  quality. 
Th3  same  identical  $20  grade  that  we've 
sold  by  the  thousands  at  $13.75.  We 
know  this  offer  will  create  a  sensation. 
.»othing  like  it  was  ever  known  before. 
These  rugs  are  made  of  genuine  Tap- 
estry Brussels,  a  strong,  durable  quality, 
that  will  give  excellent  wear  and  hold 
their  color.  The  new  spring  patterns  are 
delightfully  pretty  and  equal  in  quality 
to  any  $;?0  rug  offered  elsewhere.— Oeo. 
Kelly's,  Wilmington,  Del. 

Rugs  as  Christmas  gifts.  We  invite 
all  lovers  of  beautiful  rugs  to  visit  our 
store.  We  present  this  season  by  far 
the  most  extensive  assemblage  of  all  kinds 
of  rugs  we  have  ever  brought  together. 
You  will  find  careful  and  expert  selec- 
tion. The  oriental  rugs  come  from  only 
the  most  trustworthy  sources  of  supply. 
All  the  rugs  are  in  authenticated  quali- 
ties, and  the  prices  are  the  lowest  for 
which  equal  grades  can  be  found  any- 
where.—T/jc  SterUng  ^  Welch  Co.,  Cleve- 
land, Ohio. 


Moquets  and  Velvets.— Rugs  from  $1 
up,  and  a  rich  line  of  linoleums  and  oil- 
cloths in  6  and  13  ft.  widths.  Look  over 
your  rooms  and  see  if  you  can't  use 
something  from  our  carpet  room.  Our 
prices  will  be  no  strain  on  your  purse. — 
/.  T.  Martin,  Los  Angeles,  Cal. 

Good  news  for  June  brides  and  those 
late  at  housecleaning.  May  is  a  month 
of  great  preparations  among  prospective 
June  brides.  The  bride  who  is  to  be 
and  the  friends  who  are  to  make  her 
happy  with  the  gifts — both  are  busy  plan- 
ning, and  it  just  so  happens  that  right 
at  the  time  when  you'll  want  to  "  decide," 
we  come  with  s  jme  rich  news  of  bargains 
in  desirable  furnishings  for  the  home. 
It  was  our  fortune  to  join  hands  with 
another  big  dealer  last  week  in  buying 
up  a  great  quantity  of  fine  rugs  at  the 
big  sale  of  Alex.  Smith  &  Sons  Co.  Hav- 
ing the  great  output  of  three  big  stores, 
enabled  us  to  take  half  of  the  rugs. 
We're  going  to  sell  them  to  you  for  as 
little  as  we  would  ordinarily  have  to  pay 
wholesale.  Think  of  this  opportunity — 
such  a  collection  of  beautiful  rugs  that 
have  never  before  been  offered  at  such 
low  prices. — Hurley-Tobin  Co.,   Trenton. 

Christmas  sale  oriental  rugs.  Con- 
forming to  our  yearly  custom,  we  have 
placed  on  sale  for  the  holiday  season 
every  oriental  rug  in  this  great  collec- 
tion at  a  price  much  less  than  regular 
value.  The  assortment  in  all  sizes  and 
qualities  of  Turkish,  Persian  and  India 
weaves  is  so  large  that  practically  every 
requirement  can  be  met  for  home  fur- 
nishing or  for  gift-making. — Marshall 
Field  4:  Co.,  Chicago,  III. 

Oriental  rugs:  one- fourth  reduction. 
Every  rug  in  the  stock,  excepting  only 
one,  a  remarkable  double-faced  Senna, 
and  excepting  all  room  sizes  as  well. 
There  are  pretty  near  five  hundred  rugs 
for  you  to  choose  from.  One-fourth  off 
from  regular  prices.  The  offer  ends  with 
the  year — on  the  night  of  December  31st. 
It's  a  chance  for  you — a  once-a-year 
chance.  It's  done  to  reduce  our  stock 
before  inventory,  and  at  the  same  time  to 
push  oriental  rugs  as  Christmas  gift 
things. — Herz's,  Terre  Haute,  Ind. 

A  new  rug,  perhaps,  will  put  your  par- 
lor or  dining  room  in  perfect  order  to 
receive  the  guests  for  the  Thanksgiving 
dinner.  At  this  store  you  will  find  the 
assortment  so  large  that  selection  will 
be  comparatively  easy.  Every  good 
weave  is  here  in  a  variety  of  colorings 
and  designs  that  cannot  fail  to  please 
the  most  careful  purchaser.  You'll  find 
the  right  size  here,  too.  We  malce  a 
specialty  of  having  all  sizes. — Greene's, 
Jersey  City,  N.  J, 


FLOOR  COVERING' 


70 


I. 


; 


* 


HOUSE    FURNISHINGS    ADVERTISING 


Domestic  rugs— large  or  special  size. 
Very  sensible  presents.  We  were  among 
the  very  first  rug  stores  to  realize  the 
great  demand  for  rugs  over  9x12  feet 
In  most  rug  stores  they  will  tell  jou  that 
they  can  have  them  made  for  you,  which 
means  weeks  and  very  often  months  be- 
fore they  come  from  the  mills.  Here  you 
will  find  them  in  stock  in  a  great  va- 
riety of  sizes,  both  small  over-figures  as 
well  as  medallions,  many  of  which  are 
made  specially  for  us  and  which  you  will 
not  find  elsewhere,  and  as  everything  else 
in  the  rug  store,  moderately  priced. — 
Abraham  ^  Straus,  Brooklyn,  N.  Y. 

Here  are  rugs  of  the  kind  that  will 
Surely  please  you.  Our  new  spring  stock 
of  rugs  is  certainly  generous  enough  in 
size  and  assortment  to  afford  most  ample 
opportunity  for  the  individual  fancy  of 
careful  purchasers.  Tapestries,  body 
brussels,  velvets,  Smyrnas,  axminsters  and 
royal  wiltons  are  all  represented  in  the 
very  best  of  their  respective  weaves.  The 
larger  sizes  range  from  6x9  to  11-6x13-6. 
The  textures  are  such  as  come  only  from 
the  leading  makers,  while  the  designs 
are  as  attractive  and  handsome  as  you'll 
find  anj'where  from  which  to  choose.  As 
to  values — well,  we'll  leave  that  to  your 
own  good  judgment  when  you  see  the 
rugs  themselves  and  compare  the  prices 
to  the  qualities.  —  Vance-FUzgibbons 
Furn.  Co.,  JoUet,  III. 

Our   matchless   collection   of  Bigelow 
carpet    rugs.         An    assemblage    of   the 
splendid  rugs  made  by  the  Bigelow  Car- 
pet   Co.,    that    we    have    never    before 
equalled  in  numbers  or  patterns.    In  fact 
nearly    every    design    produced    by    this 
famous  mill  is  represented  on  our  dis- 
play racks— Wellington  wiltons,  Bagdad 
Wiltons,   three   grades  of  body  brussels, 
and  electra  axminsters.     All  in  the  soft, 
harmonious   colorings — the   rich  patterns 
that  originate  with  this  mill— which  sets 
the  styles  for  carpet  and  rug  makers  gen- 
erally.    To  the  discerning  mind  there  is 
but  one  course  open  in  rug  buying — to 
get  the  best.    That  leads  you  straight  to 
the  Bigelow  make.     There  is  no  higher 
appeal.     Bigelow  rugs   are  indisputably 
best     You   will   buy   where   the   largest 
stocks  of  such  rugs  are  shown,  both  for 
variety    and    because    prices    are    most 
reasonable    at    the' 'store    that   does   the 
heaviest    buying    and    most    selling-^the 
Mills  store,  in  this  case.     Not  only  can 
we  supply  every   desirable   size   in   car- 
pet rugs,  but  can  furnish  the  same  pat- 
terns in  small  sizes  down  to  door  mats 
and  hF.ll  runners.    This  makes  it  possible 
to  have  your  parlors  and  reception  hall 
carpeted  in  harmony— an  effect  difficult 
to   obtain   when   selecting   from   limited 


stocks.  You  will  be  surprised  to  learn 
how  little  difference  there  is  between 
the  prices  of  these  high-grade  rugs  and 
ordinary  kinds.— TA*  Mills  Co.,  Topeka. 

Little  prices,  big  values,  big  business — 
that's  an  abbreviated  history  of  our  suc- 
cess. Another  large  shipment  of  rugs — 
in  last  week;  selling  fast;  we  expected  it 
— they're  sure  to  go  when  people  know, 
and  it  seems  as  if  everybody  in  Trenton 
does  know.  Rug  stock— largest  in  the 
history  of  our  store,  hundreds  to  choose 
from,  all  very  handsome — weaves  that 
wear.  Here  is  how  we  price  them. 
These  mostly  Oriental  effects:  Royal 
Miltons  9x12,  $40  kinds  $33.50;  Royal 
Wiltons  9x12,  $45  kinds  $37.50.  All  other 
kinds  of  good  rugs  at  similar  reductions. 
—Judson  Hooper  ^  Co.,  Trenton,  N,  J, 

Lessening  the  labors  of  sweeping  means 
much  to  the  busy  housekeeper.  Distinct 
from  its  many  merits  as  a  durable  and 
attractive  carpet,  the  Brussels  makes  a 
strong  appeal  on  the  score  of  easy 
sweeping.  Dust  does  not  readily  work 
into  the  fabric  but  rests  upon  the  sur- 
face to  be  easily  removed  by  the  carpet- 
sweeper  or  broom.  All  that  a  carpet  can 
contribute  to  health  and  to  the  saving  of 
labor  in  the  home  is  found  in  the  Brus- 
sels. Our  stock  of  Brussels  carpets  is 
the  largest  in  Hartford. — Chas.  R.  Hart 
Co.,  Hartford,  Conn. 

See  the  new  Royal  Axminster  rugt — 
handsome  rugs,  suitable  for  the  parlor, 
library,  living  and  sleeping  room.  Each 
one  full  9x12  in  size.  Made  from  a  su- 
perior quality  of  Axminster  carpeting,  in 
handsome  designs  and  rich  border  effects. 
These  are  rugs  that  you  can  buy  with 
the  assurance  that  they  will  give  years 
of  solid  wear.  One  hundred  new  pat- 
terns are  here  that  are  sure  to  meet  with 
your  admiration — nothing  to  equal  ever 
under  $35.00.  Special  at  Rowland's  on 
easy  terms  of  ^.50  cash  and  $1.00  a 
vreek.—Rowland  |-  Co.*s  Big  Store, 
Mansfield,  Ohio, 

Extraordinary  values  in  rich  rugs. 
Here  for  your  selection  is  the  largest 
collection  of  beautiful  and  exquisite  rugs 
ever  shown  in  Hamilton.  Rugs  from  the 
far  East  bringing  much  of  its  mysticism 
and  inscrutable  charm  with  them.  Rugs 
from  Europe  woven  in  one  piece  by 
master  rug-makers.  Vast  assortments  of 
them  revealing  a  wealth  of  beautiful  new 
designs,  ideas  and  soft  harmonious  shad- 
ings, and  never,  we  think,  have  values 
been  so  good.  Visit  the  department  to- 
morrow and  let  the  rugs  speak  for  them- 
selves. Mere  words  cannot  convey  a  full 
realization  of  their  beauty.— TAo*.  C. 
Watkins,  Hamilton,  Can. 


HOUSE    FURNISHINGS    ADVERTISING 


71 


FLOOR  COVERING 


Our  entire  stock  of  oriental  rugs — the 
largest  in  the  West — is  included  in  this 
very  unusual  offer.  If  you  want  to 
pick  rugs  for  your  home  from  a  stock 
that  includes  nothing  but  the  gems  from 
the  Orient,  selected  by  our  own  buyer, 
imported  by  us  direct;  and  if  you  want 
to  pay  just  half  the  regular  prices,  come 
to  this  sale.  Our  rug  department  is  lo- 
cated on  the  top  floor,  and  there  is  no 
artificial  light  to  confuse  you  as  to  colors. 
— Los  Angeles  Furniture  Co.,  Los  An' 
geles,  Cal. 

We  are  showing  the  largest  and  best 
assorted  line  of  this  desirable  make  of 
rug  on  the  coast.  As  the  mill  has  over- 
sold on  this  line  of  rugs  and  withdrawn 
some  from  the  market  for  the  balance  of 
the  season  it  will  be  impossible  at  a  later 
date  to  procure  this  make  of  rug.  In 
addition  to  above  line  we  are  showing 
over  250  patterns  of  rugs  in  all  makes 
and   sizes. — Brewner's,  Sacramento,   Cal. 

We  are  prepared  to  furnish  any  size 
rug  wanted.  We  will  furnish  special  de- 
signs and  colorings  to  match  any  scheme 
of  interior  decoration.  We  have  Ax- 
minsters ranging  in  price  from  $15.00  to 
$80.00  a  square  yard — these  are  woven 
in  one  piece — any  size.  Our  regular  line 
of  Wiltons,  Axminsters,  velvet  and  Brus- 
sels rugs  are  shown  in  all  the  regular 
sizes.  The  spring  patterns  are  arriving 
daily.  Make  your  selections  early  and 
get  first  choice.  We  will  store  any  rug 
until  wanted. — The  Howard  Furniture 
Co.,  Lansing,  Mich. 

It's  useless  to  try  to  give  you  descrip- 
tions of  our  splendid  line  of  rugs.  The 
colors  are  so  pretty -r— so  beautifully 
blended — the  designs  so  striking — the 
whole  effect  so  handsome  and  rich — that 
we  simply  cannot  do  them  justice.  You 
must  see  them  yourself  to  appreciate 
their  beauty  and  goodness.  Then,  too, 
there  is  another  reason  why  we  want  you 
to  see  them — so  you  can  compare  the 
prices  with  the  rugs  themselves.  Side  by 
side,  they  will  speak  most  eloquently  of 
rare   values. — Vance-FitzOibbons,  Joliet. 

The  newest  carpets  make  a  handsome 
show.  There  are  scores  of  new  patterns 
and  new  colorings  which  charm  the  lover 
of  the  beautiful.  They  were  chosen  from 
the  mills  whose  goods  have  won  a  place 
in  the  front  rank,  and  the  patterns  are 
out  of  the  usual  run.  35  cents  to  $1.85 
a  yard.  Anybody  can  get  suited  from 
this  stock,  no  matter  what  price  it  is 
desired  to  pay. — Farrell's  Furniture 
News,  Trenton,  N.  J. 

A  mid-season  clearance  of  rugs.  The 
successful  selling  of  Oriental  and  Do- 
mestic rugs  by  Chandler  &  Co.  in  their 


large  rug  department,  the  best  lighted 
in  New  England,  during  the  past  two 
months,  has  been  for  a  new  department 
most  remarkable,  and  the  management 
has  had  no  time  to  sort  out  the  odd  ends 
accumulated  in  the  rapid  selling  which 
has  been  going  on.  The  condition  at  the 
present  time  is  such  that  this  classifica- 
tion must  be  made  and  with  it  goes  the 
clearance  of  every  odd  rug  in  the  stock, 
large  and  small.  A  full  list  cannot  be 
given  here.  The  following  suflficiently  in- 
dicates tfte  values  which  may  be  expected 
by  piix^mmtsc— Chandler  ^  Co.,  Boston. 

Great  interest  centering  in  the  big 
sale  of  carpets,  ru^  curtains  and  home- 
furnishings.  The  power  to  produce  ex- 
ceptional values  has  reached  a  very  high 
standard  at  the  Right  House — great  con- 
nections with  the  sources  of  supply,  im- 
mense orders  and  spot  cash  all  work  to- 
gether toward  the  lowering  of  price  bar- 
riers, the  raising  of  qualities  and  the 
power  to  give  exceptional  values.  Never 
was  The  Right  House  so  splendidly 
equipped  with  all  that  is  new  in  carefully 
selected  stocks  direct  from  the  best 
home-furnishing  producing  mills  of  the 
world.  In  Canada's  largest  cities  leading 
manufacturers  sell  to  two  or  three  lead- 
ing retail  establishments.  In  Hamilton 
they  sell  exclusively  to  this  store.  That 
explains  why  the  best  is  always  here  in 
greater  varieties  and  at  lower  prices 
than  many  stores  are  obliged  to  ask  for 
inferior  qualities. — Thos.  C.  Watkins, 
Hamilton,  Can. 

Sale  of  real  $25  rugs  for  $18.75.  This 
is  without  doubt  the  greatest  rug  op- 
portunity ever  offered  you — the  chance 
to  select  from  a  splendid  assortment  of 
desirable  patterns  between  forty  and 
fifty  of  them,  in  fact — at  the  bargain 
price  of  $18.75.  These  rugs  were  made  to 
sell  for  $25.00  and  they  are  a  regular 
$25.00  quality,  too.  They  are  full  9  feet 
by  12  feet  in  size,  perfect  in  every  de- 
tail and  the  patterns  are  handsome  floral 
and  oriental  designs  in  the  very  best  col- 
orings. There  are  axminsters,  brussels 
and  velvets  among  them  and  there  is  a 
big  enough  assortment  to  make  it  well 
worth  while  for  you  to  come  here  and 
see  them  if  you  are  interested  in  a  room- 
size  rug.  See  them  while  there  is  a  good 
assortment,  though,  and  get  your  pick 
of  the  best  patterns. — Lantz,  Mansfield. 

Axminster  rugs  are  the  most  popular 
of  all  floor  coverings  for  parlors — and 
no  wonder,  as  thev  are  woven  with  such 
a  soft,  deep  and  silky  pile,  which  lends 
itself  so  remarkably  well  to  color  treat- 
ment as  to  give  it  a  beauty  that  is  not 
obtained  in  any  other  weave. — Schune- 
man  ^  Evans,  St.  Paul,  Minn, 


FLOOR  COVERING 


7« 


HOUSE    FURNISHINGS    ADVERTISING 


Kermanshah  Ruffs.  The  weave  is  the 
finest  and  closest  known,  with  a  silkiness 
and  luster  of  the  pile  almost  equal  to 
silk,  and  quite  as  eflfective.  The  old 
rose  and  ivory  grounds  are  considered 
the  finest  product  of  the  Oriental  dyer. 
We  are  showing  many  fine  specimens, 
both  in  hearth  and  carpet  sizes.  Our 
east  window  contains  several  choice 
pieces  for  the  week's  exhibition.  The  en- 
tire spring  importation  of  Oriental  rugs 
and  carpets  now  on  exhibition.  Every 
known  desirable  weave  will  be  found  in 
the  stock.  The  number  of.  pij^ccs  shown 
is  probably  the  largest  ever  brought  in 
the  middle  west,  alid  every  rug  priced 
on  a  strictly  commercial  basis.  An  early 
inspection  solicited.  We  are  sole  agents 
for  the  Owen  Davenport  and  Bed  com- 
bined.—T/ie  Sterling  4;  Welch  Co.,  Cleve- 
land, Ohio. 

Having  just  received  another  large 
shipment  of  rugs,  we  wish  to  call  your 
attention  to  the  bright  new  patterns  and 
the  exceptionally  low  prices  we  quote.  It 
is  no  trouble  for  us  to  show  you  our 
complete  line  of  rugs,  as  we  have  just 
had  installed  one  of  the  latest  and  most 
complete  rug-showing  devices.  Do  not 
hesitate  to  come  in  and  look. — Frank 
iSanford  ^  Co.,  Springfield,  III. 

Great  Oriental  rug  sale.  Amazing 
price  concessions.  A  sale  of  this  sort 
to  exceed  our  own  expectations  must  in- 
deed present  unlimited  saving  procliv- 
ities. Among  the  lately  received  lots,  the 
following  two  special  items  are  strongly 
representative  of  unparalleled  savings. 
Actually  half  price.  They  are  the  con- 
tents of  two  more  bales  just  received. — 
Gimbel's,  Milwaukee,  Wis. 

Oriental  rugs  imported  by  Mr.  Dap 
Hapip  from  Constantinople,  on  sale. 
Hundreds  of  magnificent  oriental  rugs, 
beautiful  in  coloring  and  design,  have 
been  marked  at  prices  so  low  that  no  one 
wanting  superb  floor  coverings  can  af- 
ford to  miss  this  sale,  the  greatest  oppor- 
tunity of  the  year  to  secure  one  or  more 
pieces  for  the  parlor,  hall,  dining  room 
or  library.  Mr.  Dap  Hapip,  just  from 
the  Orient,  has  brought  to  Fargo  many 
beautiful,  antique  and  modern  pieces 
that  will  delight  the  eye  of  the  con- 
noisseur as  well  as  all  lovers  of  artistic 
rugs  from  Turkey  and  Persia,  whose 
beauty  is  everlasting. — Dap  Hapip, 
Fargo,  N.  D. 

The  new  Bromley  Royal  Smyrna  rug 
is  the  best  American  rug  on  the  market 
It  combines  beauty  and  originality  of 
design  with  splendid  wearing  qualities. 
The  rug  is  to  be  had  in  a  great  variety  of 
unusual  sizes,  making  it  very  useful.  Such 


sizes  as  4x7  feet  5x8  feet  and  6x6  feet 
are  to  be  had  in  addition  to  all  the  reg- 
ular standard  sizes,  and  we  carry  all 
sizes  and  patterns. — Mannheimer  Bros., 
iSt.  Paul,  Minn. 

After  stock-taking  rug  sale.  You  want 
to  save  about  one-third  on  Axminster 
rugs?  Here's  your  chance.  We  have 
just  been  through  our  stock,  have  picked 
out  twenty-five  splendid  weaves,  every 
rug  a  handsome  new  pattern — ^yours  for 
about  two-thirds  real  value.  Come  in 
to-day.  Look  them  over. — Judson 
Hooper  ^f  Co.,  Trenton,  iV.  J. 

Our  rugs  all  come  from  the  best  known 
manufacturers.  Commonplace  rugs  we 
never  buy.  Uncertain  qualities  are  not 
allowed  here.  They  must  l)e  artistic,  cor- 
rect in  detail,  absolutely  above  fault,  if 
we  are  to  show  them  at  any  price.  When 
prices  are  less  than  usual,  as  now,  you 
get  the  benefit  of  rugs  like  these. — Dari- 
son-Faxon-Stokes  Co.,  Atlanta,  Oa. 

Each  June  we  hold  a  sale  of  9xl;J 
rugs — a  most  important  sale,  being 
chiefly  of  our  own  regular  high  grade 
stock.  But  the  present  sale  will  differ 
somewhat  from  those  held  in  the  past. 
When  we  ordered  these  rugs  months  ago 
we  had  this  event  in  mind.  We  laid 
large  plans,  we  bought  liberally  and  when 
rug  prices  began  to  soar — we  were  safe. 
And  that  is  why  our  present  sale  will  be 
on  a  larger  scale  than  ever,  and  prices 
will  be  lower  than  ever.  Included  are 
carpet  size  rugs  of  great  elegance  and 
on  down  the  line  to  good  substantial 
rugs  of  every  day  character.  The  eight 
groups  below  will  give  you  an  idea  of 
how  we're  going  to  distribute  carpet 
size  rugs  during  the  next  three  days. — 
O.  Fox  i'  Co.,  Hartford,  Conn. 

Hug  fanciers  will  find  much  to  admire 
in  our  present  magnificent  stock  of  auth- 
entic examples  of  Oriental  rugs.  Newly 
arrived  shipments  have  brought  many 
specimens  of  great  beauty  and  interest, 
inspection  of  which  we  welcome.  Be- 
sides the  fact  that  the  Wanamaker  rug 
collection  is  second  to  none  in  America, 
in  variety  and  beauty  of  the  pieces  com- 
posing it,  there  is  to  be  noted  the  im- 
portant consideration  that  every  rug, 
whether  antique  or  modern,  is  genuine, 
and  priced  in  strict  relation  to  its  value. 
There  is  no  misleading  juggling  of  values 
— based  on  similarity  of  names,  but  ig- 
noring a  wide  variation  in  quality — to  be 
met  with  here.  The  rug  buying  public  is 
to  a  large  degree  dependent  on  some- 
body else's  statements ;  hence  rugs  should 
be  bought  from  a  store  that  can  be 
trusted.— JA*  Wanamaker  Store,  New 
York  City. 


HOUSE    FURNISHINGS    ADVERTISING 


73 


FLOOR  COVERING 


We  have  just  received  a  large  invoice 
of  Wilton's,  Axminsters,  velvets,  tap- 
estry with  border  to  match  in  patterns 
that  will  please  the  most  critical,  and 
with  the  latest  devices  for  fitting  and 
making  can  please  the  most  exacting. 
Our  line  is  large  and  complete  in  all 
patterns  with  stair  to  match  of  all 
grades.  Ingrains— we  are  showing  the 
most  catchy  patterns  and  with  the  large 
stock  to  select  from  you  will  be  easily 
pleased. — /.  Frederick  ^-  Co.,  Wooster,  O. 

All  who  see  our  great  Rug  Depart- 
ment (on  third  floor  of  new  building,  the 
finest  day  lighted  in  New  York),  with  its 
attractive  assortments  and  splendid 
values,  express  the  greatest  appreciation 
of  both.  Efforts  to  have  this  week's 
sales  eclipse  any  we  have  yet  known, 
show  in  the  matchless  ofl'erings  here  sub- 
mitted.— Uearn,  New    York  City. 

We  are  having  a  fine  business  because 
we  have  the  rugs  you  want,  at  prices  you 
can  afford  to  pay.  Don't  buy  before  you 
see  our  stock.  A  look  at  it  always  con- 
vinces of  the  fact  that  the  most  for  the 
money  is  here.— C.  F.  Wing,  New  Bed- 
ford, Mass. 

During  all  this  week  we  continue  our 
great  rug  sale.  Our  stock  comprises 
the  very  choicest  rugs  in  the  various 
Oriental  varieties,  from  small  and  me- 
dium sized  to  very  large.  A  specially 
fine  showing  in  large  Khivas  and  Cash- 
meres suitable  for  parlor  and  dining 
room,  and  an  equally  fine  lot  of  Antique 
Mossules,  Sennas  and  others  ot  moderate 
size.  Our  sales  during  the  past  week, 
owing  to  the  wet  weather,  have  been 
moderate,  so  your  opportunity  for  choice 
is  practically  as  good  as  a  week  ago. — 
Seeley-Mendenhall  Furniture  ^  Carpet 
Co.,  Kansas  City,  Mo. 

Bargains  in  Oriental  rugs.  Some  peo- 
ple have  an  idea  that  when  an  Oriental 
rug  is  offered  at  an  apparently  low  price 
it  must  be  a  "  bargain,"  no  matter  what 
the  quality,  colorings  and  general  condi- 
tion of  the  rug  may  be.  Long  experi- 
ence has  taught  us,  however,  that  unless 
an  Oriental  rug  is  good  it  is  not  a  "  bar- 
gain "  at  any  price.  In  our  opinion 
the  best  '*  bargains  "  in  Oriental  rugs 
are  good,  reliable,  and  artistic  rugs  at 
reasonable  prices,  and  that  is  the  kind  of 
**  bargains  "  we  are  offering  every  day 
and  which  has  made  our  store  the  "  Mec- 
ca "  of  genuine  "  bargain "  seekers  in 
Oriental  rugs. — Iran  Company,  Los  An- 
geles, Cal. 

One  of  the  largest  and  most  complete 
lines  of  rugs  ever  shown  in  Wooster.  The 
line  ranges  in  sizes  from  the  smallest 
door  mats  to  the  large  room  sizes.    They 


are  made  in  Wilton's,  body  Brussels,  Ax- 
minsters, velvets,  with  prices  and  quali- 
ties that  will  make  buying  easy  for  ev- 
eryone.—/. Frederick  ^  Co.,  Wooster,  O. 

The  other  opportunity  is  found  in  our 
stock  or  Oriental  rugs,  which  w^e  are 
selling  at  1-5  off  the  usual  low  prices. 
It  has  been  quietly  circulated  that  our 
oriental  rug  prices  are  absurdly  low,  and 
we  have  booked  far  more  business  in  the 
past  few  days  than  we  expected  to  han- 
dle. To  start  with,  our  marked  prices 
are  as  low  or  lower  than  you  find  in  the 
big  city  stores.  In  consequence,  when 
you  take  20  per  cent,  off,  you  secure  a 
genuine  bargam— the  kind  for  which  tliis 
store  is  noted.  Rugs  bought  at  this 
sale  will  be  worth  all  you  paid  many 
years  hence. — C.  F.  Wing,  New  Bedford. 

New  fall  rugs.  We  invite  you  to  look 
over  the  first  arrivals  of  new  fall  rugs. 
We  have  had  an  enormous  sale  of  rugs 
this  season  and  placed  large  orders  for 
fall  delivery — first  shipment  on  sale  to- 
day. Our  rug  stock  consists  of  rugs 
suitable  for  parlor,  library,  hall,  sit- 
ting room,  music  room,  dining  room, 
sleeping  room,  club  rooms,  office,  porch 
and  summer  cottage.  They  come  in  Ori- 
ental designs  two-toned  effects,  plain 
colors,  floral  designs.  If  you  have  a 
room  in  the  house  where  you  can  use  a 
rug  we  have  a  rug  suitable  for  the  place. 
We  carry  in  stock  carpet-size  rugs  4-6x 
7-6,  6x9,'  8-3x10-6,  9x12,10x14,  and  can 
furnish  any  size  wanted  up  to  15xlS.  We 
show  complete  lines  of  ingrain,  tapestry 
brussels,  l)ody  brussels,  velvet,  axminster, 
bundhar  wilton,  body  wilton  carpets. — 
Hills,  McLean  ^-  Haskins,  Binghamton. 

An  unusual  sale  of  Oriental  rugs.  We 
feel  safe  in  saying  that  a  more  complete 
variety  of  really  good  rugs  has  not  been 
brought  to  Milwaukee  for  years.  Not 
only  the  pleasing  designs,  but  the  prices 
are  attractive  to  bargain  hunters.  We 
have  also  a  few  very  rare  rugs  that  are 
seldom  found  in  any  selection.  An  early 
inspection  will  repay  you. — Clement,  Wil- 
liams ^  Co.,  Milwaukee,  Wis. 

Fine  qualities  of  seamless  Axminster 
room-size  rugs,  woven  by  the  celebrated 
firm  of  Templeton.  A  very  large  assort- 
ment of  rich  Oriental,  Persian,  Indian 
and  conventional  designs,  in  effective  and 
practical  shadings  and  color  combina- 
tions. The  ten  per  cent,  discount  is  off 
our  old  prices.  To-day' they  would  be 
worth  as  given  below.  These  fine  rugs 
are  in  small,  medium  and  large  room 
sizes,  and  are  woven  in  one  piece,  with 
plain  or  fancy  centers  and  exquisite 
border  eflfects.— TAo*.  C.  Watkitis,  Ham- 
ilton, Can. 


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74 


HOUSE    FURNISHINGS    ADVERTISING 


If  all  the  ladies  of  Detroit  could  see 
the  real  beauty  of  our  Oriental  rugs  and 
fully  comprehend  how  cheaply  we  are 
selling  them  it  would  not  be  necessary  to 
call  attention  to  them  a  second  time. 
"We  know  that  no  such  bargains  await 
purchasers  anywhere,  for  no  dealer  could 
sell  similar  pieces — every  one  is  guar- 
anteed— at  our  prices  and  make  one- 
half  their  expenses.  We  need  all  the 
cash  we  can  scrape  together  by  June 
10th.  That  is  why  we  are  just  now 
selling  the  finest  standard  weaves — Kir- 
minshahs,  Sarouks,  Tabriz,  Sennas,  Sere- 
bends,  etc.,  at  an  actual  saving  to  the 
buyer  of  from  35  to  50  per  cent,  on  the 
dollar. — Kaleel    B.    Bonahoon,     Detroit, 

Here  are  fifty  rugs.  Handsome  de- 
signs, priced  low.  You  cannot  buy  fur- 
niture at  this  store — we  specialize  on 
floor-coverings  exclusively.  You  cannot 
buy  our  goods  at  prices  asked  by  other 
stores — our  policy  is  to  sell  at  lower  fig- 
ures. Large  sales,  small  profits,  satisfac- 
tion or  money  back — that  has  made  our 
business  grow  and — we  are  now  closing 
out  fifty  rugs.  They  are  going  fasL 
They  are  bargains.  They  are  beauties. — 
Judson  Hooper  4r  Co.,  Trenton,  N.  J, 

Throughout  our  entire  stock  we  have 
reduced  the  prices  on  hundreds  of  rugs, 
all  sizes  and  grades,  and  this  offers  an 
opportunity  of  obtaining  an  oriental  floor 
covering  at  a  minimum  of  cost. — J,  H, 
Pray  ^  Sons  Co.,  Boston,  Mass. 

Beautiful  rugs  from  the  land  of  the 
inscrutible  Turk,  gems  of  the  Eastern 
rugmaker's  art.  They  are  exquisitely  rich 
and  effective.  We  show  a  large  assort- 
ment of  designs  and  colorings,  in  small 
prayer,  hearth,  small,  medium  and  large 
room  sizes.  These  were  bought  before 
the  great  price  advance,  and  are  now 
worth  twenty  per  cent.  more. — Thos.  C, 
Watkins,  Hamilton,  Can. 

"What  striking  nigs!"  This  and 
similar  exclamations  have  been  heard 
from  passers-by  during  our  window  ex- 
hibit of  Japanese  rugs  the  past  few 
days.  The  rugs,  while  Japanese  in  man- 
ufacture, are  truly  oriental  in  pattern 
and  coloring — such  as  are  in  great  vogue 
this  season  with  New  Yorkers,  who  find 
them  a  valuable  aid  in  artistic  summer 
furnishing.  They  are  attractive  not  only 
in  looks  but  in  price. — Howe  ^  Roger* 
Co.,  Rochester,  N.  Y, 

The  Japanese  not  only  imitate  the 
most  beautiful  designs  in  oriental  rugs 
with  absolute  fidelity,  but  they  get  the 
exact  shades  of  coloring.  Except  for 
the  texture  you  can  hardly  tell  at  a  short 
distance  a  $15  imitation  from  a  genuine 
$150  Turkish  rug.    Of  course,  they  don't 


wear  so  well.  If  they  did  they  wouldn't 
sell  for  a  tenth  of  the  cost  of  wool  rugs; 
but  they  are  good  enough  for  Summer 
cottages.— TAe  Wanamaker  Store,  Philor 
delphia.  Pa. 

Nobody  need  pay  much  more  than  half 
real  value  for  the  choicest  of  Persian 
Rugs  while  this  special  lot  lasts.  We 
secured  these  rugs  in  a  very  unusual 
way— through  an  Oriental  firm  of  bank- 
ers who  had  loaned  money  on  them  and 
had  to  take  the  Rugs.  Connoisseurs 
fully  realize  the  importance  of  the  event 
and  are  eagerly  taking  advantage  of  it. 
—Strawbridge  ^  Clothier,  Philadelphia, 

Carpet  Rugs  are  now  ready  for  your 
inspection.  Rich  colored  filling  and 
sightly  mattings  are  here  also.  Because 
rugs  are  easily  taken  up  and  cleaned 
and  are  quickly  transferable  from  room 
to  room  without  making  over — they  are 
gaining  in  favor  every  day.  They  have 
come  to  stay  and  we  are  fully  abreast  of 
the  times  with  ample  assortments  and 
moderate  prices. — C.  F,  Wing,  New  Bed- 
ford, Mass. 

It  is  good  news  to  lovers  of  these 
oddly  beautiful  floor  wears  from  the 
Orient  that  we  have  established  such  a 
perfect  system  of  gathering  and  dis- 
tributing them.  The  wisdom  of  engaging 
a  resident  buyer  in  the  Far  East  and 
bringing  the  Rugs  down  to  a  commercial 
basis  has  been  evidenced  by  the  unparal- 
leled selling  attending  this  Autumn 
trade  event. — Macy's,  New  York,  N.  Y, 

Rich  Rugs. — The  richest  room  covering 
is  a  rug.  No  seams — no  mismatching — an 
elegant  border  all  round.  Fashion  has 
spoken  strongly  on  the  subject  of  rugs» 
and  the  home  that  pretends  to  obey  her 
dictates  must  have  them. — Robert  Wright 
^  Co.,  Brockville,  Ont. 

You'll  not  realize  to  what  a  degree 
of  perfection  the  American  manufacturer 
has  brought  the  art  of  rug  making  until 
you  see  this  assembly  of  room  rugs. 
The  color  schemes  evidence  the  taste  of 
the  artist,  while  the  ingenuity  of  the 
clever  artisan  is  also  well  portrayed.  A 
particularly  desirable  point  about  these 
rugs  of  domestic  manufacture  is  that 
you  can  find  sizes  to  fit  any  size  space 
desired. — Joseph    Home    Co.,   Pittsburg, 

This  is  a  chance  such  as  we  have  rarely 
known  before,  and  which  is  not  likely  to 
be  matched  soon  again.  We  secured 
about  a  thousand  of  these  popular  and 
serviceable  Rugs  from  one  of  our  best 
manufacturers,  at  a  concession  that  en- 
ables us  to  make  the  very  liberal  reduc- 
tions told  of  below.  The  Rugs  are  of  the 
first  quality,  in  excellent  designs  and 
colorings. — Wanamaker,   New    York, 


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HOUSE    FURNISHINGS    ADVERTISING 


75 


Rugs!  Rugs!  Rugs!  Rugs  are  com- 
ing more  and  more  into  favor,  especially 
for  summer  cottages.  Cost  little,  look 
pretty,  no  trouble  to  buy,  no  trouble  to 
put  down,  easily  kept  clean  and  can  be 
rolled  up  and  packed  away  in  less  than 
no  time.  We  have  all  sorts.— The  Wana- 
maker Store,  Philadelphia,  Pa. 

Farrell's  meet  every  rug  requirement. 
Out  of  the  hundreds  that  are  on  view  it 
would  certainly  seem  to  be  impossible  to 
fail  to  suit  any  rug-buyer.  Whether  it's 
highest  quality  or  lowness  of  price, 
whether  in  the  modest  matting  rug  or  in 
the  finest  Wilton's,  we've  a  rug  here  to 
match  a  buyer's  needs. — Farrell,  Trenton, 

Special  Sale  Small  Oriental  Rugs  1-4 
Off  the  Marked  Selling  Prices. — These 
rugs  were  delayed  in  transit,  arriving  too 
late  for  the  trade  period  they  were  bought 
for.  The  backward  season  adds  to  the 
disadvantage  we  experience  by  that  delay 
in  getting  them  down  the  Mediterranean, 
and  across  the  Atlantic,  hence  this  re- 
duction.— Schlesinger  ^  Mayer,  Chicago, 

Two-Faced  Smyrna  Rugs. — "  Two- 
faced,"  in  this  case,  doesn't  imply  deceit. 
It  means  that  when  one  side  is  wrinkled 
with  age  the  other  comes  up  fresh  and 
smiling.  That's  why  lots  of  people  like 
them,  in  addition  to  their  other  good 
qualities.  The  colorings  are  soft,  rich 
and  beautiful. — Wanamakefs,  Philadel- 
phia, Pa. 

Rare  Rugs  from  the  Orient,  and  the 
Best  from  Domestic  Makers. — Art  lov- 
ers, connoisseurs  and  furnishers  in  gen- 
eral are  invited  to  come  and  see  an  ex- 
hibit of  rugs  from  sunrise  lands  such 
as  is  not  only  beautiful  and  complete 
but  most  artistically  unique. — Simpson 
Crawford  Co.,  New  York. 

New  Fall  Patterns  in  Rugs. — Choice 
styles,  beautiful  colors.  We're  getting 
the  new  fall  patterns  in  rugs  unusually 
early  this  season  and  they're  as  handsome 
as  they  are  early. — Los  Angeles  Furni- 
ture Co.,  Los  Angeles,  Cal. 

The  rugs  are  of  very  choice  designs 
that  can  be  traced  'way  back  when  Mo- 
hammed added  the  four  minarets  to  the 
Agia  Sofia  mosque  and  placed  the  cres- 
cent on  the  dome.  Each  rug  is  hand- 
made, possessing  an  individuality  of  de- 
sign distinctly  its  own,  besides  the  last- 
ing charm  found  only  in  hand-wrought 
fabrics.  For  rich,  harmonious  color  com- 
bination they  are  without  peer  in  the 
rug  world,  being  personally  selected  from 
hundreds. — The   T.   Eaton  Co.,   Toronto. 

A  large  importation  of  Orientals,  di- 
rect from  our  agent  at  Constantinople, 
came  in  in  time  to  take  a  place  in  the 
August  value-giving.     It  is  a  truly  won- 


derful collection  of  Oriental  weaver, 
unique  in  design  and  beautifully  colored, 
representing  every  district  of  Turkey, 
various  districts  in  East  India  and  sev- 
eral of  the  most  noted  rug-weaving  cen- 
ters of  Persia. — Macy's,  New  York,  N.  Y, 

H.  R.  Hatch  &  Company  believe 
their  line  of  Oriental  rugs  this  season 
cannot  fail  to  interest  every  family  in 
the  city  and  adjacent  towns  who  have 
homes  to  furnish  or  homes  already  fur- 
nished, that  need  replacing  with  new. — 
H,  R.  Hatch,  Cleveland,  Ohio. 

"  The  Rug  House."  The  new  rugs  are 
here,  and  more  are  coming  every  day. 
We  are  proud  of  our  stock,  for  never 
before  has  there  been  offered  in  Los  An- 
gles such  an  artistic  collection.  In  fine 
domestic  rugs  we  have  an  almost  endless 
variety — the  richest  and  handsomest  de- 
signs and  colors — every  standard  size 
both  small  and  large,  and  many  odd  sizes 
not  usually  carried  by  other  stores^ 
many  different  weaves — and  every  rug 
in  our  stock  is  an  ideal  of  its  kind,  and 
of  strictly  reliable  quality.  We  also 
have  a  very  fine  line  of  Oriental  rugs  of 
more  than  ordinary  merit. — Shirley,  Mc- 
Conney  ^  Fries,  Los  Angeles. 

The  fact  that  the  makers  can  seldom 
fill  more  than  a  third  of  their  orders  is 
evidence  enough  of  the  popularity  of 
these  rugs.  The  fact  that  our  assortment 
of  them  is  much  the  largest  and  finest 
we  ever  had — very  much  the  finest  in 
Brooklyn — is  news  that  will  interest  every- 
body. No  other  rugs  are  so  luxurious  in 
texture,  so  rich  in  coloring,  so  perfect  in 
reproduction  of  the  most  magnificent 
Orientals. — Frederick  Loesef  ^  Co,, 
Brooklyn,  N.  Y. 

In  order  to  impress  upon  the  public 
that  we  treat  our  Oriental  rugs  as  mer- 
chandise, subject  to  the  same  rules  which 
govern  prices  in  other  departments,  we 
make  the  following  prices,  which  are 
guaranteed  to  be  lower  than  any  other 
St.  Louis  house. — Trorlicht,  Duncker  ^ 
Henard,  St.  Louis,  Mo, 

The  attention  of  lovers  of  Oriental 
Rugs  is  called  to  the  unusual  beauty  of 
the  patterns  in  our  present  stock.  Many 
of  the  designs  and  color  combinations  are 
strikingly  beautiful.  The  superiority  of 
these  new  rugs  is  apparent  at  a  moment's 
notice. — Marshall  Field  ^  Co.,  Chicago, 

A  superb  collection  of  Oriental  rugs 
at  prices  far  below  their  real  value. 
Our  position  in  the  rug  market  gives 
decided  advantages  in  buying  and  sell- 
ing. Our  selections  for  fall  have  received 
the  most  favorable  notice  from  lovers 
of  Eastern  Rugs.— T^e  Chas.  R.  Hart 
Co.,  Hartford,  Conn. 


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76 


HOUSE    FURNISHINGS    ADVERTISING 


It  is  the  economy  that  justifies  this 
Oriental  Rug  Sale.  It  is  not  the  ordin- 
ary season  for  a  sale  of  this  character. 
But  when  one  of  the  foremost  inij)orters 
in  Manhattan  gave  us  the  opportunity 
to  take  our  pick  out  of  his  half  million 
dollar  stock  and  pay  him  so  much  under 
the  usual  price  that  we  could  retail  the 
rugs  for  just  about  the  actual  import 
cost,  it  was  a  chance  we  knew  would  be 
welcomed  as  it  has  been.  Every  Rug  in 
the  sale  is  a  gem — rich  and  perfect  and 
selected  for  beauty  of  design  and  color- 
ing. Not  in  many  years  have  we  had 
such  an  oflFering  to  make.  People  have 
been  coming  in  from  out  of  town  just 
to  make  selections. — Fred  Loeser  ^  Co., 
Brooklyn. 

Kashmir  Rugs. — Of  domestic  manufac- 
ture, in  the  Oriental  designs  and  color- 
ings, with  all  the  beauty  and  finish  of  a 
body  brussels  rug,  they  are  very  durable, 
lie  perfectly  flat,  and  are  in  all  respects 
the  very  best  low-priced  rug  ever  placed 
on  the  market.  We  have  the  finest  and 
largest  a^ssortment  that  this  or  any 
other  house  has  ever  shown  in  Hartford. 
—The  Chas.  R.  Hart  Co.,  Hartford. 

Some  of  our  new  autumn  styles  in  do- 
mestic rugs  are  already  in  stock — goods 
we  ordered  early  to  secure  important 
price  concessions.  We  have  decided  to 
make  an  advance  showing  of  several 
of  these  lines;  and,  to  make  the  display 
of  more  practical  interest,  we  shall  offer 
these  handsome  rugs  at  about  usual  fac- 
tory prices,  so  that  mid-summer  sale 
customers  may  feel  warranted  in  antici- 
pating their  autumn  needs.  We  mention 
three  very  attractive  new  lines. — Straw- 
bridge  ^  Clothier,  Philadelphia,  Pa. 

Ingrain  Art  Squares. — We  guarantee 
these  as  being  all  wool;  very  heaviest 
quality  and  extensive  variety  of  color- 
ings; just  the  floor  covering  for  a  Sum- 
mer home.  —  Siegel-Cooper  Co.,  New 
York. 

Royal  Wilton  Rugs  at  Big  Savings. — 
Wilton  rugs  may  be  termed  the  Orientals 
of  the  Occident,  so  rich  in  color,  design 
and  weave  are  they.  The  Royal  Wilton 
stands  first  among  all  machine-made  rugs. 
It's  a  rare  thing  to  find  them  under- 
priced.  Through  a  most  fortunate  pur- 
chase at  the  recent  trade  sale,  we  se- 
cured about  300  on  which  we  can  save 
you  exactly  25  per  cent — a  most  remark- 
able saving  on  so  staple  and  desirable  a 
commodity.  The  patterns  are  all  this 
spring's — and  are  very  rich  and  artistic. 
— Kaufman's,  Pittsburg,  Pa. 

Rugs  at  Cut  Prices. — Not  a  gingerly 
clipping  of  a  few  cents  off^  regular,  but 
such  a  deep  cut  that  the  manufacturer 


might  like  to  purchase  all  of  them  at  our 
present  prices  for  it  would  leave  him  a 
margin  to  again  sell  them  at  his  whole- 
sale prices.  If  you  have  a  rug  want,  now 
is  the  time  to  satisfy  it— W^.  V.  Snyder 
<^-  Co.,  Newark,  N.  J. 

Rugs  for  spring.  We  are  making  most 
thorough  preparation  for  the  new  sea- 
son. It  is  quite  impossible  to  make  this 
ad.  forceful  enough  to  cause  you  to 
fully  realize  the  enlarged  helpfulness  of 
this  place.  It  is  to  be  a  rug  season. 
There  is  more  rug  temptation  here  than 
you'd  possibly  imagine  even  with  most  ex- 
travagant ideas.  We've  almost  any  make 
of  rug  you  can  name.  Almost  any  size 
or  shape  you  can  ask  for.  Almost  any 
price  you  will  mention  betv.een  twenty- 
five  cents  and  fifty  dollars.  It's  a  long 
range  of  prices  and  kinds.  The  25  cent 
one  is  a  velvet  door  mat  fringed  16  by 
27  inches  and  worth  twice  25.  The  $50 
ones  are  elegant  Wiltons,  9  by  12  feet, 
and  thick  as  a  board.  The  variety  is 
abundant  at  each  and  every  between 
price,  and  not  a  make  among  them  but 
we  can  recommend  as  good  values.  You'll 
approve  of  our  prices.— irai7 e'*.  New 
Bedford,  Mass. 

Rugs  are  coming  more  and  more  into 
favor.  Cost  little,  look  pretty,  no  trouble 
to  buy,  no  trouble  to  put  down,  easily 
kept  clean.  We  have  all  sorts. — The  Col- 
orado Springs  Furniture  Company,  Col' 
orado  Springs,  Col. 

We  straighten  rug  stocks  just  as  we 
do  carpets — that's  how  each  season  we 
have  entirely  new,  fresh  showings  to 
choose  from.  Last  week  the  carpet  clear- 
ance brought  some  of  the  greatest  bar- 
gains and  decidedly  the  greatest  selling 
in  our  history.  To-morrow  the  rugs  will 
have  a  chance.  There  are  thousands  in 
the  sale.  They  are  the  best  product  of 
the  best  makers  in  America.  And  al- 
though carpet  and  rug  prices  will  be 
much  higher  in  the  fall — are  higher  now, 
in  fact — the  prices  on  these  rugs  are 
cut  to  an  average  third  under  the  old  low 
prices  here.  Nobody  with  a  floor  that 
would  look  better  for  a  rug  or  two  ought 
to  waste  this  chance  to  save. — Abraham  ^ 
Straus,  Brooklyn,  N.  Y. 

Beautiful  Rugs. — An  assortment  in 
which  good  taste,  artistic  colorings,  rich 
effects  and  practical  economy  are  skill- 
fully maintained.  If  you  want  a  simple, 
durable  little  rug  costing  from  one  to  five 
dollars,  you  may  count  on  getting  the 
most  for  your  money  here.  If  you  want 
fine  oriental  rugs,  costing  hundreds  of 
dollars,  count  on  finding  perfect  pieces 
and  rare  designs  here  in  abundance.— 
Los  Angeles  Furniture  Co.,  Los  Angeles, 


HOUSE    FURNISHINGS    ADVERTISING 


7T 


FLOOR  COVERING 


.  Rugs  are  the  Ideal  floor  covering.  No 
seams,  no  mismatching,  an  elegant  bor- 
der all  round.  Fashion  has  spoken  de- 
cidedly on  the  subject  of  rugs  and  the 
home  that  obevs  her  dictates  will  have 
them.  They  are  far  easier  handled  than 
carpets,  easier  fitted  and  more  econom- 
ical in  every  way. — Bobt.  Wright  ^  Co., 
Brockville,  Ont. 

Get  a  Steamer  Rug. — The  experienced 
traveler  knows  full  well  the  infinite  uses 
to  which  these  woolen  squares  may  be 
put;  about  one's  shoulders  on  a  windy 
day;  wrapped  about  one's  feet  when  the 
day  is  cool;  spread  on  the  sand  or  in  the 
woods  on  outing  days — many  ways  that 
suggest  themselves  at  once. — Abraham  ^ 
Straus,  Brooklyn,  N.  Y. 

It  is  an  odd  time  to  offer  Oriental 
Rugs,  when  the  heat  has  driven  many 
buyers  from  city  to  country  homes  and 
ci^  furnishing  plans  are  hardly  to  be 
considered  for  a  few  months,  at  the 
least.  Yet  the  visible  success  of  this 
midsummer  event  is  a  tribute  to  the 
extraordinary  values  it  offers.  The  low 
prices  establish  a  new  record  for  high 
class  Rugs,  and  at  any  season  of  the  year 
they  would  guarantee  sale  success.  Those 
whose  knowledge  of  Oriental  Floorwear 
fits  them  to  be  good  judges  are  Invited 
to  Inspect  and  profit  by  this  superb  dis- 
play. Those  who  admire  Rug  beauty  yet 
know  little  of  the  intricacies  of  the  ori- 
ental rug  business,  may  buy  just  as 
safely  and  as  profitably. — Macy's,  New 
York, 

Annual  Spring  Sale  of  Oriental  Rugs. 
The  art  of  the  East  in  ascendency.  Rich 
treasures  at  poor  prices.  Imagination 
figures  with  so  much  force  In  art  that 
e^'en  the  reducing  of  a  price  often  takes 
away  the  charm  for  some  people.  You 
couldn't  take  away  the  Oriental  charm 
from  the  collection  of  rare  rugs,  even  if 
it  were  possible  to  cut  the  prices  lower 
than  we  have.  We  open  this  annual 
sale  to-morrow  morning  with  wider  true 
art  interest  for  every  rug  lover  than  ever 
before,  and  with  merchandising  advan- 
vantages  that  no  rug  connoisseur  can  af- 
ford to  overlook.  The  whole  sale  is 
almost  a  paradox,  inasmuch  as  art  per- 
vades it  to  such  an  extent  as  almost  to 
exclude  the  commercial  side,  and  yet  the 
commercial  side  is  so  masterfully  handled 
as  to  subordinate  the  art.  W^e  have 
never  bullded  so  well  for  you. — Frederick 
Loeser  |-  Co.,  Brooklyn,  N.  Y, 

Oriental  rugs  reduced  a  third  to  nearljr 
half.  An  Oriental  rug  and  a  painting 
are  a  good  deal  alike  In  their  relation  to 
art.  Indeed,  with  the  Eastern  weavers 
these  color  harmonies,  no  two  of  which 


are  exactly  alike  in  all  the  world,  take 
the  place  of  paintings  and  of  written 
history.  So  perhaps  it  is  natural  that  in 
many  stores  the  price  represents  the 
seller's  idea  of  the  buyer's  ability  to  buy. 
Because  in  the  Abraham  &  Straus  store 
prices  on  Oriental  rugs,  as  on  all  other 
merchandise,  have  represented  a  fair 
profit  merely,  this  store  has  come  to  be 
widely  known  as  the  most  economical 
place  to  buy.  Choice  is  always  wide,  al- 
ways fine. — Abraham  ^  Straus,  Brook- 
lyn, N.  Y. 

Don't  be  hasty  in  the  Iruying  of  Ori- 
ental rugs.  It  Is  a  question  not  to  be 
decided  in  a  moment.  Time  for  the  con- 
sideration of  quality,  the  colors  and  the 
design  is  absolutely  essential.  An  Ori- 
ental rug  is  an  article  of  value,  because 
of  its  durability,  not  necessarily  expen- 
sive, but  the  expenditure  required  is  fre- 
quently large,  and,  considering  the  ques- 
tion from  a  purely  commercial  point  of 
view,  the  selection  should  not  be  made 
hastily.  Another  very  important  point 
to  consider  Is  the  color  harmony,  and 
whether  it  contains  the  shades  most  likely 
to  make  its  future  use  valuable  in  your 
decorative  schemes.  Hastv  selection  Is 
oftentimes  responsible  for  repenting  at 
leisure. — The  David  C.  Beggs  Company,. 
Columbus,  O. 

In  placing  orders  for  fall  rugs  we  de- 
cided to  do  something  unusual — some- 
thing that  would  cause  a  profound  sen- 
sation. To  this  end  we  ordered  several 
hundred  of  the  handsomest  styles  for  im- 
mediate delivery,  and  propose  to  offer 
them  to-morrow  at  a  price  sufficiently 
low  to  create  a  keen  demand  and  estab- 
lish a  precedent  for  'tween-seasons  rug 
selling.  This  sale  Is  probably  not  calcu- 
lated to  appeal  so  strongly  to  your  Im- 
mediate needs  as  to  your  foresighted- 
ness  and  sense  of  economy.  Savings  of 
one-quarter  and  over  on  rugs  of  ad- 
vanced design  and  unimpeachable  quality 
are  surely  Incentive  enough  for  anyone 
to  buy  now.  Owing  to  the  extreme  reduc- 
tions rugs  purchased  during  this  sale 
cannot  be  held  for  future  delivery. — 
Bamberger's,  Newark,  N.  J. 

Activity  In  the  rug  store.  Lucky  is  the 
man  or  woman  who  can  find  excuse  for 
Indulging  in  one  of  the  Oriental  rugs 
embraced  in  the  following  special  offer- 
ings. But  excuse  is  needless  when  prices 
and  quality  join  hands  to  form  a  coali- 
tion that  results  so  greatly  to  your  ad- 
vantage. Experience  in  rug  buying  is 
not  needed  at  a  store  such  as  this,  where 
you  know  that  each  article  is  priced 
on  a  strictly  commercial  basis,  and  in 
this  instance  lower  than  the  real  value.- ^ 
Siegel  Cooper  Co.,  New  York, 


FLOOR  COVERING 


78 


HOUSE    FURNISHINGS    ADVERTISING 


There  are  two  ways  of  selling  oriental 
rugs.      One   way   is   to   charge    the   cus- 
tomer all  that  he  will  stand  and  the  other 
way   is  to  sell  the  gmnls  for  what  they 
are  actually  worth.     We  choose  to  handle 
them   according   to   the   latter    plan,   al- 
though we  are  aware  that  it  is  not  pop- 
ular   with    dealers,    generally,    who    sell 
these  goods.     We   have  never  been  able 
to  understand  why  people  should  l)e  ex- 
l>ected  to  })ay  exorbitant  prices  for  for- 
eign rugs  any  more  than  they  should  for 
furniture,  carpets  or  draperies.     You  can 
buy  rugs  of  us  cheaper  than  of  anybody 
■else  hereabouts.    You  will  readily  under- 
stand  that   we  can   afford   to   sell   them 
much   more   cheaply   than   a   dealer   who 
depends  entirely  upon  this  one  line  for 
his  entire  Imsiness,  or  the  one  who  sells 
rugs  that  belong  to  somebody  else.    Con- 
signed   rugs    must    always    be    sold    at 
higher  prices  than  those  that  have  l)een 
bought  outright,  owing  to  the  additional 
profit   that    they   must   l>ear.     Our   rugs 
were  selected  from  the  stock  of  the  larg- 
est   and   most    reliable    importer    in   the 
country.     We   own   them.     We  can   sell 
them  at  any  price  that  we  please  and  it 
pleases  us  to  sell  them  lower  than  any- 
body  else    in    Bangor.      Our   stock   em- 
1) races  all  the  desirable  kinds  and  every 
piece  is  perfect  in  every  way.     Our  low 
prices  are  not  for  a  week  or  for  a  month, 
neither  do  we  make  any  excuses  for  them. 
You  will  always  be  able  to  buy  oriental 
rugs   at  this  store  and  you   will   always 
be  able  to  buy  them  at  right  prices,  for 
just   what   they   are   worth.     When   you 
want    rugs   come   and   see   us,   please. — 
^'handler  cj-  Co.,  Bangor,  Me. 

Since  the  middle  of  May  we  have  kept 
the  workroom  busy  making  rugs  from 
the  remnants  of  carpets  we  had  in  stock. 
These  rugs  are  piling  into  the  depart- 
ment at  rate  of  a  half  dozen  or  more 
^ach  day.  The  first  lot  will  go  on  sale 
to-morrow  at  most  remarkable  prices. 
"We  have  taken  as  much  off  the  prices 
of  these  made  rugs  as  we  would  have 
had  to  reduce  the  prices  to  sell  the  rem- 
nants of  carpets.  The  work  didn't  cost 
us  much.  There  was  no  freight  to  pay 
from  some  far  Eastern  factory.  The 
rugs  are  splendidly  made;  handsome  pat- 
terns; the  prices  are  more  interesting 
than  we  have  made  on  the  same  quality 
of  rugs  at  any  time  this  season. — Jones 
Dry  Goods  Co.,  Kansas  City,  Mo. 

A  large  importation  of  Orientals,  di- 
rect from  our  agent  at  Constantinople, 
came  in  in  time  to  take  a  place  in  the 
August  value-giving.  It  is  a  truly  won- 
derful collection  of  Oriental  weaves, 
unique  in  design  and  beautifully  colored, 
representing   every   district   of   Turkey, 


various  districts  in  East  India  and  sev- 
eral of  the  most  noted  rug-weaving  cen- 
ters of   Persia.— 3/arj/'*,  Sew   York. 

Nine  by  twelve  feet  in  size;  strictly 
all  wool  and  reversible;  Oriental  and 
Persian  designs;  very  rich  colorings. — 
Adams  Dry  Goods  Co.,  New  York,  N.  Y. 

This  is  a  chance  such  as  we  have  rarely 
known  l)efore,  and  which  is  not  likely  to 
be  matched  soon  again.  We  secured 
about  a  thousand  of  these  popular  and 
serviceable  Rugs  from  one  of  our  best 
manufacturers,  at  a  concession  that  en- 
ables us  to  make  the  very  liberal  reduc- 
tions told  of  below.  The  Hugs  are  of  the 
first  quality,  in  excellent  designs  and 
colorings. — Wanamaker,  New  York. 

The  demand  for  rugs  this  spring  will 
be  enormous.  Being  used  more  and  more 
instead  of  carpets.  They're  cleaner  and 
they're  cheaper  too  than  carpets.  Cheaper 
because  you  can  take  them  up  often. 
Distributes  wear  and  tear  to  do  that  so 
a  rug  won't  be  dingy  and  worn  in  the 
spots  that  are  walked  on  and  as  good 
as  new  in  unused  places.  Because  of  a 
particularly  lucky  cash  purchase  made 
when  the  wholesale  rug  business  was  slug- 
gish, we  are  in  a  position  to-day  to  get 
standard  rugs  to  you  at  the  old  prices. 
And  in  some  instances  lower.  This  no- 
table sale  of  rugs  starts  Tuesday  morn- 
ing. Among  the  big  values  will  be: 
Handsome  American-Oriental  rugs.  We 
hyphenate  the  name  of  these  rugs  be- 
cause they're  made  by  a  Philadelphia  rug 
maker  and  because  they  are  for  all  the 
world  like  Oriental  rugs  in  coloring  and 
patterns.  They're  rich  in  color  effects 
and  the  colors  too  are  beautifully 
blended.  Indeed  with  certain  of  the 
patterns  only  a  connoisseur  could  know 
at  a  glance  that  it  was  not  a  genuine 
Oriental  rug.  The  fringe  is  very  cleverly 
copied.— r^e  Gamble-Desmond  Co.,  New 
Haven,  Conn. 

Dog-days  have  gone !  "  Rug-days  ** 
are  here.  As  Cleveland  people  grow 
more  and  more  into  the  habit  of  refur- 
nishing their  homes  in  the  fall  (instead 
of  spring)— thus  following  the  Eastern 
custom — we  find  our  business  in  carpets, 
rugs  and  curtains  growing  larger  in  the 
fall  months.—//.  H.  Griggs  Company, 
Cleveland,  Ohio. 

Many  are  profiting  by  our  low  prices 
on  all  kinds  of  domestic  rugs.  Best 
quality  Smyrna  rugs,  at  absolutely  the 
very  lowest  prices  possiWe;  simply 
dropped  patterns,  and  for  that  reason 
only  are  we  able  to  offer  them  at  less 
than  you  would  pay  elsewhere  for  a 
cheaper  grade.— Waite's  Carpet  Hall, 
Neip  Bedford,  Mass. 


FLOOR  COVERING 


HOUSE    FURNISHINGS    ADVERTISING 


Here  you  will  find  fine  Oriental  rugs. 
Our  buyer  made  personal  selections  from 
the  European  markets.  Every  rug  we 
display  is  here  because  expert  and  artis- 
tic judgment  found  something  of  true 
merit  in  it— Emery,  Bird,  Thayer  4;  Co., 
Kansas  City,  Mo. 

Rousing  Sale  of  Rugs.  An  Opportun- 
ity Not  to  be  Missed. — Tacoma  women 
who  are  on  the  alert  to  embellish  their 
homes  at  a  little  cost  will  do  well  to  see 
these  rugs.  No  such  offering  of  rug 
values  has  ever  occurred  in  Tacoma  this 
season.  It  is  an  offering  made  in  order 
to  get  you  acquainted  with  our  rug  and 
drapery  department— Rhodes  Bros.,  Ta- 
coma, Wash. 

Rare   Rug   Art   from  the  Orient.— In 
our  great  rug  hall  on  the  second  floor  of 
the   Wabash   avenue   store   are   gathered 
the  richest  treasures  of  the  textile  art  of 
the  far  East.    In  a  magnificent  profusion 
one  sees  the  rich,  soft  colorings  and  in- 
tricate  yet    incomparably    beautiful    de- 
signs   characteristic    of    the    Mussulman 
craftsman — a  luxurious  exposition,  whose 
magnificent  harmonies  of  color  and  pat- 
tern awake  the  connoisseur   in   Eastern 
lore  to  lavish  tributes  of  praise.     Here 
are    rugs    the    art   of   producing   whose 
soft,  shimmering  surface  is  handed  down 
from   father  to  son  in  some  little  Per- 
sian   village  —  rugs     wrought    on    rude 
looms,    meaning    years    of    labor— rugs 
from    our    own     factory    in    Strinagar, 
Kashmir,  India,  and  rugs  whose  majestic 
luxuriance  speaks  of  their  source  in  the 
bazaars  of  Constantinople  and  Teheran. 
W'onderful,  indeed,  is  the  variety  of  pat- 
terns woven  upon  the  soft,  mellow  back- 
grounds, and  fascinating  their  story;  for 
into   most   of   them   is   inwrought   some 
mystic   meaning— historical,   religious   or 
biographical.     This  is  the  most  complete 
and  magnificent  showing  of  Oriental  rugs 
ever  brought  to  America.    The  perfection 
of  our  rug  buying  organization  and  tht 
extent  of  our  rug  business  enable  us  to 
offer  these   rare   gems  of  rug  art   very 
much  lower  than  those  which  come  to  this 
country    through    the    usual    channels. — 
Mandel  Bros.,  Chicago,  III. 

Oriental  Rugs  Priced  at  Sale  Figures. 
— Oriental  Rugs  take  their  value  from 
their  beauty— from  the  skill  and  ideas  of 
the  weaver— not  from  the  amount  of  time 
and  labor  spent  on  them.  If  time  and 
labor  were  to  govern  cost  we'd  find  many 
of  the  most  ordinary  specimens  far  out 
of  reach  of  reason.  It's  a  study  to  value 
Oriental  Rugs.  WeVe  mastered  it— for 
our  benefit  and  yours.  We  know  what 
to  buy  and  what  to  pay  for  it.  We 
buy  specimen  rugs.  We  buy  as  mer- 
chants and  take  advantage  of  every  cir- 


cumstance that  can  tend  to  lower  price. 
We  claim  to  show  more  Oriental  Rugs 
than  can  be  seen  in  the  combined  stock^j 
shown  in  Washmgton  —  and  they're  the 
gems  of  Oriental  weaving.— IF.  B.  Moses 
^  Hons,   Washington,  D.  C. 

Fine  Oriental  Rugs.— A  Show  for  Art 
Lovers.— Do  you  know  that  the  greatest 
painters  often  get  their  inspiration  from 
these  rugs?— from  the  soft,  warm  colors 
that  come  straight  from  the  heart;  for 
the  rugs  are  made  by  poor,  suffering,  ig- 
norant women  who  can  neither  read  nor 
write.  Is  it  anything  short  of  genius 
when  people  under  such  conditions  con- 
ceive and  work  out  color  combinations 
so  daring  that  a  trained  artist  shrinks 
at  the  mere  mention— yet  applauds  the 
finished  work!  The  rugs  now  on  show 
are  perhaps  the  most  beautiful  we  have 
had.  We  have  taken  pains  to  get  the 
rare  and  unusual,  rather  than  the  con- 
ventional, and  there  are  more  quaint, 
queer,  wild  designs  here  than  you  will 
find  anywhere,  we  think.  Our  stock  is 
especially  strong  in  carpet  rugs— we  are 
quite  sure  that  we  have  the  best  and 
largest  variety  of  these  in  the  State. 
Won't  you  see  ihem?—S chipper  ^  Block, 
Peoria,  III. 

Rug  selling  that  brings  choicest  rugs 
within  the  reach  of  every  one.— Roths- 
child ^  Co.,  Chicago,  III. 

Rugs  from  the  Orient.— Our  Oriental 
rug  stock  is  the.  largest  and  most  com- 
plete we  have  shown.  Several  recent 
shipments  have  brought  to  us  some  espe- 
cially fine  specimens  of  the  work  of  the 
rug  makers  of  the  Far  East.  Particu- 
larly would  we  call  your  attention  to  our 
India  rugs  in  carpet  sizes,  in  which  we 
show  a  fine  line  of  colorings,  from  .the 
dainty  French  effects  in  ivory,  blue,  rose 
and  green,  and  the  dark  reds,  blues  and 
green  shades,  suitable  for  living  rooms, 
dining  rooms  and  dens.— The  Crescent, 
Upokane,  Wash. 

Our  rug  department.  The  rugs  we 
sell  display  that  exceptional  quality  and 
good  taste  which  only  the  best  of  ma- 
terials and  workmanship  can  convey. 
Shoddy  rugs  made  of  cheap  materials 
have  no  place  in  this  establishment.  We 
carry,  moreover,  the  largest  and  most 
select  variety  of  floor  coverings  to  be 
found  in  Kansas  City,  and  nowhere  else 
will  you  be  able  to  buy  like  qualities  at 
the  prices  we  sell  them.  While  we  carry 
the  highest  grade  of  rugs  obtainable,  our 
prices  are  not  high.  We  ask  the  same 
prices  for  these  better  grades  of  rugs 
that  are  asked  at  other  places  for  the 
more  common  grades. — Duf  ^-  Repp, 
Kansas  City,  Mo, 


FLOOR  COVERING 


80 


HOUSE    FURNISHINGS    ADVERTISING 


Even'  resident  of  this  city  or  suburbs 
who  can  possibly  do  so  should  lay  aside 
all  other  business  and  attend  this  ex- 
traordinary sale  of  rugs  to-morrow. 
Here's  a  genuine  saving  of  almost  fifty 
cents  on  the  dollar  on  as  pretty  a  lot  of 
Smyrna  rugs  as  you've  ever  laid  eyes  on. 
Our  buyer  picked  up  this  lot  of  rugs  on 
a  recent  trip  East  at  a  big  trade  sale  of 
rugs,  and  the  price  at  which  he  bought 
same  enables  us  to  sell  these  rugs  at 
about  what  other  merchants  pay  for 
them  at  wholesale.  The  lot  consists  of 
about  four  hundred  handsome,  all-wool, 
reversible  Smyrna  rugs,  in  rich,  bright 
patterns  and  color  schemes.  Many  ex- 
quisite Oriental  patterns  and  designs  in 
the  assortment. — /.  M.  High  Co.,  At- 
lanta, Ga. 

These  rugs  have  just  arrived  from  the 
Orient  and  consist  of  the  rarest  designs 
— well  worthy  a  visit  of  the  connoisseur. 
We  imported  these  fabrics,  and  they 
were  selected  by  our  own  representatives 
with  the  most  critical  care.  Only  a  per- 
sonal examination  can  furnish  you  with 
a  full  impression  of  these  most  beautiful 
rugs  and  choice  designs. — T.  Kelly,  New 
York,  N.  y. 

An  outpouring  of  American  rugs  at 
clearance  prices.  Perhaps  you  know  their 
given  names  better — Axminster,  Smyrna, 
Wilton — the  bread-and-butter  of  the  rug 
business,  and  as  staple  as  that  combina- 
tion. But,  for  all  of  that,  manufactur- 
ers try  to  bring  variety  into  this  "  staple- 
ness  " — new  patterns,  new  qualities,  any- 
thing for  the  sake  of  newness.  So  rugs 
are  multipled  in  the  land — one  sort  re- 
places another;  the  displaced  lines  must 
be  closed  out.  Add  to  that  the  constant 
breaking  up  of  rug  "  sets " — i.e.,  site- 
lines,  which  have  to  be  discontinued — and 
the  fact  that  we  have  helped  one  of  our 
principal  manufacturers  to  make  a  clear- 
ance of  his  "  left  out  '*  Brussels  rugs, 
and  you  can  easily  see  whence  we  derive 
a  substantial  mass  of  excellent  material. 
— Wanamaker,  New  York,  N.  F. 

This  great  collection  of  rugs  repre- 
sents a  limitless  assortment,  every  one 
selected  by  an  expert  for  intrinsic  worth. 
They  comprise  Persian  rugs  from  Ispa- 
han, Suttanbad  and  Ferehan,  Daghes- 
tans,  Kazaks,  Shirvans  and  Kabistans 
made  by  the  many  tribes  who  inhabit  the 
Caucasus  Mountains  of  Europe.  Turco- 
man rugs  from  Bokhara  and  Beloochi- 
stan.  Turkish  rugs  from  Anatolia, 
Ghiordes  and  Konieh  representing  every 
rug-weaving  district  of  the  Orient.  Ev- 
ery rug  is  marked  in  plain  figures.  There 
are  no  fictitious  values,  as  art  sentiment 
and  fairy  tales  which  may  serve  others 
as  a  blind  for  exorbitant  prices  have  not 


influenced  our  judgment  of  values. — Bar- 
ney's,  Schenectady,  N.  Y. 

In  our  large  carpet  display  room  we 
are  now  showing  an  unusual  line  of  large 
floor  rugs — probably  the  finest  assort- 
ment ever  brought  to  Joliet.  It  does  not 
need  special  experience  to  appreciate 
the  values.  In  every  way  these  rugs  are 
exceptional — in  quality,  texture,  coloring, 
design.  We'd  like  to  have  you  see  them. 
We  think  you  will  b-e  so  pleased  with  the 
patterns  that  you  will  not  be  satisfied  un- 
til you  have  at  least  one  of  the  rugs  in 
your  home.  And  the  prices  are  not  great, 
but  rather  very  reasonable. — Vance-Fitz 
Gibbons  Furn.  Co.,  Joliet,  III. 

One  of  the  housewife's  anxieties  that 
come  with  the  spring  is  the  question  of 
floor  covering.  Old  carpets  or  rugs  must 
be  replaced  and  the  problem  of  combin- 
ing utility  and  artistic  effects  is  up  for 
solution.  There  are  an  even  hundred  of 
oriental  carpets.  Afghans,  Persians  and 
Indias,  that  more  than  a  hundred  house- 
wives are  waiting  to  hear  about.  The 
sizes  of  these  wonderful  rugs  run  from 
6x9  to  l;i?xl5  feet,  and  the  designs  and 
their  colorings  are  of  the  richest  and 
deepest  tones  known  to  the  wonderful 
wizards  of  colorings — the  Orientals. 
Time  has  been  allowed  to  add  his  mel- 
lowing touch  to  these  already  perfect 
creations. — Abraham  ^  Straus,  Brook^ 
lyn,  N.  Y. 

Rugs  for  summer  use.  Each  season 
brings  forward  new  ideas  in  floor-cover- 
ings for  summer  homes  and  cottages.  A 
great  deal  of  intelligence  and  artistic 
skill  has  been  applied  to  the  designing 
and  producing  of  rugs  that  add  to  the 
attractiveness  and  comfort  of  the  sum- 
mer house.  Our  stocks  present  the  best 
from  all  the  important  manufacturers. 
The  rugs  are  shown  in  all  sizes,  and  many 
varieties  of  novel  efl'ects  and  colorings. — 
John  Wanamaker,  New   York,  N.  Y. 

It  is  not  too  soon  to  prepare  for  sum- 
mer. It  is  an  acknowledged  fact  that  the 
Orientals  know  how  to  keep  cool  and 
comfortable  better  than  any  other  peo- 
ple. We  are  now  displaying  samples  of 
our  new  importations  for  this  season** 
business. — A,  A.  Vantine  ^  Co.,  New 
York. 

We  don't  believe  there's  a  rug  demand 
you  can  make  on  us  that  won't  be  fully 
met  by  the  rugs  in  the  bargain  list.  It 
was  a  purchase — an  unusual  purchase- 
unusual  in  the  amount  of  the  goods,  the 
choiceness  of  the  goods  and  the  price. 
But  be  quick  to  accept  its  offers,  for 
there  are  many  beside  yourself  who'll  rec- 
ognize the  values  and  advantages. — W.  B. 
Moses  4'  Sons,  Washington,  D.  C. 


HOUSE    FURNISHINGS    ADVERTISING 


81 


GLASSWARE 

She — ''  Why  does  the  bridegroom  always  seem  to  enjoy 
his  wedding  breakfast  so  much?  " 

He — "  I  suppose  because  it  is  too  early  for  his  wife  to 
begin  throwing  plates" — Yonkers  Statesman. 


After  all  what  make  a  table  look 
brighter  and  more  inviting  than  a 
sprinkling  of  crystal  glassware  ?  We 
have  been  unpacking  a  beautiful  line 
of  these  goods  this  week  and  they  are 
now  shown  at  the  Glar:v/are  Depart- 
ment—fi'ay-IT-^ay,  York,  Pa. 

Adorn  your  table  and  sideboard  with 
this  handsome  yet  economical  press-cut 
glassware.  It's  beautiful.  Wash  in  hot 
water  and  polish  carefully — sparkles  like 
cut  glass.— r^e  Uth  St.  Store,  New 
York,  N.  Y. 

A  Fourth  of  July  Boom  in  Tumblers. 
— Monday  morning  we  began  a  sale  of 
these  seasonable  goods  which  is  scatter- 
ing them  in  true  cannon-cracker  style. — 
Brinsmaid  S[  Co.,  Des  Moines,  la. 

Colonial  glass,  French  china.  A  per- 
fect reproduction  of  the  beautiful  de- 
signs of  our  early  colonial  days. — 
Schlesinger  ^  Mayer,  Chicago,  III. 

No  other  article  of  glassware  is  in 
such  immense  and  universal  demand  as 
Table  Tumblers  and  so  it  is  perhaps  na- 
tural that  prices  seldom  vary.  A  cut  of 
even  two  cents  a  dozen  on  the  wholesale 
price  is  enough  signal  to  set  every  dealer 
in  the  country  to  loading  up  to  his  full- 
est capacity.— Frecfen'c*  Loeser  ^  Co., 
Brooklyn,  N.  Y, 

The  sale  of  glassware  has  begun  with 
unprecedented  success.  Little  wonder; 
consider  the  prices.  This  stock  is  the 
surplus  of  the  best  crystal  maker  in  the 
country  and  probably  the  best  factory 
in  the  whole  Glass  Association.  By 
agreement  we  are  not  allowed  to  men- 
tion name.  This  glassware  is  all  thin 
blown  crystal— Gimbel  Bros.,  Milwau^ 
kee.  Wis. 

While  this  popular  glassware  is  ex- 
tensively used  on  account  of  its  durabil- 
ity as  a  substitute  for  finer  glassware 
in  summer  it  is  used  by  others  at  all 
times  simply  because  of  its  inherent 
beauty  and  quaint  design.— Dw/m  ^ 
Martin  Co.,  Washington,  D.  C, 

A  Tumble  in  Tumblers  from  35c.  to 
24c.  a  Dozen. — Two  thousand  dozen 
pressed  glass  water  tumblers,  with  imi- 


tation cut  glass  fluted  bottom.  News 
that  will  be  appreciated  by  the  prudent 
housewives.  It  means  a  saving  that  is 
considerable — when  broken  tumblers 
may  be  replaced  at  such  little  cost. — 
Abraham  4:  Straus,  Brooklyn,  N.  Y. 

Do  you  drink  ?  Well,  it  does  not 
make  any  difference  what  you  wish  to 
use  in  them.  We  have  a  full  line  of 
tumblers,  wine  and  whiskey  glasses. — 
The  Savings  Bank  Store,  Grand  Forks. 

This  will  be  the  last  chance  to  secure 
one  of  these  beautiful  sets,  as  we  took 
all  the  factory  had  and  this  is  the  last 
lot  The  pattern  so  careful  an  imitation 
of  cut  glass  that  only  an  expert  can  tell 
the  difference.  The  glass  is  clear  and 
sparkling.  The  set  consists  of  one  de- 
canter with  hand-polished  stopper,  and 
six  wine  glasses  to  match,  with  full- 
sized  glass  tray.— r^e  Fourteenth  Street 
Store,  New   York,  N.   Y. 

Carlsbad  gold  engraved  glass.  Five 
hundred  samples— about  half.  Prob- 
ably the  best  gold  engraved  glass  in  the 
world  comes  from  Carlsbad.  Blanks  of 
purest  crystal  are  delicately  engraved 
with  intricate  designs  of  flowers  and 
foliage,  and  the  engravings  are  backed 
up  with  pure  gold  leaf.  The  effect  is 
very  rich.  From  one  of  the  chief  mak- 
ers of  this  glass  we  have  about  five 
hundred  sample  pieces,  scarcely  any  two 
alike.  And  prices  are  about  half  the 
regular.— F.  Loeser  ^  Co.,  Brooklyn. 

Correct  glassware  for  summer  serving. 
We  have  goods  for  every  requirement, 
from  the  inexpensive,  plain  patterns  to 
those  richly  etched  and  cut.  Our  colon- 
ial designs  are  very  popular  for  use  in 
summer  entertaining  and,  while  moder- 
ate in  price,  have  a  dignified  richness 
which  is  very  pleasing.  We  show  ap- 
propriate styles  for  serving  lemonade, 
ginger  ale,  iced  tea  and  other  cool  sum- 
mer beverages.  Besides,  we  have  the 
latest  patterns  in  dishes  for  grape  fruit, 
fruit  salads,  sundaes,  sherbets,  parfait 
ice  cream  and  ices.  If  in  need  of  gran- 
iteware  we  carry  a  complete  line  in  lave 
blue  finish. — H.  Watson  ^l'  Co.,  Saginaw, 


FLOOR  COVERING 


GLASSWARE 


82 


HOUSE    FURNISHINGS    ADVERTISING 


GO-CARTS 


It  is  fitting  that  the  old  war-cry  of  the  Administration, 
"  The  full  dinner  pail,"  should  have  to  give  way  to  the 
Rooseveltian  slogan,  **  The  full  perambulator." — Spring- 
field Republican. 

±     ±     ± 

Clerkley — Isn't  this  earlier  than  your  usual  time  for  gO' 
ing  home? 

Barkley — Yes,  but  my  wife  said  if  I  came  out  by  the  3:45 
she'd  meet  me  with  the  carriage. 

I  didn't  know  you  kept  a  horse  and  carriage," 
Er — er — it's  a  baby  and  carriage." 


€* 


€( 


Baby  will  bump  the  rough  spots  In  life 
soon  enough.  Ease  the  little  toddler's 
way  with  a  buggy — think  of  the  con- 
venience to  yourself. — Kelly  ^  May, 
West  Superior,  Wis. 

These  are  the  days  that  baby  would 
enjoy  a  carriage  ride — these  are  the  days 
mother  does  not  feel  like  carrying  it — 
both  mother  and  child  will  be  happy  in 
the  possession  of  one  of  our  handsome 
carriages  or  go-carts. — Freimuth's,  Du- 
luth,  Minn. 

Of  course  you  know  that  baby  bug- 
gies are  entirely  out-of-date.  Go-carts 
are  the  only  practical  baby  vehicle  now 
in  use.  Their  durability  is  due  to  the 
fact  that  the  back  can  be  lowered  or 
raised  according  to  tiie  whim  or  need  of 
the  baby.  The  foot  can  also  be  raised 
or  lowered  independent  of  the  back. 
This  makes  it  possible  to  utilize  the  go- 
cart  as  a  cradle  or  a  chair. — Barker 
Bros.,  Los  Angeles,  Cal. 

It's  a  trying  time  for  babies — this 
month  and  next — and  if  you  want  yours 
to  be  healthy,  don't  neglect  the  daily  ride 
in  a  go-cart  or  carriage.  If  you  haven't 
bought  yet,  don't  put  it  off  any  longer, 
but  just  come  here  and  get  it. — Brown 
Bros.,  Cleveland,  O. 

For  Airing  the  Baby. — The  best  con- 
veyance is  a  Go-Cart.  This  opinion  is, 
of  course,  based  upon  the  utility,  dur- 
ability and  attractiveness  of  OUR  Go- 
Carts.  They  are  light  to  push  and  easy 
to  manipulate.  No  wrench  is  necessary 
for  the  wheels. — The  Chamberlin  Furni- 
ture Co.,  yew  Haven,  Conn. 

Baby's  health,  is,  or  should  be,  a 
source  of  much  consideration  !  Lay 
early  the  foundation  of  a  life  free  from 
physical  ailments  by  giving  your  child 
every   possible   opportunity   to   take   ad- 


vantage of  health-giving  elements.  Fresh 
air  and  sunshine  are  absolutely  essential 
to  baby's  welfare,  and  are  the  two  best 
and  most  inexpensive  doctors  to  be  had. 
Let  us  show  you  our  carts  for  the  little 
folk. — Alfred  Edmondson,  Morecomhe, 
England. 

A  pleasure  for  baby  and  comfort  for 
you.  This  city  is  full  of  mothers  that 
are  tied  at  home  because  they  are  not 
strong  enough  to  carry  baby  and  the 
common  style  of  go-carts  can't  be  taken 
on  the  cars.  Xo  picnics  or  outings  that 
would  do  both  mother  and  child  a  world 
of  good.  The  Interurban  go-cart  can 
be  folded  up  as  shown  in  the  picture 
and  carried  under  the  arm. — Miller  4' 
Barley,  Marion  Ind, 

"  Prince  Baby "  has  an  added  new- 
ness to  his  go-cart  this  season;  it  is 
collapsible.  This  differs  from  the  fold- 
ing style.  The  collapsible  go-cart  is  full 
size,  and  so  constructed  that  with  a  push 
here,  a  lift  there  and  a  twist  in  another 
place,  the  running  gear  closes  in  on  it- 
self beneath  the  body  of  the  vehicle — 
and  when  collapsed  the  go-carts  take  up 
but  little  more  space  than  a  sitting  room 
chair;  quite  an  important  feature  when 
space  is  limited,  and  a  big  improve- 
ment over  the  old  room-taking  build. 
These  go-carts  are  made  by  Heywood, 
and  all  come  upholstered;  all  the  springs 
are  elliptical,  making  a  very  "  elastic  *' 
vehicle — thus  neutralizing  jolts  side- 
ways as  well  as  forward  and  backward. 
Another  excellent  point  about  these  Hey- 
wood go-carts  is  that  the  pusher  goes 
to  the  gear  giving  what  is  termed 
"  ground "  control  of  the  vehicle — a 
more  sure  control  by  the  one  propelling 
than  if  the  pusher  were  attached  to  the 
body  of  the  cart. — Qimhel  Bros.,  PhiUir- 
delphia,  Pa. 


GO-CARTS 


HOUSE    FURNISHINGS    ADVERTISING 


83 


Go-Carts  and  Baby  Carriages.— It  is 
hardly  fair  to  the  little  ones  to  keep 
*em  housed  when  you  can  send  them  out 
in  charge  of  a  nurse  or  one  of  the  other 
children  in  a  comfortable  go-cart  or 
carriage  which  we  price  to  you  cheaply. 
The  expense  is  but  nominal  and  the  bene- 
fit to  the  child  great— Hamburger's, 
Los  Angeles,  Cal. 

We  enjoy  talking  to  the  woman  who 
is  interested  in  bargains.  These  high 
grade  go-carts  and  carriages  come  un- 
der that  heading.  Equipped  with  all 
the  latest  improvements  known,  such  as 
steel  running  gear,  auto  wheels,  rubber 
hub  caps;  has  deeply  tufted  and  detach- 
able upholstering  of  finest  French  velour 
in  beautiful  color  combinations,  and 
fine  lace  cover.  Having  bought  a  tre- 
mendous number,  and  not  wanting  to 
carry  them  over,  we  offer  them  to  you 
at  a  great  saving.  They  are  smart,  of 
endless  variety,  and  very  serviceable. 
They  seem  to  be  in  a  class  by  them- 
selves—a particularly  noticeable*  feature 
being  that  the  less  expensive  kinds  pos- 
sess the  same  style,  finish  and  artistic 
workmanship  of  the  more  expensive 
ones.  You  can  buy  them  with  the  posi- 
tive assurance  that  they  are  reliable 
throughout,  no  matter  what  price  you 
pay  for  them.— B.  O.  Carpenter,  Wilkes- 
Barre,  Pa. 

A  special  drive  on  go-carts  for  this 
week.  Baby's  health  is,  or  should  be, 
a  source  of  much  consideration.  Lay 
early  the  foundation  of  a  life  free  from 
physical  ailments  by  giving  your  child 
every  possible  opportunity  to*  take  ad- 
vantage of  health-giving  elements.  Fresh 
air  and  sunshine  are  absolutely  essential 
to  baby's  welfare,  and  are  the  two  best 
and  most  inexpensive  doctors  to  be  had. 
Let  us  show  you  our  carts  for  the  little 
fo\k.—Cohn  Bros.,  Spokane,  Wash. 

Xothing  is  better  during  bright  sum- 
mer days  than  long  jaunts  in  the  great 
outdoors.  Little  feet  soon  tire,  though. 
And  here  is  where  one  of  these  go-carts 
is  needed.  Light  and  easily  handled, 
yet  strong  and  durable,  they  meet  every 
requirement  perfectly.—^  Brown  ^ 
Son,  Schenectady,  N.  Y. 

Our  line  of  go-carts  from  $6.50  to 
$30  are  just  the  proper  article  to  give 
baby  an  airing.  Plenty  of  fresh  air 
will  make  your  baby  healthy  and  good 
natured.— FrawA;   Pryor,  Pueblo,   Colo. 

When  the  President  comes.  When 
President  Roosevelt  comes  to  Joilet  he 
will  be  proud  to  see  what  Joilet  can 
show  in  the  way  of  big  families.  Joliet 
leads  in  this  State.  You'll  want  a  nice 
baby   carriage    or    go-cart    in    which    to 


take  the  baby  out  to  see  the  president. 
The  best  place  to  buy  them  is  of  O.  L. 
Vance,  Joliet,  HI. 

Mid-Summer  clearance  time  finds  us 
overstocked  with  Folding  Go-Carts. 
Radical  reductions  placing  them  in  easy 
reach  of  all,  makes  them  all  the  more  de- 
sirable. There's  sufficient  time  left  this 
summer  and  fall  in  which  to  use  them 
to  best  of  advantage. — The  Uth  St. 
Store,  New  York. 

We  have  most  positively  determined 
not  to  carry  over  a  single  cart.  We 
realize  that  they  will  not  be  in  fashion 
when  snow  is  on  the  ground,  and  our 
storage  room  is  scarce.— T^e  Georke 
Co.,  Newark,  N.  J. 

Buy  a  Heywood  cart  for  baby.  You 
won't  be  satisfied  with  an  ugly,  awkward 
go-cart  for  the  baby.  The  little  one 
deserves  the  very  best  that's  to  be  had— 
in  other  words  a  Heywood  cart. — 
Rhodes,  Haverty  Furniture  Co.,  Atlan- 
ta, Ga. 

They're  real  bargains.  Marked  down 
a  lot  of  our  best  go-carts  and  baby  car- 
riages, need  the  room.  Several  styles  in 
our  window  with  prices  plainly  marked. 
Glad  to  show  you,  others  inside.  It's  a 
real  opportunity  to  save  money.  Better 
investigate.—/.  Crawford  Green  &  Son, 
Troy,  N.  Y. 

Another  lot  of  those  small  reclining 
go-carts  just  received.  They  are  very 
handy  carts  and  have  proven  very  pop- 
ular this  season.  They  fold  up,  have 
adjustable  back  and  front,  heavy  tires, 
bicycle  wheels  and  patent  foot  brake. 
They  are  roomy,  substantial,  comforta- 
ble and  cost  but  very  little  to  buy.^- 
The  Fair  Store,  Binghamton,  N.  Y. 

We  are  showing  a  complete  line  of 
up-to-date  go-carts  and  baby  carriages. 
These  goods  come  from  the  foremost 
makers  of  the  country  and  have  all  the 
new  and  desirable  features.  They  are 
certainly  beauties  and  should  be  in- 
spected by  all  intending  purchasers.  You 
will  find  the  prices  and  quality  right. — 
Simpson's,  Elmira,  N.  Y. 

Beautiful  weather  to  give  baby  an  out- 
ing. This  special  in  go-carts  will  help 
you  to  secure  a  good  one  reasonably.— 
Chapman  ^  Co.,  Brooklyn,  N.  Y. 

Sample  go-carts  to  go.—Schlesinger  I" 
Mayer,  Chicago,  Ul. 

You  won't  be  satisfied  with  an  ugly, 
awkward  go-cart  for  the  baby.  The  lit- 
tle one  deserves  the  very  best  that's  to 
be  had — in  other  words,  a  Hej-wood  cart. 
—Rhodes-Haverty  Furniture  Co.,  At^ 
lanta,  Ga. 


GO-CARTS 


84 


HOUSE    FURNISHINGS    ADVERTISING 


Don't  Carry,  but  Wheel  Your  Baby.— 
If  you  have  hesitated  because  of  the  at- 
tendant expense  of  a  suitable  cab,  just 
apply  common  reasoning  to  what  you 
should  get  for  your  money — and  if  you 
are  satisfied  that  you  are  getting  more 
than  your  money's  worth — do  a  little  ju- 
dicious investigating  in  one  of  these  per- 
ambulators, and  feel  satisfied  that  you 
are  not  a^ked  to  pay  exorbitant  prices 
for  the  comfort  you  derive  from  wheel- 
ing your  baby;  and  realize  that  it  en- 
ables you  to  either  take  baby  out  with 
you  or  send  it  out  in  charge  of  some 
competent  person. — Hamburger'^,  Lot 
Angeles,  Cal. 

If  baby  had  its  own  way  it  would  be 
out  in  the  fresh  air  and  sunlight  almost 
every  hour  of  the  day  in  one  of  these 
comfortable  go-carts  enjoying  those 
helpful  gifts  of  nature  that  put  color 
in  the  cheeks  and  lustre  in  the  eye. — W, 
S.  Aaron,  AHoona,  Pa. 

Baby  Carriages  and  Go-Carts. — Easy 
choosing  from  our  line  of  forty  odd 
beauties.  Here  you'll  find  the  prettiest 
parasols  in  New  Bedford — quite  differ- 
ent from  the  carriage  man's  stock,  for 
our  business  brings  us  in  touch  with  the 
lace  workers,  and  we  buy  this  part  of 
the  carriages — also  at  first  hands. — C,  P, 
Wing,  New  Bedford,  Mass. 

All  the  new  vehicles  for  little  folks  to 
ride  in  are  now  here  and  ready  for  the 
outings  which  this  bright  spring  weather 
invites. — The  Wanamaker  Store,  PhilO' 
delphia.  Pa, 

The  fact  that  we  sell  a  goodly  share  of 
the  go-carts  sold  in  Binghamton  speaks 
for  itself.  It  shows  that  we  have  the 
most  complete  line,  the  best  and  strong- 
est makes  and  the  very  best  values.  Our 
carts  are  made  of  the  very  best  reed,  are 
adjustable  and  folding,  have  cushion 
rubber  tires,  ball-bearing  wheels,  anti- 
friction wheel  fasteners,  patent  brake 
and  dozens  of  other  good  features.  They 
are  light,  easy  running  and  very  sub- 
stantial. We  show  fully  100  different 
styles,  at  all  prices  from  $2.50. — The 
Fair  Store,  Binghamton,  N.  Y. 

The  Alwin  Folding  Go-Cart— That 
folds  as  flat  as  a  Sunday  newspaper  and 
is  not  very  many  times  more  heavy — 
yet  so  strong  it  can  be  subjected  to  al- 
most any  treatment.  It  is  not  a  compli- 
cated machine  that  can  be  used  as  a  ta- 
ble, a  lawn  seat,  hammock  or  a  lawn 
mower — it  is  a  simply  constructed,  per- 
fect little  go-cart,  made  of  finest  steel 
tubing,  rubber  tired  wheels,  leather  cloth 
cushioned  seat  and  beautifully  nickeled 
and  enameled  metal  parts.  It  is  strong 
enough  to  bear  the  weight  of  a  grown 


person,  yet  within  a  few  seconds  it  is 
collapsed  and  folded  into  so  small  a 
package  that  it  may  be  stowed  away  in 
the  tiniest  cupboard  or  pushed  under  the 
bed.  If  you  are  boarding,  traveling, 
visiting  or  living  in  a  small  apartment — 
even  one  room — this  is  the  go-cart  for 
you— at  $9.98. — Abraham  ^  Straus  ^ 
Brooklyn. 

These  Go-Carts  are  highest  grade 
manufacture  —  from  such  fellows  as 
Heywood  Bros,  and  Wakefield,  Blocks 
Dann  and  Monumental.  All  made  of 
fine  reed,  handsomely  finished;  fitted 
with  the  newest  auto  running  gear;  green 
enameled  wheels  with  rubber  tires  and 
rubber  hub  caps;  reclining  back  and  ad- 
justable dasher.  Some  have  China  han- 
dles.— Adams  Dry  Goods  Co.,  New  York.^ 

The  season  is  here  when  baby  will  be 
on  the  street  more  than  in  the  house: 
that  is  why  we  are  so  well  prepared  with 
baby  carriages  and  go-carts;  we  have 
them  at  all  prices,  but  at  whatever  price 
they  are  marked  you  are  assured  they 
are  less  than  elsewhere. — Whalen  Broth- 
ers, Brooklyn,  N.  Y. 

Folding  Go-Carts.— What  a  marvel  of 
lightness  and  compactness  is  this  folding^ 
go-cart!  When  you  go  to  the  park,  lake 
or  country,  the  go-cart  is  easily  carried 
on  the  car  or  train  and  your  little  tot  can 
enjoy  her  equipage.— Sibley,  Lindsay  ^ 
Curr  Co.,  Rochester,  N.  Y. 

To  make  room  for  Xmas  we  want  to 
sell  all  our  go-carts  this  week.  We  have 
them  from  the  simple  fold-up  kind  to- 
the  most  elaborate  Block  make — made 
like  a  $;?,500.00  auto.  See  our  fold-up 
cart  for  $3.98.  It's  the  most  sensible 
vehicle  ever  invented  for  ma,  pa  and 
the  baby.  See  how  little  priced  the  other 
kinds  are.— ^.  D.  Matthews'  Sons. 

Give  your  heir  the  air  in  one  of  our 
go-carts  with  light  running  and  noiseless 
gears  (wheels  being  fitted  with  rubber 
tires)     and     soft     "springy"     springs. 

"Our"  go-carts  make  baby's  afternoon 
out  one  of  continued  pleasure,  both  ta 
baby  and  mother.  Call  in  and  see  our 
new  styles.— Jo^n  Newson,  Charlotte^ 
town,  P.  E.  /. 

Another  great  opportunity  for  you 
to  economize.  We  have  purchased  the 
entire  surplus  stock  of  a  prominent  fac- 
tory at  a  great  price  sacrifice.  You've 
never  before  had  so  great  a  chance  to 
buy  high-grade  go-carts  at  such  a  low 
price.  We  have  an  immense  variety  all 
new  1905  patterns  with  nil  the  latest  im- 
provements. If  you  have  any  idea  of 
buying  a  go-cart  we  are  quite  sure  you 
cannot  afford  to  miss  this  sale. — Den- 
hard   Co.,  Louisville,  Ky. 


HOUSE    FURNISHINGS    ADVERTISING 


85 


GO-CARTS 


We  have  just  received  a  shipment  of 
Go-Carts,  which  are  longer  and  roomier 
than  other  kinds.  The  automobile  gear 
is  as  light  and  easy  running  as  a  bicycle. 
— Schipper  ^  Block,  Peoria,  III. 

Baby's  go-cart  to-morrow  should  be 
one  of  the  compactly  folding  carts  that 
you  can  shut  up  like  a  camp  chair  and 
take  on  train  or  trolley.  Relieves  you 
of  the  fatigue  of  carrying  baby  and  is 
not  cumbersome  in  itself. — Strawbridge 
4*   Clothier,  Philadelphia,   Pa. 

The  "  Heywood  "  Go-Carts  are  rightly 
Tiahied  the  "Go-Carts  of  Quality"  and 
the  leaders  in  styles  and  new  improve- 
ments —  elliptical  springs,  automatic 
clamp,  patent  wheel  fasteners,  metal 
handles  with  wood  grips  and  cushion 
tires. — Stickley-Brandt  Furniture  Co., 
Binghamton,  N.  Y, 

We  picture  here  a  few  of  our  easy 
running  Wakefield  Go-Carts,  both  the 
folding  and  reclining  styles.  The  bodies 
are  made  from  selected  hand  woven  rat- 
tan, finished  in  shellac,  and  the  gears  are 
of  steel,  enameled  a  brewster  green.  All 
wheels  are  striped  and  rubber  tired.  The 
reclining  styles  are  fitted  with  Al  grade 
of  cushions  and  parasols,  which  may  be 
had  in  any  color  desired.  The  reclining 
adjustment  operates  both  back  and  dash 
from  one  point  and  is  one  of  the  ex- 
clusive features  of  the  line. — The  Orote- 
Rankin  Co.,  Spokane,  Wa^h. 

We  only  quote  two  styles  as  a  crite- 
rion of  price  reductions  for  the  entire 
line  of  celebrated  Gendron  carriages  and 
go-carts,  which  is  equal  to  the  best 
makes  in  the  country. — The  Palace,  Spo- 
kane, Wash. 

Fine  weather  for  the  new  baby. 
There's  health  in  every  breath  of  fresh 
air.  Give  the  baby  a  chance  to  be 
healthy.  To  help  you  do  this  and  so  you 
may  have  a  new  go-cart  for  the  holiday 
we  are  giving  a  straight  10  per  cent,  off 
every  carriage  and  go-cart  in  the  store. 
— A.  M.  Souter  S/;  Co.,  Hamilton,  Ont, 

English  perambulators,  reduced  prices. 
Handsomest  and  best  made.  They  come 
from  Simmons,  of  London — onlv  18  of 
them,  and  we  will  not  order  duplicates 
at  these  prices.  The  reductions  are  made 
as  a  pre-inventory  offer — the  maker's 
prices  are  the  same  as  ever — the  loss  in 
this  instance  is  ours — the  gain  yours. 
$36.48,  $37.98,  $44.98  and  $40.48.— .4  6ra- 
ham  (^-  Straus,  Brooklyn,  N.  Y. 

The  baby  should  have  frequent  airings 
these  summer  days,  and  if  the  mother 
has  a  go-cart  it  will  be  no  trouble  at  all 
to  give  him  a  daily  spin. — Oable  ^  Co., 
Altoona,  Pa. 


Baby  ought  to  be  provided  with  a  nice 
and  comfortable  go-cart  for  its  daily 
outings.  While  the  little  one  enjoys  the 
benefits  of  sunlight  and  fresh  air, 
mamma  or  nurse  derives  benefit  from 
the  exercise  outdoors. — W,  S.  Aaron,  Al- 
toona, Pa. 

Better  values  in  baby  carriages  and 
go-carts.  We  always  lead  in  this  line 
with  larger  and  better  assortments,  low- 
er prices  and  easier  credit  terms. 
Forty  styles  of  go-carts  and  carriages 
to  choose  from — every  one  new,  with  or 
without  leather  hoods  and  lace  parasols. 
Special  values  in  the  new  English  per- 
ambulators with  leather  tops.  —  The 
Household,  New  Bedford,  Mass. 

The  new  baby  coaches.  Just  arrived 
in  time  to  go  out  to  the  little  tots  any 
nice  mild  day  when  sunshine  will  bring 
the  roses  in  baby's  cheeks.  We  never 
showed  so  many  pretty  styles  nor  priced 
them  at  such  little  figures. — Kaufman's, 
Trenton,  N.  J. 

In  winter  weather  prepare  for  spring. 
The  new  go-carts  and  baby  carriages 
are  here.  A  fine  line  and  one  that  will 
command  your  admiration. — C.  F.  Wing, 
New   Bedford,   Mass. 

Baby  carriages.  Too  previous?  Not 
a  bit  of  it.  There  are  many  bright, 
sunshiny  days  at  this  time  of  the  year, 
and  to  get  the  youngsters  out  in  the 
clear  fresh  air  is  too  important  a  matter 
to  bother  about  the  date. — Flint  ^  Bar- 
ker,  Fall   River,   Mass. 

Give  the  baby  a  sun  bath.  All 
mothers  know  that  there  is  nothing  to 
compare  with  sun  and  light  and  good 
fresh  air  to  bring  the  roses  to  the 
little  cheeks  of  their  toddling  sons  and 
daughters.  Our  baby  carriages  are  built 
to  off-set  the  stuffiness  and  lack  of  venti- 
lation so  common  in  the  cheaper  grades, 
and  what  we  want  to  sell  you  will  be 
found  to  be  the  cheapest  in  the  end. 
Built  for  honest  service  at  an  honest 
price.  Every  mother  takes  an  honest 
pride  in  her  little  ones.  She  wants  her 
baby  to  have  just  as  pretty  and  comfort- 
able a  carriage  as  anybody's  baby.— 
Morey  Furniture  Co.,  Bangor,  Me, 

It  shows  that  we  have  the  most  com- 
plete line,  the  best  and  strongest  makes 
and  the  very  best  values.  Our  carts  are 
made  of  the  very  best  reed,  are  adjust- 
able and  folding,  have  cushion  rubber 
tires,  ball-bearing  wheels,  anti-friction 
wheel  fasteners,  patent  brake  and  dozens 
of  other  good  features.  They  are  light, 
easy  running  and  very  substantial.  We 
show  fullv  100  different  stvles,  at  all 
prices,  from  $2.50. — The  Fair  Store, 
Binghamton,  N.  Y, 


GO-CARTS 


86 


HOUSE    FURNISHINGS    ADVERTISING 


More  new  go-carts  are  here.  Beauties, 
every  one.  With  restful  reclining  backs, 
easy  springs — and  parasols  so  carefully 
lined  as  to  be  proof  to  the  glare  of  the 
summer  sun.  There's  real  merit  as  well 
as  beauty  in  our  baby  vehicles — and  we 
are  sure  you'll  buy  when  you  get  the 
prices. — C.  F.  Winy,  New  Bedford,  Mass. 

Our  go-carts  are  the  Pullman  cars  of 
Babydom.  A  mighty  bargain  is  the  1903 
adjustable  go-cart. —  The  Economy, 
Scranton,  Pa. 

Have  you  a  little  baby  in  your  home? 
Then  by  all  means  take  him  out  in  the 
air  every  fine  day.  There  haven't  been 
so  many  good  ones  lately  that  you  can 
afford  to  miss  any  of  them!  We've  got 
such  a  pretty  line  of  carts  that  you 
should  have  no  trouble  in  getting  suited. 
Made  with  the  bicycle  tubing  gear  and 
good,  thick  rubber  tires,  and  made  in  a 
manner  that  is  sure  to  appeal  to  the 
person  who  is  looking  for  style  as  well 
as  stability.  Our  carts  are  made  by 
manufacturers  with  years  of  experience; 
manufacturers  who  have  profited  by  their 
past  mistakes  and  who  now  offer  you 
go-carts  and  carriages  that  are  practi- 
cally perfect.  These  carts  come  in  every 
conceivable  style,  but  to-day  we  call  your 
attention  to  the  Alwin  folding  cart,  the 
original  one  of  its  kind.  There  are  many 
copies  of  this  cart,  but  none  of  them 
have  quite  caught  the  point  of  construc- 
tion that  singles  the  Alwin  cart  out  of 
a  crowd.  Very  light  weight,  nickel 
trimmed  and  will  fold  so  that  it  can  be 
put  in  a  suit  case  for  traveling.  They 
are  even  made  with  a  folding  leather 
hood  like  the  larger  carts. — Lippincott 
4"  Co.,  Wilmington,  Del. 

Come  and  see  the  difference  in  go- 
carts.  W^hen  you  come  to  look  over  the 
immense  line  of  go-carts  and  baby  car- 
riages, you'll  be  able  o  see  the  real  per- 
fection in  manufacturing,  and  it's  all  in 
the  "making"  and  materials  whether 
you  get  your  money's  worth  or  not. 
We'll  show  you  the  best  go-carts  built — 
we'll  show  you  every  modern  device  for 
durability  and  comfort,  and  the  prices 
are  sure  to  be  within  the  reach  of  alL — 
Uurley-Tobin  Co.,  Trenton,  N.  J. 

Oo-carts  and  carriages  in  all  the  latest 
models,  from  the  little  folders  to  the 
stylish  English  perambulators.  All 
strongly  constructed  with  enameled  run- 
ning gear;  light  and  durable.  Some  with 
heavy  roll  sides.  They  are  the  handsom- 
est carts  we  have  ever  shown,  but  sooner 
than  carry  them  into  another  season  we 
have    made    these    radical    reductions. 


Come  and  see  the  new  figures. — Edw.  H, 
Brennan,   Wilmington,  Del. 

We  have  now  ready  for  your  inspec- 
tion our  1907  line  of  English  perambu- 
lators, folding  and  reclining  go-carts 
with  all  the  latest  patented  attachments, 
and  the  newest  fads  and  prettiest  de- 
signs from  all  the  high-class  builders 
of  baby  vehicles,  such  as  Heywood, 
Wakefield,  Whitney  and  Block,  and  our 
prices  are  the  lowest.  All  have  rubber 
Wres.— The  Golden  Rule,  St.  Paul,  Minn. 

Sixty-five  bright  new  patterns  for  your 
selection,  all  the  best  makes,  including 
the  block.  Come  in,  look  them  over.  We 
have  a  style  that  will  suit  you.  Folding 
go-carts,  $2.50  up.  Regular  go-carts, 
^.00.— Meharg's,   Wilmington,  Del. 

There  is  no  time  like  the  present  to 
get  a  go-cart  for  the  little  one.  The 
weather  is  fine,  and  he  will  just  crow 
with  delight  at  the  prospect.  His  cheeks 
will  grow  ruddy  and  the  fond  mother 
will  be  delighted.  Our  line  is  very  com- 
plete and  makes  possible  an  entirely 
satisfactory  selection.  All  important 
improvements  are  found  on  our  go-carts, 
such  as  the  folding  and  reclining  de- 
vices, parasol  attachment  and  brake.  The 
reed  work  is  carefully  selected  to  avoid 
imperfections;  the  frames  are  made  of 
thoroughly  seasoned  hardwood;  the  tires 
are  made  of  best  rubber,  and  the  cush- 
ions and  parasols  are  of  best  quality. 
Make  your  selections  while  the  line  is 
at  its  best— Ooble,  Pratt  ^  Bobbins, 
Spokane,  Wash. 

Baby  carriages  and  go-carts,  low- 
priced.  All  kinds  and  all  prices  to  choose 
from  —  a  new  consignment,  a  wider 
range,  has  just  arrived.  English,  Cana- 
dian and  American  styles — the  newest 
designs— some  fold  up  into  little  more 
than  half  full  size.  They  range  from 
plain  but  comfortable  folder  with  hard- 
wood seat,  fancy  feed  back  and  rubber 
tires,  to  the  luxurious  style  with  adjust- 
able drop  front,  reclining  back,  rubber 
tires  and  foot  brake.  Beautifully  up- 
holstered, with  silk  or  lace  all-over  para- 
sol. Better  values  can't  be  found — nor 
as  good.— The   T.  Eaton  Co.,  Winnipeg. 

Baby's  trip  around  the  block.  Baby's 
best  outing  days  come  with  the  month  of 
May  and  a  trip  around  the  block  in  a 
Doyle  carriage,  perambulator  or  go-cart 
brings  very  real  returns  in  health  and 
good  nature.  Our  new  spring  lines  of 
juvenile  wheeled  goods  are  the  handsom- 
est you  ever  saw,  and  a  look  at  them  will 
do  both  you  and  the  baby  a  world  of 
good — so  also  will  our  fairest  of  prices 
and  terms.—Jtf.  Doyle's  Sons,  Troy,  y.Y. 


HOUSE    FURNISHINGS    ADVERTISING 


87 


GO-CARTS 


HARDWARE— CUTLERY 


Two  weeks  ago  we  thought  we  were 
holding  the  greatest  cutlery  sale  that  we 
would  ever  hold,  when  we  bought  and 
placed  on  sale  over  20,000  pairs  of 
shears.  Xow  to-day,  we  add  to  the 
shears  over  1,500  pocket  knives;  over 
3,500  razors;  over  1,000  pairs  of  scissors, 
all  sizes,  from  small  manicuring  scissors 
up  to  six  inches,  and  hundreds  of  razor 
strops  and  hones.  Every  piece  of  cutlery 
in  this  sale  is  perfect,  and  the  best  qual- 
ity that  can  be  made.  We've  told  you 
how  we  got  the  20,500  pairs  of  shears. 
This  is  how  we  got  the  balance  of  the 
cutlery  that  goes  in  this  sale  to-day.  A 
jobber  of  cutlery  quit  the  jobbing  busi- 
ness and  went  into  manufacturing  only 
shears.  The  pocket  knives,  the  razors, 
the  small  scissors,  the  razor  strops  and 
hones,  comprise  the  jobbing  stock  he  had 
when  he  quit  the  jobbing  business.  Not 
one  piece  of  the  entire  lot  saw  the  light 
of  day  since  being  put  in  their  original 
packages,  until  opened  for  this  sale  last 
night. — Jones  Dry  Goods  Co.,  Kansas 
City,  Mo. 

These  carvers  are  found  to  be  very 
acceptable  as  individual  or  breakfast 
carvers.  They  are  made  of  a  very  fine 
grade  of  steel,  with  a  5-inch  blade,  nicely 
finished  ebony  handle  and  silver  ferrules. 
— Callahan     ^     Douglas,     Binghamton. 

Twenty-five  cents  for  good  scissors  is 
not  much  when  you  get  a  pair  that  will 
cut  well  and  last  much  longer  than  you 
would  expect.  Until  we  tried  them  we 
bought  only  in  small  lots,  as  we  thought 
them  too  nice  looking  to  be  good,  but 
they  have  proven  so  satisfactory,  such 
good  cutters,  we  call  your  attention  to 
them,  knowing  that  they  will  give  you 
good    service. — Eyrich    ^    Co.,   Jackson, 

A  complete  line  of  all  kinds  of  scis- 
sors. This  is  the  season  of  sewing  with 
the   thrifty   housewife. — Seitz^s,   Ottawa. 

We'd  like  to  put  an  edge  on  for  you — 
a  keen,  cutting  edge  on  whatever  cutlery 
you  possess  that  needs  sharpening.  Our 
grinder  is  an  expert;  our  machines  are 
of  the  most  modern  and  approved  type; 
our  work  is  of  the  kind  that  makes  peo- 
ple say:  "There,  that's  something  like 
it !  "  Hadn't  we  better  call  for  that  dull 
lawn  mower  of  yours? — Palmer  Shoe 
Repairing  Co.,  Bangor,  Me. 

N'o  end  to  the  assortment  our  cutlery 
department  offers  you.    Everything  that 

HARDWAR 


has  an  edge  can  be  found  here  in  all 
sizes  and  shapes  and  at  prices  suited  to 
any  man's  pocketbook. — Strong,  Bush  ^ 
Handwerk,  JoUet,  III. 

Yankee  safety  razors  are  famous  for 
their  easy,  luxurious  shaving  qualities, 
and  are  so  simple  that  any  man,  no  mat- 
ter how  inexperienced,  can  shave  himself 
with  perfect  safety.  Made  of  highly 
tempered  steel,  hollow  ground.  Every 
one  fully  guaranteed;  all  ready  for  a 
quick,  clean  shave. — Bloomingdale's,  New 
York,  N.  Y. 

Cutlery  hightkess. — Vo  better  table 
cutlery  for  company  house  use  than  ours 
with  ivoride  handles — which  are  so  fixed 
to  best  hand-forged  steel  blades  that 
cannot  come  off — has  smart  appearance 
— keeps  a  good  cutting  edge,  and  costs 
little. — Alfred   Edmondson,   Morecambe, 

For  the  Man  W^ho  Shaves. — If  a  man 
is  critical  about  anything,  it's  his  razor. 
The  most  exacting  will  find  our  line  of 
razors  exceptionally  complete  in  variety 
and  faultless  in  quality — razors  with 
years  of  service  in  them,  reliable  in  every 
way. — J.  Wiss  ^-  Sons,  New  York. 

Knife  fancies. — It  may  be  possible 
that  Santa  Claus  didn't  bring  you  a 
knife,  and  maybe  you  are  just  as  glad. 
Most  men  like  to  pick  their  own  knives, 
and  no  two  pick  alike. — Xo  handle  but  a 
pearl  one  for  some — nothing  but  buck- 
horn  for  another — some  want  a  whole 
tool  chest — some  want  two  blades — some 
like  big  blades — some  little — and  so  it 
goes.  We  know  how  knife  tastes  differ, 
and  that's  why  we  offer  such  a  wide  as- 
sortment.— The  Barrett  Hardware  Co., 
Joliet,  III. 

The  big  cutlery  sale  continues.  Ever 
since  we  announced  the  big  cutlery  sale 
which  is  now  in  progress  at  the  big  store, 
this  department  has  been  crowded  with 
throngs  of  eager  buyers.  Have  you  seen 
what  we're  offering?  If  not,  better  do 
so  to-day.  The  sale  consists  of  a  lot  of 
drummers'  samples — scissors,  shears  and 
pocket  knives.  We  secured  them  at  a 
very  low  price,  therefore  will  offer  them 
to  you  in  the  same  manner. — Emery, 
Bird,  Thayer  ^  Co.,  Kansas  City,  Mo. 

Scissors  Under  Half. — Without  any 
question  these  two  sizes  of  scissors  which 
are  ready  for  Friday's  selling  are  the 
best  value  we  ever  had  at  the  prices. — 
Frederick  Loeser  ^  Co.,  Brooklyn,  N.  Y. 
E— CUTLERY 


88 


HOUSE    FURNISHINGS    ADVERTISING 


HARDWARE— FREEZERS 


The  Peerless  ice  cream  freezers  are 
noted  for  the  rapidity  with  which  they 
produce  well  frozen  cream.  Three  and 
one-half  minutes  is  the  standard  time 
allowed  for  making  cream  in  this 
freezer — a  short  enough  period  surely. 
One  of  the  greatest  satisfactions  of  the 
home  cream,  however,  is  its  purity  and 
cleanliness  as  well  as  the  very  smooth 
effect  that  is  so  delightful.  The  Peerless 
freezer  has  proven  its  right  to  the  claim 
of  the  maker  that  it  will  produce  more 
smoothly  frozen  cream  in  quicker  time 
than  any  other  freezer  known. — Abrch- 
ham  ^  Straus,  Brooklyn,  N.  Y. 

Do  You  Eat  Ice  Cream?  Why  Not 
Make  It  Yourself?  It's  as  Easy  a.<» 
Making  Lemonade. — Of  course  you  are 
thinking  of  the  old  dasher  and  the 
eternal  grind  when  you  say  the  cream 
is  not  worth  the  work  involved.  But 
when  you  say  this  you  show  that  you  do 
not  know  the  Twentieth  Century  freezer 
which  does  all  the  work  while  you  can 
sit  by  and  read  a  novel  or  think  how 
you  will  serve  it  to  your  guests.  And  the 
quality  of  the  cream  lies  entirely  with 
you.  If  you  will  just  step  in  some  day 
and  see  the  demonstration  of  this  won- 
derful machine  in  the  basement  you  will 
realize  that  this  Freezer  is  an  exception 
to  the  general  rule  in  all  things— it  does 
not  require  hard  work  to  secure  the  best 
results.— ^6raAam   §•   Straus,   Brooklyn, 

Of  course,  you  couldn't  use  a  great 
quantity  of  ice  in  three  minutes— so 
that's  one  feature.  The  mechanism  of 
the  "Peerless"  assures  light  work— and 
that's  a  good  hot-day  argument.  And 
home-made  ice-cream  is  always  made  as 
good  and  pure  as  home  folks  know  how 
—that's  final— Macy's,  New  York, 

On  a  Sunday  afternoon  or  during  the 
evening  what  is  more  enjoyable  than  to 
make  ice  cream?  You  will  say  that  is 
all  right,  provided  it  don't  take'  too  long 
to  freeze  the  cream.  Our  line  of  freez- 
ers are  of  all  sizes  and  with  any  of  them 
you  can  freeze  ice  cream  in  five  minutes. 
— Geo.  M.  Cooley  Co.,  San  Bernardino. 

Will  you  be  up-to-date?  19th  Cen- 
tury methods  to-day  have  not  one  chance 
in  a  hundred.  We  make  Ice  Cream  that 
is  up-to-date.  One  order  and  you  will 
be  on  our  list  for  all  time.— F.  E.  Kruse, 
Binghamton,  N.  Y. 

Cool    off.     When    this    quivering   July 

HARDWARE— ICE    C 


air  is  ablaze  with  sizzling  heat  and  your 
parched  and  blistered  tongue  cleaves  to 
the  roof  of  your  mouth,  powerless  to 
rebuke  the  idiot  who  wants  to  know  if 
it  is  "  hot  enough  for  you,"  isn't  the  sen- 
sation of  some  cool,  refreshing,  delicious 
liquid  trickling  slowly  down  your  dusty, 
thirsty  throat  just  about  the  most  de- 
lightful thing  imaginable?  You're  right 
it  is,  and  the  sooner  you  invest  a  little 
money  in  one  of  our  fine  water  coolers 
or  quick  ice  cream  freezers,  the  sooner 
you  will  be  enjoying  a  good  many  cool- 
ing and  refreshing  spells  this  hot  weath- 
er. Our  freezers  make  cream  while 
others  are  getting  ready.— Babcock, 
Hinds  Si;  Underwood,  Binghamton,  JV.  Y, 

Ice  Cream  for  Desert. — Of  course,  it 
will  be  the  best  part  of  dinner  for 
months  to  come.  No  need  to  get  heated 
up  at  it,  either.  The  XXth  Century 
Freezer  requires  no  grinding;  and  it 
makes  the  best  and  smoothest  cream  that 
can  be  made.  And  for  all  kinds  of  de- 
licious fruit  ices  and  frozen  puddings, 
no  other  freezer  can  approach  it  at  all. 
It  freezes  them  without  mussing  them 
up  a  bit— and  that's  the  way  they  look 
so  fascinating.  When  you  see  frozen 
delicacies  served,  that  you  don't  see 
how  the  hostess  had  made,  just  take  it 
for  granted  that  she  has  a  XXth  Cen- 
tury Freezer  and  that  you  can  have  the 
same  fine  deserts  when  you  get  one,  too. 
— Wanamaker's,  New   York. 

For  her  summer  dainties  ice  cream, 
ices,  sherbets,  frozen  custards,  etc.,  we 
stand  ready  to  supply  freezers  of  stand- 
ard manufacture  and  in  several  sizes- 
capacity  of  from  one  quart  up  to  gal- 
lons. If  you're  short  on  the  freezer  line 
it  will  pay  you  to  see  our  complete  and 
satisfactory  stock. — Avery  ^  Co.,  Port- 
land, Ore, 

From  baby  up  all  like  ice  cream.  It's 
a  treat  to  most  people — a  Sunday  dish. 
Have  it  every  day  in  the  week  if  you 
like,  and  twice  on  Sundays  if  you  use  a 
Peerless  Iceland  Freezer.  (One  motion.) 
It  is  easy  to  keep  clean.  Cream  can 
make  no  lodgment  on  dasher.  Scrapers 
are  not  attached  to  arms  by  iron  clamps 
which  allow  cream  to  soak  in  between 
wood  and  iron  and  l>ecome  putrid  and 
sour.  Dasher  is  thoroughly  cleaned  sim- 
ply by  scalding.-Richardson  i-  Grant, 
Ogden,   Utah. 

REAM    FREEZERS 


HOUSE    FURNISHINGS    ADVERTISING 


89 


HARDWARE 

KITCHEN   UTENSILS 


Opening  of  the  Food  Chopper  Season. 
— We  don't  know  why  we  sell  more  food 
choppers  at  this  time  of  the  year  than 
any  other,  but  we  do.  There  is  no  time 
during  the  entire  year  that  a  Gem  chop- 
per in  the  kitchen  is  not  seasonable. 
Takes  the  place  of  the  old-fashioned 
•chopping  bowl  and  knife,  does  better 
•work,  without  any  noise.  Big  display  of 
food  choppers  in  our  north  window  and 
you  are  invited  to  come  in  and  see  how 
the  Gem  chops  fruits,  vegetables  and 
most  anything  except  wood.  May  we 
have  the  pleasure  of  seeing  you? — Bar- 
rett  Hardware  Co.,  Joliet,  III, 

A  food  chopper  that  cuts  meats,  suets 
and  vegetables  without  grinding  or  tear- 
ing them  has  a  place  in  every  kitchen — 
especially  when  that  machine  is  not  like- 
ly to  wear  out  and  is  easily  cleaned.  We 
offer  you  such  a  machine — it  clamps 
to  table  or  dresser,  is  coated  with  pure 
tin,  right  for  helping  with  Xmas  prepa- 
rations and  also  for  using  up  cold  meats. 
The  price  is  scarcely  worth  considera- 
tion, it's  so  little— 5s.  9d.— Alfred  Ed- 
■mondson's,  Morecamhe,  Eng. 

Mudge  Canning  Process. — The  best 
method  of  putting  up  fruit — try  it  on 
cherries.  No  cooking,  no  chemicals,  no 
addition  to  the  fruit  except  sugar  and 
water;  the  air  is  driven  out,  the  fruit 
sterilized.  When  opened  the  color  fla- 
vor and  shape  of  the  fruit  are  as  nature 
made  them. — Wanamaker's,  PhiladeU 
phia. 

Doubtless  you  think  you  are  getting 
the  best  enameled  ware  at  bargain 
when,  in  reality,  you  are  paying  high 
prices  for  seconds.  Compare  our  line 
with  the  cheap  class. — Anderson  Hard- 
ware Co.,  Atlanta,  Ga, 

Meat  Protectors. — Flies  are  very  pesky 
things  during  the  next  two  months— un- 
less your  eatables  are  placed  beyond 
their  reach— much  food  will  be  spoiled — 
our  meat  safes  are  capital  conveniences 
in  which  to  store  provisions — perforated 
ends  and  front  allow  a  free  air  passage 
yet  all  is  safe  that's  placed  behind  their 
doors. — Alfred  Edmondson,  Morecamhe, 

Fruit  Jars.— Fruit  jars  have  such  a 
habit  of  getting  broken  that  the  supply 
needs  replenishing  each  year.  How 
about  yours?  There  are  plenty  here 
when  you  need  them  at  these  prices. — 
Sibley,  Lindsay  ^-  Curr  Co.,  Rochester, 

HARDWARE— KITC 


Hash  enough  for  ten  persons  chopped 
in  three  minutes  by  the  "  Universal  '* 
food  chopper,  the  best  kitchen  utensil 
ever  invented.— Lantier*,  Frary  ^  Clark, 
New  Britain,  Conn. 

For  a  cozy  little  supper  on  one  of 
your  evenings  at  home  or  after  the  the- 
ater this  handy  little  chafing  dish  will 
be  found  indispensable  in  the  prepara- 
tion of  dainty  and  appetizing  dishes. — 
Barber  ^'  Boss,  Washington,  D.  C. 

Sale  of  specials  for  "the  Good  Old 
Summer  Time."  We  have  planned  this 
sale  as  a  sort  of  first-aid  to  the  battered 
and  broken,  after  the  May  move,  also 
a  general  refurnishing  sale  for  kitchens, 
with  special  price  inducements  for  a  man 
to  plant  his  own  garden  and  shave  his 
own  lawn.— ^.  D.  Matthews*  Sons, 
Brooklyn,  N,  Y, 

"Seconds"  in  housekeeping  fabrics 
sometimes  afford  as  good  service  as 
first  qualities,  and  with  no  danger.  But 
second  grade  kitchen  utensils  ARE 
dangerous  and  unsanitary.  A  French 
physician  says  that  many*  cases  of  ap- 
pendicitis are  traceable  to  the  chips  of 
coating  from  inferior  granite  ware. 
Don't  go  experimenting  when  reliable 
first  quality  wares  can  be  had  for  so 
little  money.— Macy's,  New  York. 

No,  they  are  not  seconds.  There's  not 
a  doubtful  piece  among  the  thousands. 
You  will  have  no  sooner  entered  this 
basement  housekeeping  wares  store  of 
ours  to-morrow  than  you  will  be  im- 
pressed with  the  importance  of  the  sale 
—prices,  qualities  and  quantities  all 
combine  to  make  up  a  sale  such  as  will 
delight  the  most  exacting  buyers  of 
kitchen  wares  and  kindred  kinds.— -S.  P. 
Dunham  ^'  Co.,  Trenton,  N.  J. 

Many  are  called,  but  few  are  chosen. 
That's  the  way  with  enameled  ware. 
Lots  of  them  are  called  good  enamel 
ware,  but  there  are  only  a  few  that  will 
stand  hard  usage.— T^e  Stambaugh- 
Thompson  Company,  Youngstown,  O. 

Dozens  of  good  and  worthy  kitchen- 
ware  values  for  bargain  Saturday's  sell- 
ing. The  following,  and  many  other 
articles  in  kitchenware,  are  marshalled 
for  special  selling  to-morrow.  All 
marked  very  much  less  than  regular. 
Every  article  in  the  list  is  all  right  in 
quality  and  some  very  low  in  price.-^ 
The  Fair  Store,  Binghamton,  N,  Y, 
HEN     UTENSILS 


90 


HOUSE    FURNISHINGS    ADVERTISING 


Take,  for  instance,  granite  ware.  All 
stores  are  not  so  careful  as  we  are.  A 
tiny  chip  off,  or  a  slight  blemish  here, 
and  the  article  does  not  go  out  to  any 
customer,  because  right  at  that  flaw 
rust  begins  to  work  and  the  article  is 
worthless.  Little  points  all  through  the 
stock  we  look  after.  The  flimsy,  trashy 
housefurnishings  find  no  room  here.— 
Hightower  ^   Graves,  Atlanta,  Oa. 

"Polly,  put  the  kettle  on!"  And  if 
it's  aluminum  it  won't  burn,  it  won't 
be  affected  by  acids,  it  won't  absorb 
acid  tastes  or  odors,  it  won't  absorb 
grease,  it  can  be  quickly  and  thoroughly 
cleaned — and  it's  a  whole  lot  lighter. 
Aluminum  cooking  utensils  will  surely 
displace  tin,  steel,  iron  and  copper  uten- 
sils— and  if  you  would  be  up-to-date  and 
economical  you'll  find  it  worth  while  to 
step  into  our  store  and  see  the  many  dif- 
ferent patterns,  and  learn  the  low  prices. 
— Babcock,  Hinds  ^  Underwood,  Bing- 
hamton,  N.  Y, 

'  The  sale  of  graniteware.  Long  ser- 
vice, good  looks  and  extraordinary  values 
are  the  reasons  why  we  give  for  women 
to  stock  their  kitchens  with  Monarch 
graniteware.  After  this  sale  you'll  have 
to  wait  six  months  for  another  oppor- 
tunity as  good.— TAtf  T.  Eaton  Co.,  Win- 
nipeg, Can, 

It  isn't  necessary  to  fill  the  fire-pot  of 
a  Household  range  way  up  to  the  covers. 
Keep  it  half  full— you'll  get  a  better 
baking  heat,  you  won't  warp  the  range 
top  and  you'll  burn  just  about  half  as 
much  coal.  Your  kitchen  needn't  be 
suffocatingly  hot  at  any  time  if  you 
run  the  fire  of  a  Household  range  right. 
— Langleg,  Waterbury,  Conn. 

'Roasting  Pans.  We  have  always  sold 
our  share  of  roasting  pans,  but  since 
we  began  to  sell  our  sanitary  self- 
basting  roaster,  our  sales  have  increased 
so  that  during  the  past  four  months 
we  have  sold  as  many  roasters  as  we  did 
during  the  past  two  years  of  all  kinds 
of  roasting  pans.  The  people  know  a 
good  thing  when  they  try  it.  Try  one 
of  our  roasters,  and  if  you  don't  like  it 
send  it  back.  They  are  guaranteed  for 
ten  years.  Price  just  as  low  as  the 
common  kind. — H.  Harroun  ^  Co., 
Mansfield,  Ohio. 

Our  broadest  and  best  sale  of  house- 
hold utilities.  Great  savings  in  price. 
Back  from  vacation — house  to  be  opened 
— what  a  lot  of  fixing  up  everybody 
needs  to  do  for  fall.  Good  time  to  start 
the  great  September  sale  of  household 
needs.  Pretty  much  all  Brooklyn  de- 
pends regularly  on  this  great  basement 
store    for    such    things — seems    superflu- 

HARDWARE— KITC 


ous  to  say  again  that  everything  here  is 
of  the  highest  character  or  it  wouldn't 
be  here.  The  good  housekeeper  doesn't 
like  to  fool  with  things  that  may  or  may 
not  be  satisfactory — so  she  comes  to 
Abraham  &  Straus'  and  gets  the  best 
for  the  least  the  best  costs  anywhere. 
But  in  these  great  sales  we  plan  to  do 
better  than  usual  pricing — a  good  deal 
better.  Manufacturers  who  want  our 
all-season  business  make  big  price  con- 
cessions on  goods  we  buy  for  this  sale. 
We  cut  off  profits,  too.  Result  is  an 
immense  stock  of  the  best  household  util- 
ities—fourth to  half  off.  Brooklyn  knows 
all  about  the  sale — Brooklyn  women  wait 
for  it.  Enough  to  say  we  never  Ijefore 
had  such  a  big  sale  or  such  small 
prices.  Here  are  details — some  of  them. 
Can't  begin  to  give  all  to-day. — Abraham 
^  Straus,  Brooklyn,  N.  Y, 

A  treat  for  housekeepers!  A  feast 
for  the  economical !  A  sale  of  enameled 
ware  that  will  cast  a  ray  of  sunshine  in 
every  kitchen.  Don't  trust  yourself  to 
use  any  but  perfect  enameled  goods. 
Don't  risk  the  dangers  that  lurk  in 
lightly  coated  and  imperfect  pieces.  All 
the  pots,  pans  and  kettles  in  this  sale 
are  strictly  first  grade  and  double  coated 
— absolutely  free  from  any  poisonous 
substance. — W,  V.  Snyder  ^  Co,,  New- 
ark, N,  J, 

Aluminum  ware.  Come  and  see  our. 
line  of  cast  aluminum  ware,  most  com- 
plete in  the  valley,  moderate  in  price  and 
the  best  cooking  utensils  manufactured. 
You  can  put  our  aluminum  tea  kettle  on 
a  gas  stove  for  six  months  without  a  bit 
of  water  in  it — we  will  guarantee  that  it 
will  not  crack.  Come  in  and  look  over 
the   line.— George   J.   Frank,   Bay   City, 

The  Illinois  pure  aluminum  ware  for 
health  and  cleanliness,  economy  and 
wear.  Will  not  scorch  or  burn — will  not 
rust  or  corrode — will  not  crack  or  scale 
like  the  enamel  ware.  It  is  therefore  an 
ideal  cooking  utensil,  one  which  is  far 
superior  to  ordinary  kinds.  In  appear- 
ance aluminum  ware  resembles  silver, 
but  unlike  silver  it  will  never  tarnish 
and  is  easily  kept  clean.  This  ware 
weighs  but  one-quarter  that  of  silver  or 
enamel  ware,  and  being  light  is  con- 
venient to  handle,  is  strong  and  will  out- 
last any  ware  on  the  market.  It  is 
practically  unaffected  by  the  strongest 
acids  and  is  positively  the  only  utensil 
for  cooking  purposes  that  is  absolutely 
pure  and  is  in  no  way  affected  by  any 
substance  used  in  culinary  operation, 
and  is  as  pure  as  china  or  glass,  the 
difference  being  it  will  not  break.^ 
George  M.  Cooley  Co.,  San  Bernardino, 
HEN     UTENSILS 


HOUSE    FURNISHINGS    ADVERTISING 


91 


No  ware  like  German  cooking  ware. 
See  our  window  and  prices.  Buy  one 
piece  and  you  will  buy  more. — F, 
Crouse  ^  Son,  Mansfield,  O, 

Don't  fail  when  in  our  housefurnishing 
department  to  see  that  wonderful  Uni- 
versal bread  mixer  demonstration — see 
how  easy  bread  can  be  made — try  a 
sample  of  the  bread  which  our  demon- 
strator will  serve  you  with,  which  is 
made  fresh  every  morning,  and  thus 
form  your  own  opinion  as  to  the  merit 
of  the  machine. — Simpson,  Crawford 
Co.,  New  York. 

To  stand  the  bangs  and  wear  of  the 
kitchen  there  is  nothing  so  good  as  cop- 
per. Most  of  the  copper  kitchen  and 
table  articles  in  "  Burke's "  basement 
are  made  from  a  single  sheet  of  copper, 
which  makes  them  better  than  the  best 
of  former  days,  and  are  finished  with 
burnished  nickle  plate  and  silver  lining 
to  give  them  the  elegance  of  appearance 
of  most  costly  silverware. — Burke,  Fitz 
Simons,  Hone   ^'   Co.,  Rochester,  N.    Y. 

•  A  large  10-qt.  dishpan,  made  from  one 
piece  of  best  steel,  enameled  inside  and 
out  with  three  coats  of  sanitary  enamel, 
baked  to  a  high  finish,  in  blue  and  white 
effect.  These  are  not  factory  seconds, 
but  strictly  first-class  goods. — Spiegel's, 
Chicago,  III. 

Cullender-Satisfaction. — Our  pure  en- 
ameled cullenders  are  the  best  cullen- 
ders produced — pot  ones  break — tin  ones 
rush  and  discolor — our  enameled  ones 
do  neither — they  are  absolutely  clean  and 
perfectly  safe  to  use — also  the  most  dur- 
able— in  fact  there  is  no  wear  out  to 
them.  A  satisfactory  price  littleness, 
too.  —  Alfred    Edmondson,    Morecambe, 

New  beginners  as  well  as  old  estab- 
lished housekeepers  should  not  fail  to 
see  our  display  of  kitchenware.  We 
carry  the  largest  up-to-date  line  of  these 
goods  in  the  city,  and  are  continually 
adding  something  new,  that  will  save 
Bread    Raiser   and   Mixer,   which   mixes 


you  money  and  labor,  such  as  our  Patent 
your  bread  in  three  minutes'  time,  mak- 
ing the  hardest  part  of  bread  making 
easy,  and  it  is  only  one  of  the  many  la- 
bor savers  we  have. — F.  Crouse  <^  Son, 
Mansfield,  O. 

A  New  Dish  Washer. — We  are  always 
trying  to  help  the  women— anything  that 
makes  their  work  easier  or  quicker  done 
we  buy,  but  not  before  we  have  thor- 
oughly tested  and  proved  its  merits — 
one  thing  at  a  time.  Now  that  the  three- 
minute  bread  mixer  has  proved  so  suc- 
cessful, we  want  all  the  women  who  have 
seen  that  to  see  this  Darlington  dish 
washer,  because  we  believe  you  will  like 
that,  too.  This  is  a  little  round  brush 
fastened  to  a  rubber  tube,  and  one  end 
of  the  tube  slips  over  the  hot  water 
faucet,  allowing  the  water  to  run  right 
through  the  brush.  You  hold  the  brush 
by  the  handle  and  wash  all  your  dishes, 
kettles  and  pans  without  putting  your 
hands  into  the  water.  It  is  very  simple, 
clean,  and  puts  the  dishrag  out  of  busi- 
ness. Only  $1.25.  —  Babcock,  Hinds  ^ 
Underwood,  Binghamton,  N.  Y. 

Poor  light  in  the  kitchen  is  a  great 
strain  on  the  eyes  if  you  must  work  with 
its  aid — it  is  cheaper  and  far  more  com- 
fortable to  work  by  a  good  light — which 
can  be  had  for  2s.  6d.,  whereas  a  poor 
light  might  cost  you  the  most  priceless 
blessing— eyesight.  The  "  Welsbaeh  "• 
burner  complete  at  half-a-crown  makes, 
our  poor  gas  usuable. — Alfred  Edmond- 
son's  Morecambe,  Eng. 

Good  light  is  necessary  these  dark 
nights  if  you  would  read  with  pleasure — 
study  with  comfort — or  work  with  sat- 
isfaction. Poor  light  is  a  severe  strain 
upon  strongest  eyes  and  sooner  or  later 
— sooner  if  anything — spells — ruined 
sight!  Cheap  light  is  promised  all  who 
burn  our  lamps — for  they  give  the  maxi- 
mum of  light  at  the  minimum  of  cost! 
See  our  line  for  kitchen  use. — Alfred 
Edmondson,   Morecambe,   Eng. 


HARDWARE— KITCHEN     UTENSILS 


92 


HOUSE    FURNISHINGS    ADVERTISING 


It 


Mt 


HARDWARE— REFRIGERATORS 

0  for  a  lodge  in  a  garden  of  cucumbers, 

O  for  an  iceberg  or  two  at  control; 
O  for  the  use  of  a  Santos  Dumonter 

To  carry  me  straight  to  the  frigid  north  pole. 


Our  dry  air  refrigerators  are  so  dry 
that  any  match  after  remaining  in  the 
refrigerator  with  ice  in  it  for  three 
days  (or  perhaps  more)  will  strike  and 
light  as  readily  as  if  just  out  of  the 
match  box.  We  are  demonstrating  that 
here  now,  with  both  matches  and  salt, 
the  salt  remaining  as  dry  and  fine  as 
ever.  It  shows  that  the  circulation  of 
air  in  our  refrigerators  is  so  perfect  that 
it  counteracts  the  dampness  from  the 
ice.  They're  the  sort  of  refrigerators 
that  keep  food  fresh.  The  consumption 
of  ice  is  very  small,  too.  We  have  to 
replenish  the  refrigerator  but  twice  a 
week. — W,  B.  Moses  ^-  Sons,  Washing- 
ton, D.  C, 

Our  refrigerators  are  cleanable,  pure, 
•cold  and  dry.  They  can  be  kept  cleaner, 
colder  and  dryer  than  any  other  kind. 
You  can  take  them  all  apart  and  get  at 
^verv  corner  and  crevice.  Lined  with 
«inc  or  real  porcelain,  food  kept  in  them 
is  pure. — Kinney  ^*  Levan,  Cleveland,  O. 

If  you  need  a  new  refrigerator  this 
is  the  place  to  come  for  it.  We  have  a 
new  line  of  the  best  refrigerators  we 
know  of.  They're  ice  savers  and  food 
savers.  They  not  only  keep  things  cold 
— they  keep  things  pure  and  wholesome. 
— Morey  Furniture  Co.,  Bangor,  Me. 

Do  you  drink  water  enough?  Lots  of 
people  would  drink  more  if  it  was  made 
inviting.  This  is  assured  by  the  use  of 
our  Glass  Water  Cooler  with  inside  ice 
chamber  and  aluminum  trimmings.  Here 
you  have  a  water  cooler  that  cools 
the  water  without  the  ice  touching  it, 
that  defies  corroding,  and  that  is  so  in- 
viting to  the  eye  and  appetite  that  the 
foaming  stein  simply  sinks  into  "innoc- 
uous desuetude."  Suppose  you  see  it — we 
mean  our  Glass  Water  Cooler. — A.  D, 
Matthews*  Sons,  Brooklyn,  N.  Y, 

Certain  properties  you  demand  in  a 
good  refrigerator: 

That  it  keeps  the  food  entrusted  to 
its  care  sweet  and  fresh. 

That  by  proper  ventilation  it  pre- 
sents one  sort  of  food  from  absorbing 
-the  taste  and  smell  of  another. 


That  it  is  economical  in  the  use  of 
ice. 

That  it  is  hygienic — easy  to  clean  and 
to  keep  clean. 

The  "  Odorless  "  is  all  of  these  things. 
It  is  well  constructed;  boxes  are  made 
of  oak,  zinc-lined;  ice-chamber  is  lined 
with  galvanized  iron;  shelves  are  of  wo- 
ven wire,  allowing  free  air  circulation. 
— Wanamaker,  New  York,  N,  Y, 

The  best  knov^-n  refrigerators  with  a 
good  reputation  are  the  McCray,  the 
Bohn  Syphon  and  the  Peerless ;  every  one 
constructed  on  strictly  scientific  refriger- 
ation principles — of  the  best  materials. 
Probably  a  little  higher  in  price  than 
ordinary  ice  boxes — but  the  difference  in 
price  will  be  more  than  offset  by  the  ex- 
cellent service — the  saving  on  ice  and 
the  assurance  that  your  edibles  are  being 
kept  properly.  "Won't  you  let  us  ex- 
plain?"—TAe  Mitchell  Co.,  Cleveland,  O. 

Cursing  the  cooler  won't  keep  your 
meat  fresh  and  your  milk  from  sour- 
ing. The  only  thing  to  do  is  to  exchange 
your  old  ice  box  for  a  modern  refrigera- 
tor so  arranged  as  to  save  the  meat,  but- 
ter and  cream  and  save  the  ice  at  the 
same  time.  This  is  the  time  to  think 
about  it.  This  is  the  store  for  you  to 
come  and  see  about  it — J.  B.  Allen, 
Crookston,  Minn, 

Keep  cool !  Extremes  touch — June  cold 
is  succeeded  by  July  heat.  Hope  you're 
prepared  for  it — but  we  surmise  that 
maybe  you  have  put  off  buying  the  vari- 
ous cooling  apparatus  you  need  about 
the  city  or  country  house.  Fortunately 
enough,  we're  ready  to  supply  you  on 
the  jump — without  bother  or  delay,  with 
ice  cream  freezers,  ice  water  tanks,  re- 
frigerators, ice  tools,  and  everything  else 
to  set  at  naught  the  attacks  of  the  mer- 
cury.— Wanamakefs,  New    York,  N.   Y. 

"  In  the  good  old  summer  time."  You 
will  be  happy  if  you  have  one  of  these 
refrigerators.  They  are  well  and  strongly 
made  of  hardwood  and  finished  in  golden 
oak.  An  examination  will  surely  tempt 
you  to  buy.  A  full  line  from  $3.50  to 
965.— Sheilas  ^f  Chestnutt,  Brooklyn. 


HOUSE    FURNISHINGS    ADVERTISING 


93 


Stone  coolers  for  ice  water.  Water 
keeps  fresh  longest  in  stone.  There  is 
nothing  to  rust,  corrode,  decay,  mold  or 
get  musty.  Once  they  are  thoroughly 
cold  very  little  ice  is  required.  Another 
economy  is  that  no  repairs  or  painting 
are  ever  needed.  The  first  cost  is  all  and 
they  last  forever.  All  sizes,  1,  2,  3,  4,  5, 
and  6  gallons.  You  can  afford  to  have 
one  or  more,  as  required,  in  preference  to 
a  refrigerator  compartment,  because  of 
our  low  selling  prices.  We  charge  the 
least  because  we  buy  larger  quantities 
and  secure  extra  discounts.  For  serving 
iced  beverages  we  have  a  large  variety 
of  fancy  figured  white  lined  stone  pitch- 
ers.— Schrage    Bros.,    Wilkes-Barre,   Pa 

Tec  melts  altogether  too  rapidly  in  the 
hot  summer  weather.  It  is  most  neces- 
sary to  be  careful  now  when  you  are 
selecting  your  refrigerator.  All  our  re- 
frigerators are  perfectly  insulated  with 
mineral  wool.  All  our  refrigerators  are 
improved,  up-to-the-mi>mte  makes. — Re- 
naud.  King  ^  Patterson,  Montreal,  Can. 

Cursing  the  cooler  won't  keep  your 
meat  fresh  and  your  milk  from  souring. 
The  only  thing  to  to  is  to  exchange  your 
old  ice  box  for  a  modern  refrigerator, 
so  arranged  as  to  save  the  meat,  butter 
and  cream,  and  save  the  ice  at  the  same 
time.  This  is  the  time  to  think  about  it. 
This  is  the  store  for  you  to  come  and 
see    about    it. — /.    R.    Allen,    Crookston. 

Alaska  refrigerators  save  the  ice,  Penn- 
sylvania Lawn  Mowers  cut  the  grass 
and  are  practically  everlasting.  Arctic 
Ice  Cream  Freezers  make  good  ice  cream 
and  do  it  quickly. — T.  Rosenberg,  Hous- 
ton,  Texas. 

Some  cold  facts  for  warm  weather 
consideration.  Subject:  Refrigerators 
and  ice  chests.  The  kind:  Gurney. — W. 
8.  Aaron,  Altoona,  Pa. 

Do  you  need  a  new  refrigerator? 
Don't  fail  to  investigate  the  "Alaska." 
The  Alaska  refrigerator  is  made  from 
carefully  chosen  materials.  It  is  most 
scientific  in  its  construction.  There  is 
always  a  circulation  of  cold,  dry  air 
maintained  in  an  Alaska.  It  is  because 
of  this  reason  that  you  can  keep  salt  or 
matches  in  an  Alaska  and  they  will  re- 
main perfectly  dry.  Alaska  refrigerators 
consume  the  minimum  quantity  of  ice — 
and  are,  therefore,  very  economical  to 
operate.  There  is  never  a  "musty"  smell 
about  Alaska  refrigerators.  The  air  is 
always  sweet  and  clean — because  of  the 
constant  circulation  above  mentioned. 
Alaska  refrigerators  represent  the  best 
investment  you  can  make — get  an 
Alaska.  Notwithstanding  the  great 
merit   of   this   refrigerator,   the   cost   is 


no  more  than  you  would  have  to  paj^ 
for  inferior  makes.  Let  us  show  yoa 
our  line. — Cass  ^  Smurr  Stove  Co.,  Lot 
Angeles,  Cal. 

The  interest  aroused  by  this  series  of 
sales  is  unprecedented.  Encouraged  by 
it,  we  are  continuing  the  sales  and  draw- 
ing upon  the  stocks  of  practically  every 
department  in  the  store.  Only  season- 
able merchandise  is  involved — this  week 
many  lines  peculiarly  desirable  for  the 
vacation    period. — Macy's,   New    York, 

Truly  it  may  be  said  that  to  improve 
each  day  and  each  week  in  methods  and 
svstem  is  our  motto,  and  to  this  end 
were  these  great  and  helpful  Friday 
sales  of  ours  inaugurated.  Their  first 
announcement  to  the  public,  ten  years 
ago,  had  the  proper  ring,  they  filled  a 
want,  they  sustained  the  principle  of  in- 
telligent foresightedness  and  public  bene- 
fit, and  the  standard  we  raised  then  of 
supplying  the  people  with  their  needs, 
more  efficiently,  at  money  saving  prices, 
has  never  swerved.  Nor  will  it.  Just  as 
full  of  life,  vigor  and  enthusiasm  as  at 
the  beginning — we  fittingly  celebrate  this 
Friday  the  anniversary  of  these  great 
and  helpful  events  by  offering  the  great- 
est aggregation  of  bargains  ever  known. 
— Jonas  Long's  Sons,  Wilkes-Barre,  Pa, 

The  better  the  refrigerator  the  less  the 
ice  bill.  Refrigerators  built  in  a  cheap, 
inferior  manner  consume  much  ice,  ow- 
in^  to  their  poor  insulation.  These 
cheaply  constructed  boxes  gather  moist- 
ure in  the  seams  and  cracks,  swell  up, 
separate  at  the  joints,  and  are  soon 
worthless.  These  cracks  are  also  very 
unsanitary,  thev  collect  dirt  and  harbor 
the  bacteria  that  starts  fermentation 
and  decomposition  of  the  food.  Our 
tile-lined  refrigerators  are  as  near  re- 
frigerator perfection  as  can  be  made. 
They  are  absolutely  sanitary  and  last  a 
lifetime — in  fact,  two  or  three  life- 
times. Prices,  $54.00  to  $65.00.  Our 
zinc-lined  refrigerators  are  cheap  only 
in  price.  They  have  seven  walls  of  non- 
conducting materials,  a  dry  air  circula- 
tion which  preserves  food,  and  will  last 
a  long  time  if  properly  cared  for. — The 
Stambaugh-Thompson   Co.,    Youngstown. 

Health,  comfort  and  economy.  It  is 
absolutely  essential  to  your  health  that 
you  have  a  refrigerator  that  can  easily  be 
kept  clean  and  fresh.  It  is  only  a  re- 
frigerator with  a  perfect  circulation  of 
"dry  air"  that  is  never  damp  and  ill- 
smelling.  We  ask  that  you  investigate 
the  methods  used  in  the  "Baldwin-Dry- 
Air"  to  accomplish  this  result.  They 
are  giving  satisfaction  in  hundreds  of 
homes. — /.  M.  Burrall  ^  Co.,  Waterbury^ 


HARDWARE— REFRIGERATORS 


HARDWARE— REFRIGERATORS 


^4 


HOUSE    FURNISHINGS    ADVERTISING 


Alaska  refrigerators.  The  only  re- 
frigerator built  on  scientific  principles. 
Requires  but  little  ice  and  keeps  your 
vegetables  fresh  and  sweet.  A  perfect 
fresh  air  circulation  which  saves  nearly 
half  the  ice  bill. — Augustus  M.  Crook 
4;  Son,  Trenton,  N.  J. 

Perhaps  you've  never  given  the  re- 
frigerator question  much  thought — 
you've  always  regarded  most  refriger- 
ators the  same  as  all  others — and  the 
price  alone  influences  the  sale.  Bohn 
Syphon  refrigerators  are  built  on  a 
unique  principle.  The  air  is  forced  into 
the  food  chamber,  passes  entirely  through 
it,  and  is  then  syphoned  out.  All  odors 
are  thus  drawn  out  of  the  refrigerator. 
The  refrigerating  principle  is  scientific, 
has  been  thoroughly  tested,  and  insures 
preservation  of  food  and  freedom  from 
taint  of  the  different  articles  stored 
therein.  Bohn  Syphon  refrigerators  are 
used  by  all  the  largest  trunk  line  rail- 
roads in  America — a  proof  of  their  great 
superiority.  We're  exclusive  agents,  and 
will  gladly  explain  their  features. — 
Babcock,  Hinds  ^  Underwood,  Bingham^ 
ton,  N,  Y. 

It  has  come  to  be  a  necessity  to  have 
ice,  and  being  a  necessity  it  is  advisable 
to  know  the  best  way  to  keep  it.  Beld- 
ing  refrigerators  keep  ice  for  these  rea- 
sons: Hard  wood  throughout,  mineral 
wool  insulation,  enamel  and  glass  lined, 
dry  air  circulation. — Roberts  Hardware 
Co.,  Utica,  N.  Y. 

The  Brown  store  refrigerator  will 
speak  for  itself  in  the  ice  it  saves  before 
you  have  had  it  very  long.  Besides  this, 
the  convenient  shelves  and  compartments 
give  you  an  opportunity  to  keep  every- 
thing in  apple-pie  order.  Especially 
made  for  easy  cleaning,  perfect  circula- 
tion of  pure,  dry  air,  will  keep  every- 
thing fresh  and  sweet  in  the  hottest 
weather. — A.  Brown  Sf;  Son  Co.,  Schenec" 
tady,  iY.  Y. 

Refrigerators.  Our  refrigerators  will 
keep  anything  you  put  in  them,  whether 
it  be  ice  or  food.  They  are  very  easily 
cleaned  and  are  sanitary  in  every  par- 
ticular. It  does  not  pay  to  buy  a  cheaply 
made  refrigerator.  In  the  first  place  it 
consumes  more  ice,  and  besides  it  is  apt 
to  corrode  and  poison  the  food.  A  good 
one  costs  but  a  trifle  more.  Inspect  ours. 
— Kingsley,  Utica,  N.  Y, 

If  your  refrigerator  leaks,  does  not 
keep  ice  well  or  gives  forth  a  musty 
odor,  it  is  because  you  did  not  get  your 
money's  worth  the  last  time  you  bought 
a  refrigerator.  Care  in  construction, 
heed  to  scientific  principles  in  regard  to 
air  current  and  drainage  make  the  Bald- 

HARDWARE— R 


win  refrigerators  excel  others.  Many  of 
them  we  sell  to  friends  of  former  cus- 
tomers. See  the  point? — Phelps,  Lewis 
cj  Bennett  Co.,  Wilkes  Barre,  Pa. 

This  splendid  line  has  been  famous  for 
many  years  and  at  the  recent  World's 
Fair  fully  justified  its  right  to  fame. 
In  open  competition  with  all  other  best 
known  makes  of  refrigerators,  the  Alas- 
kas  used  only  two-thirds  as  much  ice 
as  their  closest  competitor.  That's  the 
test  of  refrigerator  value.  All  makes 
are  very  much  alike  in  capacity  to  hold 
food  and  ice,  but  in  their  capacity  of 
saving  ice  while  preserving  food  there's 
a  vast  difference,  as  the  above  test 
shows.  The  dearest  refrigerator  you 
can  buy  is  the  one  that  uses  most  ice; 
and  the  cheapest  is  the  one  that  uses 
least  ice.  For  ice  is  monev.  Therefore 
Alaska  refrigerators  are  the  kind  to 
buy.—/.  M.  Kellin  ^  Co.,  Pueblo,  Colo. 

A  warm  weather  necessity  is  a  prac- 
tical refrigerator.  True,  it's  for  the 
kitchen,  rather  than  for  the  parlor  or 
drawing  room,  but  it  adds  a  whole  lot 
more  to  real  comfort  than  (say)  a 
piano,  and  costs  less.  To  get  the  real 
sort  get  a  White  Mountain,  a  practical 
refrigerator  in  saving  ice,  and  keeping 
vegetables  sound  and  sweet. — Chamber^ 
tin  Furniture  Co.,  New  Haven,  Conn. 

If  there  is  any  one  thing  about  a  re- 
frigerator more  than  any  other  that  will 
commend  it  to  the  good  housekeeper  it 
is  the  fact  that  it  is  readilv  cleanable. 
In  the  Baldwin  Dry-Air  there  are  no 
inaccessible  corners  or  pockets.  Shelves, 
flue  strips  and  drip  pipe  are  removable 
so  that  the  interior  may  be  stripped  to 
the  walls  in  a  moment's  time.  This  is, 
however,  but  one  of  the  many  good 
things  about  the  Baldwin.  Let  us  show 
them  to  you. — Olds  ^  Whipple,  Hart- 
ford, Conn. 

"It's  so  homelike'*  to  go  to  your 
refrigerator  on  a  hot  day  and  get  a 
cool  drink  or  a  bite  to  eat  when  you  are 
sure  ever}'thing  about  the  box  is  sani- 
tary and  clean.  We  show  this  year  over 
seventy  different  siees  and  styles,  from 
a  plain  box  to  the  Opal,  representing  the 
highest  development  in  the  science  of 
refrigeration. — James  W,  Hellman,  Los 
Angeles,  CaL 

We'll  not  brag  about  the  merits  of 
the  Monitor  refrigerator.  You'll  do 
that  after  you  buv.  All  that  we  wish 
to  state  is  that  if  you  are  seeking  for  a 
refrigerator  that  is  economical  in  the 
use  of  ice,  easily  cleaned,  sanitary,  and 
reasonable  in  price  you'll  buy  the  Moni- 
tor.—T^e  Fair  Store,  Binghamton,  N.  Y- 

EFRIGERATORS 


HOUSE    FURNISHINGS    ADVERTISING 


95 


North  Star  Refrigerators,  the  only 
genuine  cork-filled  refrigerators  made. 
The  granulated  cork  filling  produces  a 
dry,  cold  atmosphere  that  preserves  the 
food  perfectly.  It  is  the  only  method 
that  met  with  the  thorough  approval  and 
stood  the  tests  at  the  fairs  all  over  the 
world,  and  has  received  the  highest  com- 
mendation in  each  instance. — Abraham 
^  Straus,  Brooklyn,  N.   Y, 

Opal  refrigerators  are  made  for  those 
who  insist  upon  cleanliness  and  purity 
of  their  food.  Perishable  provisions  in 
an  Opal  Refrigerator  are  in  cold  stor- 
age where  "purity  is  paramount."  Ex- 
haustive texts  have  proven  the  superior- 
ity of  Opal  lining,  as  the  best  and  most 
sanitary  material  for  this  purpose.  It 
positively  will  not  absorb  odors  or 
moisture,  and  will  not  stain.  Opal  Re- 
frigerators are  an  ornament  to  any 
home. — They're  easily  and  perfectly 
cleaned — and  always  free  from  injurious 
odors. — Babcock,  Hinds  ^  Underwood, 
Binghamton,  N.  Y. 

Our  splendid  line  Refrigerators  still 
shows  a  fine  assortment  in  opolite,  tile, 
enamel  and  zinc  linings.  "Alaskas"  give 
a  constant  circulation  of  cold,  dry  air. — 
The  Cable  Co.,  Chicago,  III. 

Satisfactory  Refrigerators. — In  sup- 
plying the  necessities  for  the  summer 
home,  none  deserves  more  careful  con- 
sideration than  the  refrigerator.  It  is 
an  article  that  may  cause  a  great  amount 
of  annoyance  and  dissatisfaction,  if  not 
selected  with  careful  judgment.  Nearly 
•every  refrigerator  has  some  good  points 
to  recommend  it;  but  there  are  also  the 
objectionable  ones  to  be  taken  into  con- 
sideration. The  idea  is  to  get  the  one 
that  has  the  most  good  points  and  the 
least  objectionable  ones.  Our  policy  de- 
mands that  we  offer  the  best  for  your 
purchase,  and  our  selections  were  made 
only  after  a  thorough  and  satisfactory 
test.  The  "  Wisconsin "  is,  we  believe, 
the  most  satisfactory  refrigerator  made. 
We  have  handled  it  for  six  years,  and 
have  yet  to  find  its  superior. — Wood- 
■ward  4"  Lothrop,  Washington,  D.  C. 

This  handy  lift  cover  "Atlas"  refrig- 
erator at  $10  is  a  better  bargain  than 
any  other  $14.75  refrigerator  at  $10  be- 
cause it  is  so  constructed  that  a  small 
cake  of  ice  will  last  days,  and  on  the 
hottest  day  it's  as  cold  as  winter.  That's 
because  of  the  charcoal  packing,  which 
keeps  the  hot  air  out  as  effectively  as  it 
keeps  the  cold  air  in.  That's  why  it's 
an  ice  saver. — Simpson-Crawford  Co. 

Another  Carload  of  Mackinaws  I^. 
This  will  be  welcome  news  to  scores  of 
people  who   have   been    waiting  the   an- 

HARDWARE— 


nouncement.  Our  demonstration  of  just 
what  the  Mackinaw  Refrigerator  will  do 
for  a  home  has  led  to  an  unusually 
enormous  sale.  It  is  simply  perfect. 
We  could  print  a  hundred  testimonials- 
letters  written  us  as  to  the  high  regard 
in  which  it  is  held  by  purchasers.  But 
the  best  testimony  is  to  call  and  see  the 
Mackinaw  in  operation — the  ice  cham- 
ber at  work — the  cost  is  no  higher  than 
for  ordinary  Refrigerators. — A.  D.  Mat- 
thews ^  Sons,  Brooklyn,  N.  Y. 

Alaska  refrigerators  save  the  ice. 
Pennsylvania  lawn  movers  cut  the  grass 
and  are  practically  everlasting.  Arctic 
ice  cream  freezers  make  good  ice  cream, 
do  it  quickly — sell  at  a  low  price. — 
Bering  Cortes  Hardware  Co.,  Houston, 

All  of  our  refrigerators  are  made  of 
solid  oak — a  seasoned  wood  of  a  secret 
preparation  that  is  immune  from  the 
ordinary  dampness  that  rots  the  frames 
of  the  best  makes  of  refrigerators. 
Then  comes  an  interlining  of  charcoal,  a 
non-conductor  of  heat,  that  keeps  the 
cold  air  in  and  the  hot  air  out.  Then  a 
lining  of  the  very  best  sheet  galvanized 
iron,  that  will  not  rust  in  a  thousand 
years.  The  air  circulation  is  scientific, 
the  ice  is  never  wasted,  and  the  food  is 
always  kept  sweet  and  pure,  without  be- 
ing contaminated  with  the  odors  of  the 
stronger  smelling  vegetables. — Brand  ^ 
Smith,  Trenton,  N.  J. 

It  is  the  king  of  refrigerator  kinds. 
You  can  remove  every  piece  of  the  in- 
terior fixtures  as  quickly  as  we  describe 
this.  Roomy  air  chambers,  walls  pack- 
ed with  mineral  wool  and  charcoal  felt. 
Cases,  high-finish  and  polished  Sightly 
enough,  these  refrigerators,  to  go  in  the 
most  sumptuously  appointed  dining- 
room,  if  you  would.  Price,  $13.75. — 
S.  P.  Dunham  ^  Co.,  Trenton,  N.  J. 

"Glacier "  refrigerators  save  ice. 
Walls  that  are  absolute  non-conductors 
and  a  total  exclusion  of  heat  by  air- 
tight  doors — that  is  what  you  get  with 
"  The  Glacier."  Those  two  things  mean 
that  your  ice  will  last  nearly  twice  as 
long  as  in  the  ordinary  refrigerator. 
"Glaciers"  are  good  to  look  at — built 
well  and  handsomely  finished — they  look 
well  anywhere.  We  have  them  with 
zinc  and  porcelain  linings.  Come,  see 
them.— Tm//  ^  Gibbs,  Portland,  Ore. 

No  doubt  we  stand  on  common  ground 
when  it  comes  to  refrigerators.  You 
want  one  that  will  not  leak,  warp,  taint 
the  food  nor  waste  ice.  You  are  willing 
to  pay  a  fair  price  for  it.  We  want  to 
sell  only  the  refrigerators  that  are  in 
accord  with  these  specifications. — A, 
Mc Arthur  Co.,  Boston,  Mass, 

REFRIGERATORS 


96 


HOUSE    FURNISHINGS    ADVERTISING 


!!f 


Before  you  buy  a  refrigerator  take  a 
good  look  at  it.  Notice  if  it  can  be 
taken  all  apart  to  be  cleaned,  and  to  let 
the  fresh  air  get  into  the  corners,  and 
see  if  it  has  movable  flues  and  air  tight 
locks;  but  if  that's  too  much  bother,  just 
look  for  the  name;  if  it  reads  "Leonard 
cleanable  refrigerator,"  buy  it,  it's 
all  right,  in  fact  it's  the  only  one  that 
does  have  all  these  good  points.  A 
perpetual  circulation  of  dry  cold  air 
keeps  the  food  from  becoming  moist  or 
musty.  Mineral  wool,  filled  walls,  metal 
ice  racks  and  genuine  bronze  metal  trim- 
mings. All  Leonard  refrigerators  are 
finished  in  golden  oak.  They  are  the 
best  without  a  question.  They  are 
scientific,  and  we  give  you  more  real 
value  for  the  money  you  pay  than  can 
be  obtained  elsewhere.  An  inspection  of 
the  Leonard  will  thoroughly  convince  on 
this  point. — Callahan  4f  Douglas,  Bing' 
hamton,  N.  Y, 

Automatic  refrigerators  have  perfect 
insulation  by  the  best  materials  known, 
such  as  mineral  wool  and  charcoal  paper, 
combined  so  as  to  obtain  the  full  value 
of  the  non-conducting  properties.  They 
have  eight  walls  to  protect  the  ice  and 
preserve  a  low  temperature.  The  air 
space  is  based  on  nature's  laws.  All 
parts  of  the  refrigerator  are  insulated. 
They  have  more  shelf  space  than  any 
other  refrigerator  made,  and  are  the 
most  economical  to  be  had. — Peterson's, 
Minneapolis,  Minn. 

Controlled  heat  and  controlled  cold 
for  comfortable  and  safe  summer  house- 
keeping. That's  the  idea.  Sometimes 
foods  will  taint  to  the  point  of  "ripe- 
ness" without  breeding  ptomaines,  but 
any  taint  or  fermentation  is  conductive 
to  illness.  An  ice  box  will  keep  ice  and 
make  some  cold  air — but  a  refrigerator 
is  better,  because  it  lets  the  forces  of 
Nature  keep  the  air  on  the  "go" — and 
the  motion  dries  it.  Foods  are  crisper 
if  kept  in  a  refrigerator. — Oimbel 
Brothers,  Philadelphia,  Pa. 

A  freezer  to  make  two  flavors  at  one 
time  has  been  long  wanted.  In  families 
some  prefer  one  flavor,  others  another; 
some  prefer  ice  cream,  others  a  water 
ice  or  sherbet,  so  some  had  to  be  dis- 
satisfied no  matter  what  was  made  in 
the  old  style  freezer.  In  the  American 
Twin  freezer  the  can  is  divided  in  two 
parts  by  a  vertical  partition.  The  dash- 
er carries  two  sets  of  scrapers,  one  set 
fitting  in  one  side  of  can  and  the  other 
set  in  opposite  side.  The  can  cannot 
be  turned  as  in  old  style  freezers,  be- 
cause of  the  partition.  It  is  therefore 
swung  to  and  fro  by  a  rocking  motion 

HARDWARE— R 


HOUSE    FURNISHINGS    ADVERTISING 


9T 


of  the  crank.  This  is  a  more  comfort- 
able and  much  easier  movement.  It  is 
very  much  less  tiresome  than  turning  a 
crank.  One  can  sit  back  in  a  chair  with 
freezer  alongside  and  rock  the  crank  to 
and  fro  without  discomfort  or  undue 
exertion  and  even  read  at  same  time. 
Although  two  flavors  are  frozen  at  once 
and  with  less  exertion,  no  more  time  is 
required  than  in  old  style  freezers.  The 
pails  are  of  cedar,  the  best  wood  known 
to  resist  water,  with  electric  welded  wire 
hoops,  which  are  guaranteed  not  to 
break  or  fall  off;  cans  are  of  heavy  tin- 
plate  with  drawn  steel  bottoms  that  are 
guaranteed  not  to  fall  out  or  break  and 
do  not  leak,  the  strongest  and  most  dur- 
able freezer  can  made;  the  automatic 
twin  scrapers  by  their  positive  action  in- 
sure perfect  scraping  of  frozen  particles 
from  side  of  can.  All  inside  parts  are 
heavily  coated  with  pure  block  tin,  and 
outside  parts  all  thoroughly  galvanized.. 
— Ludwig  Bauman  ^'  Co.,  New  York. 

Mackinaw  refrigerators  and  others. 
The  famous  Mackinaw  !  That  name 
means  "the  best  that's  made."  Hard- 
wood, golden  oak  finish,  hea\y  zinc  lined^ 
all  parts  removable  for  cleaning;  wali!> 
are  filled  with  charcoal;  brass  locks  and 
hinges.  See  the  food  test,  constantly 
on  view  in  the  basement — the  onion  and 
butter  side  by  side,  salt,  pie  and 
matches,  all  dry  as  buttercrackers.  See 
the  wheel  being  turned  by  the  dry,  cold 
air — if  that  doesn't  convince,  nothing^ 
wilL — A.  D.  Matthews  Sons,  Brooklyn. 

Health,  comfort  and  economy.  It  is 
absolutely  essential  to  your  health  that 
you  have  a  refrigerator  that  can  easily 
be  kept  clean  and  fresh.  It  is  only  a 
refrigerator  with  a  perfect  circulation 
of  dry  air  that  is  never  damp  and  ill- 
smelling,  and  we  recommend  that  you 
investigate  thoroughly  before  you  pur- 
chase your  refrigerator  this  season.  We 
give  our  guarantee  with  every  refriger- 
ator we  sell. — Greene's,  Newark,  N.  J. 

In  lining,  insulation  drainage  and  ap- 
pearance this  refrigerator  has  no  super- 
iors, and  in  the  following  very  import- 
ant particular  it  has  no  equals.  Be- 
tween the  food  compartments  and  the 
ice  chamber  is  a  system  of  syphons  (a 
patented  feature)  which  produces  a  ven- 
tilation and  a  circulation  of  cold  dry  air 
not  even  approached  in  any  other  make. 
An  inspection  will  convince  you. — Mc- 
Allister, Mohler  ^  Co.,  Columbus,  Ohio. 

They  refrigerate  perfectly,  using  but 
little  ice,  and  are  dainty  and  hygienic  as 
a   china   dish. — Simmons  Hardware  Co., 
St.  Louis,  Mo. 
EFRIGERAT0R8 


Warmer  days  are  bound  to  come,  and 
even  with  snow  on  the  ground  in  the 
middle  of  April,  we're  going  to  com- 
mence talking  about  our  immense  line 
of  refrigerators.  Don't  shiver,  please. 
W^e  know  you  are  not  ready  for  ice  yet, 
but  there's  no  reason  why  you  shouldn't 
select  a  refrigerator  now,  while  our  line 
is  complete,  and  have  it  delivered  when 
you  want  it.  The  world's  best  makes  are 
here.  The  White  Mountain  and  the 
Peerless. — Household  Furnishing  Co., 
New  Bedford,  Mass. 

We  are  again  as  for  the  past  12  years 
sole  agents  for  St.  Paul  for  the  cele- 
brated Gurney  Cold  Wave  Refrigerator. 
It  has  stood  the  time.  If  you  have  not 
one  ask  your  neighbors  about  it.  Made 
of  the  very  best  material,  lift-out  ice 
compartment,  heavy  packing  best  min- 
eral wool,  walls  of  zinc,  soldered  per- 
fectly air-  and  water-tight.  Prices 
from  $6.95  to  $35.00.— Wallbloom  Fur- 
niture I"  Carpet  Co.,  St.  Paul,  Minn. 

Quality  is  what  counts,  especially  in 
a  refrigerator.  It's  simply  a  waste  of 
good  money  to  buy  a  poorly  made  ice 
box.  A  careful  investigation  will  con- 
vince any  one  that  our  refrigerators  are 
made  to  save  ice  as  well  as  look  like  a 
good  piece  of  furniture.^-<7recn6**, 
Newark,  N.  J. 

Prices  cut  on  refrigerators  and  ice 
boxes.  We  are  overstocked  on  these  ar- 
ticles and  so  have  reduced  the  prices  on 
them  from  10  per  cent,  to  25  per  cent, 
until  we  can  get  our  line  in  shape.  This 
reduction  is  temporary  and  will  hold 
good  only  until  we  can  reduce  our  stock 
to  proper  size.  We  have  told  you  be- 
fore of  the  sanitary  and  ice  keeping 
qualities  of  these  refrigerators.  They 
are  as  perfect  as  refrigerators  can  be 
made  in  this  respect.  We  particularly 
recommend  our  spruce-lined  boxes  to 
those  who  want  a  good  refrigerator  but 
do  not  care  to  invest  much  money  in  it. 

With  our  guarantee  of  "satisfaction 
or  money  refunded,"  together  with  the 
low  prices  now  prevailing  we  do  not  see 
how  the  economical  housekeeper  can  af- 
ford to  let  this  opportunity  pass.  The 
goods  go  on  sale  Monday. — C.  F.  Brower 
4r  Co.,  Lexington,  Ky. 

Notice  if  it  can  be  taken  all  apart  to 
be  cleaned,  and  to  let  the  fresh  air  get 
into  the  corners,  and  see  if  it  has  mov- 
able flues  and  air-tight  locks;  but  if 
that's  too  much  bother,  just  look  for 
the  name;  if  it  reads  Leonard  Cleanable 
Refrigerator  buy  it,  it's  all  right— in 
fact  it's  the  only  one  that  does  have  all 
these  good  points.  A  perpetual  circula- 
tion of  dry  cold  air  keeps  the  food  from 


becoming  moist  or  musty.  Mineral  wool 
filled  walls,  metal  ice  racks,  and  genuine 
bronze  metal  trimmings.  All  Leonard 
Refrigerators  are  finished  in  golden  oak. 
They  are  the  best  without  a  question. 
They  are  scientific,  and  we  give  you 
more  real  value  for  the  money  you  pay, 
than  can  be  obtained  elsewhere.  An 
inspection  of  the  Leonard  will  thorough- 
ly convince  on  this  point. — Callahan  ^ 
Douglas,  Binghamton,  N.    Y, 

The  Stone  W^hite  refrigerators,  "The 
chest  with  the  chill  in  it."  Ever  sit  on 
stone  steps  in  the  winter?  Cold,  aren't 
they?  Ever  sit  on  them  in  the  sum- 
mer? Pretty  comfortably  cool  then, 
are  they  not?  That  is  the  nature  of 
stone,  it  contains  cold  indefinitely.  Con- 
sequently economy,  cold-retaining,  inde- 
structible, solidity,  beautiful  in  appear- 
ance and  cleanliness,  durability,  service 
and  convenience.  The  cases  of  these  re- 
frigerators are  made  of  selected  hard 
wood,  beautifully  finished  and  mounted 
with  substantial,  handsome  hardware, 
nickel  plated. — F.  Ozanne,  Memphis. 

Profits  are  not  without  honor.  What 
say  you  to  a  profitable  purchase  of  a 
"Wisconsin  Peerless"  refrigerator?  A 
high  grade  box  for  economy  and  dur- 
ability— a  winner.  The  ice  box  season 
is  still  on  and  we  are  quoting  prices  that 
will  surely  result  in  lively  sales. — C.  E. 
Tyler,  Rome,  N.  Y. 

Important  features  necessary  to  a  per- 
fect refrigerator — Cleanliness,  free  cir- 
culation, economy  in  the  use  of  ice,  con- 
densation and  dry  air,  low  average 
temperature,  freedom  from  condensa- 
tion on  inner  walls,  and  long  life.  Our 
refrigerators  can  carry  one  hundred 
pounds  of  ice  longer  and  can  show  a 
lower  degree  of  temperature  in  the 
shortest  time. — Standard  House  Fur- 
nishing Co.,  Tacoma,  Wash. 

For  15  years  we  have  been  telling  you 
how  good  these  refrigerators  are,  and 
the  reasons  why,  from  the  standpoint  of 
economy — ^and  the  satisfaction  they  give, 
that  you  should  buy  them.  They  are 
the  best  and  most  scientifically  con- 
structed Refrigerators  on  the  market. 
— Callahan  <§■   Douglas,   Binghamton. 

"Leader'*  refrigerators  are  made  on 
the  right  principle.  Well  insulated.  No 
hea\y  packing  to  settle.  No  swearing. 
No  odor.  Not  the  kind  you  have  to 
clean  every  day  to  keep  sweet.  Do  not 
buy  before  seeing  our  line.  Made  in 
zinc  and  white  metal.  We  buy  in  large 
quantities  and  land  them  at  less  than 
car  rates.  W^e  give  you  the  benefit — 
Reed  ^  Wyman,  San  Diego,  Cal. 


HARDWARE^REFRIGERATORS 


* 


98 


HOUSE    FURNISHINGS    ADVERTISING 


Old,  overworked  refrigerator  has  seen 
its  best  days.  Come  to  us  and  get  one 
that  will  keep  things  cool,  fresh  and 
wholesome. — C.  C.  Fuller  Co.,  Hartford. 

The  difference  between  our  refrigera- 
tors and  the  other  kinds  is,  they  keep 
things  colder  with  less  ice. — The  Stam- 
baugh-Thompson  Co.,  Youngstown,  O, 

Whew!  but  it's  cold  inside  of  one  of 
Gross's  white  enamel  refrigerators.  The 
dry  air  syphon  and  a  dozen  other  feat- 
ures make  this  the  best  of  all  ice  boxes. 
Drop  in  and  we'll  show  you  how  it 
works. — Ph.  Gross  Hdw.  Co.,  Milwau- 
kee, Wis. 

The  following  letter  was  received  to- 
day  from  one  of   Mr.   Deist's  custom- 
ers.   The  epistle  speaks   for  itself: 
My  Dear  Mr.  Deist: 

I  received  one  of  your  sixteen  dollar 
ice  boxes  yesterday  and  must  say  t  is 
the  finest  box  I  have  ever  used.  I  al- 
ways kept  my  butter  and  provisions  in 
the  well,  but,  thank  goodness,  I  will  not 
be  obliged  to  do  so  any  longer.  My  cat 
accidentally  got  into  the  box  the  other 
evening  and  the  next  morning  it  was 
frozen  to  death.  I  think  your  ice  box 
is  lovely.  The  only  thing  that  I  am 
afraid  of  is  that  my  husband  may  get 
into  the  box  some  night,  and  if  he  meets 
the  same  fate  as  my  cat  it  will  kill  me. 
Please  let  me  know  if  you  have  any  ice 
boxes  that  don't  get  so  cold.  I  have  a 
friend  that  wants  to  buy  one,  and  she  is 
so  chilly  I  want  her  to  get  a  warmer 
box.  I  will  send  in  the  balance  of  the 
money  in  a  few  days. 

"With  best  wishes,  I  am. 

Yours  truly, 

MRS.  SLACK. 
—Chas.  O.  Deist,  Ottawa,  III. 

A  good  refrigerator  is  one  that  con- 
sumes little  ice,  is  nicely  finished  and 
scientifically  constructed — that's  the 
kind  we  sell. — York  Furniture  Co.,  York. 

A  cheap  refrigerator  will  consume  ice 
enough  in  a  little  while  to  cost  you  over 
and  over  again  the  first  price  of  a  good 
one.  A  good  refrigerator  is  an  economy. 
We  can  save  you  money  in  both  ways.— 
Frederick  Loeser  »J^-  Co.,  Brooklyn,  y,  Y, 

Year  after  year  the  White  Mountain 
refrigerator,  "the  chest  with  the  chill  in 
it,"  increases  in  popularity,  because  suc- 
ceeding years  prove  that  the  merits  we 
have  claimed  for  it  are  founded  on  fact. 
We  have  said  it  was  thoroughly  clean- 
able,  it  was  sanitary,  that  the  system  of 
refrigeration  was  effective  because  it 
was  scientific,  that  it  was  an   ice-saver, 

HARDWARE— R 


that  it  was  substantially  built.  Thou- 
sands of  users  right  here  in  town  are 
using  the  White  Mountain  and  thank- 
ful for  it. — Mellen  ^  Ilewes,  Hartford. 

We  show  the  Mackinaw  tilled  with 
onions,  milk,  butter,  pie,  bread,  etc.,  and 
a  ten  cent  piece  of  ice.  The  onion,  the 
most  contaminating  influence  known 
(you  cannot  peel  one  without  crying), 
does  not  make  any  impression  upon  the 
milk  or  other  food,  because  the  cold  dry 
air  circulation  in  the  Mackinaw  carries 
all  odors  out  of  the  food  chamber.  Come 
in  and  test  it.  We  expose  the  entire 
construction  to  view. — A.  D.  Matthews' 
Sons,  Brooklyn,  N.  Y 

Cold  as  ice!  Clean  as  snow!  Ice 
land  refrigerators. — Marion  Furniture 
Furniture  Co.,  Marion,  Ind. 

"Signs  of  the  time."  Refrigerators 
are  occupying  the  center  of  the  stage. 
The  weather  man  seems  to  be  with  us 
this  year  on  the  refrigerators. — Marion 
Furniture  Co.,  Marion,  Ind, 

Compact,  sanitary  and  easy  ice  savers. 
—The  T.  Eaton  Co.,  Toronto,  Can. 

Timely  furniture.  Suddenly  the  day 
may  dawn  (may  be  a  succession  of 
days)  when  you  simply  can't  get  on 
without  a  good  refrigerator.  Let's  put 
one  in  now,  and  save  you  regrets. — The 
Chamberlain  Furniture  ^  Mantle  Co., 
New  Haven,  Conn. 

Held  up.  Pickering's.  Last  year  we 
sold  1,500  refrigerators  and  more  than 
half  of  them  were  disposed  of  before 
June  15.  This  year — well,  say,  have 
you  noticed  any  particular  good  refrig- 
erator weather  hereabouts  so  far  this 
season?  That  is,  a  day  hot  enough  to 
make  anybody  want  to  buy  one.  The 
story  is  this — we  bought  2,000  refrig- 
erators and  ice  boxes  for  this  season, 
ajid  they're  piled  in  our  warehouse. 
They  are  summer  goods  and  must  be 
sold  quick — prices  cut  to  almost  cost. 
— Pickering,  Pittsburg,  Pa. 

The  best  means  of  obtaining  perfect 
food  preservation  is  through  dry  cold 
air  circulation  inside  the  provision  com- 
partments. The  most  effective,  nearest 
perfect  insulation  to  compel  dry  air  is 
a  filling  of  granulated  cork.  The  North 
Star  is  the  only  box  so  equipped.  The 
ice  used  cools  the  air  and  the  cork  fill- 
ing keeps  it  dry. — Abraham  4'  Straus, 
Brooklyn,  N.   Y, 

Ask  the  ice  man  abut  the  number  of 
Lapland  Refrigerators  along  his  route. 
Lot  of  *em  and  all  giving  satisfaction. 
Worth  the  money. — /.  C.  MrManus  4f 
Sons,  Hartford,  Conn. 
EFRIGERATORS 


HOUSE    FURNISHINGS    ADVERTISING 


99 


The  syphon  principle  of  ventilation, 
found  exclusively  in  this  refrigerator, 
makes  it  absolutely  and  without  ques- 
tion the  best  refrigerator  ever  manu- 
factured. In  all  respects  it  is  the  ideal 
refrigerator,  but  the  striking  and  dis- 
tinguishing feature  is  the  system  of 
syphons  leading  from  the  food  compart- 
ments into  the  ice  chamber.  These  sy- 
phons draw  the  moisture  and  odors  into 
the  ice  chamber,  where  they  are  con- 
densed and  passed  oflF  through  the  drain, 
leaving  the  food  compartments  perfectly 
dry  and  odorless.  The  Bohn  Syphon  is 
economical,  preserves  food  best  and 
longest,  is  easily  cleaned  with  moist 
cloth,  has  thick  walls  of  double  insula- 
tion, has  been  adopted  by  all  great  rail- 
roads. Sizes  and  prices  to  suit  all.  Try 
one,  and  if  you  don't  say  it's  the  best 
refrigerator  you  ever  saw,  your  money 
is  ready  for  you.— McAllister,  Mohler  ^ 
Co.,  Columbus,  O. 

Coldest,  cleanest  and  most  convenient. 
More  cold  with  less  ice  is  what  we  claim. 
— Shawmut  Furniture  Co.,  Boston,  Mass. 

A  good  way  to  keep  cool  during  the 
summer  is  to  invest  a  small  amount  in  a 
Leonard  Cleanable  Refrigerator.  They 
are  the  coldest  proposition  you  ever 
saw. —H an fmann,  Myers  ^  Co.,  OaU 
veston. 

Have  you  an  onion  handy?  Cut  it  up 
and  put  it  in  your  refrigerator  with  the 
milk,  butter  and  other  food— if  it's  a 
Mackinaw.  Don't  do  it— if  it  isn't  a 
Mackinaw.  Come  and  see  the  butter 
and  onion  test  here  to-morrow. — A.  D. 
Matthews*  Sons,  Brooklyn,  N.  Y. 

Greenland  refrigerators.  In  this  style 
"Greenland"  the  ice  is  put  in  from 
above.  Provision  chamber  below  is  white 
enamel  lined,  with  two  adjustable  white 
enamel  shelves.  Like  all  other  "Green- 
land" refrigerators,  this  box  is  amply 
insulated  to  economize  in  ice  consump- 
tion. The  ventilating  system  insures  dry, 
oold  air  circulation  and  sanitary  condi- 
tions at  all  times.  Trap  and  drain 
quickly  removed  for  cleaning.  Thor- 
oughly well  made  of  seasoned  lumber, 
with  good  trimmings  and  fittings.  This 
box  M'ill  give  long  and  satisfactory 
service.  Buy  it  here  to-morrow  and  have 
our  guarantee  as  your  protection. — 
Canfield  Hardware  Co.,  Los  Angeles. 

The  Alaska  refrigerator  and  its  re- 
markable ability  to  produce  dry,  cold 
air,  now  being  demonstrated  in  our 
show  window.  Scientific  refrigeration 
has  at  last  been  solved  in  the  Alaska  re- 
frigerator, where  the  circulation  falls 
into  the  ice  chamber  directly  upon  the 
ice,  then  passes  entirely  around  the  ice 
and  falls  into  the  provision  chamber  in 


HARDWARE— REFRIGERATORS 


the  form  of  pure,  cold,  dry  air,  thus 
preserving  such  enemies  as  onions  and 
butter  on  the  same  shelf.^Kaufman's, 
Trenton,  N.  J. 

Every  home  should  have  one.  They 
are  the  most  economical,  the  most  sani- 
tary and  the  best  refrigerators  on  the 
market.  The  handsome  appearance,  the 
ease  with  which  they  can  be  cleaned 
(every  part  is  removable),  the  remov- 
able ice  compartments,  construction  of 
the  walls,  the  free  circulation  of  the  dry 
air  make  them  the  best.  This  summer 
you'll  need  a  good  refrigerator,  one.  that 
saves  ice,  is  easily  cleaned  and  ardds  to 
the  appearance  of  your  kitchen.  The 
Gurney  will  give  you  perfect  satisfac- 
tion.—J/c^o  wait  Bros.,  Spokane,    Wash. 

Herrick  refrigerators.  Construction. 
— The  best  throughout.  Made  of  good 
kiln  dried  oak.  All  nicely  paneled.  No 
pressed  panels  or  cheap  ornaments. 
From  one-third  to  one-half  more  storage 
space  than  the  usual  refrigerator  of 
same  outside  dimensions.  SuflScient  ice 
capacity  for  best  results  and  no  un- 
necessary wastage.  Every  square  inch 
of  storage  space  is  easily  accessible. 
Overlapping  doors  practically  airtight. 
Interior  nicely  finished.  Exterior  filled, 
rubbed  and  varnished  with  a  fine  grade 
of  coach  varnish.  Fine  finish.  Insula- 
tion.— All  walls  and  doors  of  our  re- 
frigerators heavily  packed  with  mineral 
wool  (one  of  the  best  insulators),  and 
also  heavy  sheets  of  insulating  paper. 
Highly  eflScient  in  economy  of  ice.  Our 
insulation  is  double  that  generally  used 
and  is  very  superior. — Globe,  Pratt  ^ 
Robbins,  Spokane,  Wash. 

WTien  you  get  your  ice  bill  it  is  not 
our  fault  if  it  brings  that  dark  brown 
look,  because  had  you  bought  an  Auto- 
matic Refrigerator  you  would  only 
smile.  The  economy  of  the  Automatic 
is  a  wonder  to  a\\.—Scott-Strevell  Hard- 
ware Co.,  Salt  Lake  City,  Utah. 

The  Bohn  Syphon  refrigerator  is  much 
dryer  and  10  degrees  colder  than  any 
other.  The  thermometer  and  wet  tea 
towel  tell  the  story.  The  syphons  pass 
the  air  through  the  ice  chamber  oftener 
and  don't  let  it  stay  with  the  ice  long 
enough  to  absorb  moisture.  That's  why 
the  Bohn  is  colder  and  dryer  than  any- 
other.  That's  why  milk  will  keep  longer 
in  a  Bohn.  But  you  must  see  the  Bohn 
to  appreciate  its  beauty.  Finest  cabi- 
net construction  and  finish,  opalite  or 
enamel-lined.  Will  you  not  let  us  show 
you  this  refrigerator— this  "life  pre- 
server" to-day?  We  are  exclusive 
agents  for  Kansas  City.— Bunting-Stone 
Hardware  Co.,  Kansas  City,  Mo. 


100 


HOUSE    FURNISHINGS    ADVERTISING 


Make  vour  home  as  comfortable  as 
you  can — that's  a  good  hot-weather  rule. 
In  the  kitchen  a  good  refrigerator  to 
preserve  the  food  and  a  gas  range  or 
hot-plate  that  burns  only  while  cooking. 
Have  light,  cool  rockers  throughout  the 
house  and  on  the  porch,  and  bright, 
clean  straw  matting  on  the  floors.  The 
cost  is  much  smaller  than  you  probably 
think,  and  the  easy  way  of  paying  here 
helps  all  to  have  these  conveniences — 
real  necessities. — W.  H.  Keech  Co.,  PittS' 
burg,  Pa, 

Ice  chests  and  refrigerators.  A  cer- 
tain scientific  construction  in  the  kind 
we  have  that  furnish  a  uniform,  cold, 
dry-air  circulation,  preserving  the  food 
and  saving  the  ice.  There  are  many 
points  of  merit  we  would  like  to  point 
out  if  you'll  just  ask  us  to  show  you.— 
Oately  ^  Hurley  Co.,  Camden,  N,  J, 

Ice  chests  and  refrigerators.  Special 
attention  is  called  to  our  line  of  refrig- 
erators and  ice  chests,  because  we  feel 
that  it  is  due  everybody  to  get  every 
penny's  worth  of  value  out  of  their  in- 
vestment along  this  line.  Most  of  them 
look  alike  outside,  but  thev  don't  do 
the  work.  A  certain  scientific  construc- 
tion in  the  kind  we  have  that  furnish  a 
uniform,  cold,  dry-air  circulation,  pre- 
serving the  food  and  saving  the  ice. 
There  are  many  points  of  merit  we 
would  like  to  point  out,  if  you  will  ask 
us  to  show  you. — Hurley-Tohin  Co., 
Trenton,  N»  J, 

A  long-felt  desire  satisfied.  For  this 
year's  trade  we  have  succeeded  in  buying 
direct  from  independent  factories  a  car- 
load of  refrigerators  and  a  carload  of 
Dain  mowers  and  Dain  rakes  and  stack- 
ers, also  lawn  mowers.  This  means  a 
straight  saving  to  the  consumer  of  15  to 


25  per  cent.,  because  we  are  not  tied 
hands  and  feet  by  the  trusts.  The  goods 
will  all  be  on  our  floor  in  time  for  the 
season,  and  it  will  pay  to  see  them  be- 
fore buying. — Qeo.  M.  Cooley  Co.,  San 
Bernardino,  Cal. 

Preserve  your  health  by  preserving 
your  food.  Our  white  enamel  lined 
boxes  are  mineral  wool  filled,  and  have 
removable,  cleanable  ice  chambers. — 
Wm.  U.  Monk,  Jr.,  Mobile,  Ala. 

The  real  merit  in  modern  refrigera- 
tors and  ice  chests  lies  as  much  in  sav- 
ing the  ice  as  in  preserving  the  food.  All 
our  big  stock,  at  any  price  you  pay, 
have  every  latest  device  for  covering 
both  important  points  of  saving — in 
fact,  a  saving  in  price  besides. — Oately 
4r  Hurley  Co.,  Camden,  N.  J. 

Cold  dry  air,  sanitary  refrigerators 
for  the  home,  store  or  hotel.  Every 
part  of  the  "Wisconsin  Peerless"  is 
perfectly  sanitary,  from  the  ice  rack  to 
the  system  for  carrying  off  the  ice 
water.  The  filling  is  of  our  own  mineral 
wool,  which  practical  test  shows  to  be 
better  than  any  other  material  on  the 
market.  We  have  these  refrigerators  in 
all  sizes  and  styles,  including  white 
enamel  lined  and  galvanized  steel  lined. 
Don't  fail  to  see  them  and  get  our  prices, 
^-Popp  4r  ^Volf,  Saginaun,  Mich. 

The  time  is  soon  here  when  you  will  be 
looking  for  a  refrigerator  and  when  pur- 
chasing one  why  not  get  the  best  one 
that  will  give  entire  satisfaction.  A 
refrigerator  in  which  food  may  be  kept 
without  spoiling  and  without  one  taint- 
ing the  other.  We  have  the  agency  for 
the  cold  storage  refrigerators  and  we 
stand  ready  to  prove  to  anyone  that 
their  equal  is  not  to  be  had  for  the  price 
we  ask  for  them.— ^P.  if.  Thompson, 
Lebanon,  Pa, 


HARDWARE— REFRIGERATORS 


HOUSE    FURNISHINGS    ADVERTISING 


101 


HARDWARE— SCREENS 


The  pesky  fly  is  with  us  once  again 
and  once  he  gets  inside  he'll  stay.  Meet 
him  with  a  good  door  or  window  screen, 
keep  him  out.  Window  screens  of  Ver- 
mont birch  and  maple,  oil  finished, 
natural  color  of  wood,  covered  with 
best  quality  green  wire  cloth,  all  sizes, 
15c.  to  45c.  Screen  doors  of  selected 
kiln  dried  pine,  covered  with  the  best 
standard  painted  wire  cloth,  complete 
with  spring  hinges,  screws,  knobs,  hooks 
and  eyes,  all  sizes,  75c.  to  $1.75. — S.  P. 
Dunham  ^  Co.,  Trenton,  iV.  /. 

Fly  time  is  coming!  It's  our  duty  to 
prepare  you  for  coming  events.  We 
don't  want  you  to  be  uncomfortable  when 
fly  time  comes — and  we've  noticed  sev- 
eral flies  already  this  spring — they'll  be 
here  in  droves  in  a  few  weeks!  Be  pre- 
pared before  they  arrive — have  the  screen 
doors  and  windows  in  place  before  the 
pests  swarm  through  your  home !  We 
have  our  assortment  of  window  screens 
and  screen  doors  now  ready  for  your  in- 
spection. Have  a  wide  variety  of  sizes — 
sure  to  meet  your  requirements. — Bab- 
cock,  Hinds  <^  Underwood,  Binghamton. 

We  have  about  twentv  screen  doors 
more  or  less  damaged — mostly  less — in 
handling;  some  scratched;  some  wire 
bulged  a  little,  but  the  principal  damage 
is  to  the  price. — Simmons  Hardware  Co., 
St.  Louis,  Mo. 

Are  Your  Screens  Up? — It's  high 
time  the  screens  were  up  if  you  would 
keep  the  house  free  from  flies  and  other 
insect  pests.  If  you  are  to  have  new 
ones,  come  to  the  house-furnishing  store. 
We  can  screen  your  doors  and  window? 
economically. — Sibley,  Lindsay  ^  Cun 
Co.,  Rochester,  N.  Y. 

Screens  on  the  piazza  have  a  two-fold 
use — they  keep  off  sun  or  wind,  and 
give  an  often  welcome  privacy.  Lots  of 
time  yet  in  which  to  enjoy  your  piazza 
— and  here's  a  chance  to  get  screens  at 
a    saving. — Wanamaker's,    Xew    York. 

Screen  Out  the  Flies  by  putting  in 
screens  that  really  protect  you  from  flies 
and  all  other  summer  pests.  That  is 
the  only  sort  of  screens  we  sell — made 
to  fit  your  windows  and  doors  snugly, 
do  not  warp,  crack  nor  wear  at  the 
«dges  of  the  wire  netting,  nor  leave 
cracks  for  insects  to  crawl  through — 
that's  the  sort  vou  want  and  the  onlv 
icind  that  is  worth  buying.     Solid  com- 

HARDWARE- 


fort  will  be  yours  inside  our  screens 
and  thev  are  worth  twice  what  the  fall- 
to-pieces  kind  cost. — Babcock,  Hinds  ^ 
Underwood,  Binghamton,  N.  Y. 

Our  assurance  of  quality  stands  be- 
hind every  purchase  made  here.  We 
do  not  misrepresent  things.  We  do  not 
sell  second  qualities  for  first  qualities. 
Every  purchase  made  here  must  be  sat- 
isfactory; we'll  gladly  correct  any  that 
are  not.  Wc  call  special  attention  to 
our  screen  doors,  screen  wire,  window 
frames,  etc.  The  doors  are  strong,  well 
made,  have  mortised  joints  and  are 
neatly  finished.  All  sizes. — DoUarhide  ^ 
Harris,  Denison,  Tex. 

An  up-to-date  May  of  keeping  out  the 
flies.  The  Ideal  window  screen  offers  a 
most  up-to-date  way  of  keeping  insects 
and  flies  out  of  vour  house.     Works  on 

» 

rollers  from  the  top  and  bottom  of  the 
frame,  with  the  sash.  Handy  when  you 
want  it.  All  woodwork  made  to  har- 
monize with  the  finish  of  the  room. 
We  will  measure  your  window  and  erect 
your  screen.  Price  $3.00  per  window. 
A  postal  will  bring  our  representative  to 
your  door. — Ideal  Window  Screen  Co., 
Brooklyn,  N.   Y. 

And  those  screens  not  up  yet?  Per- 
hape  you  need  new  screen  doors  and 
windows  and  the  fact  that  the  flies  are 
only  now  putting  in  their  appearance 
has  caused  vou  to  delav  in  the  matter  of 
selection.  It  will  be  to  vour  interest  to 
come  to  this  store  and  see  the  line  of 
screen  doors  and  windows  which  are  be- 
ing shown.  The  price  is  so  much  lower 
than  what  you  would  have  to  pay  for 
those  made  by  the  carpenters  that  you 
can't  afford  to  parley.  We  want  to 
show  you  these  screens  to-day. — Keat- 
ing's,   Ottumwa,   la. 

Wheeler  adjustable  window  screens. 
Wheeler  screens  are  so  simple  in  adjust- 
ment that  a  woman  or  child  can  easily 
put  them  in  place  or  remove — from  the 
inside  of  the  room.  No  ladder  or  tools 
are  required.  And  when  in  place,  they 
give  the  same  good  service  as  the  best 
of  made  to  measure  screens.  The  ma- 
terials of  which  they  are  constructed  be- 
ing of  high  quality,  long  life  and  dura- 
bility are  assured.  Just  come  in  and 
see  them,  and  let  us  show  vou  how  lit- 
tie  it  will  cost  to  fit  vour  whole  home. — 
Barrett  Hardware  Co.,  Joliet,  Ul, 
-SCREENS 


102 


HOUSE    FURNISHINGS    ADVERTISING 


A  cool  veranda  on  a  hot  day  is  indeed 
a  luxury,  and  the  person  who  can  retire 
to  one,  and  there  enjoy  a  book  or  do 
some  fascinating  fancy  work  is  fortu- 
nate. You'll  find  that  any  veranda  can 
be  made  comfortable  if  the  boiling  rays 
of  the  sun  can  be  excluded.  A  split 
bamboo  screen  will  do  it  and  at  the  same 
time  admit  any  stirring  breeee.  These 
screens  come  in  long  rolls;  you  can  see 
them  in  our  window. — H.  M.  Bullard, 
Co.,  New  Haven,  Conn. 

Window  and  door  screens.  It  is  only 
a  short  time  until  the  flies  will  be  here 
again.  The  sooner  you  get  ready  for 
them  the  fewer  you  will  have.  We  have 
just  received  our  spring  shipment  of 
window  and  door  screens.  They  are 
ready  for  your  inspection.  The  prices 
are  low  enough  to  please  anybody.  We 
also  have  a  fine  display  of  lawn  mowers 
at  our  store.  See  them  and  get  prices. 
— Hardware   Store,  Zanesville,   Ohio. 

Here's  one  kind  of  window  screen  that 
keeps  out  the  flies  that  are  out,  lets  out 
those  that  are  in.  They  are  the  "  Fly 
Exit  '*  screens.  Then  we  have  for  sale 
a  large  variety  of  other  window  screens 
and  screen  doors,  that  are  well  made, 
efficient  and  fairly  priced.  And  this  is 
the  time  to  be  thinking  of  these  helps  to 
a  comfortable  Summer. — Wanamaker, 
New  York. 

Almost  every  day  sees  a  group  of  new 
arrivals  among  the  dainty  Summer 
dresses — Loeser's  has  never  been  more 
supremely  helpful  along  this  line  than 
this  season. — Frederick  Loeser  ^  Co., 
Brooklyn,  N.  Y. 

This  season  we  have  used  every  possi- 
ble means  to  buy  the  best  and  latest  and 
in  large  lots  in  order  to  have  a  large 
variety  of  the  different  garments  to  show, 
and  to  be  able  to  offer  them  at  a  very 
low  price.  Every  article  has  that  per- 
fection to  it  that  has  built  up  our  trade 
in  the  ladies*  and  misses'  department  to 
such  an  extent  that  our  store  has  got 
to  be  classed  as  a  store  of  fashion. — 
Qately  ^  Donovan  Co.,  Bay  City,  Mich. 

If  you  need  a  suit  or  coat  for  every 
day  wear,  or  if  you  are  planning  to  be 
a  conspicuous  figure  in  the  great  style 
show  at  Washington  Park  on  Derby 
Day,  you  cannot  afford  to  miss  this  great 
June  clearing  sale,  for  we  have  made 
the  most  pronounced  and  radical  price 
reductions  in  all  grades  of  women's 
clothing. — Carson,  Pirie,  Scott  ^  Co., 
Chicago,  III. 

Be  Comfortable — Use  Porch  Screens. 
— Xothing  makes  a  house  look  finer  in 
Summer  than  handsome  porch  screens — 
try    Vudor,    if   you    want    the    best— or 

HARDWARE 


bamboo,  if  the  old  style  is  good  enough 
for  you.  Either  costs  little  enough 
when  you  think  of  the  comfort  and  gen- 
eral effect.  They  break  the  rays  of  the 
sun  and  yet  let  in  all  the  breeze.  A 
sensible  man  has  them  all  around  his 
porch. — Abraham  ^  Straus,  Brooklyn, 

Things  that  Promote  Comfort.— Sum- 
mer household  goods  such  as  screens,  re- 
frigerators, ice  cream  freezers,  gas 
stoves,  water  filters,  etc.,  etc.  If  you 
wish  to  promote  your  comfort  in  warm 
weather  you  must  have  such  things — 
they  are  necessities.  "The  Big  Store** 
supplies  them  as  none  other  can.  And 
the  necessary  tools  for  the  garden,  too — 
whether  the  demand  is  just  for  a  few 
implements  or  a  complete  outfit  of  the 
finest  sort. — Kaufman's,  Pittsburg,  Pa, 

The  mosquitoes'  cheerful  chirp  be- 
comes a  lullaby  when  the  moon  shines 
high,  when  your  bed  is  curtained  round 
with  our  Mosquito  Canopy.  This  canopy 
is  a  bed  attachment  with  coil  spring  at 
front  of  posts,  is  adapted  for  any  and 
all  kinds  of  wood,  iron,  brass  and  fold- 
ing beds.  The  entire  canopy  consists 
of  only  one  frame,  made  up  of  only  four 
pieces  of  wire,  with  well  made  and  neatly 
fitting  net.— ^.  D.  Matthews'  Soni, 
Brooklyn,  N,  Y, 

Don't  delay  another  day  before  plac- 
ing your  order  for  screen  doors  and 
windows.  The  flies  are  coming  and  will 
soon  take  possession  of  your  home  unless 
you  have  the  doors  and  windows  pro- 
tected. We  have  a  tremendous  line  of 
screens  and  can  fit  any  size  door  or 
window.— C.    W.    Hawkes,    Binghamton. 

An  effective  screen,  allowing  free  cir- 
culation of  air,  easy  of  operation.  Great 
durability,  made  from  linden  wood, 
fibres  securely  woven  with  the  best  of 
scrim  twine,  fitted  with  metal  pulleys, 
and  a  heavy  maitrie  cord  for  raising. 
Made  in  a  variety  of  colors  and  are 
weather  proof.  Screens  a  porch  from 
the  outside,  without  interfering  with 
the  view  of  those  within.—^.  J.  Collins 
4f  Co.,  South  Norwich,  Conn. 

Carefully  made  walnut  stained  frame 
and  fitted  with  firm  close  mesh  wire 
cloth.  Adjustable  screens,  with  frame 
made  to  telescope  so  that  almost  any 
window  can  be  fitted.  It  is  not  neces- 
sary to  have  screens  made  to  order  in 
every  case. — Abraham  ^  Straus,  Brook- 
lyn, N.  Y. 

There  isn't  a  mosquito  or  a  fly  small 
enough  to  crawl  through  the  tiny  mesh 
of  these  extension  screens  and  they  last 
twice  as  long  as  the  ordinary  kind  be- 
cause they're  more  strongly  made. — 
Simpson-Crawford  Co.,  New  York. 
-SCREENS 


HOUSE    FURNISHINGS    ADVERTISING 


103 


HARDWARE— STOVES 


A  match  for  kindling!  That's  all  the 
kindling  required  for  the  gas  range. 
Don't  have  to  carry  in  coal,  carry  out 
ashes,  and  the  kitchen  is  not  a  roasting 
box  in  which  to  cook  the  meals.  Gas  is 
the  ideal  fuel  for  cooking.  Delivered 
right  into  your  range  and  under  the  ves- 
sels in  which  food  is  cooking.  It  solves 
the  servant  problem  by  cutting  out  about 
half  the  work.  Ranges  installed  for 
$1:2.50  and  $13.50.  Gas  $1.50  a  thou- 
sand for  fuel  and  lights. — Pensacola 
Gas  Company,  24  and  27  E,  Garden 
Street.    Phone  148. 

If  comfort  is  to  be  considered  there 
will  be  no  long  discussion  on  the  ques- 
tion of  installing  a  gas  range.  Not  only 
does  it  prevent  the  "  roasting  *'  heat  of 
a  kitchen  with  a  coal  or  wood  range, 
but  food  cooked  on  a  gas  range  has  been 
proven  to  shrink  less  than  when  cooked 
otherwise.  Then,  too,  when  carefully 
used,  gas  is  somewhat  cheaper  than  wood 
or  coal.  Ranges  installed  on  our  mains 
for  $8.00,  $12.50,  $13.50  and  $24.00. 
'Phone  for  our  representative  to  call  and 
talk  the  matter  over  with  you. — Pensa- 
cola Gas  Company,  24  and  27  E.  Garden 
Street.    'Phone  148. 

Cooking  with  gas  is  better,  is  cheaper, 
if  economically  used,  and  is  certainly 
cleaner  than  any  other  method.  All  the 
dust,  soot,  ashes  and  labor  are  taken 
away  from  the  coal  at  the  gas  plant  and 
a  clean  fuel  of  intense  heat  delivered  to 
you  through  pipes  into  your  range. 
Range  installed  on  gas  main  for  $8.00, 
$13.50,  $14.00  and  $24.  Gas,  $1.50  a 
thousand. — Pensacola  Gas  Company,  24 
and  27  E.  Garden  Street.    'Phone  148. 

Clean  homes  and  clean  hands  are  but 
the  natural  result  of  cooking  with  gas. 
Those  who  cook  with  gas  are  also  free 
from  the  fret,  worry  and  disappoint- 
ment incident  to  a  poor  fire  when  a 
quick  meal  is  wanted.  Gas  ranges  in- 
stalled ready  for  use  along  our  mains 
for  $8.00,  to  $24.00.  Gas,  $1.50  a  thou- 
sand.— Pensacola  Gas  Company,  24  and 
27  E.  Garden  Street.    'Phone  148. 

If  the  man  who  smokes  three  five  cent 
cigars  per  day  and  allows  his  wife  to 
cook  the  meals  on  a  coal  or  wood  range 
will  stop  in  our  office  and  see  the  won- 
derful possibilities  of  the  gas  range  and 
how  easy  it  is  to  "  make  the  fire  "  and  do 
the  cooking,  we  believe  he  will  either 
quit    smoking    or   buy    his    wife    a    gas 

HARDWARE 


range.  Yet,  so  far  as  increased  expense 
goes  he  need  not  quit  smoking,  for,  when 
properly  used,  it  is  cheaper  than  wood 
or  coal.  Ranges  $8.00  to  $24.00.— Pen*a- 
cola  Gas  Company,  24t  and  27  E.  Garden 
Street.    'Phone  148. 

Favorite  gas  ranges  are  made  with 
scrupulous  care,  of  selected  material,  by 
the  best  class  of  mechanics,  in  the  most 
complete  plant  of  its  kind  in  the  world. 
They  are  durable  and  operate  properly, 
and  are  made  in  a  large  variety  of  styles 
and  sizes,  and  this  is  why  we  sell  them 
as  our  leading  line  of  gas  ranges.  There 
are  many  cheap,  poorly  made  ranges  on 
the  market,  but  the  difference  in  the 
price  between  a  good  gas  range  and  a 
cheap  one  the  same  size  and  style  is  not 
over  two  or  three  dollars,  which  it  does 
not  pay  to  save  in  buying  a  range,  as 
a  cheap,  poorly  made  range  is  not  de- 
sirable at  any  price,  and  many  of  them 
will  not  operate  satisfactorily.  For  sale 
only  by  /.  J.  Fitzgerald,  Lexington,  Ky, 

New  method  gas  ranges  for  natural 
gas.  Will  reduce  your  gas  bills  25  per 
cent.  Will  not  rust  or  burn  out;  will 
bake  the  same  on  all  parts  of  the  oven 
bottom;  will  broil  or  toast  evenly  with- 
out burning;  will  not  have  any  explo- 
sions.— McElhone  ^  Moloney,  Lexington, 

"Pressure  all  the  time.'*  The  differ- 
ence in  gas.  There  is  a  great  difference. 
The  thing  that  counts  most  with  the 
consumer  is  the  quality.  Hundreds  are 
ready  to  attest  the  superiority  of  home 
gas.  You  never  know  the  pleasure  of 
cooking  with  gas  till  you  have  once  used 
good,  pure,  well-made  gas.  Home  gas 
is  purified  thoroughly — by  an  expensive 
process — before  it  enters  our  mains.  It 
reaches  your  house  in  a  condition  to  give 
a  maximum  of  heat  for  the  quantity 
used.  There  is  economy  in  using  home 
gas,  for  it  gives  better  results — Home 
Gas  and  Lighting  Co.,  San  Bernardino, 

The  ranges  we  sell  are  built  to  give 
adequate  heat  from  the  gas  consumed— 
and  are  not  wasteful.  You  can  be  waste- 
ful or  extravagant  in  their  use,  but  sen- 
sible people  won't  be.  Advantage  over 
coal,  coke  or  wood:  Better  confined 
heat  (less  heating  of  the  room  and 
house)  immediate  readiness  of  the  fire — 
no  hours  of  "coming  up.'*  And  imme- 
diate ending  of  the  expense  and  heat 
when  the  cooking  is  done. — Gimbel 
Brothers,  Philadelphia,  Pa. 

—STOVES 


104 


HOUSE    FURNISHINGS    ADVERTISING 


The  only  perfect  toaster  for  use  on 
gas,  gasoline  or  oil  stoves.  Toasts  four 
slices  of  bread  in  two  minutes  from  the 
time  toaster  is  put  on  the  stove.  The 
toast  absorbs  none  of  the  taste  or  flavor 
from  the  flame.  Browns  evenly  from 
edge  to  edge.  The  slices  are  soft  and 
palatable  and  possess  that  rich,  nut- 
like flavor  not  obtainable  by  any  other 
toaster.  No  matter  what  kind  of  stove 
you  have,  you  can  use  the  Vulcan 
Toaster.  Every  one  guaranteed.  Money 
back  if  not  satisfactory.— O'xYei//'* 
Hardware  Store,  Fargo,  y.  2). 

The  day  of  the  coal  stove  and  its 
companions,  the  ash  sifter  and  ash  bar- 
rel, has  passed.  Up-to-date  housekeep- 
ers now  use  the  gas  range  and  the  gas 
water  heater  exclusively.  No  wood  to 
chop,  no  coal  to  carry,  no  ashes  to  take 
up,  to  carry  out,  to  sift,  leaving  a  trail 
of  dirt  and  dust  from  the  stove  across 
the  kitchen  all  the  way  to  the  ash  pit; 
everything  in  the  kitchen  covered,  your 
dress  covered,  your  hair  full  of  it. '  No 
fire  to  coax  and  coddle.  Gas  is  a  guar- 
antee of  the  right  kind  of  a  fire  instantly 
for  any  purpose  whatever. — Montgomery 
Light  and  Water  Power  Co.,  Montgom- 
ery, Ala. 

The  proper  use  of  a  gas  range  is  be- 
ing demonstrated  in  the  basement  store. 
We  are  not  teaching  cooking,  or  any- 
thing of  that  sort,  but  simply  showing 
how  the  best  results  can  be  obtained 
form  gas.  And  we  want  to  show  you 
the  good  points  of  the  Wolff"  Cookers  and 
Ranges.  The  neatness,  rapidity,  and 
eff'ectiveness  will  be  so  apparent  as  to 
quickly  impress  both  the  good  housewife 
and  the  student  of  economy.  If  you 
are  accustomed-  to  gas  range  cooking 
you  will  be  pleased  with  the  very  excep- 
tional good  features  of  the'  Wolff" 
Ranges. — Abraham  4*  Straus,  Brooklyn. 

Another  Carload  for  Tacoma.  Facts 
speak  again.  Friday  a  hurry-order  was 
dispatched  for  another  big  carload  of 
gas  ranges.  Shows  which  wfvy  the  wind 
is  blowing,  doesn't  it?  Tacoma's  turning 
her  head,  she's  getting  away  from  the 
old  style  furnace  and  welcoming  the  no 
work,  no  heat,  we-shovel-the-coal  gas 
range.  Cooking  by  gas  will  take  a  whole 
lot  of  the  heat  and  misery  out  of  July 
and  August,  you'll  find  it  almost  a 
blessing  the  year  round.  You  can  cook 
anything  from  an  egg  to  a  turkey  on  a 
gas  range,  you  can  make  it  work  fast  or 
slow,  like  an  engineer  with  his  throttle 
you  turn  the  lever  and  this  simple  little 
kitchen  machine  does  the  most  of  the 
rest. — Oas  Co.,  by  the  Totem  pole,  Ta- 
coma, Wash, 

HARDWARE 


Gas  cooking  stoves — "  Cort's  "  high- 
est grade,  $9  stoves  reduced  to  $6.67. 
Just  100  of  them,  the  kind  that  have 
ovens  as  large  as  any  range.  Handsome 
nickeling  and  neat  modeling  make  this 
stove  particularly  attractive  as  well  as 
eflBcient;  but  the  two  great  features  of 
the  Cort  stoves  are  the  eff"ective  cooking 
and  gas  economy.  There  are  separate 
broiling  and  baking  burners,  three  boil- 
ing burners  on  the  top,  one  extra  large 
and  quick  acting.  Every  part  u  re- 
movable for  cleaning,  and  this  price  is 
exceedingly  unusual.  —  Abraham  ^ 
Straus,  Brooklyn,  N.  Y. 

You  will  be  surprised  and  pleased  to 
see  how  easily  and  economically  it  can 
be  operated.  You  can  have  a  cool  kitchen 
until  you  need  a  hot  fire.  You  can  have 
a  hot  fire  immediately  and  a  cool  kitchen 
again  in  a  few  minutes  after  turning 
off  the  gas.  You  can  have  a  quick  fire,  a 
slow  fire  and  a  moderate  fxre.—Oaheston 
Gas  Company,   Galveston,   Texas, 

Don't  fire  a  cannon  to  kill  a  fly.  And 
yet  that  is  just  what  firing  up  a  coal 
range  amounts  to  in  summer.  Argue 
it  from  any  point  you  please;  "tear 
language  to  tatters"  in  the  argument, 
and  when  you  compare  cooking  with  a 
range  with  cooking  with  a  gas  stove  it 
amounts  to  this:  The  gas  stove — a 
match— a  twist  of  the  thumb,  in  30  sec- 
onds you  have  the  fire,  as  much  or  little 
as  you  want.  When  you  have  had  enough 
heat  shut  it  off  instantly.  Expense  about 
half.  The  coal  range — rake  out  the 
grate,  skin  your  knuckles,  get  mad,  ashes 
flying  about,  dirt;  put  in  paper,  wood, 
coal,  light  it;  maybe  it  will,  maybe  it 
won't  catch  on,  smoke,  too  much  or  not 
enough  heat;  heat  the  rooms  up  and  wait 
until  the  fire  dies.  Expense  double. — 
A.  D.  Matthews,  Brooklyn,  N.   Y, 

Blue  Flame  Oil  Stoves.— Cooking  at 
its  best  is  disagreeably  hot  during  the 
summer  months,  but  you  can  reduce  the 
discomfort  to  a  minimum  by  using  a 
"Brooklyn"  Blue-Flame  wickless  oil 
stove.  It  has  no  wick,  gives  a  powerful 
blue  gas  flame,  and  is  simple  and  safe  in 
operation.  Its  strongest  bid  for  your  fa- 
vor is  the  slight  expense  it  entails  while 
giving  you  all  the  comfort  and  conveni- 
ence of  a  gas  T^ng^.— Sibley,  Lindsay  ^ 
Curr  Co.,  Rochester,  N.  Y. 

The  woman  who  has  a  gas  range.  She 
is  the  woman  who  has  the  l)est  of  it  in 
cooking,  for  she  cooks  quickly,  cooks 
coolly,  cooks  cleanly,  cooks  easily.  A 
gas  range  is  cheap  to  buy,  it  is  cheap 
in  fuel  and  it  is  cheap  in  its  great  saving 
of  work  and  vfOTty.— -Consumer^  Gas  Co., 
Reading,  Pa. 

—STOVES 


HOUSE    FURNISHINGS    ADVERTISING 


105 


It  isn't  woman's  work,  this  digging 
into  the  recesses  of  a  dirty  coal  or  wood 
stove,  carrying  in  coal  or  wood  and 
carrying  back  again  as  much  ashes — in 
fact,  it  isn't  anybody's  work.  No  one 
who  is  within  piping  distance  of  gas  has 
any  excuse  for  having  a  coal  or  M'ood 
stove  in  action  during  this  hot  weather. 
The  gas  stove  is  clean  and  safe.  They 
are  useful  as  well  as  ornamental. — Den- 
ison  Light  Co.,  Denison,  Tex. 

Keeping  Cool. — If  one  had  nothing  to 
do  but  avoid  the  discomforts  of  the 
heated  season,  summer  Mould  be  one 
long  delight.  But  women  must  work  in 
kitchens  if  we  are  to  have  anything  to 
eat,  and  a  kitchen  isn't  at  all  cool  or 
comfortable  unless  the  cooking  is  done 
on  a  gas  range.  That's  the  key  to 
kitchen  comfort — the  gas  range.  Gas  is 
the  fuel  for  cooking.  Coal  and  wood 
make  dirt  and  drudgery,  oil  is  dangerous, 
but  gas  is  the  perfect  fuel.  It  saves  the 
housewife  hundreds  of  steps  and  a  world 
of  hard  work.  Get  a  gas  range. — Sagi- 
naw City  Gas  Co.,  Saginaw,  Mich. 

The  new  insurance  gasoline  stove  is 
as  safe  as  a  common  cook  stove.  Acci- 
dent is  impossible.  Valves  may  be  left 
open,  no  gasoline  can  escape,  no  danger 
if  operated  by  children  or  inexperienced 
persons. — F.  Mayer  4*  Bro.  Co.,  Peoria. 

For  a  quick  breakfast  in  the  morning 
when  you're  in  a  hurry,  the  Sterling  Puri- 
tan blue-flame  oil  stove  will  be  found 
invaluable.  Turn  on  the  valve  and  you 
have  a  hot  fire  immediately — no  delay — 
no  kindling  to  split — no  waiting  for  the 
fire  to  get  started.  The  Blue  Flame 
does  not  heat  up  the  house — it  cooks  the 
food  without  cooking  the  cook.  The 
ideal  summer  cook  stove. — Barber  ^ 
Ross,  Washington,  D.  C, 

Be  good  to  your  wife.  Remember  she 
puts  in  much  of  her  life  cooking  your 
meals.  Make  it  as  easy  as  possible,  you 
owe  her  this.  Buy  her  a  Quick  Meal 
Gasoline  Stove.  Your  meals  will  taste 
better,  she  will  keep  cool,  have  a  better 
temper  and  live  longer. — The  Blymyer 
Bros.  Co.,  Mansfield,  Ohio. 

When  you  are  in  a  hurrv  there  is  noth- 
ing  like  a  good  gas  stove.  A  slow-go- 
ing stove  is  exasperating.  The  gas  stove 
gives  you  a  full  measure  of  cooking  heat 
in  an  instant.  A  twist  of  the  wrist  turns 
off  the  gas,  heat,  expense  and  all. — Geo. 
L.  Oill,  St.  Thomas,  Ont. 

Little  Helper. — Early  breakfasts  are 
easily  prepared — also  afternoon  teas — 
without  a  fire — if  you  have  a  Gas  Gril- 
ler,  a  kettle  of  water  can  be  boiled  on  the 
top  and  underneath  a  chop  or  steak 
grilled,   a   little  bacon    frizzled   or  toast 

HARDWARE 


made — handy  things  to  buy  and  use  are 
gas  grillers  at  our  price. — Alfred  Ed- 
mondson,  Morecambe,  Eng. 

No  more  danger  in  using  a  Barler  oil 
heater  than  a  coal  stove.  At  the  cost 
of  one  cent  an  hour  it  will  heat  a  20-foot 
room,  and  for  emergencies  it  is  invalu- 
able. For  bedrooms,  bathrooms,  any 
where,  you  may  have  comfort  in  five 
minutes  after  the  Barler  is  lighted. — 
P.  J.  Kelly  ^  Co.,  Sew  Haven,  Conn. 

Cooking  is  a  pleasure  when  you  cook 
with  a  gas  stove.  We  have  a  few  left, 
and  now  is  the  time  to  put  one  in  while 
the  weather  is  hot,  and  avoid  the  heat 
and  dirt  of  a  coal  and  wood  stove  this 
summer.  Call  at  our  oflSce  and  let  us 
show  you  our  line  of  gas  stoves,  or 
'phone  us,  and  we  will  call  around  and 
tell  you  about  them. — Denison  Light 
and  Power  Co.,  Denison,  Tex. 

Your  cook  will  smile.  A  gas  range 
like  the  "  Chicago  Jewel "  takes  all  the 
drudgery  out  of  kitchen  work,  making 
cooking  a  pleasure.  Have  you  seen  the 
new  design?  It  is  made  throughout  of 
steel,  and  is  entirely  "  free  from  frills.'* 
Just  a  plain,  substantial  stove,  "  built 
for  business."  The  chances  are  it's  ex- 
actly what  you're  looking  for.  See  it 
in  operation  at  our  showrooms. — McDon- 
ald  ^    Wilson,    Toronto,    Ont. 

Why  overheat  your  house  these  hot 
summer  days  by  cooking  with  a  swelter- 
ing coal  stove?  Use  the  "Monarch" 
gasoline  range.  It  supplies  sufficient 
heat  for  cooking,  but  no  waste  warmth 
to  raise  the  temperature.  It  is  safe, 
easy  to  operate  and  durable. — Crane  ^ 
Lockwood,  Binghamton,  N.  Y. 

Gas  ranges  are  being  sold  and  con- 
nected in  great  numbers,  but  we  are 
equal  to  the  demand,  and  are  able  to 
supply  all  comers  with  a  first-class  gas 
range,  which  we  install  ready  for  use, 
free  cost  to  you  upon  payment  of  $13.00 
cash  or  on  installment  plan  of  $;2.00 
down  and  $1.00  per  month  for  twelve 
months.  The  only  way  to  have  a  clean, 
up-to-date  kitchen  is  to  do  your  cook- 
ing, baking,  etc.,  on  a  gas  range,  which 
occasions  no  dirt  or  hauling  of  fuel  or 
ashes.  The  kitchen  work  is  done  so 
quickly  and  so  economically  that  those 
who  have  gas  ranges  would  not  part 
with  them  and  go  back  to  the  methods  of 
olden  times.  The  hot  weather  has  only 
about  commenced,  as  you  are  aware  the 
months  of  July,  August  and  Septem- 
ber are  the  hottest  in  the  year,  so  put  off 
ordering  a  gas  range  no  longer,  but  call 
at  our  sales  rooms  and  make  a  selection 
and  have  a  comfortable  summer. — Utica 
Gas  and  Electric  Co.,  Utica,  N.  Y. 
—STOVES 


106 


HOUSE    FURNISHINGS    ADVERTISING 


Keep  cool.  Breakfast  in  fifteen  min- 
utes if  there's  a  gas  range  in  your 
kitchen — just  strike  a  match  and  the  fire 
is  ready  to  use — without  waiting  or 
"coaxing" — and  no  coal  to  lug — no 
ashes  to  sift.  A  gas  range  assures  a 
clean,  cool  kitchen — an  economical, 
readily  regulated  fire  and  a  wonderful 
saving  of  labor,  fuel  and  time.  Only  a 
match  needed.  A  gas  range  is  a  time 
saver. — New  Bedford  Qas  Co.,  New  Bed- 
ford, Mass. 

More  economical  than  gas.  The  In- 
surance gasoline  stoves,  as  the  name  im- 
plies, are  an  absolute  protection  against 
any  danger  by  accident,  as  the  gaso- 
line is  at  once  shut  off,  should  the 
burner  be  blown  out  or  carelessly  left 
open.  No  smoke  or  smell,  and  burns  the 
least  gasoline  of  any  stove  made.— 
(TNeilVs,  Fargo,  N.  D. 

Did  it  ever  occur  to  you  how  nice 
and  pleasant  it  is  to  cook  on  a  gas 
range?  No  wood  or  coal  to  bring  in;  no 
ashes  to  take  out;  no  fires  to  build;  ab- 
solutely no  danger,  and  it  does  not  cost 
any  more  to  operate.  We  have  just  re- 
ceived a  carload  of  gas  stoves,  all  sizes 
and  styles,  and  now  is  the  time  for  vou 
to  put  in  your  order  and  avoid  the  rush. 
Call  at  our  office  and  see  them,  or  'phone 
us,  and  we  will  send  our  solicitor  to  see 
you. — Denison  Light  and  Power  Co., 
Denison,  Texas. 

The  proper  use  of  a  gas  range  is  be- 
ing demonstrated  in  the  basement  store. 
We  are  not  teaching  cooking,  or  any- 
thing of  that  sort,  but  simply  showing 
how  the  best  results  can  be  obtained 
from  gas.  And  we  want  to  show  you 
the  good  points  of  the  Wolff  Cookers 
and  ranges.  The  neatness,  rapidity,  and 
effectiveness  will  be  so  apparent  as  to 
quickly  impress  both  the  good  housewife 
and  the  student  of  economy.  If  you  are 
accustomed  to  gas  range  cooking  you 
will  be  pleased  with  the  very  exceptional 
good  features  of  the  Wolff  Ranges. — 
Abraham   ^   Straus,   Brooklyn. 

Supper  ready  in  -20  minutes  with  a  gas 
range.  No  dirt,  dust  or  smoke.  Xo  coal 
to  carry  in.  Xo  dirt  and  ashes  to  carry 
out.  When  you  purchase  a  Reliable  gas 
range  you  are  getting  the  best  in  the 
market — that  is  why  we  handle  them. 
Then,  again,  we  make  no  charge  for  con- 
nections.— Tacoma  Gas  Light  Co.,  Ta- 
coma.  Wash. 

Time  for  out  of  doors.  The  housewife 
appreciates  the  pleasure  of  having  more 
time  for  out  of  doors,  especially  at  this 
season  of  the  year.  There's  a  way  of 
saving  time  from  household  duties,  yet 
having     them     completed     in     comfort. 

HARDWARE 


That's  the  gas  range  way.  By  using  a 
gas  range  for  cooking  you  avoid  the  dust 
and  muss  of  handling  kindling,  ashes  and 
fuel,  and  there's  much  time  saved  in 
having  the  gas  range  always  ready.  Fuel 
is  delivered  right  to  the  gas  range,  where 
it's  ready  day  and  night  by  just  lighting 
a  match  and  turning  a  valve.  Such  a 
convenience,  if  a  friend  comes  to  lunch 
or  hot  water  is  needed  at  night.  Get 
your  gas  range  now  and  make  your  ef- 
forts count.  Doesn't  it  mean  much  to 
you  to  be  able  to  attend  to  social  duties 
and  have  time  for  out  of  doors?  It'a 
easily  accomplished  if  you  have  a  gas 
range.— Oa*  Co.,  St.  Paul,  Minn. 

Saves  walls  and  floors.  Are  you  build- 
ing?  If  so,  how  the  piping  in  your  house 
is  planned  means  much  to  you.  How 
have  you  provided  for  properly  placing 
the  gas  piping  for  cooking  and  heating? 
The  kitchen  plan  should  show  a  gas 
range  and  a  gas  water  heater,  and  pro- 
vide places  for  them.  Should  be  lo- 
cated most  conveniently  with  reference 
to  the  table  and  sink.  The  Library  plan 
— provide  a  gas  grate  for  chilly  even- 
ings. Useful  in  spring  and  fall  when  not 
cold  enough  for  furnace  fires.  Putting 
in  piping  for  gas  now  avoids  tearing  up 
walls  and  floors  and  saves  rebuilding 
after  the  house  is  finished.  Any  build- 
ing worth  putting  up  right  is  worth 
piping  for  gas.  Estimates  furnished  by 
any  plumber  or  gas  fitter.— ,Sf.  Paul  Oas 
Light  Company,  St.  Paul,  Minn. 

Cabinet  Glenwood  combination  coal 
and  gas  range.  Snug,  plain  and  hand- 
some. The  most  complete  cooking  range 
made.  No  fussy  ornamentation  or  fili- 
gree, just  the  natural  black  iron  finish. 
Every  part  at  hand  from  in  front.  Ev- 
ery essential  refined  and  improved  upon. 
Kitchen  doors  do  not  interfere  in  set- 
ting this  range,  for  either  end,  as  well 
as  the  back,  may  be  placed  equally 
against  the  wall.— 0.  T.  Harris  ^  Son, 
Plymouth,  Mass. 

No  more  chilly  breakfasts  when  an  oil 
or  gas  heater  is  used.  In  a  very  few 
minutes  they  will  warm  an  ordinary  sized 
room,  making  it  thoroughly  comfortable 
and  cheerful.  Made  in  several  patterns 
and  sizes,  of  the  best  materials,  and  so 
simple  in  construction  that  a  child  can 
use  them. — James  W.  Uellman,  Los  An- 
geles, Cal. 

Cook  with  gas  and  save  money,  time 
and  patience.  X'^o  worries  of  any  kind 
with  a  gas  range,  for  there's  no  wood  to 
bring  in,  no  ashes  to  dump  or  no  kindling 
to  chop.  A  gas  range  is  nice  to  have 
and  easy  to  pay  for. — Fresno  Oas  Com- 
pany, Fresno,  Cal. 
—STOVES 


HOUSE    FURNISHINGS    ADVERTISING 


107 


Hundreds  are  gas  consumers  who 
would  be  burning  coal  to-day  if  the 
modern  gas  range  had  not  simplified 
matters.  Now  they  have  clean  homes 
and  clean  hands;  and  their  lives  are  free 
from  fretting  and  the  disappointment 
incidental  to  a  poor  fire  when  dinner  is 
wanted  quickly.  With  these  advantages 
there  is  one  more — good,  clean  and  reli- 
able gas.  The  Home  Gas  Company's 
gas  is  admitted  to  be  perfect  and  al- 
ways the  same  "pressure  all  the  time." 
'—Home  Gas  and  Lighting  Company,  San 
Bernardino,  Cal. 

Gas  does  the  work.  It  simplifies  and 
shortens  the  kitchen  work — you  don't 
have  to  bother  about  preparing  any  fire 
when  you  have  gas  for  fuel  or  ashes 
and  dirt  to  clean  up  when  you're  through 
with  it.  Light  it  or  turn  it  out  is  all 
there  is  to  it.— Sacramento  Electric,  Gas 
and  Ry.  Co.,  Sacramento,  Cal. 

Gas!  Gas!  Gas!  That  is  the  word 
that  spells  success,  comfort  and  econ- 
omy, when  used  for  cooking  and  light- 
ing. Two  dollars  per  month  soon  pays 
for  a  gas  range  and  gas-lighting  appli- 
ances, and  no  up-to-date  home  can  afford 
to  be  without  either.  Save  health  and 
eyesight  by  placing  your  order  right 
away. — Gas  Company,  Ottumwa,  la. 

The  cleanest,  handiest,  cheapest  fuel. 
Don't  be  a  slave  to  your  old  kitchen  stove 
when  you  can  be  a  master  of  a  gas 
range.  Cooking  with  gas  is  the  modern 
way  of  living— it  saves  money,  time, 
worry  and  work.  Get  a  gas  range.  Come 
in  and  let's  talk  it  over. — Fresno  Oas 
Company,  Fresno,  Cal. 

Absolute  Christmas  bargains.  Walk 
this  city  over  from  end  to  end  and  you 
can't  find  a  more  practical,  sensible  and 
comfort-giving  present  than  one  of  these. 
The  stand  lamps  mean  a  comfort  to  a 
family  of  eyes;  heaters  mean  comfort  to 
another  houseful  of  people,  because  they 
can  be  carried  to  every  room  in  the 
house. — Oas  Co.,   Tacoma,   Wash. 

The  staff  of  life.  Many  women  have 
stopped  baking  their  own  bread  because 
of  the  difficulties  of  baking  fine,  rich, 
brown  loaves.  With  a  Fortune  elevated 
oven  gas  range  home-made  bread  is 
easily  possible.  The  housewife  has  ab- 
solute control  of  the  blue  flame,  and 
there  is  no  more  danger  of  a  soggy,  un- 
derdone loaf  than  one  burnt  to  a  crisp. 
The  Fortune's  oven  makes  baking  a 
pleasure.  The  Fortune  has  been  imi- 
tated, but  never  equaled. — J.  W.  Keller, 
Newark,  Ohio. 

Buy  Sterling  ranges  for  economy  and 
durability.  Sterling  ranges  are  the 
greatest  coal  savers  of  any  range  on  the 

HARDWARE 


market.  The  Sterling  is  so  strong  and 
so  well  made  that  the  repair  bill  is  al- 
most nothing.—/?.  A.  McWhur  Co.,  Fall 
River,  Mass. 

Call  and  see  the  malleable  steel  range 
in  operation  at  our  store.  We  show  you 
how  to  bake  "just  such  biscuits  as 
mother  used  to  make"  with  only  one- 
half  the  fuel  now  being  used.  Three- 
minute  biscuit  and  delicious  coffee 
served  every  day  free. — Sturmer  Bros.,. 
Port  Huron,  Mich. 

The  air  in  an  ordinary  oven  is  stag- 
nant. It  becomes  saturated  with  the 
odors  of  the  different  dishes  cooking — 
the  strongest  odor  impregnates  all.  That 
is  why  you  sometimes  get  pie  with  a 
flavor  of  onions  and  roast  beef  with 
taste  of  fish.  The  air  in  the  oven  of  the 
Imperial  Oxford  Range  is  constantly 
changing.  Fresh  air  is  drawn  in  from 
outside  the  range  by  our  patent  oven 
flue,  super-heated  and  forced  into  the 
top  of  the  oven.  It  circulates  through- 
out the  oven,  keeping  every  corner  at  a 
steady,  even  temperature.  The  air  is 
then  drawn  off  through  the  oven  venti- 
lators, carrying  with  it  the  fumes  of  the- 
cooking  dishes.  The  Imperial  Oxford 
Range  cooks  your  food  with  pure,  fresh,, 
dry  heat  Would  you  like  to  see  this 
range?  Call  at  your  dealers.  If  he 
can't  show  you  the  Imperial  Oxford, 
write  to  us  and  we'll  send  you  full  par- 
ticulars and  tell  you  where  you  can  see 
it. — The   Gurney  Foundry   Co.,   Toronto. 

What  the  old  cook  said  when  she  was 
discharged,  "Well,  Miss  Sally,  I  don't 
mind  dis  gittin'  fired,  but  I  does  hate  to 
leave  dat  lovely  Sterling  range." — 
Crane  ^  Lockwood,  Binghamton,  N.   Y. 

If  you've  been  on  the  fence,  let  this 
weather  and  these  prices  help  you  down 
— $6.95  for  the  famous  Eclipse  airtight 
wood  heaters. — /.  Gevurty  4-  Sons,  Port- 
land, Ore. 

A  stove  that  is  always  ready !  A  stove 
that  makes  no  smoke,  smell  or  ashes !  A 
safe  stove!  An  economical  stove!  A 
clean  stove!  A  stove  that  requires  no 
skill  to  operate  it!  A  stove  which  has 
revolutionized  "cooking,"  and  has  trans- 
formed the  drudgery  of  the  kitchen  work 
into  a  pleasant  pastime.— J/c^  yea/ 
Hardware  Company,  Crowley,  La. 

The  small  house-heater — the  Quebec. 
One  of  the  don't-want-much-attention 
kind.  The  heavy  fire-brick  lining  makes 
it  a  great  economizer.  Fill  it  up  with 
fuel  of  any  description,  and  it's  good 
for  twenty-four  hours  or  more  of  con- 
stant heat-giving  without  replenishing. — 
The  T.  Eaton  Co.,  Winnipeg,  Can. 
—STOVES 


(^ 


108 


ffi^' 


HOILTSE    FURNISHINGS    ADVERTISING 


More  money  can  be  saved  this  year  by 
putting  in  a  Kelsey  furnace  than  by  any 
other  wav.  Will  heat  your  house  bet- 
ter,  without  gas  or  dust. — Geo,  H, 
JStibbs,  Hartford,  Conn. 

Range  Seekers.  Here's  Barstow's  lat- 
est model.     The  Crystal  Bay  State.     In 

*  » 

construction,  appearance  eflSciency,  it  is 
positively  a  "  top  notcher."  Don't  fail 
to  see  it. — The  Mellen  tj-  Ilewes  Co., 
Hartford,  Conn. 

Don't  you  want  to  begin  the  new  year 
with  a  new  Magee  range?  It  would  be 
a  particularly  delightful  change,  if  it 
happens  that  you  are  now  using  an  old 
range,  or  a  range  that,  for  one  reason 
or  another,  does  not  give  satisfaction. 
The  happiness  or  unhappiness  of  many 
a  household  can  be  traced  to  the  kitchen. 
In  the  kitchen  it  is  found  that  the 
trouble  was  with  the  range.  If  you  buy 
a  Magee  range  there  will  be  no  range 
troubles.  It  is  a  perfect  range.  Eco- 
nomical of  coal  and  prodigal  of  heat. 
AVill  bake  more  bread  on  one  hod  of  coal 
than  any  other  range  built.  And  it  is 
not  overpriced.  It  is  a  range  proposition 
that  you  will  find  full  of  interest  for 
you. — Bruce,    Filley    ^    Co.,    Hartford. 


Stoves,  ranges  and  heaters.  We  again 
<*all  your  attention  to  the  most  important 
part  of  your  home,  the  kitchen.  We 
sell  the  best  stove,  range  and  heater  that 
can  be  procured.  We  guarantee  them 
to  give  you  perfect  satisfaction  as  cook- 
ers and  heaters.  You  must  be  satisfied 
or  we  will  refund  your  money.  You 
may  buy  a  stove  or  range  from  us  and 
make  a  deposit  to  show  good  faith  on 
your  part  and  we  will  give  you  a  written 
agreement  that  after  we  set  our  stove 
or  range  up  in  your  kitchen,  we  will  any 
time  within  thirty  days  after  trying  the 
stove  refund  your  money  and  remove  our 
jstove  without  any  cost  to  you.  You  can 
have  the  best  range  in  the  house  for 
$4.00  down  and  $4.00  per  month,  and  on 
stoves  from  $;?.00  to  $3.00  down  and 
.$3.00  per  month,  or  you  can  pay  the  bal- 
ance at  the  expiration  of  thirty  or  sixty 
days  and  get  a  discount. — A.  O.  Rhode* 
^  Son,  Mobile,  Ala. 

The  St.  Clair  radiant  hot  blast  heater. 
For  burmng  an  inferior  grade  of  coal, 
to  obtain  the  very  best  heating  results, 
economically,  we  want  to  call  your  at- 
tention to  this  practically  built  St.  Clair 
heater.  The  fire  pot  is  very  heavy,  and 
ribbed;  this  feature  makes  it  durable 
and  lasting.  This  adds  to  the  life  of 
your  stove.  The  feed  door  is  so  ar- 
ranged to  admit  the  fuel  without  spilling 
any  coal  on  the  floor,  and  dampers  are 
so   arranged   that    all   smoke   or   gas   is 

HARDWARE 


taken  off  without  filling  your  room  with 
smoke  when  the  fuel  is  lieing  fed  to  the 
fire.  These  features  alone  recommend 
the'  radiant,  but  many  others  will  be 
shown  to  prospective  purchasers.  See 
the  radiant;  it  will  heat  your  home  at  a 
light  running  expense.— 7^6  Orote-Ran- 
kin  Company,  Spokane,  Wash. 

There  was  a  young  woman  who  started 
to  bake.  Her  range  wouldn't  work 
though  a  well-known  make.  She  said 
"  to-day  I  must  hasten  away,  And  get 
me  a  range  that  will  bake  every  day." 
And  she  went  to — Crane  ^  Lockwood, 
Binghamton,  N.  Y. 

You  need  a  stove  in  the  house.  Grates 
are  very  cheery  looking  and  architects 
rave  over  them  and  all  that  and  all  and 
all  that.  But  when  it  gets  down  to  the 
cold  matter  of  dollars  and  cents  it  takes 
a  whole  coal  mine  to  keep  the  average 
Memphis  house  even  half  way  warm.  Is 
genial  warmth  such  an  intangible  bless- 
ing that  every  member  of  the  family 
wouldn't  be  sure  to  appreciate  it  ?  Now 
the  radiant  home  air  blast  heaters  will 
heat  the  whole  house  as  warm  as  toast 
and  do  it  with  far  less  coal  than  you 
now  use  in  two  or  three  rooms.  It  is  the 
best  heater  there'  is  short  of  the  ex- 
pensive hot  water  heating  plant,  which 
costs  ten  times  as  much.  Why  not  come 
in  and  look  at  them,  you'll  decide  that  it 
is  the  best  family  gift  you  could  make. — 
Orgill  Brothers  ^  Company,  Memphis. 

To  get  that  appetizing,  brown  appear- 
ance and  outside  crispiness  on  roasts  of 
lamb,  beef,  etc. — to  keep  their  goodness 
in  them— they  must  be  basted.  In  the 
old  style  stove  this  necessitated  reach- 
ing into  the  hot  oven  and  moving  the  hot, 
heavy  pan  and  holding  it  in  the  front 
of  the  oven  while  it  was  basted.  A 
tedious  performance  with  unsatisfactory 
results.  The  draw-out  over  rack  of  the 
Imperial  Oxford  Range  makes  basting 
a  simple  and  successful  operation. — Th$ 
Gumey  Foundry  Co.,  Windsor,  Ont. 

On  merit,  and  merit  only  do  we  make 
claims  for  the  Regal  Stuart.  We  ask  a 
careful  comparison  with  other  ranges 
before  buying.  The  owner  of  an  R.  S. 
range  with  reasonable  care  will  have  a 
safe  and  practically  permanent  invest- 
ment. After  once  using  you  will  fall  in 
love  with  the  Regal  Stuart — /.  Lyon  ^ 
Sons,  Hartford,  Conn. 

Quality  counts  in  ranges — and  that  is 
why  New  Kineo  stoves  have  been  held 
in  greatest  popularity  all  these  years. 
New  Kineo  ranges  are  always  to  be  de- 
pended upon  to  do  the  right  thing  at  the 
right  time. — Noyes  ^-  Nutter  Mfg.  Co., 
Bangor,  Me. 

:— STOVES 


HOUSE    FURNISHINGS    ADVERTISING 


109 


The  Buck's  Hot  Blast  is  built  on  sci- 
entific principles — it  does  not  permit  the 
38  per  cent,  of  gas  and  smoke  in  soft 
coal  to  escape  up  the  chimney,  but  burns 
it  up — turns  it  into  fuel.  That  is  why 
it  is  the  most  wonderful  heater  in  the 
world.  How  can  it  help  but  be  popular 
when  it  actually  pays  for  itself  in  the 
fuel  saving. — Crews-Beggs,  Pueblo,  Colo. 

Fuel  economy  is  an  important  feature 
in  a  range.  Almost  as  important  as 
good  cooking  facilities.  Every  house- 
wife wants  to  do  good  cooking,  but  she 
doesn't  want  it  to  cost  her  too  much  in 
fuel.  The  good  cooking  qualities  of  the 
Imperial  Oxford  range  are  enhanced  by 
its  great  fuel  economy.  The  big  scuttle 
of  coal  of  other  style  ranges  is  replaced 
in  Imperial  Oxford  homes  by  a  smaller 
scuttle  less  often  used. — The  Gumey- 
Massey  Co.,  Montreal,  Can. 

There  was  a  young  woman  who  started 
to  bake, 

Her  range  wouldn't  work  though  a  well- 
known  make. 

She  said,  "  to-day  I  must  hasten  away, 

And  get  me  a  range  that  will  bake  every 
day." 

She  purchased   a   Household,  it  worked 

like  a  charm. 
And  no   baking  days  now  fill  her  with 

alarm. 
If  you  wish  a  new  range  to  replace  the 

old, 
"  Your  Credit  is  Good  "  for  the  famous 

Household. 
— Household  Furnishing  Co.,  New  Bed- 
ford, Mass. 

If  the  house  is  cold,  remember  that 
we've  reduced  prices  on  all  parlor  stoves 
and  that  "your  credit  is  good"  for  the 
best  stove  here. — The  Household  Fur- 
nishing Co.,  New  Bedford,  Mass. 

The  Glenwood  Home  Grand  range 
with  asbestos  lined  oven  and  two  oven 
shelves  bakes  three  rows  of  food  evenly 
at  once.  The  asbestos  lining  keeps  the 
oven  at  an  absolutely  even  heat  through- 
out, and  with  two  oven  shelves  will  fin- 
ish the  baking  in  one-third  the  time  with 
less  fuel.  It  triples  baking  capacity. — 
C.  F.  Wing,  New  Bedford,  Mass. 

Congress  has  opened  !  Many  import- 
ant questions  will  now  be  settled.  We 
wish  to  settle  an  important  question  for 
you,  and  advise  you  not  to  put  off  buy- 
ing as  a  boy  does  tooth  pulling,  until 
compelled  by  suffering  to  make  a  move. 
As  the  temperature  goes  down,  prices 
go  up.  Let  us  sell  you  your  stove  now. 
— C.  C.  Grifen,  Altoona,  Pa. 

Say  Household  Furnace  to  the  car- 
penter M'ho  is  building  your  house.    Next 

HARDWAR 


winter,  when  the  north  winds  come 
whistling  around  your  new  house,  you'll 
thank  us  for  telling  you  about  the 
Household  Furnace.  The  good-size 
wrought  iron  fire-pot,  brick-lined,  the 
Horseshoe  Radiator,  and  the  Patent  In- 
direct Draft  revertible  Flue,  all  com- 
bine to  make  this  the  most  efficient  fur- 
nace built. — Ask  S.  C.  Lowe  about  it. 
New  Bedford,  Mass. 

Household  ranges  are  "  built  to  bake." 
Look  at  the  large,  honest  ovens  that  will 
bake  sixteen  pies  at  once. — Household 
Furnishing   Co.,   New   Bedford,   Mass. 

The  "Kitchen  Queen"  Steel  Range, 
the  pride  of  all  Indiana,  is  made  of 
true,  strong,  cold  rolled  steel  plate, 
gauged  in  the  thickness  to  the  strain  it 
must  stand,  which  forms  the  walls  or 
sides,  the  joints  of  which  are  absolutely 
air  tight.  The  end  walls  and  those 
around  the  firebox  and  reservoir  are 
double  thick,  with  an  interlining  of  as- 
bestos board — not  paper  or  any  substi- 
tute. These  three  thicknesses:  steel,  as- 
bestos, steel,  are  fastened  tight  together, 
not  only  insuring  great  durability,  but 
economy  of  fuel  and  quick  heating. 
Every  "  Kitchen  Queen "  Steel  Range 
warranted  to  bake,  cook  and  heat. — 
People's  Outfitting  Co.,  Indianapolis. 

There  is  a  downright  satisfaction,  say 
nothing  of  warmth  and  comfort — in  hav- 
ing a  furnace  that  will  burn  any  kind  of 
fuel  with  economy  and  success,  and  keep 
one's  house  at  a  warm,  even  temperature 
at  all  times,  that  cannot  be  reckoned  in 
dollars  and  cents. — Round  Oak  Furnace 
Co.,  Lansing,  Mich. 

The  bane  of  common  ranges  is  their 
uncertainty.  Can't  tell  what  they  will 
do  under  given  conditions,  they  are 
freaky,  eccentric,  tricky  —  sometimes 
they  burn  fiercely,  at  others  you  can  get 
no  heat — never  can  rely  upon  them.  Why 
not  have  a  non-worry,  easily-managed, 
smooth-working  range  like  the  "  Pan- 
dora "  when  it  costs  no  more  than  the 
other  kinds  ?  You  can  set  the  "  Pan- 
dora "  to  do  a  certain  work  and  it  does 
it — ^you  can  do  anything  else  meanwhile. 
Take  the  air,  don't  be  a  slave  to  your 
range  or  your  work. — McClary*s,  Monn 
treal.  Can, 

Glenwood  Ranges. — Wonders  in  econ- 
omy, requiring  the  minimum  supply  of 
fuel. — C.  F.  Wing,  Neic  Bedford,  Mass. 

No  use  delaying  !  Don't  let  the  next 
cold  snap  catch  you  unprepared.  The 
rush  in  our  stove  department  will  grow 
as  the  winter  approaches.  The  sooner 
you  get  a  Glenwood  the  quicker  will 
comfort  come. — C.  F.  Wing,  New  Bed-- 
ford,  Mass. 
E— STOVES 


i\ 


Hi 


it!' 


110 


HOUSE    FURNISHINGS    ADVERTISING 


HOUSEFURNISHING  GOODS 

Willie  Binks — Saif,  pa,  when  are  ne  goin*  to  move  out  to 
Bubblehurst? 

Mr.  Binks — Just  as  soon  as  the  house  is  finished,  son, 
"  Ain't  there  goin*  to  he  any  family  in  it  hut  us?  " 
"  No." 

"  Then  there  won't  be  anybody  upstairs  playing  'Alamo 
and  '  Hiawatha,*  will  there?  ** 
"  I  should  say  not!  " 
"  Aw!    Honest?  "—Chicago  Record-Herald. 


To  Newly  Married  Folks: 

It   is  to   those  who   have   shuffled   off 
their    mortal   coil   of   single   blessedness 
that  we  address  ourselves  to-day.     It  is 
to  their  sense  of  the  economical,  to  their 
appreciation    of   the    elegant    and    good 
things  in  housefurnishings  that  we  wish 
to  appeal.     We  know  that  we  are  in  a 
position  to  help  you   materially  on   the 
economical   side,   and   a   casual   glimpse 
into    our   great    store,   filled   to    its    ut- 
most capacity  with  good  equipment  for 
your  new  home,  will  convince  you  that 
we  possess   the  elegant   and   substantial 
things.    Young  man,  if  you've  just  been 
married,  or  are  just  about  to  be,  come 
in   and   look   around   a   bit.     Bring   the 
girl  with  you,  for  it's  a  ten  to  one  shot 
that   she's   got  a  better   idea   of  what's 
wanted  in  the  newly  made  nest  than  you 
have — and,  anyway,  what's  to  be  bought. 
Bring  her  in,  we  say,  and  let  some  of 
our  salespeople  go  through  the  building 
and  show  you  how  cheaply  a  house  can 
be  furnished  throughout  from  this  store. 
— Mahafey,  Canton,  O. 

House  furnishing  and  china  bargains. 
This  isn't  a  clearing  movement.  It  isn't 
a  reduction  of  old  stock.  It  is  a  sale  of 
new  —  desirable  —  reliable  —  housefur- 
nishings and  china.  It  is  more  than  a 
mere  sale.  It  is  an  event.  This  mer- 
chandising occasion  is  one  of  the  most 
important,  if  not  the  most  important  in 
the  month  of  February.  Its  wonderful 
success  is  due  to  the  matchless  oppor- 
tunities which  it  brings  to  careful  buy- 
ers.— Bothenherff  ^  Co.,  New  York. 

Our  fiftieth  half-yearly  stupendous 
housefurnishings,  china  and  glass  move- 
ment begins  Monday  morning.  Just 
twenty-five  years  ago,  when  the  H.  Bat- 
terman  Store  was  developing  into  a  lusty 
youngster,  we  conceived  the  idea  of  a 
housefurnishings  and  china  sale  on  a 
mammoth  scale.  Every  February  and 
September    since    then    this    store    has 


startled  Brooklynites  with  its  mighty 
price  attractions  in  household  needs  and 
kindred  lines.  From  all  over  Brooklyn 
come  feeble  attempts  to  follow  us.  We 
are  flattered  by  the  imitations.  Prodig- 
ious stocks  of  everything  scheduled  here 
give  assurance  that,  no  matter  what 
your  demands,  we  are  prepared  to  fill 
them.  No  danger  that  after  half  an 
hour's  selling,  "  No-more-at-that-price '* 
will  be  hurled  at  you.  Therein  we  have 
no  imitators,  nor  have  we  in  our  prices — 
two  important  facts  that  make  this  a 
sale  without  an  equa\.-~Batterman*s, 
Brooklyn,  N.  Y. 

We  are  the  only  complete  housefur- 
nishers  in  the  Southern  Tier,  curry  ev- 
erything that  you  can  wish  for,  to  fit 
your  home  from  cellar  to  attic.  Every- 
thing here,  no  matter  how  cheaply  sold, 
is  of  a  worthy  quality,  is  up-to-date  in 
style,  is  handsomely  finished  and  splen- 
didly constructed.  Among  the  many 
lines  carried  here  can  be  found  complete 
assortments  of.— The  Fair  Store,  Bing- 
hamton,  N.  Y. 

A  Happy  Thought.— Home  is  what 
you  make  it.  In  every  happy  home  the 
two  rooms  most  used  and  most  appre- 
ciated are  the  dining  room  and  the  bed- 
room. There  most  of  our  time  is  spent 
in  social  comfort  and  rest.  It  is  in  the 
furnishing  of  these  rooms  that  we  make 
special  inducements  that  cannot  fail  to 
meet  with  the  utmost  favor.  We  have 
placed  on  sale,  specially  priced,  a  din- 
ing room  and  bed  room  outfit,  and  in 
order  to  show  them  to  advantage  and 
give  you  an  idea  how  they  will  look  in 
your  own  home  we  have  fitted  up  certain 
parts  of  our  own  store  to  represent  a 
dining  and  bed  room.  You  will  find  this 
new  idea  of  ours  a  good  one,  as  one 
glance  will  suflSce  to  convince  you  of  the 
beauty  of  these  suits,  the  quality  always 
being  guaranteed  by  us.— Koch  cj-  Henke, 
Cleveland,  Ohio. 


HOUSEFURNISHING  GOODS 


HOUSE    FURNISHINGS    ADVERTISING 


111 


Our  sale  in  the  housefurnishing  store 
which  starts  Monday  morning  spells 
*'  Saving "  in  its  broadest  sense. — The 
Gamble  Desmond  Co.,  New  Haven,  Conn. 

The  March  Housewares  Sale. — Hun- 
dreds of  articles  to  help  along  the  daily 
bits  of  routine  work  about  the  house — 
upstairs,  downstairs,  in  my  lady's 
chamber — and  to  make  light  of  that  do- 
mestic revolution  known  as  "  Spring 
housecleaning."  All  good,  and  all  at 
prices  you'll  have  trouble  to  equal  for 
lowness. — The  Wanamaker  Store,  New 
York. 

Some  Needed  Housefurnishings. — Just 
a  little  random  list,  to  catch  the  eye 
of  the  housekeeper  who's  aware  of  cer- 
tain shortcomings  in  her  town  or  coun- 
try house.  And  it's  merely  an  inkling 
of  the  splendidly  complete  and  low- 
priced  stock  that  you'll  find  in  our  base- 
ment. In  fact  there  are  sharp  savings 
to  be  made  on  these,  as  well  as  many 
other  articles. — Wanamaker,  New   York. 

Found !  Found ! !  Found ! ! !  The  place 
to  buy.  Have  you  seen  the  display  of 
new  matting  and  new  go-carts?  Have 
you  seen  the  odd  carpets  at  the  odd  prices 
we  are  offering?  Have  you  seen  our 
line  of  dressers  and  bedroom  suits?  Any- 
thing from  a  lamp  chimney  to  dinner- 
ware,  including  kitchen  utensils,  can  be 
seen  in  our  household  department. — Tay- 
lor ^  Manahan,  Jersey  City. 

In  the  economy  of  household  manage- 
ment time  is  an  important  factor.  The 
old  carpet  sweeper  that  takes  three  times 
as  long  to  do  the  work  that  a  new  one 
would  do  it  in — a  direct  loss  of  time 
plus  effort.  The  old  sauce  pans  that 
will  "do"  after  plastering  up  a  pin- 
hole or  two — a  direct  loss  of  time.  And 
so  you  might  run  through  a  list  of  su- 
perannuated household  articles  that 
should  be  replaced.  The  cost  isn't  great 
when  you  buy  at — Oimbel  Bros'.,  Phil- 
adelphia, Pa. 

Woman  makes  the  home.  "  It  is  a 
woman,  and  only  a  woman — a  woman  all 
by  herself,  if  she  likes,  and  without  any 
man  to  help  her — who  can  turn  a  house 
into  a  home." 

True,  but  there's  no  store  in  the  land 
that  can  be  of  such  help  to  her  as  Van 
Sciver's  when  it  comes  to  furnishing  it. 
— J.  B.   Van  Sciver  Co.,  Philadelphia. 

Christmas  cooking. — Christmas  cook- 
ing is  near  at  hand;  fruit  cakes  to  be 
baked,  many  little  special  dishes  to  be 
prepared.  A  visit  to  our  store  will  re- 
lieve you  of  much  worry  and  trouble. 
A  good  mechanic  can  not  do  good  work 
without  good  tools;  neither  can  the 
housewife  prepare  temptii*^  dishes  with- 

HOUSEFURN 


out  the  proper  vessels.  We  have  just 
received  a  very  large  shipment  of  our 
famous  Purity  cooking  vessels,  and  we 
invite  you  to  call  and  inspect  them.— 
Hightower  ^  Graves,  Atlanta,  Ga. 

Handy  household  helps.  There  is  a 
constant  wear  and  tear  on  household 
hardware — when  you  get  a  fresh  supply 
of  some  things  you  are  out  of  others. 
Every  home  is  needing  some  kind  of 
hardware  all  the  time  and  we  have  all 
these  things  in  best  qualities  and  lowest 
prices. — Babcock,  Hinds  ^  Underwood, 
Binghamton,  N.   Y. 

It's  no  fault  of  ours  if  flowers  don't 
have  the  prettiest  of  jardinieres  to  dis- 
play them.  A  jardiniere  maker,  caught 
in  financial  straits,  thought  one  dollar 
in  the  hand  was  worth  almost  two  tied 
up  in  pottery.  We  secured  the  jardi- 
nieres so  as  to  pass  therii  along  at  a 
generous  third  below  actual  worth.  Will 
you  share  the  benefit?  One  style  is  a 
footed  jardiniere  with  side  ears — an  at- 
tractive shape  in  a  variety  of  blended 
colorings. — Sibley,  Lindsay  ^  Cur,  v^o., 
Rochester,  N.  Y, 

Handsome  is  as  handsome  does. — An 
old  and  trite  saying  this,  but  how  well 
it  applies  to  home  furnishings  that  are 
bargains  in  price,  beautiful  in  style,  full 
of  grace  and  elegance  and  the  kind  that 
lasts  a  lifetime;  this  description  applies 
to  Lampe  ^  Co.'s  stock. 

If  the  flies  do  get  into  your  house, 
catch  them.  It's  easy  with  the  Out  of 
Sight  Fly  Strings.  Just  hang  one  up 
and  it  will  do  the  rest  much  better 
than  fly  paper,  as  it  is  not  in  the  way 
of  every  one,  and  one  string  will  catch 
more  flies  than  a  whole  barrel  of  fly 
paper. — The  Churchill-Hemenway  Co., 
Galesburg,  III. 

Heretofore  when  furnishing  a  house 
along  correct  lines — whether  the  appoint- 
ments of  a  cottage  or  a  residence  more 
pretentious,  or  the  decoration  of  a  pa- 
latial abode — there  has  been  no  house  to 
which  the  anxious  housewife  could  turn 
for  expert  assistance.  That  day  has 
passed.  We  now  cover  this  field.  In 
this  department  are  employed  men  who 
have  had  long  training  in  their  specialty. 
Their  experience  enables  them  to  secure 
desired  results  without  those  annoying 
experiments  so  productive  of  dissatis- 
faction and  needless  expense. — Keith- 
O'Brien  Co.,  Salt  Lake  City,  Utah. 

House  cleaning  operations  are  now 
about  to  begin.  You  may  need  a  step- 
ladder,  tubs,  mops,  brushes,  paints,  etc. 
We  carry  a  full  line  of  the  best  makes 
and  invite  you  to  investigate  and  secure 
prices. — Chas.  Johnson,  Peoria,  III. 

ISHING   GOODS 


i 


112 


HOUSE    FURNISHINGS    ADVERTISING 


«f 


m\ 


There  is  a  stupendous  assortment  here 
for  seekers  of  the  beautiful  in  carpets 
and  furniture,  and  every  day  we  are  re- 
ceiving from  the  manufacturers,  new 
and  pleasing  ideas.— /f.  H.  Lampe  ^  Co, 

We  call  it  "Young  Housekeepers*'* 
Sale,  but  of  course,  elderly  housekeepers 
are  eligible  also.  People  just  beginning 
keeping  house  can  make  a  dollar  accom- 
plish great  things.—/.  jR.  Libby  Co., 
Portland,  Me. 

Gigantic  spring  sale  of  housefurnish- 
ings  and  china.  Values  bound  to  make 
rousing  selling.  The  greatest  money-sav- 
ing opportunities  ever  known  in  the  base- 
ment stores.  Xo  mail  orders.  Think 
of  the  unmatchable  opportunities  that 
our  past  sales  have  brought  to  you — then 
think  how  much  it  means  to  you  to  be 
able  to  do  still  better  in  the  sale  that  be- 
gins to-morrow  morning.  This  will  un- 
questionably be  the  most  aggressive, 
broadest  and  best  event  of  its  kind  ever 
inaugurated. — Rothenberff  ^  Co.,  New 
York. 

The  abodes  where  families  seek  re- 
pose, peace  and  affectionate  companion- 
ship should  be  enriched  as  far  as  means 
will  allow,  with  whatever  is  calculated 
to  develop  pure  taste,  cultivate  the  in- 
tellect and  ennoble  the  heart.  Sight  is 
an  avenue  to  the  soul  and  the  sight  of 
comely  walls,  embellished  ceilings,  pic- 
tures, tapestries,  graceful  draperies, 
handsome  upholstery,  shapely  furniture 
and  attractive  ornaments  has  a  refining 
influence  on  the  spirit. — Geo.  B.  Peek, 
Kansas  City,  Mo. 

In  the  house  furnishing  department. 
What  3  cents  will  buy:  Good  kitchen 
knife,  pretty  match  box,  5-cent  screw 
driver,  good  lamp  burner,  5-cent  chop- 
ping knife,  large  bread  pans,  salt  and 
pepper  shaker,  bottle  machine  oil,  small 
varnish  brush,  clothesline  pulley,  deco- 
rated pickle  dish,  large  decorated  plates. 
What  2  cents  M'ill  buy:  3  picture  mold- 
ing hooks,  5-cent  tack  pullers,  very  good 
can  opener,  5-cent  tea  strainer,  family 
size  nail  box,  nail  brush,  5-cent  kind; 
bradawl,  worth  5  cents;  mouse  trap, 
5-cent  shoe  dauber,  machine  oil  can, 
ladies'  tack  hammer,  6  screw  eyes. — 
John   Mullins   Sj;   Sons,   Jersey   City. 

Spring  is  here  and  if  your  home  is 
not  as  cosy  and  comfortable  as  it  should 
be  we  invite  you  to  complete  its  furnish- 
ings here. — C.  R.  Parish  ^  Co.,  Colum- 
bus, Ohio. 

Everything  for  the  house.  A  helping 
hand  at  your  service.  Maybe  you  need 
some  furniture  or  fjossibly  you  want  a 
stove  or  knivfs  and  forks,  a  dinner  set, 
some    carpets,    draperies    and    the    like. 

HOUSEFURN 


Well,  if  you  want  any  furnishings  for 
the  house  you  can  get  it  here.  We  can 
furnish  your  house  from  cellar  to  gar- 
ret; and  from  parlor  to  kitchen.  And  if 
you  haven't  the  ready  cash,  this  is  where 
we  come  in,  and  lend  you  a  helping  hand, 
for,  in  connection  with  our  strictly  cash 
business  we  have  established  a  deferred 
payment  plan  through  which  you  can 
purchase  "  Everything  for  the  house  '* 
at  strictly  cash  prices  and  pay  us  back 
as  your  circumstances  permit,  the  privi- 
lege costing  a  simple  banking  rate  of 
interest,  namely  6  per  cent.  Our  de- 
ferred payment  plan  is  the  most  liberal 
and  fair  proposition  ever  inaugurated 
— come  in  and  let  us  explain  it  to  you. 
You  are  welcome,  whether  you  buy  or 
not. — John  Breuner  Co.,  Sacramento. 

It's  just  fun  to  launder  lace  curtains 
if  you  use  one  of  our  curtain  stretch- 
ers. This  handy  article  can  be  instantly 
set  up  and  adjusted  to  any  length  and 
width,  to  fit  any  size  drapery.  The  pins 
are  of  brass,  so  that  they  will  not  rust, 
several  pairs  of  curtains  can  be  dried  at 
the  same  time  and  will  come  out  look- 
ing as  spic  and  span  as  when  new. 
When  the  curtains  are  all  done  up  the 
stretcher  can  be  taken  down  in  thirty 
seconds  and  then  occupies  a  space  only 
6  inches  wide  and  6  feet  long.  The 
price  of  a  stretcher  is  only  98  cents  and 
this  amount  will  be  saved  in  doing  up 
one  pair  of  curtains.— Chandler  4-  Co., 
Banffor,  Me. 

Mrs.  Good  Housekeeper,  here  is  news 
— splendid  news.  To-morrow  will  be  a 
field  day  of  fine  values  all  through  the 
great  basement  store  of  household  utili- 
ties. The  high  grade  helps  to  good 
housekeeping,  which  have  made  the  fame 
of  this  store  at  the  low  prices  they  cost 
ordinarily,  will  be  here  to-morrow  for 
prices  in  many  cases  the  lowest  ever 
anywhere.— ^6 raAam  ^  Straus,  Brook- 
lyn,  N.  Y. 

The  first  housekeepers'  sale.  An  early 
show  and  special  selling  of  house  needs 
at  a  saving  of  one-third.  Not  a  woman 
who  "  keeps  house,"  as  the  phrase  is,  but 
will  be  intensely  interested  in  this  novel 
and  carefully  planned  sale.  Whether  it 
is  a  mansion  or  cottage — a  luxurious 
suite  of  apartments  or  a  cosy  little  flat 
— here  is  a  sale  offering  the  very  things 
to  make  that  home  more  beautiful  and 
more  comfortable,  at  prices  that  mean  a 
very  great  saving.  We  have  had  it  in 
mind  for  six  months — this  stupendous 
early  movement  of  fall  furnishings,  and 
our  buyers  have  planned  and  selected 
for  it  with  rare  skill  and  success. — 
Wasson's,  Indianapolis,  Ind. 
ISHING   GOODS 


HOUSE    FURNISHINGS    ADVERTISING 


113 


One  hundred  and  fifty  bargains  in  one 
hundred  and  fifty  wanted  things  for 
house  and  garden.  Two  of  our  biggest 
windows  are  dressed  with  a  showing  that 
catches  the  attention  of  eight  out  of 
every  ten  people  who  pass — men  as  well 
as  women.  It  isn't  every  window  display 
that  interests  men  and  very  few  of 
them  interest  both  men  and  women  as 
this  does.  The  showing  isn't  especially 
pretty  but  it  is  eminently  practical.  It 
is  composed  of  about  one  hundred  and 
fifty  articles  from  the  housefurnishing 
department  that  we  find  to  be  most  in 
demand  to-day.  They  range  from  a  gar- 
den trowel  to  a  gas  stove  and  from  an 
ice  cream  freezer  to  a  refrigerator. — 
The  Edw.  Malley  Co.,  New  Haven. 

The  big  sale  of  house  cleaning  neces- 
sities on  in  earnest.  Everything  you 
need  from  one  department,  and  at  a 
price  saving  that  makes  it  doubly  worth 
your  while!  Neighbors  who  like  to 
spread  about  a  good  thing  are  telling 
their  friends  about  the  remarkable  op- 
j)ortunity  at  May's.  Not  a  thing  you 
can  think  of  is  missing.  Just  what  you 
want  to  be  had  for  less  money  than 
something  almost  like  it  were  you  to  go 
elsewhere.  You  can't  figure  more  than 
one  side  to  the  house  cleaning  necessi- 
ties question  to  save  your  life;  it's  either 
waste  a  whole  lot  of  time  running  about 
to  many  different  stores,  and  mostly 
making  unsatisfactory  purchases,  or 
coming  to  May's  and  completing  your 
list  from  the  one  immense  stock  and 
reaping  the  attractive  price-saving  on 
every  article  you  buy. — May's,  Pittsburg. 

Judge  us  by  deeds,  and  we  will  prove 
to  your  satisfaction  that  we  are  deserv- 
ing of  the  high  place  we  hold  in  the 
hearts  of  the  public  of  this  community. 
We  cater  to  your  wants  in  a  conscien- 
tious and  intelligent  manner.  It  is  satis- 
fying. Come  to  us  if  you  have  house- 
hold needs.— ^.  P.  Curt  in  '^'  Co.,  Great 
Falls,  Mont. 

Sale  of  summer  household  needs. — 
News  from  Newark's  greatest  basement 
tJiat  will  carry  tidings  of  economy  to  a 
thousand  shrewd  shoppers.  A  wonder- 
ful June  sale  in  which  the  youngest  and 
most  inexperienced  housekeeper  will  im- 
mediately recognize  an  opportunity  of 
unusual  importance.  Read  the  appended 
items  carefully,  good  housekeeping  gen- 
eralship demands  it. — Bamberger's,  New- 
ark, N.  J. 

Any  store  with  money  can  get  a  con- 
glomerate stock  of  house  furnishings 
that  ore  fint  of  all  cheap — without  re- 
gard to  the  real  intrinsic  worth.  That's 
a  question  of  money  only.     But  it's  an- 

HOUSEFURN 


other  proposition  to  get  good,  depend- 
able house  needfuls,  that  people  come 
for  week  after  week,  because  they  have 
proved  not  only  the  reliability  of  the 
goods,  but  the  fairness  of  the  prices. 
Is  it  any  wonder  that  the  business  of 
this  store  keeps  growing? — Schipper  ^' 
Block,  Peoria,  III. 

All  the  comforts  of  home  : 
"When  the  summer  comes,  and  the  sun 

grows  hot. 
We  pack  up  our  boxes,  away  we  trot; 
And  away  we  trot  to  the  sands  of  gold 
That   border  the   sea   that   never   grows 
old." 

Had  the  poet  continued  he  would 
doubtless  have  pointed  out  the  necessity 
of  comfortably  equipping  the  summer 
stopping  place.  Bare  walls  and  plain 
floors  do  not  add  pleasure  to  the  sum- 
mer sojourn.  It's  easy  to  give  a  wall 
fresh  charm  by  gracing  it  with  a  color- 
ful picture,  or  to  decorate  a  floor  by 
overspreading  it  with  a  pretty  rug.  An 
easy  chair  for  the  lawn  or  porch  is  not 
only  picturesque,  but  a  positive  neces- 
sity. Matting,  too,  is  an  essential  no 
dweller  out  of  town  desiring  comfort 
can  disregard.  And  so  The  Siegel- 
Cooper  Store,  with  its  great,  abundantly 
stocked  departments  (stores  within  a 
store),  invites  you  to  the  most  lavish 
displays  of  good,  seasonable  and  desir- 
able merchandise  in  the  city. — Siegel- 
Cooper  Co.,  New  York,  N.  Y. 

Just  home  furnishings.  The  best  and 
sold  as  you  like  to  pay.  And  that's  the 
story  in  a  nutshell. — C.  C.  Fuller  4-  Co., 
Hartford,  Conn. 

Cooking  with  coal  in  the  summer 
months.  Oil  solves  the  problem;  It's 
quicker,  cooler,  just  as  efficient,  and  not 
at  all  expensive. — Sibley,  Lindsay  ^ 
Curr  Co.,  Rochester,  N.  Y. 

The  on-coming  of  spring  leads  every 
shrewd  housewife  to  thinking  of  some- 
thing she  needs  to  help  beautify  or  add 
to  the  comfort  of  her  home. — People's 
Furniture  Store,  Des  Moines,  Iowa. 

House  cleaning  time  is  here.  Carpets 
are  to  he  lifted,  wall  papers  cleaned — 
every  nook  and  corner  of  the  house  is  to 
be  overhauled  and  rid  of  the  winter's 
accumulation  of  smoke  and  dirt.  Every- 
thing needed  by  the  cleaner  can  be  found 
in  our  big  basement  and  almost  invari- 
ably at  lower  prices  than  elsewhere. — 
Kaufmann's,  Pittsburg,  Pa. 

Little  lots  at  very  little  prices.  A 
campaign  of  clearance  inaugurated  to 
rid  the  departments  of  all  the  short 
lengths  and  discontinued  patterns  of 
linoleums  and  oilcloths. — W.  D.  Moses  ^ 
Son,  Washington,  D.  C. 
ISHING   GOODS 


114 


HOUSE    FURNISHINGS    ADVERTISING 


If  you  get  married  this  spring,  you 
simply  can't  afford  to  do  any  house- 
furnishing  without  first  seeing  us.  How 
much  does  it  cost  to  furnish  a  house? 
That's  the  question,  and  our  answer  is: 
"  Very  little,  if  you  know  where  to  buy 
and  how  to  buy."  Certainly  we  will 
say  buy  here.  We'll  teach  you  how,  and 
it  will  be  a  lesson  in  economy — Flint  §^ 
Barker,  Fall  River,  Mass, 

Everything  for  the  laundry.  Did  you 
ever  think  of  the  multitude  of  things  re- 
quired in  the  well-ordered  laundry?  The 
list  may  surprise  you.  The  variety  is 
impressive.  Such  completeness  in  re- 
spect to  the  laundry  is  a  convincing  au- 
gury of  our  large  preparations  for  the 
home  throughout.  The  Macy  house  fur- 
nishing goods  department  anticipates 
everv  domestic  need. — The  B.  IJ.  Macy 
rc./.y«ic  York.N.  Y. 

The  best  way  to  keep  house  best  is  to 
have  plenty  of  these  needfuls.  Good 
workmen  usually  have  good  tools.  Here 
are  a  few  of  the  thousands  of  good 
housekeeping  and  cleaning  tools  which 
our  buyer  picked  for  this  closing  March 
sale  when  in  New  York  a  week  ago. — 
Shipper  c^-  Block,  Peoria,  III. 

Moving  time!  Hundreds  of  families 
are  changing  their  homes  about  now, 
and  there's  a  tremendous  trade  for  some 
one  in  all  sorts  of  house-furnishings. 
Is  there  any  reason  why  we  shouldn't 
do  as  well  as  anyone  in  these  things? 
We  buy  for  cash  and  sell  on  the  closest 
possible  margin  of  profit.  We  intend 
to  treat  you  so  much  better  than  anyone 
else  you'll  want  to  spend  all  your  money 
here. — Scroggie,  Montreal,  Can. 

Housekeepers*  Day  to-day.  The  fur- 
niture, the  draperies,  the  kitchen  usefuls, 
present  a  strong  array  of  values  for 
this  sale — then,  there's  the  wall  paper,  the 
chinaware  and  many  other  departments 
that  have  housekeeping  needs,  but  space 
will  not  permit  their  mention.  These 
items  give  a  fair  idea  of  the  hundreds 
of  like  values  to  be  found  here  at  in- 
tensely interesting  prices.  Read. — Jones 
Dry  Goods  Co.,  Kansas  City,  Mo. 

Strikes  settled.     Servant  troubles  and 
the  coal  strike  question  avoided  by  us- 
ing our  chafing  dishes. 
Let  Biddy  go  off  without  saying  adieu ! 

What  else  need  the  housewife  wish 
Than  an  omele;,  and  an  oyster  stew 

In   a   Sterneau   chafing  dish? 
— The    Morris    Hardware    Co.,    Youngs- 
town,  Ohio. 

Whatever  you  need  to  make  the  sum- 
mer housekeeping  easier,  bring  it  here 
and  if  it  is  helpable  we  can  help  it.  To- 
morrow a  budget  of  specially  good  news 

HOUSEFURN 


— some  sterling  refrigerators  and  gas 
ranges  reduced;  some  remarkable  values 
in  window  screens  and  garden  tools  and 
ice  cream  freezers. — Frederick  Loeser  ^ 
Co.,  Brooklyn,  N.  Y. 

If  you  would  see  acres  of  every-day 
round-the-house  needs  at  prices  that 
seem  impossible,  visit  our  store  these 
days  while  the  greatest  household  utili- 
ties sale  ever  held  is  under  way.  This 
is  a  sale  wherein  the  merest  tyro  of  a 
housekeeper  can  appreciate  the  unprece- 
dented proportion  of  saving,  as  every- 
thing is  familiar,  everything  is  the  best 
and  every  price  is  sharply  cut  down  from 
figures  already  the  lowest  in  town. — 
Abraham  ^  Straus,  Brooklyn,  N.  Y. 

Eviction  figures  on  all  our  warm 
weather  furnishings.  The  broken  lines 
of  summer  suggestions  for  country  cosi- 
ness and  seaside  service  to  be  closed  out 
without  regard  to  cost,  savings  such  as 
you  seldom  see  on  just  what  you  need 
now. — The  C.  E.  Osgood  Co.,  Boston. 

This  sale  brings  together  an  almost 
unlimited  collection  of  the  best  and  most 
practical  housekeeping  helps  that  arc 
manufactured — no  trash,  no  impractical 
things,  none  of  the  cheapish  goods  that 
careful  housekeepers  wouldn't  have  at 
any  price — but  worthy,  desirable,  high 
grade  goods,  at  very  decisive  reductions, 
as  shown  in  the  prices  quoted  below. — 
Wanamaker's,  Sew  York. 

Needed  things  for  home  comfort. — We 
can  make  the  city  home  almost  as  com- 
fortable for  the  summer  as  seashore  or 
mountains — and  without  straining  the 
purse.  This  information  will  be  wel- 
comed by  the  army  of  stay-at-homes,  and 
there  will  be  large  demand  for  all  these 
comfort-making  things.  —  Hochschild, 
Kohn  ^'  Co.,  Baltimore,  Md. 

The  thrifty  housewife  of  Philadelphia 
has  learned  that  she  can  save  consider- 
able money  by  buying  her  kitchen  uten- 
sils and  other  housekeepings  needs  here. 
She  has  also  learned  that  whatever  she 
buys  here  can  be  depended  on  to  give 
satisfactory  service. — Snellenburg's,  Phil- 
adelphia, Pa. 

Spring  purchasing  of  household  goods. 
When  you're  ready,  come  to  headquar- 
ters. To  sum  the  whole  story  up  into  a 
nutshell,  "  we  have  the  sort  of  goods  you 
want  at  the  prices  you  feel  like  paying.** 
—Chas.  R.  Hart  ^'  Co.,  Hartford,  Conn. 

What  do  you  need  to  transform  your 
home  from  warmth  necessities  for  win- 
ter to  the  cool  accessories  for  summer? 
Whatever  your  house  need  may  be,  ^this 
store  can  supply  it. — Wanamaker's,  Phil- 
adelphia, Pa. 

ISHING  GOODS 


HOUSE    FURNISHINGS    ADVERTISING 


115 


Cheap  things  are  seldom  good,  but 
good  things  are  often  cheap.  This  ap- 
plies to  our  entire  line,  and  accounts 
for  our  increasing  sales  in  enameled 
ware,  also  tinware.—/.  A.  Walker,  York. 

Housecleaning  made  easy.  Our  great- 
est endeavors  to  make  cleaning  the  house 
a  congenial  task  were  never  better  re- 
warded than  Yry  the  very  special  bar- 
gains you'll  find  below.  Garden  imple- 
ments are  also  at  shadows  of  former 
prices  to-morrow. — Oimbel's,  Milwaukee. 

Designs  for  every  room  in  all  their 
ancestral  pride,  but  at  lowest  prices. — 
Cowperthwaite  Co.,  Brooklyn,  N.  Y. 

Spring  sale  of  housefurnishings.  The 
special  needs  that  spring  brings  to  every 
housekeeper  make  up  the  offerings  of 
this  sale.  You  may  depend  on  their  re- 
liability or  they  wouldn't  be  here  at  all. 
And  the  low  prices  speak  for  themselves. 
We  plan  a  big,  helpful,  money-saving  sale 
of  this  kind  for  every  spring  and  thou- 
sands of  housekeepers  wait  for  it  and 
turn  it  to  advantage.  The  sale  now  in 
progress  is  the  broadest  in  scope  and  the 
best  in  values  that  we  have  ever  known. 
— Frederick  Loeser  4-  Co.,  Brooklyn. 

Will  furnish  your  home.  We  have  the 
largest  and  most  complete  furniture  and 
carpet  stock  in  the  city.  The  average 
person  about  to  begin  housekeeping 
knows  but  little  about  furniture  or  car- 
pet values,  and  much  of  the  purchasing 
must  be  done  on  faith  in  the  firm  you 
are  doing  business  with.  Fliegelman  has 
a  reputation  of  twenty-two  years  of 
clean  business  record.  That  should  mean 
something  to  you. — Fliegelman,  Camden. 

We  are  going  to  make  extensive  im- 
provements, including  a  new  modern 
front.  The  more  of  the  stock  now  in  our 
two  acres  of  floor  space  we  can  dispose 
of  before  we  begin  to  tear  up  and  re- 
model, the  better  it  will  be  for  us,  the 
better  it  will  be  for  the  furniture,  and 
in  order  to  induce  those  who  are  in  the 
market  for  what  we  sell  to  buy  here  and 
now,  we  offer  20  per  cent,  reduction  on 
any  article  or  piece  in  the  house. — Geo. 
F.  Bisch,  Spnngfield,  III. 

Housefurnishings  are  at  present  the 
absorbing  topic.  The  attractive  specials 
presented  below  are  made  so  because  our 
lines  are  the  largest  and  finest  ever 
shown  in  the  city.  Our  spacious  and  well 
lighted  floors  enable  you  to  make  selec- 
tions to  the  best  advantage.  We  are 
offering  great  bargains  in  all  kinds  of 
housefurnishings.  These  extra  special 
prices  should  induce  everyone  interested 


in  these  goods  to  come  and  inspect  our 
store. — Ideal  House  Furnishings,  Ltd., 
Winnipeg,  Can. 

Now,  the  summer  home  demands  at- 
tention. People  who  have  shore  homes 
are  moving  to  them.  People  who  have 
not,  are  arranging  their  city  homes  for 
the  summer  time.  We  can  be  helpful  to 
all— The  Edw.  Malley  Co.,  Sew  Haven. 

Here's  a  store  that  can  be  of  great  as- 
sistance to  you,  now  that  you're  plan- 
ning for  spring  and  warm  weather.  Not 
only  helpful  to  you  in  showing  such  an 
immense  assortment  of  the  newest  and 
best  home  furnishings  to  be  had  any- 
where— not  only  in  giving  you  the  bene- 
fit of  the  special  prices  heavy  buying  for 
several  stores  makes  possible—but  giv- 
ing you  the  privilege  of  selecting  all 
you  may  need  with  a  most  convenient 
way  of  payments.  All  you  have  to  do 
is  to  become  a  charge  customer,  and  then, 
if  it's  not  convenient  to  pay  the  bill  in 
thirty  days — or  sixty  days— we'll  ar- 
range the  terms  to  suit  you.  Hundreds 
of  families  in  and  about  Trenton  can 
tell  you  of  our  satisfactory  business 
methods,  but  it'll  suit  us  even  better  if 
you'll  come  and  get  a  personal  demon- 
stration of  it. — Hurley-Tobin  Co.,  Tren- 
ton, N.  J. 

We  made  a  special  purchase  for  this 
great  sale — a  quantity  purchase,  which 
means  that  we  got  big  reductions  from 
regular  prices.  To-day  we  give  you  the 
full  benefit  of  our  vast  buying  power. 
In  every  case  comparison  will  show  you 
others'  prices  are  what  we  say  the  goods 
are  worth,  but  they  are  'way  above  this 
sale's  figures.  Come  to-day  and  buy 
your  supplies  for  this  spring  and  sum- 
mer— they  won't  be  priced  so  low  again. 
— Jones  Dry  Goods  Co.,  Kansas  City. 

It  is  the  first  housefurnishings  sale  we 
have  held  this  year— and  needless  to  say, 
we're  going  to  start  the  year  right.  Prices 
on  housefurnishings  dropped  when  we 
came  to  Twelfth  and  Main  Streets,  years 
ago;  we've  forced  them  lower  and  lower 
every  year  since  we've  been  here,  and 
we're  going  to  stay  in  the  lead  during 
1907.— Jones  Dry  Goods  Co.,  Kansas 
City,  Mo. 

A  sale  so  remarkably  good  that  wise 
housekeepers  will  lay  in  a  stock  for  at 
least  a  year  ahead— the  best  sale  of  the 
kind  we  ever  announced.  Every  towel 
in  the  sale  is  of  linen,  and  there  are 
both  buck  and  damask  weaves.  Plain 
hems  and  hemstitched  ends.  Plain  white 
and  colored  borders. — Frederick  Loeser 
^  Co.,  Brooklyn,  N.  Y, 


HOUSEFURNISHING   GOODS 


'I 

; 

ii 


116 


HOUSE    FURNISHINGS    AnvKimsING 


LINEN 


The  January  sale  of  linens  continues 
merrily.  Quality  and  unrivaled  values 
are  the  keynotes  that  will  make  this  sale 
the  greatest  linen  event  in  our  history. 
Housekeepers  and  hotelkeepers  should 
investigate  the  great  savings  we've  made 
possible.  Laying  in  a  full  year's  supply 
now  at  our  prices  will  be  a  splendid  in- 
vestment. Linens  have  gone  up  and  are 
going  still  higher,  but  our  orders  were 
placed  before  prices  advanced.  Come 
to-morrow  and  examine  the  qualities,  then 
read  the  price  ticket's  saving  story. — 
Thomas  C    Watkins,  Hamilton,  Can. 

More  news  from  the  house  furnishing 
linens.  More  news  from  the  white  sale. 
Better  do  your  buying  at  the  earliest — 
many  lots  of  goods  secured  for  the  white 
sale  can't  be  duplicated  for  nowhere  near 
the  prices  paid,  not  again  this  season, 
and  we  doubt  if  it  can  be  done  any 
time  in  the  near  future.  Suppose  you 
come  for  these  to-morrow — it  will  pay. 
—S.  P.  Dunham  ^  Co.,  Trenton,  N.  J. 
January  sale  of  good  linens.  The  ad- 
vance in  the  price  of  linens  has  not  af- 
fected our  annual  sale,  because  provisions 
were  made  for  this  sale  long  ago  by 
keen  foresight  on  the  part  of  our  or- 
ganization. All  housekeeping  and  hotel 
linens  and  bedspreads — extensive  stocks 
— are  greatly  reduced  from  regular 
prices,  making  this  a  rare  opportunity 
for  purchasing.  Our  fine  Scotch  and 
Irish  satin  damask  pattern  tablecloths 
are  prominent  features  of  this  important 
event. — Crow  ^  Whitmarsh,  Cleveland. 

Wonderful  offerings  of  sterling  char- 
acter. The  enormous  quantities  of  lin- 
ens that  went  out  of  the  store  last  week 
in  no  wise  spoiled  the  assortments  we 
spread  before  you  again  this  morning. 
The  supplies  for  this  white  sale  were 
gathered  to  last  through  a  month  of 
swift  selling.  And  we've  a  good  sized 
fortune  running  well  into  five  figures  in- 
vested in  linens  that  will  be  brought 
down  fresh  every  day  from  the  stock 
rooms.  Come  and  see  the  linens — then 
you'll  realize  better  what  these  low  prices 
mean.— The  J.  L.  Hudson  Co.,  Detroit, 
Mich. 

Good  linens  reduced.  Re-pricing  in 
the  linen  department  is  most  effectively 
done— as  these  specials  prove.  Depend- 
able qualities,  all  these  linens— the  ac- 
cumulated odd  lots  from  our  busy  holi- 
day season.     Not  possible  to  tell  you  of 

LI 


all   the   items — a   few  will   suffice. — The 
Mills  Dry  Goods  Co.,  Topeka,  Kan. 

Gifts  for  the  housekeeper's  Christmas. 
Fancy  linens.  An  unusually  large  stock 
of  fancy  linens  has  been  gathered  for 
the  holiday  season.  Beautiful  qualities, 
dainty  patterns  and  perfect  workman- 
ship in  each  and  every  piece.  Many  lots 
were  secured  in  special  purchases  and 
represent  exceptional  value-giving.  A 
most  satisfactory  selection  may  \ye  made 
here  for  the  the  housekeeper. — Stanley, 
Mills  4f  Co.,  Ltd.,  Hamilton,  Can. 

Holiday  linens  —  nicely  boxed.  No 
housekeeper  ever  had  too  many  linens; 
and  here  there  is  nothing  that  a  woman 
will  prize  more.  You  rarely  ever  heard 
of  a  bride  exchanging  presents  of  linen. 
We  have  prepared  more  lil)erally  than 
ever  for  the  great  holiday  demand  for 
these  goods.  There  are  some  extra 
good  values  among  them,  too,  notwith- 
standing the  increased  price  of  the  raw 
materials.  See  the  handsome  circular 
designs  for  round  tables;  they  are  very 
attractive.  We  are  in  a  position  to  give 
you  values  never  before  heard  of.  We 
have  been  preparing  for  this  great  holi- 
day sale  for  months,  and  manufacturers 
have  not  disappointed  us.  Our  stock  is 
filled  to  overflowing  with  new  and  choice 
bargains. — Wren's,  Springfield,  Ohio. 

Embroidered  linens.  These  are  men- 
tioned for  the  benefit  of  the  woman  who 
finds  another  piece  or  two  of  fancy  linen 
necessary  to  complete  the  dress  of  the 
Thanksgiving  table.  Finished  pieces  are 
shown  in  the  most  exquisite  hand  em- 
broidery on  fine  linen  from  Austria, 
Japan  or  Ireland.  Each  done  in  the  pe- 
culiar style  characteristic  of  its  na- 
tionality. Many  exquisite  drawnwork 
pieces  are  also  shown  from  Japan. — The 
Crescent,  Spokane,  Wcuh. 

Irish  linens,   in  our  annual   February 
sale   (two  floors  up).     Ireland,  with  its 
peculiar     facilities     for    Weaching,    has 
given  to  the  world  linens  which  can  hardly 
be    surpassed    for    durability    and    soft, 
silky  appearance.       We  are  carrying  in 
all   sizes   a  large   numl>er   of   the   '*  Old 
Bleach"  sheetings  and  towels,  which  are 
entirely   dependent    upon    the   old    fash- 
ioned   method    of    grass    bleaching— and 
this,  under  the  rare  atmosphere  of  Ire- 
land, is  conducive  to  the  very   best   re- 
sults.—TAo  Scott  Dry  Goods  Co.,  Cleve- 
land, Ohio. 
NEN 


li^  1 


:   I 
i 


HOUSE    FURNISHINGS    ADVERTISING 


IIT 


Linens  that  the  fire  came  near  but 
didn  t  touch — just  near  enough  for 
Freund,  Friese  &  Co.  to  call  them  •'  dam- 
aged." But  where  the  "  damage  "  is, 
neither  you  nor  we  can  tell.  Perhaps  its 
in  the  prices!  Sure,  that's  where  it  is! 
Just  see  how  the  prices  are  shattered. — 
H.  A.  Meldrum  Company,  Buffalo, 

Fine  Dress  Linens  from  Irish  Looms. 
— There's  lustre  and  life  in  these  linens 
— real  flax  from  Irish  looms,  honest  tex- 
tures, staunch  and  sturdy  weights — yet 
the  price  of  cotton  will  buy  any  of  them. 
The  newspapers  are  telling  of  a  tre- 
mendous advance  in  the  price  of  linen — 
no  need  of  our  arguing  early  buying. — 
Fourqurean,  Temple  ^  Co.,  Richmond. 

No  need  to  tell  you  how  fashionable 
linen  is.  Women  are  wearing  embroid- 
ered linen  hats,  carrying  linen  parasols. 
As  for  the  dress — the  coat,  skirt,  blouse, 
the  whole  costume  is  linen.  What  wo- 
men do  want  to  know  is,  where  they  can 
get  best  kinds  for  lowest  prices.  Here. 
Undoubtedly. — Strawbridge  ^  Clothier, 
Philadelphia,  Pa. 

As  far  as  these  Linen  bargains  are 
concerned,  there  can't  be  too  much  of  a 
good  thing!  For  we  intend  to  have  ev- 
erybody, as  far  as  possible,  share  in 
these  fine  offerings;  and  you  certainly 
won't  quarrel  with  us  if  we  make  it  pos- 
sible for  you  to  get  your  share  to-day; 
if  you  have  put  it  oflF  until  now. — Wanor 
maker,  New  York. 

Surprising  annual  output  of  linens. 
Prices  and  qualities  reaching  beyond 
comparison.  The  Linen  store  joins  hands 
with  this  great  annual  white  goods  event 
and  presents  offers  that  no  careful 
housekeeper  can  afford  to  overlook.  The 
offers  are  all  the  more  notable,  too,  when 
one  considers  the  present  firmness  of  the 
linen  market.  These  linens  are  of  greater 
interest  and  value  to  the  public  than  any 
previously  offered.  Preparations  have 
been  going  on  for  months.  And  to-mor- 
row the  greatest  assemblage  of  practical 
things  from  the  best  foreign  and  do- 
mestic makers  is  offered  at  price  con- 
cessions unequaled. — Frederick  Loeser  ^ 
Co.,  Brooklyn,  N.  Y. 

We  announce  this  linen  sale  with  the 
assurance  that  the  stock  is  well  nigh 
perfect  as  regards  assortments  and 
values.  Beginning  in  a  modest  way 
years  ago,  these  sales  have  each  year  be- 
come more  widely  known  and  more 
widely  patronized.  This  January  sale 
of  trustworthy  linens  is  an  event  of  the 
utmost  significance  in  domestic  econ- 
omy.— Mills*  Store  News,  Topeka,  Kan. 

The  display  of  fine  linens  is  more 
beautiful  than  even  we  believed.     It  is 

LI 


impossible  to  grasp  the  full  significance 
of  such  a  vast  collection  of  exquisite 
linens  by  seeing  the  items  one  or  two  at 
a  time.  The  full  realization  comes  only 
when  a  broad  presentation,  such  as  we 
have  arranged  this  week,  groups  the 
various  classes  of  work  into  one  large, 
continuous  picture,  which  compels  ad- 
miration from  all  who  see  it. — Wana- 
maker's,  New  York, 

If  you  housekeepers  could  look  into 
the  future  linen  and  cotton  markets  you 
would  buy  supplies  of  these  "  domestics  " 
for  a  year  ahead;  if  you  realized  the 
qualities  as  storekeepers  do,  you  would 
know  these  goods  are  great  values — big 
quality  for  little  cost — no  matter  what 
market  changes  may  come.  The  cotton 
market  is  "  up  "  to  a  mighty  high  notch 
— no  doubt  of  that;  yet  we  are  selling 
standard  grades  at  less  than  former 
prices,  and  at  lower  prices  than  it  would 
now  cost  to  replace  these  goods  direct 
from  the  looms. — P,  A.  Bergman  ^  Co., 
Peoria,  III. 

There  has  been  a  remarkable  demand 
for  these  dainty,  white  dress  linens,  and 
we  count  ourselves  fortunate  in  having 
procured  such  a  large  quantity  at  a  price 
concession.  They  are  light  and  medium 
weights,  soft  finished,  36  inches  wide; 
ideal  for  shirt  waists  and  entire  suits. 
Sold  by  others  at  50  cents  a  yard;  our 
price,  29  cents. — Macys,  New   York. 

Our  linens  will  please  you  because 
every  item  is  exceptionally  good  and 
thoroughly  honest,  and  because  our  im- 
mense selling  of  linens  enables  us  to 
name  the  most  acceptable  prices.  When 
these  prices  are  again  cut,  as  in  the  items 
named  below,  every  barrier  to  rapid  buy- 
ing has  been  removed. — The  Boston 
Store,  Los  Angeles,  Cat. 

A  Housekeepers'  Sale  of  Linens  and 
Bedspreads  for  the  Week. — The  pride  of 
a  housewife  is  her  "  linen  closet " — a 
term  that  includes  bedspreads,  blankets 
and  sheets,  besides  linens.  This  linen 
closet  has  a  direct  bearing  on  home  com- 
fort and  on  her  ability  as  a  manager. 
Shrewd  women  plan  to  renew  these  nec- 
essaries when  the  prices  are  lowest. 
Prices  are  always  lowest  here,  but  this 
week  we've  moved  them  down  a  few 
notches,  so  there's  no  question  about  the 
advantage  you  gain. — Freimuth's,  Du- 
luth,  Minn. 

The  kind  you  want  at  the  time  you 
need  them  most.  Profits  are  cut  out 
and  even  heavy  losses  sustained  by  this 
far-famed  store  for  linens  during  this 
annual  sale,  so  that  all  can  share  in  our 
distribution  of  truly  good  linens  at  ri- 
diculously low  cost. — Newman,  Brook- 
lyn. 
NEN 


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HOUSE   FURNISHINGS   ADVERTISING 


Pi 


Is  your  table  linen  "rich,**  "smooth,** 
"heavy?'*  The  best  dining  table,  the 
daintiest  meal,  may  be  quite  ruined  by 
an  unsightly  tablecloth.  Why  shouldn't 
every  family  use  only  nice  linen — they 
can  afford  it.  Never  think  good  pure 
linen  is  beyond  your  means.  Hear  this. 
"  Hale's "  has  been  within  your  means 
many  years.  Our  word  is  yours  that 
we  can  keep  your  table  covered  with  the 
snowiest,  neatest  linen  for  less  money 
than  you  pay  chasing  butterfly  bargains. 
**  Hale "  linen  never  costs  more,  it  usu- 
ally costs  less. — Hale's,  Los  Angeles. 

An  overstocked  importer  of  fine  wash 
fabrics  asked  us  to  fix  a  price  at  which 
we  would  take  his  entire  surplus  stock, 
which  was  unusually  large  for  this  late 
in  the  season,  owing  to  the  protracted 
cold  weather.  To  our  surprise  he  ac- 
cepted our  very  low  offer,  and  to-day 
you  can  begin  sharing  with  us  the  ad- 
vantages we  secured  by  this  purchase. 
The  quantity  is  the  largest  and  the  prices 
the  lowest  at  which  we  have  ever  offered 
equal  values,  and  we  expect  the  selling  to 
be  brisk  from  the  start  and  continue 
active  till  every  yard  has  been  sold. — 
Carson,  Pirie,  Scott  <^  Co.,  Chicago,  III. 

"  Quality  "  is  the  main  thing  in  linens, 
and  every  yard  and  piece  advertised  here 
is  of  a  high  quality  standard.  Our  close 
connection  with  the  leading  linen  cen- 
ters of  the  world  brings  prices  on  pure 
linens  down  to  those  usually  quoted  on 
cotton  mixtures.  Big  bargains  here  for 
hotel  keepers  and  restaurant  proprietors 
as  well  as  for  housewives. — Boston  Store, 
Milwaukee,  Wis. 

Is  .the  key  to  your  linen  drawer  or 
closet  the  guard  of  a  proud  store  of  fine 
linens? — if  you  are  a  careful  house- 
keeper, it  probably  is.  If  you  are  an 
economical  buyer  you  will  seize  every 
opportunity  to  add  good  linens  to  it. 
If  you  are  a  particular  buyer  you'll  ,take 
this  linen  stock  as  your  standard  of 
calculation — if  you  do  this  faithfully  we 
have  no  fear  of  the  results.  And  you 
need  have  no  fear  of  a  stock  that  com- 
bines safety  with  price  reductions — for 
that's  true  economy.  Our  linen  chief  is 
bubbling  with  enthusiasm  over  the  values 
for  this  three  weeks'  sale,  commencing 
to-morrow.  —  Chamberlain-Johnson-Du 
Bose  Co.,  Atlanta,  Oa. 

For  the  best  part  of  a  year  we've  been 
getting  ready  for  this  sale.  Our  repre- 
sentatives across  the  water  have  studied 
every  phase  of  the  linen  market,  and  at 
opportune  moments  have  taken  advan- 
tage of  favorable  turns  and  procured  for 
us  some  of  the  finest  linens  ever  im- 
ported, at  such  advantageous  terms  that 

LI 


we  arc  enabled  to  offer  them  at  prices 
far  below  usual  sale  figures.  Back  of 
every  yard  offered  stands  the  broadest 
guarantee  known.  Even  though  your 
linen  closets  are  overflowing,  it  will  pay 
to  buy  a  new  supply,  for  this  is  one 
chance  in  a  thousand  to  secure  the  high- 
est class  fabrics  at  a  mere  nothing. — 
The  Furst  Co.,  Jersey  City,  N.  J. 

Our  great  linen  organization  here  and 
abroad  has  been  preparing  for  this  sale 
for  the  past  year — creating  new  patterns, 
placing  large  orders  with  manufacturers 
under  the  most  advantageous  terms,  and 
assembling  a  stock  which  leaves  nothing 
of  merit  to  be  desired — nothing  required 
in  any  of  the  divisions  of  the  stock 
which  is  not  abundantly  represented  by 
geat  assortments  of  the  best  that  have 
been  produced. — Marshall  Field  ^  Co., 
Chicago,  III. 

Linens,  Table  and  Household. — Every 
housekeeper  knows  good  linens  when  she 
sees  them;  every  woman  delights  in  a 
beautiful,  glossy  supply  of  it  for  her 
table,  and  rejoices  in  a  bountiful  store 
for  the  household.  Our  linen  bargains 
this  week  aflFord  excellent  opportunity  to 
secure  extra  good  values  at  greatly  re- 
duced  prices. 

Linens  are  staple  goods  that  must  be 
selected  with  care  from  standard  manu- 
facturers in  order  to  insure  satisfaction 
to  our  customers  in  the  matter  of  finish 
and  wear.  We  carry  the  famous  Rich- 
ardson weaves,  which  is  suflficent  guar- 
antee of  worth,  and  all  those  people  who 
have  anything  to  do  with  furnishing  a 
house  will  be  glad  to  know  it  is  on  these 
linens  we  have  made  the  following  re- 
ductions this  week. — Olds,  Wort  man  4* 
King. 

Housekeeping  Linens. — The  necessity 
of  a  copious  and  well-assorted  supply  of 
household  linen  to  make  good  housekeep- 
ing possible  is  too  obvious  to  require  ex- 
tended comment.  The  source  of  supply 
is  another  matter.  We've  made  our 
store  the  best  source  we  know — we've 
demonstrated  that  fact  sufficiently  often 
for  most  people  to  know  it.  We  sell  the 
sturdy,  sincere  linens,  that,  like  good 
friends,  prove  their  staying  qualities  by 
the  test  of  time  and  wear. — Hysinger  4' 
Rosenthal,  Peoria,  III. 

You  can  replenish  your  linen  closet 
now  with  better  linens  at  a  less  expense 
than  any  other  time  of  year. — /.  Lecour 
^  Sons,  Kankakee,  III. 

Substantial  attractions  at  the  linen 
counter.  When  we  get  hold  of  a  good 
bargain  in  linens  we  are  delighted  to 
pass  it  over  to  our  customers. — Imperial 
Dry  Goods  Co.,  Altoona,  Pa. 

NEN 


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119 


Here's  a  chance  to  replenish  the  Linen 
closet  in  the  country  home  and  pay  very 
little  for  so  doing.  In  fact  in  every  in- 
stance the  selling  price  here  is  less  than 
the  cost  of  importation.  So  good  are 
these  values  that  we  cannot  fill  mail  or 
telephone  orders,  and  only  a  limited 
quantity  will  be  sold  to  each  customer. — 
Abraham  ^  Straus,  Brooklyn. 

Is  the  key  to  your  linen  closet  the  open 
sesame  to  a  store  of  linen  you're  proud 
of?  If  you  are  a  thrifty  housekeeper, 
it  probably  is.  And,  also  if  you're 
thrifty,  you  will  seize  every  opportunity 
to  add  good  linens  to  it — particularly 
when  you  can  do  so  safely  and  econom- 
ically. This  white  sale  of  linens  tenders 
you  a  chance  you  should  not  lose  to  make 
your  key  the  guardian  of  a  veritable 
treasure-house  of  linens. — The  Wana- 
maker  Store,  New  York. 

Linen  shower  for  housewives.  An  oc- 
casion where  they  may  "  shower  "  them- 
selves at  savings  so  great  that  the  linens 
will  seem  like  gifts.  This  is  just  one  of 
the  periodical  sales  in  the  linen  store,  one 
of  the  extra  pushes  that  increase  busi- 
ness momentum. — Ooodfellow's,  Minne- 
apolis, Minn. 

These  are  but  a  few  of  the  attractions 
we  have  planned  for  to-morrow.  This 
Linen  Department  will  have  more  than 
its  quota  of  low  prices  to  tempt  shop- 
pers.— Jones  Dry  Goods  Co.,  Kansas 
City,  Mo. 

Linens  for  Summer  Homes. — We  di- 
rect attention  to  a  very  extensive  assort- 
ment of  Housekeeping  Linens,  etc.,  in 
the  serviceable,  medium-priced  qualities 
suitable  for  use  at  the  seashore,  country 
or  mountains. — Woodward  4*  Lathrop, 
Washington,  D.  C. 

For  the  use  which  is  continuous  there 
is  nothing  like  flax.  Every  experienced 
housekeeper  knows  this.  Most,  in  this 
community,  know  that  our  linens  are  all 
flax.  Twenty-seven  years  have  taught 
this  fact. — Wanamaker,  Philadelphia,  Pa. 

It's  "  fly "  time  in  our  linen  stock. — 
T.  A.  ^  L.  F.  Newman,  Brooklyn,  N.  Y. 

A  great  many  of  our  daintiest  linens 
were  handled  so  often  during  the  past 
busy  weeks,  that  they  are  no  longer 
quite  fresh.  Hurried  holiday  shoppers 
can't  be  as  careful  as  they  would  other- 
wise be.  Hence  this  large  accumulation 
of  rumpled  and  soiled  household  and 
decorative  linens,  to  be  disposed  of 
quickly.  Besides,  approaching  inventory 
compels  a  clearance  of  all  odd  lots  at 
once.  The  lots  are  small,  the  variety 
very  extensive. — Strawbridge  ^  Clothier, 
Philadelphia,  Pa, 

LI 


Bargains  in  slightly  hurt  spreads. 
These  are  what  are  known  as  "  good  sec- 
onds "  of  high  grade,  satin  finished  and 
marseilles  spreads,  all  hemmed.  The 
hurts  are  ever  so  trifling.  In  some  cases  a 
tiny  patch  imperfectly  woven,  in  others 
a  slight  discoloration,  mill  blemish.  These 
so-called  imperfections,  though  almost 
imperceptible,  lessen  the  value  of  the 
spreads  in  the  view  of  the  manufacturer, 
and  he  gives  them  to  us  for  less  than 
cost  of  manufacturing. — Macy's,  New 
York,  N.  Y. 

Fresh  from  a  several  months'  tour  of 
the  great  linen  factories  of  Ireland, 
France,  Germany  and  Belgium,  our  rep- 
resentative explained  Saturday  how  he 
gathers  these  white  sale  lots  to  sell  for 
so  little.  "It  is  hard,"  he  said,  "be- 
cause our  regular  stock  is  bought  at  un- 
der-the-market  prices,  and  if  you  com- 
pare it  with  other  stocks  at  any  time 
of  the  year  you  will  find,  as  a  rule,  our 
linens  cheaper.  So  the  problem  isn't  to 
beat  the  other  fellow  in  value,  but  to  beat 
ourselves." — Wanamaker's,    Philadelphia. 

Every  experienced  housewife  is 
tempted  by  a  bargain  in  linens,  for 
the  stapleness  of  linen  values  makes 
real  bargains  the  exception  rather  than 
the  rule.  A  few  days  ago  our  buyer, 
through  a  special  purchase,  secured  many 
very  remarkable  values  in  housekeep- 
ing and  hotel  linens,  and  we  in  turn 
want  to  share  our  good  fortune  with 
our  patrons.  The  economic  advantages 
are  much  greater  than  usual.  Every 
one  should  be  interested  in  this  sale, 
especially  the  hotel  and  boarding  house 
keepers,  wtio  are  large  users  of  these 
necessities.  As  an  example  to  show  the 
remarkable  savings.  Just  think  of  buy- 
ing napkins,  worth  $1.25  a  dozen,  for 
69c.  You  can  see  at  a  glance  the  money 
you  can  save.  These  napkins  are  white 
mercerized,  wear  well  and  will  win  us 
friends  by  the  score.  Again,  take  pillow 
cases,  selling  at  13  l--2c.  elsewhere,  offered 
during  this  sale  at  7c.  These  two  items 
are  given  just  to  show  how  great  the 
bargains  are.  Others  equally  great. — 
Chapman  ^  Co.,  Brooklyn,  N.    Y. 

Women  who  appreciate  the  really 
beautiful  in  art  linens  will  certainly  find 
much  to  interest  and  delight  them  in 
our  fine  large  new  stock.  Every  one  of 
these  beautiful  pieces  of  art  are  our 
own  exclusive  importations — not  bought 
from  a  wholesaler's  stock,  but  made 
from  our  own  personal  orders.  Every 
piece  of  these  rare  and  cleverly  executed 
linens  are  guaranteed  handwork,  and 
purchased  as  they  are  direct  from  the 
makers,  we  quote  you  rock  bottom 
prices. — Kaufman's,  Trenton,  N.  J. 
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i' 


This  morning  at  9  oclock  you  will  find 
these  linen  pieces  on  display  and  sale 
in  our  art  department,  at  rear  of  domes- 
tic aisle  on  main  floor.  Every  piece  in 
the  lot  is  of  fine,  even  round  thread 
linen,  with  hemstitched  border  and  beau- 
tiful hand-drawn  openwork  pattern  ef- 
fects in  corners,  etc.  The  tea  cloths,  36 
to  54  inches,  the  shams,  3J  inches,  the 
scarfs,  18x45  and  19x54  inches,  the  cen- 
terpieces, 12  to  36  inches.  Not  a  piece 
worth  less  than  $1.00  and  from  that  up 
to  $2.50,  all  at  a  uniform  price  to-day 
while  they  last,  48c.  the  piece. — Chaa.  P. 
Nathan  Co.,  Sacramento,  Cal. 

Sheer  linens  and  lawns,  the  one  with 
hand  embroidery,  the  other  with  lacy  in- 
sertions, tucks  and  embroidery.  De- 
signers have  evolved  beauty  thoughts 
with  unfettered  luxuriance  in  line  and 
effect  in  these  dainty  new  waists. — 
Schipper  4*  Block,  Peoria,  III. 

Of  particular  interest  is  a  line  of 
Irish  hand-embroidered  linens  that  we 
had  made  especially  for  us.  It  consists 
of  doilies  ranging  from  3  1-2-inch  tum- 
bler doilies  to  plate  doilies  15  inches  in 
diameter,  and  center  pieces  from  18 
inches  to  30  inches  in  diameter — as  well 
as  oval  and  square  centers  and  scarfs. 
All  of  them  are  scalloped  and  beauti- 
fully embroidered  in  the  prettiest  de- 
signs and  many  of  them  have  doilies  and 
center  pieces  to  match. — The  Wm.  Tay- 
lor Son  «|*  Co.,  Cleveland,  Ohio. 

News  of  New  Linens.  Linens  You 
Can  Trust. — When  you  find  an  item  you 
can  trust  you  have  gone  a  long  way 
towards  being  satisfied.  To  satisfy  folks 
in  linens  has  long  been  a  success  with 
us.  People  believe  in  our  linens  be- 
cause long  acquaintance  with  these  par- 
ticular makes  has  proved  every  excel- 
lence and  made  certain  all  that  we  claim 
for  them.  To-day — aside  from  their  ab- 
solute purity,  perfect  bleaching  and  great 
durability — we  point  to  the  fact  that  the 
proverbial  beauty  of  designs  in  former 
gatherings  is  wholly  eclipsed  by  the  pres- 
ent exquisite  showing.  Take,  for  ex- 
ample, these  pieces,  on  display,  for  your 
polished  table;  made  of  finest  pure  linen, 
with  hand-made  Dutch  torchon;  made 
to  shape — no  seams — and  inserted  in 
squares  and  circles.  Who  that  loves  a 
pretty  table  could  keep  down  a  feeling 
of  admiration  on  beholding  them? — 
Fourqurean,  Temple  ^  Co.,  Richmond. 


Have  a  look  at  the  pretty  table  covers 
we  are  sending  out  on  approval.  Their 
appearance  will  charm  you  straightway, 
and  the  low  price  for  goodness  given  is 
the  most  attractive  thing  in  bargain 
prices    you've    ever    met    with.      These 

LINEN 


tapestry  table  covers  are  made  to  give 
years  of  gratifying  wear,  and  they're 
just  the  sort  of  brightly  colored  table 
cover  you  want.  In  fact,  so  certain  are 
we  that  this  is  so,  we'll  send  you  one  to 
examine — to  try  if  it  suits  your  room 
and  taste.  If  it  doesn't,  return  it  and 
we  will  refund  you  any  money  sent,  and 
also  pay  carriage  both  ways. — Cateshy 
^  Sons,  London,  Eng. 

A  sale  of  fine  linens.  To  be  able  to 
bring  about  such  pronounced  economies 
as  these  is  an  achievement  of  which  any 
store  might  feel  proud — for  linens  are 
"staple  goods'* — as  staple  as  the  gro- 
ceryman's  sugar. — Stone,  Fisher  4*  Lane^ 
Tacoma,  Washington. 

Linens  like  these  add  much  to  the 
beauty  of  the  dinner  table.  New  sup- 
plies have  just  come  to  us,  from  one  ot 
the  best  of  Scotch  makers.  Thev  are 
two  grades  of  table  linen  that  might 
be  called  examples  of  the  survival  of  the 
fittest. — Wanamaker*s,   New    York. 

Damask  Linens  for  the  Table. —  Plenty 
of  variety  in  patterns  in  the  fine  flax, 
which  gives  long  wear,  yet  modest  prices 
prevail  for  such  beautiful  lines  of  nap- 
ery — the  combination  which  means 
dainty  table  dressing  without  entailing 
much  expense. — Schipper  4*  Block,  Peo- 
ria, III. 

Table  Linens— Less  Than  They  Would 
Cost  Us  Now. — When  you  buy  a  table 
cloth  or  a  dozen  napkins  for  less  money 
than  it  would  cost  us  now  buying  by 
the  hundreds  of  dozens,  it  seems  a  chance 
worth  turning  to  advantage,  doesn't  it? 
— Frederick  Loeser  ^  Co.,  Brooklyn. 

Little  bill  to  pay  the  laundryraan — 
and  there  you  have  a  new  table  cloth  as 
perfect  as  ever  was  for  less  than  half 
its  value. — The  Robert  Simpson  Co.,  To- 
ronto,  Ont. 

Key  to  Linen  Economy.  WTien  a 
woman  buys  Mathewson's  double  dam- 
ask table  cloths  she  does  something  to 
long  remember  with  extreme  satisfaction. 
It's  not  in  the  range  of  possibility  to 
get  qualities  that  wear  better — for  Math- 
ewson's are  pure,  fine,  heavy,  dew 
bleached  linen  through  and  through.  The 
patterns,  too,  are  well  calculated  to  ap- 
peal forcibly  to  fastidious  tastes.— 
Burke,  FitzSimmons,  Hone  Sj;  Co.,  Roch- 
ester, N.  y. 

Reliable  Napkins  Costing  Less  Than 
Usual. — Quality  in  linen  is  absolute.  If 
table  linens,  of  good  quality,  cost  less 
than  usual,  so  much  the  Ijetter  for  the 
housewife  that  needs  them.  That's  the 
case  with  these  half-dozen  sorts  of  All- 
linen  Napkins. — Wanamaker't,  New 
York. 


HOUSE    FURNISHINGS    ADVERTISING 


121 


Table  linen  snaps  at  the  White  Goods 
Store.— Scutner,  McLeod  ^  Co.,  Char- 
lottestown.  Prince  Edward  Island. 

Clearing  the  table  linens.  Pattern 
cloths  and  damask  remnants,  mussed  and 
soiled  during  the  January  sales,  priced 
for  speedy  clearance. — Schlesinger  ^ 
Mayer,  Chicago,  III. 

Table  Linens.  Everything  thread  pure 
linen  in  these  napkins  and  piece  linens, 
superior  qualities  in  both  lines,  which 
enhance  the  bargain  value. — T.  Eaton 
Co.,  Toronto, 

Exceptional  values  in  table  linens. 
Every  good  housekeeper  prides  herself 
on  the  perfectness  of  her  napery  sup- 
ply, for  the  most  elaborate  china  or 
choice  tableware  looks  comparatively 
tame  if  the  table  linen  is  frayed  or  poor. 
Thanksgiving  and  other  festal  seasons 
are  approaching,  so  be  forehanded  and 
purchase  a  supply  of  choice  linens  now 
and  have  them  made  up.  Look  where 
you  will,  comparison  will  prove  that  the 
following  items  are  better  qualities  at 
lower  prices  than  it  is  possible  to  find 
elsewhere  in  Los  Angeles. — Hamburg- 
er's, Los  Angeles,  Cal. 

Linens  Make  a  Stir.— And  shouldn't 
they  do  so,  when  such  fine  and  beautiful 
table  furnishings  may  be  had  for  so 
much  less  than  even  the  low  prices  which 
are  usual  at  Loeser's? — Frederick  Loes- 
er ^  Co.,  Brooklyn,  N.  Y. 

The  linen  table  cloth,  with  the  border 
all  the  way  round,  is  vastly  more  artistic 
and  finished  in  its  efl'ect  than  the  cloth 
cut  off  the  piece.  Of  course,  it  is  usually 
more  expensive,  too.  But  not  to-day! 
And  that's  the  reason  that  tasteful 
housekeepers,  with  linen  needs,  should 
visit  Wanamaker's  to-day.— iranama/c- 
er's.  New  York. 

Table  linen,  napkins,  towels. — Some  of 
the  most  serviceable  linens  that  we  have 
are  in  the  news  this  morning — truly  eco- 
nomical because  of  their  service  quali- 
ties; pleasing  until  worn  out  because  of 
good  looks  and  good  wear. — Wanamak- 
er's, Philadelphia,  Pa. 

This  is  an  attractive  collection  of  Irish 
hand-embroidered  table  pieces  and  bu- 
reau scarfs.  The  snow  white  linen  is  of 
a  fine  and  serviceable  quality  and  the 
embroidery  is  exclusively  done  by  hand. 
— Wanamaker,  New  York,  N.  Y. 

Linens  at  Little  Prices. — The  rapidity 
with  which  these  table  linens  have  disap- 
peared when  they  have  been  placed  on 
the  counter  tells  of  appreciation.  At 
the  new  prices  below  they  cannot  be 
matched.  A  word  to  the  wise  is  suffi- 
cient.— Abraham   ^    Straus,   Brooklyn. 

LI 


Linens  won't  linger  at  these  little  pri- 
ces. When  the  good  housewife  sees  the 
prices  on  this  lot  of  fine  table  linens, 
she  will  certainly  attend  to  the  replen- 
ishment of  her  linen  closet. — Abraham 
^  Straus,  Brooklyn,  N.  Y. 

Something  very  new  is  shown  in  ma- 
chine-embroidered doilies  and  center- 
pieces. They  are  triple  stitched,  scal- 
loped edge  pieces,  ranging  from  4  to 
27  inches  in  diameter  and  in  price  from 

Sisson  Bros.-Welden  Co.,  Bing- 

hamton,  N.   Y. 

Famous  for  their  soft,  mellow  finish, 
with  no  starch  or  other  foreign  ingredi- 
ents. We  import  vast  quantities  of  these 
Austrian  linens,  and  now  a  large  accum- 
ulation of  "remainders"  is  repriced  for 
quick  clearance.  A  host  of  pretty  pat- 
tern^.—Strawbridge  ^  Clothier,  Phila- 
delphia, Pa. 

Linen  Specials.  The  buyer's  oppor- 
tunity— one  more  cut  in  table  linens  for 
Friday  and  Saturday.—/.  Mickleborough, 
Ltd.,  St.  Thomas'  Best  Store,  St.  Thom- 
as, Ont. 

A  bit  of  news  concerning  table  linens 
that  will  sharpen  up  your  appetite.— • 
Z.  L.  White  f  Co.,  Columbus,  Ohio. 

Superior  excellence  in  linens.  The 
linen  mills  of  Ireland  and  Scotland  make 
no  better  quality  of  pure  linen  than  they 
have  sent  us.  Big  consignments  have 
just  come  in  direct  from  the  leading 
manufacturers  of  Belfast,  Dunfernline 
and  Perth.  Fine  table  linens.  The  rare 
qualities  represented  in  our  table  linens 
is  perhaps  the  first  thought  that  strikes 
one  on  seeing  our  new  lines.  They  are 
magnificent.  The  purest  linen  fabric 
known — a  beautiful  close,  weave  with 
most  attractive  finish. — Hudson  Bay  Co., 
Winnipeg,  Can. 

Remnants  of  damask.  One  counter  of 
pure  linen  table  damask  in  remnants, 
some  slightly  soiled  but  that  is  easily 
helped.  You  will  find  in  this  lot  many 
choice  patterns  and  if  you  can  find  the 
lengths  to  fit  your  table  you  are  lucky 
as  the  prices  are  just  about  half  what 
you  pay  in  a  regular  way  for  linens. 
Don't  miss  this  opportunity  of  buying 
table  linens. — Jos.  L,  Tapp  Co.,  Colum- 
bia, S.  C. 

Reduced  linens.  After  all,  it's  the 
linens  that  are  at  the  bottom  of  the 
beauty  of  your  china,  your  silver,  your 
glassware;  and  the  linens  it  is  which 
make  the  food  appetizing  and  the  table 
attractive.  To-day  we're  quoting  you 
reductions  from  old  low  prices  on  a  num- 
ber of  our  choicest  grades. — Coulter  Dry 
Goods  Co.,  Los  Angeles,  CaL 

NEN 


122 


HOUSE    FURNISHINGS    ADVERTISING 


I 


M 


il.' 


r 


Good  linens.  Better  buy  them  here 
and  now.  Why?  One  quick  glance  at 
these  snowy  mounds  of  table  cloths,  nap- 
kins, towels,  etc. — then  another  glance  at 
the  price  tags — and  the  question's  ans- 
wered. To  specially  price  the  best  linens 
while  their  cost  is  soaring  is  just  the  kind 
of  surprise  which  this  store  delights  to 
offer — and  which  has  helped  to  build  its 
popularity.  We  bought  well,  long  ago 
when  the  market  was  much  lower,  and 
it's  our  pleasure  to  share  the  benefits  of 
our  foresight  with  our  customers. 
Whether  you  need  linens  now  or  not,  buy 
liberally  for  you'll  surely  pay  more  be- 
fore you  pay  less. — The  Boston  Store, 
Binghamton,  N.  Y, 

Commencing  this  morning  at  8:30 
o'clock  sale  of  linen  table  damask  and 
napkins.  This  is  the  first  special  sale  of 
housekeeping  linens  we  have  arranged 
for  since  the  opening  of  our  new  domes- 
tic department  on  main  floor.  Our  lines 
in  pure  flax,  both  bleached  and  un- 
bleached, represent  the  highest  grades  of 
both  German  and  Irish  manufacture. 
They  were  purchased  direct,  chosen  with 
an  experienced  care,  and  as  an  introduc- 
tion to  these  lines  we  have  picked  out 
from  our  regular  stock  six  values  in 
linen  table  damask  and  four  values  in 
damask  napkins,  and  marked  them  to 
within  a  fraction  of  the  import  cost,  and 
the  sale  prices  in  the  quotations  below 
will  undoubtedly  be  inrteresting  alike  to 
the  housewife,  the  hotelkeeper  and  the 
restaurateur.— CAcw.  P.  Nathan  Co.,  Sac- 
ramento, Cal. 

Linen  damask  table  cloths.  Two-dol- 
lar cloths,  every  thread  linen.  Just 
such  a  cloth  as  every  ambitious  house- 
keeper would  like  to  see  spread  on  her 
table — woven  from  the  finest  quality  of 
Irish  linen.  These  cloths  have  a  rich 
satiny  finish  and  are  grass  bleached 
snowy  white.  Handsome  designs  and 
bordered  all  around.  Size  2x2}  yards. 
—The  T.  Eaton  Co.,  Ltd.,  Winnipeg, 
Can. 

Unmatchable  offers  in  table  linen. 
Everyone  knows  that  we  have  the  best 
and  largest  linen  store  in  Brooklyn,  with 
by  far  the  largest  and  best  assortment 
of  every  sort  of  linen  product,  but  the 
remarkable  difference  between  our  prices 
and  those  of  other  stores  for  equal  qual- 
ity cannot  be  fully  appreciated  without 
comparison.  Brooklyn  women  know  that 
our  prices  are  always  the  lowest  for  any 
and  all  merchandise,  but  if  you  have  time 
it  will  pay  you  to  try  to  match  these 
linens  anywhere  in  Greater  New  York. 
The  items  below  are  merely  a  special  line 
for  to-morrow. — Abraham  ^  Straus, 
Brooklyn,  N.  Y, 

LIN 


Sturdy  new  linens  selling,  this  week, 
at  even  less  than  former  low  prices. 
Thirty  new  patterns  at  $1.00.  In  spite 
of  the  rapidly  rising  market  prices  and 
the  great  scarcity  of  desirable  goods, 
we  have  been  able  to  secure  a  most  rep- 
resentative showing  and  will  be  able  to 
ofTer  this  new  merchandise  at  the  old 
prices.  We  heartily  solicit  your  inspec- 
tion during  our  spring  sale  this  week. — 
Reed's,  Mansfield,  Ohio. 

Luxury  without  extravagance.  Rich, 
fine  table  linen,  superb  designs,  unparal- 
leled for  artistic  elegance  in  the  history 
of  damask  weaving.  A  word  to  the  wise 
is  sufficient.  Thrifty  housekeepers  will 
do  well  to  take  advantage  of  this  great 
money-saving  sale.  Extra  salesmen  to 
insure  prompt  attention  to  alL — Shepard 
Norwell  Co.,  Boston,  Mass. 

Every  woman  in  Harrisburg  who  is  a 
judge  of  good  table  linen  knows  what  a 
sale  of  Bleachers*  Damages  means.  The 
most  unbounded  enthusiasm  has  marked 
every  sale  of  the  kind  that  we  have  ever 
had.  But  important  as  all  preceding 
sales  of  Bleachers'  Damages  have  been, 
we  feel  safe  in  saying  that  we  have  never 
before  prepared  on  so  liberal  a  scale  as 
now.  We  should  like  to  have  every  wo- 
man in  Harrisburg  come  to  the  store  to- 
morrow to  see  the  immense  assortment 
of  linen  patterns,  and  to  share  in  the 
unusual  price-concessions.  Ever/  yard 
of  linens  in  the  sale  of  Bleachers'  Dam- 
ages was  imported  direct  from  Thornlie- 
Bank,  Scotland,  where  the  world's  best 
linens  are  made.  Some  of  the  best  val- 
ues will  be  found  among  the  pattern 
cloths  that  are  very  slightly  hurt— a 
little  tear  in  taking  the  cloths  from  the 
calendar  barred  the  patterns  from  pass- 
ing a  perfect  inspection.  And  best  of  it 
all  is  that  you  can  see  each  little  tear  at 
a  glance — a  black  thread  is  sewed  right 
over  the  injured  place.  Just  remember 
the  patterns  are  the  most  beautiful  ob- 
tainable and  the  quality  in  each  case,  is 
of  the  very  best. — Dives,  Pomeroy  ^ 
Stewart,  Harrisburg,  Pa. 

Fine  Irish  table  linen.  Tablecloths, 
napkins,  table  doilies  or  anything  to 
decorate  the  festive  board,  will  make  a 
useful  Christmas  gift  for  the  housewife. 
Liberal  price  reductions  for  Monday. 
Don't  miss  these. — The  Broadway  De* 
partment  Store,  Los  Angeles,  Cal. 

Fine  imported  all  linen  towels  direct 
from  the  looms — not  a  single  thread  of 
cotton  in  any  of  them,  all  our  regular 
numbers,  and  many  new  ones  are  repre- 
sented, hemmed,  fringed,  damasks,  bucks, 
hemstitched,  figured  towels. — Dayton's, 
Minneapolis,  Minn, 
EN 


HOUSE    FURNISHINGS    ADVERTISING 


123 


Linens — one  of  the  richest  of  Christ- 
mas gifts.  Ask  a  housewife  to  show 
you  some  of  her  choicest  treasures  and 
nine  times  out  of  ten  she  will  show  you 
linens,  perhaps  a  cloth,  or  maybe  a  col- 
lection of  daintily  worked  doilies  and 
centerpieces,  or  possibly  a  scarf  given  to 
her  years  ago.  Linens,  like  good  books, 
grow  more  fascinating  with  age,  and  one 
generally  delights  in  adding  to  her  store 
— that  is,  if  they  are  good  linens,  pure 
through  and  through,  such  as  you  will 
get  at  this  store.  We  are  rather  proud 
of  our  linen  stock,  not  only  because  it  is 
the  finest  in  this  section,  but  because  we 
have  in  it  some  of  the  best  linens  that 
are  sent  from  abroad.  Our  prices  are 
the  very  lowest  consistent  with  quality. 
Crumb  cloths,  the  finest  of  French, 
Scotch,  Irish  and  German  full  bleached, 
satin  and  plain  finish  damask,  36  and  45 
inches  square,  hemstitched  and  open- 
work, 75c.  to  $5. — Goldthwait  ^  Sons 
Co.,   Marion,  Ind. 

Brocade  table  damasks.  Attention  is 
invited  to  another  shipment  of  these 
beautiful  goods  just  received  containing 
a  number  of  entirely  new  designs.  We 
have  no  hesitation  in  pronouncing  these 
brocade  damasks  in  many  respects  the 
most  interesting  and  attractive  table 
linens  we  have  ever  seen.  The  cognomen 
"Brocade"  has  been  applied  to  them  be- 
cause the  patterns  stand  out  from  the 
plain  background  with  such  wonderful 
distinctness  and  sharpness.  The  designs 
are  so  altogether  unusual  and  of  such 
artistic  excellence  as  to  stamp  them  the 
work  of  a  master  artist.  Besides  the 
goods  are  finished  with  a  luster  of  the 
brilliancy  of  silk,  which  repeated  laun- 
dering does  not  diminish.  They  may  be 
had  in  a  variety  of  qualities,  ranging 
from  medium  to  fine,  as  the  following 
prices  indicate. — Ja^.  McCutcheon,  Brook- 
lyn, N.  Y. 

Beautiful  fine  quality  tablecloths.  We 
have  some  seventy  seconds  in  beautiful 
quality  tablecloths  that  we  intend  to  clear 
out  to-morrow  with  a  rush.  By  seconds 
we  mean  cloths  with  slight  blemishes, 
perhaps  only  a  thread  dropped,  some- 
thing at  any  rate  that  can  be  easily  re- 
paired. Every  one  of  the  cloths  is  of 
superior  quality  and  perfectly  grass 
bleached.  The  designs  are  particularly 
handsome  with  borders  all  round.  There 
is  a  range  of  sizes. — The  T.  Eaton  Co., 
Ltd.,  Winnipeg,  Can. 

Fine  Irish  linen  tablecloths,  special 
$1.98.  It  would  have  been  so  easy  to 
have  marked  the  price  tickets  at  $3.50 
and  then  given  overflowing  good  value 
too.  But  then  these  cloths  were  one  of 
those    fortunate   trade    incidents — which 

LI 


our  buyers  are  always  on  the  lookout 
for  when  abroad,  and  so  frequently  run 
across — and  in  these  it's  always  our  pol- 
icy to  share  our  good  fortune  with  our 
patrons,  even  to  the  last  penny. — The 
T.  Eaton  Co.,  Winnipeg,  Can. 

Table  linens  are  Christmas  gifts  that 
the  housekeeping  friend  always  appre- 
ciates. These  are  gifts  that  combine 
thoughtfulness,  utility,  and  beauty.  They 
need  not  be  expensive,  either,  to  be  gen- 
uinely good,  if  you  select  from  the  Kauf- 
man store.  Notice,  for  instance,  these 
splendid  all-linen  values. — Kaufman's, 
Trenton,  N.  J. 

The  mechanism  of  our  great  linen  buy- 
ing organization  has  been  at  work  for 
months — the  looms  of  Ireland,  Scotland, 
Germany,  Belgium  and  France  have  con- 
tributed their  choicest  products  of  great 
trade  deals  that  have  been  consummnted 
— quantities  have  been  absorbed  thtt 
would  overwhelm  an  ordinary  store  and 
we  are  now  ready  with  that  which  is  in 
every  particular  the  greatest  linen  move- 
ment ever  conducted  by  the  Bamberger 
store,  which  is  equivalent  to  saying  that 
this  is  the  most  gigantic  sale  ever  at- 
tempted  locally. — Bamberger's,   yewark. 

Sale  of  bath  and  face  towels.  Xo  out- 
fit bf  camper  or  cottager  going  to  the 
beach  is  complete  without  a  good  sup- 
ply of  towels.  Not  the  cheap  flimsy  kind 
that  will  stand  for  but  one  using,  but 
those  which  can  be  used  over  and  over 
again  and  at  the  end  of  the  season,  un- 
less they  have  had  very  hard  wear,  are 
still  in  good  condition. — Hamburger  a, 
Los,  Angeles,  Cal. 

The  aristocracy  of  towels.  Most  Mell- 
informed  housekeepers  are  familiar  with 
the  real  Italian  linen  towels,  which  have 
been  the  pride  of  well-to-do  housekeep- 
ers who  possess  them.  They  are  made 
of  grass-bleached  huckaback,  hand- 
stitched,  or  with  deep  hand-tied  fringe; 
some  with  drawn-work  and  a  few  with 
colored  borders.  The  prices  range  from 
small  face  cloths  at  75c  and  $1.35,  up 
to  the  very  large  towels  with  elaborate 
fringe,  at  $6  each. — Wanamaker,  New 
York,  y.  Y. 

Greatest  towel  values  ever.  This 
sounds  like  brag,  but  see  the  towels;  the 
kind  of  towels!  Such  a  lot  of  them! 
They're  piled  up  like  slab  wood  along  a 
snake  fence.  Their  ability  to  dry  things 
is  so  apparent  that  the  sight  of  them 
creates  thirst.  This  is  no  exaggeration. 
These  towels  are  not  the  kind  that  leave 
a  fringe  hanging  to  one's  features  or 
that  slump  in  the  hand  like  a  drowned 
biscuit. — A.  D.  Matthews'  Sons,  Brook- 
lyn,  N.  Y. 
NEN 


124 


HOUSE    FURNISHINGS    ADVERTISING 


FHRASES 


A  bargain  harvest. — Badger's,  Balti- 
more, Md. 

Another  bargain  budget. — Adams  Dry 
Goods  Co.,  New  York. 

Big  dump  sale. — S.  Hey  man's,  New- 
4trk,  y.  J. 

Saving  opportunities  extraordinary. — 
A.  M.  Rothchild  ^  Co.,  Chicago,  III. 

Bargains  that  defy  all  competition. — 
'McWhirr's  Emporium,  Fall  River. 

The  bargain  sparks  fly  thick  and  fast. 
— Austin   Brothers,   Westfield,   Mass. 

The  selling  of  midsummer  merchan- 
dise is  quickening  the  already  rapid 
strides  of  this  busy  store. — Jones  Dry 
Goods  Co.,  Kansas  City,  Mo. 

Bargain  gems. — The  Anderson  Co., 
Bufalo,  N.  Y. 

Enticing  values. — Adams  D.  G.  Co., 
New  York. 

Huge  values. — L.  8.  Plant  ^  Co., 
Newark,  N.  J. 

Mountains  of  bargains. — The  Globe, 
St.  Louis,  Mo. 

Unmatchable  bargains. — The  Hub, 
Kansas  City,  Mo. 

Cozv  items. — A.  D.  Matthews*  Sons, 
Brooklyn,  N.   Y. 

More  Monday  messages. — Goodfel- 
iow's,  Minneapolis,  Minn. 

Business  boomers. — The  Metropolitan 
Dry    Goods   Co.,   Saginaw,   Mich. 

>  An  excellent  barometer  of  the  econ- 
omic conditions  prevalent  in  the  com- 
munity is  the  dress  goods  department  of 
ihis  establishment.  —  M.  Kelvey's, 
Yonngstown,  Ohio. 

Happy  Chance  for  frugal  folks. — 
Campbell's,  Pittsburg,  Pa. 

The  mightiest  sale  of  a  decade. — The 
Fair,  Baker  City,  Ore. 

A  conventicle  of  convention  bargains. 
— W.  R.  Bennett  Co.,  Omaha,  Neb. 

A  blending  of  elegance  and  economy. 
— The  Broadway  Dry  Goods  Co.,  Los 
Angeles,  Cal. 

The  store  will  be  bristling  with  bar- 
gains.— The  Gamble  Desmond  Co.,  New 
Haven,  Conn. 

A  bevy  of  bargains. — Goodfellovfs^ 
Minneapolis,  Minn. 

Sizzling  hot  bargain^. — Cohn's,  Salt 
Lake  City,  Utah. 


It  is  practical  economy  to  buy  at 
Saunders*,  Victoria,  B.  C. 

Odd  pickings  from  the  countless  bar- 
gains.— W.   B.   Penn,   Bowerston,   O. 

A  few  Saturday  hot  shots. — Royce 
Dry   Goods  Co.,  Kansas   City,  Mo. 

Every  item  a  flghting  argument  for 
Hale's. — Hale's,  Los  Angeles,  Cal. 

There's  a  steady  roll  of  bargains  here. 
—The  People*s  Store,  Taylorville,  III. 

A  veritable  harvest  of  bargains.— 
Household  Credit  and  Auction  Co., 
Pittsburg,  Pa. 

More  stalwart  evidence  of  the  dollar's 
buying  power. — The  Boston  Store,  Mil- 
waukee, Wis. 

The  Power  of  Your  Money  Never 
Commanded  so  Much  as  Here. — Golden- 
berg's,  Washington,  D.  C. 

Quantities  are  enormously  reduced, 
but  values  are  as  great  as  ever. — The 
Robert  Simpson  Co.,  Toronto,  Ont. 

Ransacking  sale. — Imperial  Dept. 
Store,  Altoona,  Pa. 

A  bulletin  of  store  doings. — Kauf- 
man's,   Pittsburg,    Pa. 

Astounding  bargains  in  every  section. 
— Bergner's,  Peoria,  III. 

Sale  interest  is  at  fever  heat  here. — 
Goldenberg's,    Wcuhington,  D.  C. 

Another  aggregation  of  choice  bar- 
gains.— /.  N.  Adam  ^  Co.,  Buffalo. 

The  Paramount  under  price  sale. — 
Stickley-Brandt  Co.,  Binghamton,  N.   Y. 

The  most  unmerciful  slaughter  sale. — 
Garbode,  Eibaud  ^'  Co.,  Galveston,  Tex. 

Thirty  flashes  from  Boston's  bargain 
center. — Houghton     «^    Dutton,    Boston. 

A  Monday  marshaling  of  forceful 
facts. — Frederick  Loeser  (^  Co.,  Brook- 
lyn, N.  Y. 

Fresh  ammunition  from  the  many  sales 
at  our  store. — Wanamaker's,  Philadel- 
phia, Pa. 

Our  message  points  the  way  to  econ- 
omy and  satisfaction. — Cobb,  Bates  ^ 
Yerxa,  Taunton,  Mass. 

An  assemblage  of  amazing  after-in- 
ventory economizing  opportunities.^- 
Siegel  Cooper  Co.,  Chicago,  III. 

Bargains  galore.^B«n  Spears,  Mem^ 
phis,  Tenn, 


PHRASES 


HOUSE    FURNISHINGS    ADVERTISING 


125 


Plumpest  values.—Schipper  4:  Block, 
Peoria,  III. 

Peerless  offerings.— T^i*  Leader,  Min- 
l^eapoKs,  Minn. 

A  keep-busy  sale.— TT.  C.  Loftus  ^ 
Co.,  New  York. 

An  aggressively  conducted  price  re- 
duction  sale.— Kaufman's,  Pittsburg. 

Never  such  a  focus  of  opportunities. 
—IT.  V.  Snyder  ^  Co.,  Newark,  N.  J. 

Echoes  from  the  February  sale. — 
Broadway  Department  Store,  Los  An- 
geles, Cal. 

Bargains  that  require  no  talk  to 
recommend  them.— T^  Furst  Co.,  Jer- 
90y  City,  N.  J. 

Our  stock  bristles  with  variety.— i4. 
D.  Baughman,  Charlotte,  Mich. 

"When  you   trade   here   you   get  what 

you  believe  you  are  getting.— Frederick 

Buscombe  ^  Co.,  Vancouver,  B.  C. 

^It  pays  to  trade  at  Day's,  Peoria,  III. 

Bargains  with  a  great  big  B.— Boone's, 

Fall  River,  Mass. 

Third  week  of  Donnelly's  clear-away 
sale  that  has  set  the  town  a-talking.— 
Donnelly's,  Trenton,  N.  J» 

Bargains  scattered  broadcast.- Ber^- 
ner's,  Peoria,  III. 

Trade-inspiring  chances.  —  Boston 
Store,  Milwaukee,  Wis. 

Topsy  turvy  saXe.—B'way  Department 
Store,  Los  Angeles,  Cat. 

An  aggregation  of  values. — Columbus 
D.  G.  Co.,  Columbus,  O. 

Ridiculous  November  values. — Stone, 
Fisher  ^  Lane,  Tacoma,  Wash. 

Fascinations  for  fertile  Friday.—^. 
D.  Matthews*  Sons,  Brooklyn,  N.  Y. 

^A  good,  big  departmentful  of  sturdy 
values. — Chas.  H.  Baer,  York,  Pa. 

This  quit  business  sale  is  the  cynosure 
of  all  eyes. — Fisher,  Topeka,  Kan. 

Here's  a  chapter  of  true  economy.— 
Hudson*s  Bay  Stores,  Vancouver,  B.  C. 

A  sale  that  will  prove  an  irresistible 
trade  magnet. — Hunter's,  Memphis. 

Some  rattling  good  remnant  values. — 
8.  Kahn,  Sons  ^  Co.,  Washington,  D.  C. 

November  sales  rich  in  economy  op- 
portunities.— Whitehouse,  D.  G.  Co., 
Spokane,  Wash. 

Farlinger's  for  quality.—^.  W.  Far- 
linger,  Atlanta,  Ga. 

If  it  comes  from  Gately's  it's  good. — 
Qately's,  Bloomington,  III. 

Jaunty,  picturesque  creations. — Man- 
del  Bros.,  Chicago,  III, 


Something    doing    at    SmalVs.— Small, 
the  Big  Shoeman,  Troy,  N.  Y. 

There  can  only  be  one  best  store. — 
Perlmuttefs,  Jersey  City,  N.  J. 

Where  your  money  buys  most. — Happ- 
^  Marks,  South  Bend,  Ind. 

Undoubtedly  the  house  to  trade  at.— 
Barnard,  Sumner  ^  Putnam  Co.,  Wor- 
cester, Mass. 

All  trolley  car  lines  give  transfers  to 
Springfield  Ave.— -S.  Heyman*s,  New- 
ark, N.  J. 

We  do  not  try  to  sell  you  something^ 
else.— B.  -Sf.  Cooban  ^  Co.,  druggists, 
Chicago,  III. 

What  we  advertise  we  sell;  what  we 
sell  advertises  us.— The  Bee  Hive,  Char- 
lotte, N.  C. 

If  you  bought  it  at  the  Unique,  it's 
right  up  to  daie.—The  Unique  Cloak 
and  Suit  House,  Los  Angeles,  Cal. 

"Always  the  best  of  everything  for 
the  least  money."  That's  our  store 
motto.— and  lived  up  to.— S.  Kann,  Sons 
^  Co.,  Washington,  D.  C. 

"  I  undersell."—/.  W.  Jennings,  Wash- 
ington, D.  C. 

"Sellers  of  good  clothes. -Siwon  ^ 
Sewell,    Milwaukee,    Wis. 

"  Sommers  sells  it  for  less."— D.  5om- 
mers  ^  Co.,  Indianapolis,  Ind. 

"  If  they're  Rich's  shoes  they're  prop- 
er."—B.  Rich's  Sons,  Washington,  D.  C. 
"If  you    want    the    best    get    it    at 
Jacobs's."— Jacob*'*     Pharmacy,     Mont- 
gomery, Ala. 

"Always  ahead  of  the  line— right  up 
to  this  evening." — Grove  Department 
Store,  Morris,  Minn. 

An  epidemic  of  enthusiasm. — Boston 
Store,  Milwaukee,  Wis. 

This  store's  policy  is  to  satisfy.— Tfc^ 
Palace  Clothing  Co.,  Kansas  City,  Mo. 

You  need  not  buy  because  you  look,  or 
keep  because  you  buy. — A.  J.  Kelley^ 
Company,  New  York. 

Customers  receive  the  same  treatment 
from  our  hands  that  we  demand  of  the 
makers. — Daniel  Bros.,  Atlanta,  Ga. 

Please  give  the  delivery  department  a 
chance— this  is  hot  weather  to  hurry 
horses.—^.  D.  Matthews*  Sons,  Brook- 
lyn, N.  Y. 

We  clothe  the  feet  complete.— Dai«- 
heimer,  Baltimore,  Md. 

"Not  on  display  but  on  sale." — Jonas 
^  Geldner,  San  Bernardino,  Cal. 

Counter-crowding  values. — The  Gold" 
enberg  Store,  Washington,  D.  C. 


PHRASES 


'  1> 


Hi 


N! 


15^6 


HOUSE    FURNISHINGS    ADVERTISING 


Lookers  l)ecome  buyers  at  our  open* 
ing.—Cheny  ^  Co.,  New  Bedford. 

Quantities  limited  (don't  want  all  our 
**eggs  in  one  basket  ").—E»a?i*,  Mun- 
zer,  Pickering  ^  Co.,  Minneapolis,  Minn. 

The  path  of  satisfaction  leads  to  our 
doors. —  — 

Nothing  but  the  best  satisfies  some; 
nothing  but  giving  satisfaction  satisfies 
us. 

The  liest  known,  best  grown,  and  best 
Toasted  coffee. 

Genuine  goods,  not  substitutes  or 
imitations. 

It  is  our  ability  to  purchase  that 
makes  good  purchasing  here. 

Xot  to  know  our  store  is  a  misfortune. 

The  wise  man  not  only  knows  a  bar- 
gain, but  he  gets  it  here. 

We  work  to  eliminate  faults  and 
fault-finding. 

We  lose  money  on  many  sales  to  make 
our   selling  satisfactory. 

Watching  for  what  is  new  and  good 
is  a  part  of  our  business. 

Things  rarely  called  for  we  buy  to 
complete  our  stock. 

Remnants  and  left-overs  go  without 
reference  to  price. 

We  sell  the  goods,  but  not  the  buyers 
of  them. 

We  are  glad  to  be  told. 

— Selected  N.  Y.  Stores. 

A  stray  straw  just  to  show  how  the 
bargain  winds  are  blowing  in  this  store. 
— Matthews  Bros.,  Waco,  Texas. 

"If  you  get  it  here,  it's  the  best."— 
Guernsey   8(  Murray,  Kansas   City,  Mo. 

"  Better  store  keeping  brings  better 
results."— 5.  P.  Dunham  ^  Co.,  Trenton. 

"If  it  comes  from  D.  Sommers  &  Co. 
it  will  wear."— D.  Sommers  ^  Co.,  In- 
dianapolis,   Ind. 

"Distinction  in  dress,"  and  again 
"Distinction  in  dress.''— Edward  Lang 
^  Co.,  Memphis,  Tenn. 

"  Take  it  for  granted  we  have  what 
you  want  as  you  want  W'—Novi-Modi 
<:ostume  Co.,  Montreal,  Can. 

Quality  benefits.— Frcd'Jfc  Loeser  ^  Co., 
Brooklyn,  N.  Y. 

Some  of  the  top  notchers. — McKel- 
vey's,  Youngstown,  O, 

Every  item  cut  to  the  quick.— Keer's, 
Minneapolis,  Minn. 

Extraordinary  little  askings.— Bo*<on 
Store,  Milwaukee,  Wis. 

Autumn  merchandise  delights. — Bern- 
heimer's,  Kansas  City,  Mo. 

A  host  of  incomparable  values. — 
Stump  ^  Lyford,  Washington,  D.  C. 


Many  bargains  to  be  plucked.— T^« 
Broadway  Dept.  Store,  Los  Angeles. 

A  charming  assembly  of  feminine  fash- 
ions.—^'o/owion  ^  Reuben,  Pittsburg. 

The  Emporium  bargain  list  offers  un- 
usual saving  possibilities.— T^e  Empo- 
rium, Spokane,   Wash. 

Sunbeam  chances  which  you  really 
can't  allow  to  pass  unheeded.— 5i7n/)*oii, 
Ontario,  Can. 

Cold  weather  needfuls  priced  on  an 
economy  basis.— r^e  Fair,  Muncie,  Ind. 

Sweep  sale. — Like  a  tornado,  sweeps 
everything  in  its  path.  While  a  tornado 
knows  no  fear,  shows  no  mercy,  we  are 
human  and  shall  strive  at  all  times  to 
better  the  condition  of  mankind.— Stone, 
Fisher  4-  Lane,  Tacoma,  Wash. 

Friday  feminine  financiers  can  save 
on  these  items.— T^e  Gold  Mine,  Colum- 
bus, O. 

Crowd  accumulators.— Ca»np6c/r#, 

Pittsburg,   Pa. 

A  host  of  mighty  values.— P«r/inttf- 
ter's,  Jersey   City,  N.  J. 

Sweeping  mark-downs.— OoW  Mine 
Stores,  Columbus,  Ohio. 

A  veritable  feast  of  bargains.—^.  M. 
Rothschild,  Chicago,  III. 

A  busy  whirl  of  bargains.— TA«  Globe 
Warehouse,  Scranton,  Pa. 

Another  banner  bargain  budget. — 
Adams  D.  O.  Co.,  New  York. 

Special  Saturday  snaps  that  are  bona- 
fide. — Hudson's  Bay   Stores,    Vancouver. 

Every  item  a  bargain.  Every  bargain 
is  genuine.—/.  N.  Martin  D.  O.  Co.,  Pe- 
oria, III. 

Opportunities  for  economy  never  so 
plentiful  or  pronounced. — Boston  Store, 
Milwaukee,  Wis. 

If  we  show  it  it's  righi.—Perlmutter*s, 
Jersey  City,  N.  J. 

When  we  advertise  bargains  we  sell 
bargains.— CA(w.  S.  Kingsberry  ^  Co., 
Atlanta,  Ga. 

We  do  always  as  we  advertise.  Our 
methods  are  strictly  business. — H.  C, 
Wendland  ^  Co.,  Bay  City,  Mich. 

If  it  comes  from  Xevius  Bros,  it'll  be 
all  right  always— money  back  if  not  so.— 
Nevius  Bros.  Co.,  Trenton,  N.  J, 

June-beating  specials.— <SaAt*  |-  Co., 
Washington,  D.  C. 

A  feast  for  bargain  seekers. — The  Fa- 
mous,  Atlanta,   Ga. 

A  focus  of  timely  merchandise  advan- 
tages.— Frederick  Loeser  ^  Co.,  Brook- 
lyn, N.    Y. 


PHRASES 


HOUSE    FURNISHINGS    ADVERTISING 


127 


No.  52 


No.  292 


HOUSE  FURNISHING  GOODS     WILLOW  FURNITURE  SALE 


Do  you  want  the  comfort  of  a 
*'illow  chair  in  summer.?  Pleasant 
and  cool  to  sit  in,  and  light  in 
weight.  We  have  an  assortment 
of  various  styles  from  the  simple 
arm  chair  to  a  beautiful  big 
roomy  rocker. 

Everybody  wants  a  hammock. 
Ours  are  strong  and  well  made. 
Crex  Rugs,  hassocks,  and  swings 
At  low  summer  prices. 


This     shows     wording    and     illustrations, 
but  docs  not  suggest   manner  of  display. 


We  place  on  sale  this  week  our 
entire  line  of  willow  rockers, 
chairs,  settees,  etc.,  at  reductions 
averaging  25  per  cent,  from  the 
regular  prices.  For  general  use 
throughout  the  entire  home,  for 
the  summer  cottage,  or  for  the 
porch,  willow  furniture  has  no 
equal.  It  is  sensible,  serviceable, 
and  provides  the  maximum  of 
comfort  for  the  minimum  of  ex- 
pense. Buy  this  week  and  save 
one-fourth. 


This     shows     wording    and    illustrations, 
but  does  not  suggest  manner  of  display. 


GET  OUT 

Yes  take  vour  Willow  Chair  and 
get  out  and  enjoy  the  balcony  air 
of  early  summer.  Dame  Nature 
will  furnish  you  with  the  air,  and 
we  will  supply  the  rest.  We  have 
a  complete  line  in  large  varieties 
of  PIAZZA  CHAIRS,  WILLOW 
CHAIRS,  SWINGS,  HAM- 
MOCKS, SETTEES  and  CREX 
RUGS  at  prices  which  will  surely 
tempt  you. 

Have  you  thought  of  using 
Crex  Rugs  instead  of  your  woolen 
ones  for  the  summer.'* 


BUY  YOUR   HOT-WEATHER 
FURNITURE  NOW 

Just  twenty-one  pieces  of  Wil- 
low Furniture  left  from  our  large 
summer  stock.  We  want  every 
inch  of  room  for  the  great  Furni- 
ture Sale  that  will  shortly  begin 
and  have  marked  this  little  lot  of 
Willow  Furniture  at  just  half  reg- 
ular prices.— CHAIRS,  SET- 
TEES, COUCHES.  All  at  bare 
cost  prices. 


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'4 


128 


HOUSE    FURNISHINGS    ADVERTISING 


No.  307 

ORIENTAL  RUGS 

Exhibition  of  rich  and  rare  ori- 
ental rugs.  We  have  just  added 
to  our  stock  some  wonderful  speci- 
mens of  Persian  rugs,  which  were 
collected  by  our  expert  in  foreign 
markets  some  months  ago.  These 
rugs  comprise  exquisite  examples 
of  Tabris,  Kirman,  Senneh,  and 
Persian  silks;  and  will  claim  the 
attention  of  connoisseurs  and  col- 
lectors, as  well  as  the  furnishers 
of  luxurious  homes. 


This    shows    wording    and    illustrations, 
but  does  not  suggest   manner  of  display. 


RICH   RUG   BARGAINS   FOR 
HOME   BUILDERS 

The  most  of  us  are  content  to 
get  a  home  together  a  little  at  a 
time,  and  it's  well  it  should  be  so, 
for  half  the  pleasure  is  in  antici- 
pation. Hence  the  necessity  of 
spending  carefully  the  carefully 
saved  dollars  for  the  new  floor 
covering.  What  a  pity  if  one 
single  dollar  should  be  lost. 


No.  13 

NEW  RUGS  FOR  OLD 

CARPETS 

Old  shabby  worn  out  carpets 
transformed  into  handsome  rugs 
with  rich  oriental  colors.  ^lade 
into  different  sizes  to  suit  require- 
ments. Hardly  a  house  but  has 
some  old  carpets  in  the  attic. 
Hardly  a  housewife  who  would  not 
like  one  or  two  nice  rugs.  'Phone, 
write  or  call  and  let  us  sliow  vou 
how  you  can  use  the  old  carpets 
and  get  new  rugs. 


This     shows     wording    and     illustrations, 
but  does  not  suggest   manner  of  display. 


BUY  THAT  NEW  RUG  NOW 
As  we  contemplate  some 
changes  prior  to  our  spring  trade 
we  are  putting  special  reduced 
prices  on  our  entire  stock  of  orien- 
tal rugs  and  carpet Sy  both  antique 
and  modern — which  offers  an  ex- 
ceptional opportunity  to  rug  buy- 
ers. Our  stock  is  probably  the 
largest  and  choicest  in  the  state. 
— taking  in  all  kinds,  designs  and 
sizes. 


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